Adwords 110 Success Secrets. Copyright by Lois Rogers

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1 Adwords 110 Success Secrets Copyright by Lois Rogers Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Notice of Liability The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book. 1

2 Contents Use of AdWords Keyword Tool and Some Tips 5 AdWords Billing Display for Prepaid and Postpaid Advertisers 5 The Importance of AdWords for Dummies Books: Making Intelligent Internet Marketers 6 The Power of AdWords Analyzer for Keyword Search 7 Google AdWords Service: Most Widely Used in Boosting Website Traffic 8 Tips to Reduce AdWords Bidding 8 Benefits of AdWords Update 9 Competition Equalizer AdWords Software: Beating the Google Adword Competitors 10 Choosing the Right AdWords Manager 11 AdWords Conversion: It s the Number of People and not the Events that Matter! 12 AdWords for Beginners: Do Not Repeat the Same Mistake Twice! 12 Keyword Elite Evaluates AdWords keywords 13 The Relevance of Keywords with AdWords 14 E-book as a Form of AdWords Marketing Campaign 15 Marketing a Product via AdWords 16 Making The Most of Google s AdWords Learning Center 16 The New Adwords Management Tool: AdWords Dominator 17 How to Choose a Reliable AdWords Company 18 The AdWords Broad Match: Its Definition, Benefits, Performance and Exposure 19 Using AdWords Image Ads 20 AdWords Local: Helps Target Local Customers 20 AdWords Advice for Beginners 21 Tips in Writing AdWords 22 Google AdWords - An Effective Virtual Marketing Consultant 23 Forecast Revenue in AdWords 24 AdWords - An Effective Money Generating Arm 24 Using the AdWords Ad Preview Tool 25 AdWords Review: Tips and Facts about AdWords 26 How to Reduce Cost of AdWords 27 Using AdWords Books for the Newbies 27 Google AdWords: The Google Pay Per Click Offering 28 The Importance of AdWords Traffic to the Success of Online Advertisements 29 AdWords Cost-Per-Click: Go For The Maximum CPC! 30 Logging in AdWords 31 Working on Professional AdWords Ads 31 The Effective Use of the AdWords Editor 32 Does your Landing Page Pulling out Your Adwords Quality Score? 33 The Benefits of AdWords Seminar 35 Important AdWords External Tool for Better Campaigns 35 Why Google AdWords Spells Success for Sites 36 Keeping in Contact with Google AdWords 37 Getting by with a Little Help from AdWords 38 How to Find the Gem AdWords Book among the Rubbish Materials 38 Helpful Tips to Make Money with AdWords 39 2

3 Attracting AdWords Blog by Knowing AdWords Strategies 40 How are AdWords and AdSense Related? 42 Make Money Online with Beating AdWords Guide 42 Work within Your Advertising Budget with AdWords 43 Features of the AdWords Keyword Suggestion Tool 44 Understanding AdWords Exact Match 45 Some AdWords Suggestions 45 Why We Need to Hire a Google Adwords Consultant 46 AdWords Statistics: A Good Basis for Gauging Marketing Success 47 The Benefits of Becoming an AdWords Expert 48 AdWords Advertiser: Right Keywords 49 Why AdWords Training is Important for Every Online Advertiser 49 AdWords Generator: A Tool to Generate More Clicks on AdWords 50 Low Google AdWords Bid Takes a Few Simple Practices to Follow 51 AdWords PPC: A Great Way to Get Exposure for the Site 52 How Google s AdWords Learning Center Help New PPC Campaigners 52 Google AdWords Learning Resources: Learn What is Has to Offer 53 Top Three AdWords Campaigns Mistakes to Avoid 54 Important Tips to Get the Services of AdWords Specialists 55 The Ultimate AdWords Secret...Is Not Really a Secret 56 The Marketing Miracle that AdWords can Bring 57 Suggestion Tools Provided by Google AdWords 58 Managing Your AdWords Account 58 How AdWords Make Money: Important Tips to Monetize a PPC Campaign 59 Working on AdWords API 60 AdWords Affiliates: Referral from Other Sources 61 An Online Advertiser s Must-Have: AdWords Keyword Suggestion Tool 61 Learn More about Google AdWords in Adwords Learning Center 62 AdWords Course: The Investment that Generates Huge Profits 63 The Advantages of AdWords CPM Campaigns 64 Determining the Optimum AdWords Bids for Greater Conversions 65 AdWords Search Has Twice the Power 66 The Use of the Promotional Code on AdWords 66 Vital Facts about AdWords Content 67 The Secrets of AdWords Revealed! 68 What are the Expected Skills from a Google Adwords Professional? 68 Running a Google AdWords Campaign 69 Choosing AdWords Keywords 70 AdWords Ads: Cheap, Convenient and Practical 71 What Makes AdWords Campaign a Success? 71 AdWords Tools: The Tool for Huge Profit 72 Google AdWords Success Stories: How Marketers and Customers Get Connected 73 Google AdWords Tutorial: Providing the Necessary Knowledge 74 Better Advertising Guide with AdWords PDF 74 Top Three AdWords Tips to Improve the Performance of Ads 75 Using AdWords Strategy for Better Sales 76 AdWords Guide Book for Beginners and Current AdWords Advertisers 77 3

4 AdWords Tracking Made Possible by Affiliate System 78 The Usefulness of AdWords Data to Better Marketing 78 Three SEO AdWords Techniques to Ensure the Success of PPC Campaigns 79 AdWords Made Easy for the AdWords Newbie 80 Why Do You Need to Buy AdWords? 81 Efficient Online Marketing by Using AdWords 82 Marketing Campaign using AdWords 82 It s Always a Win-Win Situation with AdWords Impressions! 83 Understanding the Four AdWords Terms to Improve Click Conversions 84 The Effective Optimization of AdWords Campaign 85 The Knowledge that Google Adwords Learning Centre Bridges to Us 86 AdWords Account - Your Ticket to Greater Profit 86 A Close Encounter with Google Adwords API 87 Microsoft AdWords: Heavy Competition 88 AdWords as a Form of Advertising 88 Why Google s Free Keyword Suggestion Feature is Preferably Suggested in AdWords Research 89 The Power of the AdWords Pay-per-click Program 90 Creating an Impacting AdWords via an Effective Landing Page 91 AdWords Click-Through Rate: Don t Settle for Average Rate, Go for an Improved Rate! 91 4

5 Use of AdWords Keyword Tool and Some Tips You need to choose the right keywords to use in Google AdWords so as to improve your click through rate. AdWords provides variety of tools that will help you quickly and effectively manage, modify and find ways to improve your account. AdWords has a keyword tool that allows generation of new keyword ideas. It helps generate words or descriptions to catch reader s attention and bring them to your content or to promote your ad campaign. Access to the AdWords keyword tool can be done by creating a Google account, or by using the feature s external URL if you prefer not to have an account. There are three cases where AdWords keyword tool is beneficial: 1.When it is your first time to create a new advertisement group 2.When your existing keywords performance is bad and you need to change for better keyword options 3.When you want to find more keywords besides the keyword that you currently have. The Keyword Tool works best as you enter a short term which is one or two words in length. If you use many words more than two, Keyword Tool may find it difficult to determine the most important words and deliver the appropriate alternatives. Here are some advanced tips on using the Keyword tool: 1.Try using keywords based on your site content. 2.Create several ad groups in each campaign, each having a small, narrowly focused set of similar keywords. 3.Try to identify and use negative keywords. Negative keywords can be useful, as it would stop your ad from showing searches containing words not applicable to your product or service. 4.Un-tick the ;Use Synonyms box so that the keyword tool will only suggest keywords that contain at least one of the terms you entered. AdWords Billing Display for Prepaid and Postpaid Advertisers AdWords is an effective tool for advertising online. However, its usage does not come for free. Good thing that advertisers can have options for AdWords billing. They can choose the prepaid or the postpaid services. As their names imply, prepaid are planned consumption for a certain online advertisement. Meanwhile, the postpaid is an unlimited consumption for online advertisement. 5

6 Both have their benefits but they have their own weaknesses too. But what matters most is that the AdWords billings for these two services are also different. For the prepaid, AdWords billing will display the date, activity, charge, payment, balance remaining and the funds remaining. The ;date here will display the actual date of invoice activity as well as the payment. The ;activity many include the charges, declined payments, and the account adjustments that have occurred for a certain month. ;Charge displays the total costs of advertising for the entire month. It may also include the adjustments as well and the credits made like the promotional credits. The ;payment will display the individual payment amount for the specific month. ;Balance Remaining is the amount remained in the advertiser s account. Lastly, the ;funds remaining pertains to the more updated statistics compared to the ;balance remaining. This will reflect the more updated balance remaining in the advertiser s account. For the postpaid, AdWords billing will display the date, activity, invoiced amount, payment, balance due, and outstanding balance. The date, activity, and payment in this AdWords billing work similar to the prepaid. The ;invoiced amount reflects the cost for every campaign. ;Balance due is the balance for the invoice and the ;outstanding balance is the overall balance for the advertiser. The Importance of AdWords for Dummies Books: Making Intelligent Internet Marketers There are many AdWords for dummies books that can be purchased from the Internet. These books are perfect for the newbie Internet marketer and AdWords campaigner but can be very useful also for everyone interested in the Google advertising program. Some AdWords for dummies books are more like reference materials or lexicons for the AdWords program. Basic terms, concepts, rules, and methodologies are explained in simple and straightforward way. There could be some sprinkling of tech words and jargons but the general format of these kinds of books would be geared towards the non-technical Internet marketer. Dummies books such as these would be a very useful read but not very enjoyable. There are also excellent AdWords for dummies books that mix useful straightforward content with humor. 6

7 These books are the most worthwhile materials and enjoyable to read. Newbie AdWords campaigners would be able to learn the basic methods and tricks of the trade while having fun because of humorous anecdotes and real life experiences included in these books. In fact, new Internet marketers could learn a lot from the humor contained in For Dummies books. That s because these anecdotes are real practices of people who have learned AdWords campaigning through trial and error. There are lessons to be learned from these humorous quips. AdWords for Dummies books could certainly help Internet marketers learn how to survive in the highly competitive world of online marketing. These books are essential in order to grasp the basics of AdWords program and how to use it to profit from an online business. The Power of AdWords Analyzer for Keyword Search Keywords are very essential to any online marketing strategy. These keywords are the gateway for the prospect clients to go to a certain webpage. That is why selecting the keywords to be optimized and used for AdWords is very important. The success or failure of a certain online advertisement will depend on the choice of keywords. Now, companies planning to use AdWords need not to worry so much on how to choose the proper keywords. There is already the tool called AdWords Analyzer that can help them decide and pick the right keywords to boost their online sales. AdWords Analyzer is a famous keyword tool having all the features needed by an Internet marketer. This is used to determine the status of a certain keyword. By simply typing the keyword and clicking the Search button, the Internet marketer can already see its related keywords. It will also display the search volume of that keyword as well as the present competition with that specific keyword. It may also display the number of ads that are being advertised for that certain keyword in both the Google and MSN search engines. The effectiveness of this tool is owed to a certain keyword tool called as Wordtracker. This tool is famous for the quality keywords at a low cost service. 7

8 Also, AdWords Analyzer is displaying result of keyword status for that certain day, and not month. So, the results are usually up to date, making it more useful for the user. With AdWords Analyzer, it will be easier for anyone to choose the keyword that will best work for their advertisements and products. Better sales can be ensured with the AdWords tool, too. Google AdWords Service: Most Widely Used in Boosting Website Traffic A successful online business is essentially determined by the flow or extent of traffic it generates over time. Highly-aimed traffic can positively increase the Web site s presence. A website may offer the most excellent service or product, relay highly relevant and vital information, or have been superbly constructed with excellent content. However, without appropriate advertising strategies or tools, the highly desired high traffic may not be achieved. Most website owners seriously recognize the importance of having their website to generate high traffic. And it is mainly for this reason why many of them use various Internet marketing tools to help boost traffic to their website. Among the most proven, effective and remarkable tools is Google s AdWords-one of Google s Internet advertising services. So, how does Google AdWords function? Google is currently one of the most popular, most-used, and largest search engine on the Internet. Web developers or webmasters are then driven on making their respective websites attain a higher ranking particularly in the search results Google provides. The higher ranking a website achieves, the higher traffic is generated for the site. This results to a more favorable online sales, profit and makes for a solid presence. In conclusion, Google s AdWords service has proven to be an excellent tool and strategy when maximizing a website s exposure. It is an effective and efficient method for a website to achieve higher ranking Internet search, which helps the site generate higher traffic - which equates to a higher profit and a bigger chance to succeed. Tips to Reduce AdWords Bidding Google AdWords is becoming more and more costly everyday. 8

9 A website owner might be obsessed with increasing his traffic that he usually is not aware that he is spending more money in advertisements than earning profits. However, there are a few things that a website owner can do to help in his bid management skills which would eventually lower the cost in advertising. Some Smart Tips in Reducing AdWords Bidding A website owner must set a daily budget that he can afford. He must not increase it if he suddenly wants more traffic. It is recommended that a daily budget with a maximum of 10 dollars is recommended but not more. He must not bid on keywords that are not within his budget. If AdWords bid wants him to pay a certain amount to activate a keyword, he must think twice before doing so. It is recommended that he knows the number of clicks needed to make a sale, and then make his calculations. If it exceeds the budget, better not go for it. He must also not pay more for keywords just to be able to be in the top three ad positions. The most important thing is for the ads appear in the first page and not to be in the top lists. Increasing bids just to be in the top list is not worth spending more money. Although the following tips seem to be simple, many website owners find them quite useful. This is because they realize that spending more in advertising does not necessarily mean more sales. Benefits of AdWords Update AdWords is already a very beneficial advertising tool for many companies or even small online businesses. With AdWords, business owners can ensure more traffic, therefore, more possibility to have better sales. That is why many online businesses are using AdWords. However, AdWords is not just remained as that. This advertising tool is continuously developed to answer the demand of the present online market. To do that, this tool has AdWords update regularly. Any program, especially popular applications, should be updated regularly. 9

10 AdWords update is also needed for many reasons. First, it will improve the functionalities of the tool, making it more beneficial for all its users. Before updating, the AdWords is first evaluated by the programmers. Some comments from users are also noted and included to the update. With this, AdWords can be enhanced and can better service its users. This process is done on a cycle for continuous development of AdWords. Moreover, before the AdWords update is released, programmers also find some possible bugs on the tools. These are some errors on the program that may be harmful for the user s privacy and the computer s performance. When programmers are assured that the program is already secured for usage, the AdWords update is also released. Users can easily download and install the AdWords update. Most applications have their automatic update and these are automatically downloaded and installed. No more hassles or complicated process is needed. With AdWords update, users can have better and more secured usage of the application. Also, AdWords will continue to do its upgrade along with the differing needs of the various companies using it. Through this, Google can also ensure that their product will continue to be the best in its field. Competition Equalizer AdWords Software: Beating the Google Adword Competitors Jeff Alderson, the maker of the popular software which is called RSS Equalizer, Traffic Equalizer and Adword Analyzer - has produced the software Competition Equalizer. This is a new, powerful tool intentionally designed to crush any Google Adword competitors. Basically, this tool will serve as a spy to other Google Adword competitors. Through this tool, almost anyone will be able to see what their competitors are exactly doing-enabling them to mimic the valuable strategies of their competitors and throw out those that are not. Before, affiliate marketers are limited to a trial-and-error process wherein an individual s ads are tried out to identify which one is effective and which ones are not. 10

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