you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-

Size: px
Start display at page:

Download "you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-"

Transcription

1 I NTERNET M A R K E T I N G B O O K L E T R E S E L L E R P R O G R A M CONTENTS 1 WHAT IS INTERNET MARKETING? 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? 3 WHERE SHOULD I ADVERTISE? 4 HOW DO I CHOOSE KEYWORDS AND PHRASES? 5 HOW MUCH WILL I PAY? 6 WHAT SHOULD I SAY IN THE AD TEXT? 7 HOW DO I CREATE A LANDING PAGE? 8 HOW CAN I OPTIMIZE MY WEBSITE FOR SEARCH ENGINES? 9 HOW CAN I TRACK MY ROI? 10 LEARN MORE LINKS GET T H E M O S T F R O M YO U R M A R K E T I N G E F F O RTS 1 WHAT IS INTERNET MARKETING? you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen- out PPC) improve the rank position for your key phrases. eral term encompassing many different forms of advertising via the Internet. It includes any online advertising method from Promotions and Newsletter Marketing s are sending s to potential clients, to paying royalties to web- used to increase traffic, educate existing customers, and sites for sending traffic to your web-site. generate new sales and renewals. Many companies periodically send newsletters to existing customers to explain Some of the most popular forms of Internet Marketing about new features, up-sell existing products or renewals, include: and offer incentives for referrals. promotions are also sent to potential customers who have expressed interest in Pay Per Click (PPC) PPC campaigns allow you to choose key- the product by giving their contact information. words and phrases that you deem relevant to your product or business and bid on them in order to direct traffic to your Banner Advertising Banner Ads are images that act as virtual web-site. These Ads appear in the sponsored results sections billboards. Banner ads are designed to entice viewers to click of web-sites such as Google and Yahoo. on them and thereby be taken to the advertiser s page. Search Engine Optimization (SEO) SEO is a process by which Affiliate Marketing Affiliate Marketing programs establish

2 relationships between websites where one or both seek to send traffic to the other. Through various reporting methods, sales are tracked and commissions awarded for sales referrals. Social Media Marketing Social Media websites are rapidly increasing in number and volume. The main idea behind social media is that many members with common interests work together to build content. The term Viral Marketing is often used in this respect because of the way a products popularity can grow when marketed on a Social Media website. As you look to increase your products presence in the online marketplace, you should investigate how each of these methods can help your marketing campaigns. phrase (Different from a Search Term) Match Type The keyword or phrase property that determines which search terms are accepted on your keyword bids Position The position on the page which your ad is displayed compared to others PPA Pay per Action PPC PayPerClick Quality Score Google s keyword scoring Search Term The actual word or phrase that someone enters into a search engine (Different from a Keyword or Phrase) SEM Search Engine Marketing SEO Search Engine Optimization 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? If you are new to Internet Marketing, there may be many terms with which you are not familiar. We have compiled a list of many common Internet Marketing terms for your reference. Action An act performed by a potential customer (Click, Conversion, etc) Bid Price you are willing to pay per action Click Each time someone clicks on one of your ads Conversion An act that you determine as a goal of a potential customer (downloaded trial, gave contact information, purchased, etc) Conversion Rate Percentage of clicks that convert CPA Cost Per Action CPC Cost Per Click or Cost Per Conversion CPI Cost Per Impression CTR Click-through Rate: Percentage of Impressions that click Impression Each time a page is loaded with your ad on it Keyword or Phrase A word or phrase to which you assign a bid price to compete for traffic relevant to that word or 3 WHERE SHOULD I ADVERTISE? You should start your Internet Marketing focus with the three biggest online marketing websites; Google, Yahoo, and MSN. With each of these websites you can start a PayPerClick campaign and begin working on Search Engine Optimization to increase your traffic. For a quick reference to each, please use the following links: Google Adwords: Yahoo Search Marketing: Microsoft adcenter: You should also advertise with promotions and multiple-contact point strategies. This includes contacting the same companies by various different methods over a period of time. For instance, you may send a direct mailer, and then an promotion, and follow those up with a phone-call. All of the exposure together can increase the company s awareness of their needs and your strong points. 2

3 4 HOW DO I CHOOSE KEYWORDS AND PHRASES? Choosing the appropriate keywords and phrases to use in your PayPerClick campaign is a very important and ongoing process. Start by making a simple list of words that describe your business and products and then brainstorm from there. It may surprise you how quickly your list will grow. Many advertisers bid on thousands of keywords in various different categories. Your list should contain keywords that are general industry keywords and specific keywords and groups of keywords that are specific to your products and company specialties. Ask yourself what your company s strong-points are and in what market segment you find the most satisfied customers. The following is a list of keyword themes that may help you to brainstorm relevant keyword lists. Bar-code Inventory System Wholesale Distribution Management Software Hand-held Scanners Manufacturing Inventory Control Wireless Parts Tracking Point of Sale Software Landing page relevance simply means that the landing page to which you send visitors has relevance to the specific keywords you are bidding on. This means if you are bidding on a variety of different words, you may want to consider using multiple landing pages. See section 7 for more information on landing pages. In order to ensure proper keyword coverage, you need a good understanding of keyword match types. A Match type is essentially the keyword property which determines which search terms are accepted to that keyword. For example, if someone types in barcode scanner, should your bid on the keyword barcode show up? Because each search engine has different match types, you will need to learn about the specific match types of each search engine with which you advertise. However, most search engine match types are similar to those of Google Adwords, which we will explain in more detail. Google Adwords has three basic match types; Broad, Phrase, and Exact. In the chart below we have outlined the principle results of the differences. These keywords are merely given as a guide, and you should spend some time creating a list that is tailored to your company s strong-points. For example, if you specialize in selling inventory tracking products to hospitals, you may want to bid on keywords related to Hospital Inventory Control. After choosing keywords and tracking their history, you should strive to obtain high quality scores for all of your keywords. This will ensure that you pay less per click and can help your rank position. Although there are many factors that contribute to a keyword s quality score, there are two factors are typically the hardest to control for newcomers; landing page relevance and keyword coverage. Match Type: Broad Phrase Exact Traffic: More Some Less Relevance: Less Some More As you can see, the Broad type gives comparatively more traffic and less relevance, the opposite is true of the Exact type, and the Phrase type is somewhere in the middle. To ensure proper keyword coverage, you can enter the same keyword once for each match type and enter separate bid prices. If you don t have the time to spend fine-tuning many of your keywords, you may want to primarily use the Phrase Match Type instead of the default Broad. 3

4 Also, make sure to include negative keywords in your campaigns when necessary, as this can save costs and improve your CTR. Negative keywords specify keywords that you don t want to pay for, that would normally be included on broad or phrase searches of other words. For example, if you bid on the keyword Bar-code scanner, you may want to include the negative keyword Free in order to avoid bidding on the phrase Get a free bar-code scanner, unless this is part of a promotion you are running. Also, if your company only does business or marketing in certain geographical areas, you can improve your advertising efforts by including regional words and by targeting individual areas. For example, Google Adwords lets you target Countries, States, Metro Areas, and even cities to fine-tune your campaigns. Also, you can add regional words to your key phrases; for example, you may want to bid on California Wholesale Distribution instead of just Wholesale Distribution. These techniques allow you to attract more of the traffic that means more to your business and reduce poor-performing traffic. could have ad text that looks something like this: or these: You should also have the content on your landing page based around this same theme. 7 HOW DO I CREATE A LANDING PAGE? Because a landing page is typically the first impression your potential customers will have with your company, you should strive create a page that is clean and represents you well. Pictured below is an image of one page of a demo landing page which is available to you in the Sample_Content folder of this kit. 5 HOW MUCH WILL I PAY? The great thing about Internet Marketing is that you can put as much or as little money into your campaigns as you would like. Some of the campaigns that you run may require you to spend a minimum amount, but it is usually very minimal and with proper ROI tracking you can easily justify the costs. You can also set budget caps on your campaigns to ensure that you never spend more than you intend. 6 WHAT SHOULD I SAY IN THE AD TEXT? When creating PPC ad text, you should strive to keep your text aligned with the keyword you are bidding on and the landing page connected to the keyword. For example, if you bid on the keyword Inventory Management Software, you SAMPLE WEB SITE You should create multiple landing pages based around your company s strong-points and the keywords that you are bid- 4

5 ding on. Your landing page should explain the important features and benefits of your products and funnel visitors to an action item. This action could be to watch the 3-Minute Sapha HookTour or provide contact information in a form. You may want to include some of the comparison charts, product descriptions, and features lists included in this kit. Be sure to use one of the orange 3-Minute Tour buttons available in the Graphics folder to link visitors directly to the Sapha HookTour. We have included a demo landing page in the kit to give you some ideas. If you choose to offer a form to gather contact information, you should have fields for First and Last Name, Company, Phone Number, Address, State, and Country. You can place the PDF documents (available in the PDF folder of this kit) on a page available to the visitor after they have entered their contact information. 8 HOW CAN I OPTIMIZE MY WEBSITE FOR SEARCH ENGINES? Once you have identified the keywords and phrases that are important to your Internet Marketing campaigns and have a good understanding of how traffic flows to and on your web-site, you are ready to optimize your site. Search Engine Optimization consists of various strategies of increasing your un-paid web-traffic via natural search results from search engines such as Google, Yahoo, and MSN. In order to optimize your site, you should ensure that your site provides valuable and volatile information that establishes it as a leading resource in its respective industry. and link to. As you work to increase your website s quality, you should also actively seek-out other top rated sites (especially in your industry) with which to back link with. A large part of search engine optimization is also directly connected to how well your landing pages are tied to your keywords and phrases. This includes everything from their names and titles to the content on their pages. In order to help with search engine optimization, you should use a descriptive name and title for your landing page. For example, if you have a landing page about hospital inventory control, you may want to use the title www. YourSite.com/Inventory_Control_For_Hospitals, and place the heading Hospital Inventory Control on the top of the page. Even if you have a page that lists your products, you should consider using a more descriptive name than just Products, perhaps Inventory Control Products. As your website s quality and popularity increases for your specific themes, your rankings on similar keywords and phrases will increase naturally. 9 HOW CAN I TRACK MY ROI? Various websites and web tools exist to help track your ROI for Internet Marketing campaigns. Many PayPerClick accounts have conversion tracking methods build into them that simply require you to ad a small piece of code onto your web-site. Google also provides a very simple and efficient way to track all of your traffic in a single location, Google Analytics. For more information on Google Analytics, please visit their homepage at Your job in optimizing your web-site is to provide a clean, professional, and functional web-site that others will visit 10 LEARN MORE LINKS In order to further assist you in your internet marketing 5

6 learning experience, please explore the following websites: Bruce Clay Consultants Internet Business Consultants Various Specialties Conversation Marketing Internet Marketing Blog Dot Traffic Search Engine Marketing Specialists Google Adwords Google s Sponsored Ads Google Analytics Google s Tracking and Analytical Tools Microsoft adcenter Microsoft s Sponsored Ads Orange Soda Blog Internet Marketing Blog Planet Ocean SEO Search Engine Optimization Resources and News SEO.com Search Engine Optimization Specialists Dave Bascom Yahoo Search Marketing Yahoo s Sponsored Ads For Questions or comments, please contact Ryan Long, at R E S E L L E R P R O G R A M 580 E Technology Ave Suite C2500 Orem, UT Phone Toll Free

PPC Marketing with Google AdWords

PPC Marketing with Google AdWords PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

The Top 3 Things That Will Improve Your Online Advertising ROI

The Top 3 Things That Will Improve Your Online Advertising ROI The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get $300.00 in free online advertising 1. Set Your Maximum Bid Per Click At $0.90 or lower

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

MONTHLY REPORT PERFORMANCE RECAP LAST MONTH TWO MONTHS AGO CONVERSIONS CLICKS. Account: zenclick Period: February 1-29, 2012

MONTHLY REPORT PERFORMANCE RECAP LAST MONTH TWO MONTHS AGO CONVERSIONS CLICKS. Account: zenclick Period: February 1-29, 2012 MONTHLY REPORT PERFORMANCE RECAP Account: zenclick Period: February 1-29, 2012 OBJECTIVES vs. ACTUAL PERFORMANCE Budget: $25,000 Actual Spend: $23,065.97 Objective: 10,000 Clicks at $1.50 CPC Actual: 15,509

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

Is it time to hire an expert to take over your business online marketing?

Is it time to hire an expert to take over your business online marketing? Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies

More information

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

When executed properly, an SEM campaign can drive targeted traffic to your site at a

When executed properly, an SEM campaign can drive targeted traffic to your site at a Astonish ebook The Benefits of a Targeted SEM Campaign Search Engine Marketing (SEM), synonymously referred to as Pay-Per-Click (PPC) 1, has grown to become a fundamental piece of advertising strategy

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Mastering Google Adwords Easily 18 EASY TIPS

Mastering Google Adwords Easily 18 EASY TIPS Mastering Google Adwords Easily 18 EASY TIPS Why do MSPs need to understand Google Adwords Now? Replace failing SEO Increase web presence More leads Be8er prospects More traffic It Ain t Easy! Endless

More information

Shallow Review of Online Advertising

Shallow Review of Online Advertising Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:

More information

PPC Plan Proposal. Exioms - "Dream Never Sleep"

PPC Plan Proposal. Exioms - Dream Never Sleep PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding

More information

Search Engine Marketing Overview LOCAL SEM PROCESS

Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click

More information

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

Introduction to Pay Per Click

Introduction to Pay Per Click Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads

More information

Google AdWords. Pay Per Click Advertising

Google AdWords. Pay Per Click Advertising Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate

More information

Search Star An Introduction to Pay Per Click

Search Star An Introduction to Pay Per Click Search Star An Introduction to Pay Per Click 9 th September 2005 About Us Search Star Ltd was established in July 2005 & is based in Bath Experience in advertising, media & direct marketing since 1992

More information

Managed Pay per Click Advertising Google Adwords

Managed Pay per Click Advertising Google Adwords Managed Pay per Click Advertising Google Adwords Immediate, cost effective traffic building www.sensable.co.uk How Does Pay Per Click Work Pay per Click (PPC) is a way of bidding for search terms in the

More information

Studying the international way. in Practice. Professor (FH) Mag. Christian Maurer. IOETI Conference, El Gouna, Dec 2009

Studying the international way. in Practice. Professor (FH) Mag. Christian Maurer. IOETI Conference, El Gouna, Dec 2009 Studying the international way SearchEngine Marketing in Practice Professor (FH) IOETI Conference, El Gouna, Dec 2009 Agenda SEM as part of the marketing mix How does SEM work Setting the goals Website

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

7 Search Engine Marketing Best Practices for Travel Sites. Cindy Turrietta Search Marketing Specialist cturrietta@sdcvb.org

7 Search Engine Marketing Best Practices for Travel Sites. Cindy Turrietta Search Marketing Specialist cturrietta@sdcvb.org 7 Search Engine Marketing Best Practices for Travel Sites Cindy Turrietta Search Marketing Specialist cturrietta@sdcvb.org What is SEM? Wikipedia Search engine marketing, or SEM, is a form of Internet

More information

Executive Dashboard Cookbook

Executive Dashboard Cookbook Executive Dashboard Cookbook Rev: 2011-08-16 Sitecore CMS 6.5 Executive Dashboard Cookbook A Marketers Guide to the Executive Insight Dashboard Table of Contents Chapter 1 Introduction... 3 1.1 Overview...

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O Paid advertising on the internet Paid advertising on the internet > It is a traffic source of potential customers which you have to pay for.

More information

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

More information

Internet Marketing Basics

Internet Marketing Basics Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

PropertyMinder Pay Per Click Management

PropertyMinder Pay Per Click Management PropertyMinder Pay Per Click Management This white paper discusses the common PPC management questions and will focus on the steps involved in creating and managing effective Pay Per Click campaigns to

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

Pay Per Click Marketing

Pay Per Click Marketing Pay Per Click Marketing 150 hours Course Overview/Description Pay-per-click marketing refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your

More information

Pay per click advertising

Pay per click advertising Pay per click advertising What pay per click (PPC) advertising? PPC is a type of advertising offered by search engines or other websites, in which advertisers pay the provider only when an advert is clicked

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

Adwords 100 Success Secrets. Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money

Adwords 100 Success Secrets. Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money Adwords 100 Success Secrets Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money Adwords 100 Success Secrets Copyright 2008 Notice of rights

More information

Pay Per Click Judo. Getting it Done Better and Faster by Doing What Works

Pay Per Click Judo. Getting it Done Better and Faster by Doing What Works Pay Per Click Judo Getting it Done Better and Faster by Doing What Works The Ancient Mysteries of PPC What do all those numbers in AdWords MEAN? How can I use them to create visitors of value? Leads, Sales

More information

Search Engine Optimisation Guide May 2009

Search Engine Optimisation Guide May 2009 Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives

More information

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising [Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google

More information

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,

More information

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

Custom Online Marketing Program Proposal for: Hearthstone Homes

Custom Online Marketing Program Proposal for: Hearthstone Homes Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

12. GLOSSARY Useful tips and definitions for the RMP and associated activity.

12. GLOSSARY Useful tips and definitions for the RMP and associated activity. 12. GLOSSARY Useful tips and definitions for the RMP and associated activity. Adwords ATDW Refer to PPC Australian Tourism Data Warehouse The Australian Tourism Data Warehouse (ATDW) is the national platform

More information

A Business Owner s Guide to: Pay-Per-Click

A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Campaign and Ad Group Management. Google AdWords Fundamentals

Campaign and Ad Group Management. Google AdWords Fundamentals Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us PPC training in Gurgaon, Delhi-NCR, W3training School follow latest trends of Pay per click advertising and complete course is based on live projects with real or dummy products. We provide training to

More information

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207 Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites PPCManagement.com Think Big a Buildtelligence Sites PPC Management Web Solutions Company 1-800-467-6694 This guide

More information

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management

More information

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook. for tour & activity companies Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

More information

323-868-3581. Search Engine Optimization

323-868-3581. Search Engine Optimization Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their

More information

Successful Online Display Advertising

Successful Online Display Advertising Successful Online Display Advertising Small businesses that are considering online marketing strategies will find this booklet useful. This booklet focuses on using online display advertising techniques

More information

www.webfective.com Search Engine Optimization Services

www.webfective.com Search Engine Optimization Services www.webfective.com Search Engine Optimization Services Search Engine Marketing Overview Search engine marketing is the process of placing your business in the keyword searches of your prospective clients.

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION

OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified

More information

Getting Started in Google AdWords for SMBs

Getting Started in Google AdWords for SMBs Getting Started in Google AdWords for SMBs Introduction Hey there, thanks for downloading Portent s free Getting Started in Google AdWords for SMBs e-book. We re going to cover the basics of pay-per-click

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

Course Contents of Digital Marketing

Course Contents of Digital Marketing Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works

More information

Familiarizing Yourself with Google Analytics and Google AdWords

Familiarizing Yourself with Google Analytics and Google AdWords Familiarizing Yourself with Google Analytics and Google AdWords A How-To Guide By Talley Wells & Gab Rich Disability Integration Project Atlanta Legal Aid Society, Inc. www.olmsteadrights.org ctwells@atlantalegalaid.org

More information

PROPOSAL: SEARCH ENGINE OPTIMIZATION

PROPOSAL: SEARCH ENGINE OPTIMIZATION PROPOSAL: SEARCH ENGINE OPTIMIZATION EXECUTIVE SUMMARY INTRODUCTION TO PROPOSAL Infogenix has prepared this proposal for the interest of search engine optimization (SEO). This proposal will cover the many

More information

myguide Google Search Marketing Specialists www.advertisingwebservice.com Australia 1800 611 416 France 0870 44 7071 United States 888 318 4066

myguide Google Search Marketing Specialists www.advertisingwebservice.com Australia 1800 611 416 France 0870 44 7071 United States 888 318 4066 www.advertisingwebservice.com Australia 1800 611 416 France 0870 44 7071 United States 888 318 4066 Advertising Web Service myguide Google Search Marketing Specialists CO N T E N TS INTRODUCTION Who is

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO WHAT IS SEARCH ENGINE OPTIMIZATION? When you type a word into a search engine like Google, it can show you a great many websites that contain the

More information

7 Tips for Google AdWords Optimisation. By Ferdie Bester

7 Tips for Google AdWords Optimisation. By Ferdie Bester 7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds

More information

Marketing Your Business on Search Engines

Marketing Your Business on Search Engines Marketing Your Business on Search Engines When it comes to marketing your business online, few tactics may be as effective as using search engines. After all, the first stop customers and prospects make

More information

Marketing on Search Engines - Organic or Pay-per-click? So, let s assist them in qualifying themselves!

Marketing on Search Engines - Organic or Pay-per-click? So, let s assist them in qualifying themselves! Marketing on Search Engines - Organic or Pay-per-click? Tim Callen, Managing Partner, RBT Agency Steve Kinney, President, Search Optimizers April 7, 2011 By now, most marketers realize the value of search

More information

Digital marketing services

Digital marketing services Digital marketing services Experience. Capability. Technology A website must be supported with marketing and advertising if it is to become a true business channel. Sam Saltis, Managing Director, bwired

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

ADWORDS CONTINUED: CREATING MORE AD GROUPS

ADWORDS CONTINUED: CREATING MORE AD GROUPS ADWORDS CONTINUED: CREATING MORE AD GROUPS AND SPLIT TESTING ADS Today you are going to go a step further into AdWords on how to add more ad groups with the same strategy that you used yesterday, i.e.

More information

Social Media Marketing. Hours 45

Social Media Marketing. Hours 45 Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in

More information

Understanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011

Understanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Understanding and Improving AdWords Quality Score Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Performance Media Platform for online marketers to buy, track, manage, optimize and report

More information

Google AdWords PPC Advertising

Google AdWords PPC Advertising Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click

More information

Web Strategy Assessment and Components

Web Strategy Assessment and Components Topic The basics Tutorial 3 Web Strategy Assessment and Components Description This tutorial will help you assess your e- readiness level. It will also review the different components of a successful online

More information