Mastering Google Adwords Easily 18 EASY TIPS

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2 Mastering Google Adwords Easily 18 EASY TIPS

3 Why do MSPs need to understand Google Adwords Now? Replace failing SEO Increase web presence More leads Be8er prospects More traffic

4 It Ain t Easy! Endless money pit Success comes from many factors Many companies have gone backrupt

5 Success With Adwords Starts Here! Google Keyword Research Tool

6 The Traffic Estimator

7 Here Is Your SECRET SAUCE!

8 Adwords Tips #1 Never Let Google Choose Your Winning Ad!

9 Adwords Tips #2 Select Keywords Smartly Gather Refine Group Kill

10 Adwords Tips #3 Use Ad Variations At All Times

11 Adwords Tips #4 Use Keywords In Your Headlines Google Rewards Advertisers Who Match Specific Needs Of The Searcher. Always create ads with the keyword in your headline and body text. Create a large number of ads, each with tightly grouped keywords. Stand Alone Test Place your headline on the screen with only one instruction: Write for Detailed Information Would you get a good response?

12 Adwords Tips #5 Small Amount Of Keywords Per Adgroup More adgroups less keywords per group When the copy of your ad matches keywords phase, users will click on the ad. Landing pages must be tailored and relevant to the visitor. You can vary your Max CPC per adgroup. Ads with keywords are displayed in bold. Beat out your competition.

13 Adwords Tips #6 Bid High Now Save Money Later Most people go on the cheap with adwords The greater the ad s quality score, the less you are going to pay-per-click Quality Score is determined by: Click Through Rate Overall History Most Recent History Ad Copy Other Relevancy Factors Start by overbidding slightly, get your score up and then gradually lower your bids over time.

14 Adwords Tips #7 Use Your Imagination When Creating Ads Ask Yourself: Why are people on a search engine? You are selling a solution to a problem What problems/issues do they have? What s in it for me? Make your ad sound easy Use surprise See what others are doing Use Edgy writing Use How-To works Use Here, Easy, Free, Now, Instantly Include a question mark Don t do/buy before you do The secret to is Use the words FREE and TIPS

15 Adwords Tips #8 In Your Landing Page URL use keywords The URL is the second most part of your campaign next to keywords in your ad

16 Adwords Tips #9 The Magic Phrase Did you know that (KEYWORD) Could (INSERT BENEFITS)

17 Adwords Tips #10 Use Features and Benefits Benefits go in the first line of your ad. Features go in the second line. People are on Google to find answers. Short, plain ads often work better than trying to Communicate more complex ideas.

18 Adwords Tips #11 Set A Schedule You don t need to run your ads 24/7 When do your prospects look for IT services. 7 AM to 7 PM

19 Adwords Tips #12 Add Salt & Pepper To Taste Invest time daily to review your ads. Make tweaks, remove underperforming ads and keywords. Review ROI

20 Adwords Tips #13 Set A Budget And stick to it.

21 Adwords Tips #14 Forget About SEO Keep your content focused Organic SEO is dead Use lots of questions and conversion strategies Your goal is to convert PPC visitors to leads

22 Adwords Tips #15 Use Ad Extensions

23 Adwords Tips #16 Stick Close To Home

24 Adwords Tips #17 Analyze Everything Review Adwords Performance Daily Google Analytics Mongoose Metrics Conversions Formstack

25 DEMO

26 Adwords Tips #18 Keyword Ideas i.t. support i.t. services i.t. service i.t. management I.T. Consultant I.T. Consultants I.T. maintenance IT maintenance IT support IT services IT service IT Management IT Consultant IT Consultants it outsourcing companies i.t. outsourcing companies IT Companies in XXX IT Company in XXX network support City IT City I.T.

27 What Can Ulistic Do For Your MSP? Ulistic Google Adwords Consulting Setup and Optimization of landing pages MSP Video customized for your adword campaigns Training and Consulting first month of your campaign. Call Analytics available at $55.00 per month $997.00

28 Questions // Answers