2013 Online Media Kit Premium Online Local Media
Digital Advertising Solutions SOCIAL MEDIA WEB BUNDLES In Canada, Social Media is the #1 category in terms of delivered ad impressions. Social Media s potential for mass reach and power of persuasion are key reasons why we see increased opportunity through the use of paid impressions as well as socially-enabled advertising. DIGITAL VIDEO PRODUCTION Building tangible assets for your business Did you know 90% of online consumers say watching an online video influences their buying decision? Total online video viewership is up 58% in the Canadian market year over year! QR Codes QR codes act as a bridge between the print and digital experiences putting your product right into the palm of your customer s hand. The primary result of scanning a QR code is for obtaining product information In December 2011, more than 1.4 million Canadian Smartphone subscribers scanned QR Codes with their mobile device at least once a month: 329,000 Canadian Smartphone subscribers scanned a QR code at least once each week! BLOGGING Why Blog? Companies that blog get 55% more web traffic SEO Search Engine Optimization Canadians, like many searchers worldwide, continue to search for online destinations within their search engine. Retailers and brands continue to gain positive momentum. MOBILE MARKETING Mobile is becoming a major channel for consumption of news, information and entertainment, as well as an agent for e-commerce. thespec.com app receives over 1,700,000 mobile views every month! June 2010
thespec.com Digital Readership Thespec.com s audience consists of educated and affluent professionals whose loyalty to the site has contributed to our growth. They come to find the day's top headlines, sports, entertainment and business, as well as other local information. thespec. spec.com the com has an average monthly audience of 5 million page views with over 840,000 unique visitors! The mobile app has a monthly audience of over 1.9 million page views with over 11,250 unique visitors! thespec.com reader profile- Hamilton CMA*: 77% are between the age of 18-49 50% have an average household income of $75,000 plus (Average HHI $81,495) 49% are managers/professionals and/or white collar workers 54% are college and/or university graduates plus 64% are married and 76% are homeowners Sources: *NADbank 2011; Base: Hamilton CMA Adults 18+; Omniture (Average 2012); Spreed (Dec.2012)
AUDIENCE REACH: Monthly Page Views: 5 Million Monthly Unique Visitors: 840,000 Source: Omniture (Avg. 2012)
Digital Sizes and Formats CREATIVE TYPE SIZE (IN PIXELS) FILE SIZE FORMATS ACCEPTED Leaderboard 728x90 39kb.gif.jpg.png.swf (flash versions 6 10) Big Box 300x250 39kb.gif.jpg.png.swf (flash versions 6 10) Skyscaper 160x600 39kb.gif.jpg.png.swf (flash versions 6 10) Double Skyscaper 300x600 39kb.gif.jpg.png.swf (flash versions 6 10) Sponsorship 468x60 39kb.gif.jpg.png.swf (flash versions 6 10) Expandable Sponsorship 468x60 to 468x180 39kb.gif.jpg.png.swf (flash versions 6 10) Must be sent in 2 files Expandable Big Box 300x250 to 600x500 39kb.gif.jpg.png.swf (flash versions 6 10) Must be sent in 2 files Expandable Leaderboard 728x90 to 728x220 39kb.gif.jpg.png.swf (flash versions 6 10) Must be sent in 2 files Voken 3rd Party Tag Pushdown 950x50 and 950x420 39kb.gif.jpg.png Must be sent in 2 files Catfish 970x60 39kb.gif.jpg.png Mobile Banner 300x50 39kb.gif.jpg.png Mobile Interstitial (IPhone Only) 320x460 39kb.gif.jpg.png Desktop Interstitial 950x500 39kb.gif.jpg.png Video Big Box 290x203 39kb.flv (flash video) under 30 secs (96BPS audio &Video 780BR) Creative Delivery Please upload all content in zip archive (if possible) *Please note that FTP permissions allow upload privileges only. Users will not be able to delete, download or rename files once they have been uploaded or files that are already existing on the server. You can download free FTP software at http://filezilla project.org/ After uploading creative, please send an email to: digitalads@metroland.com with the following information: 1.Company Name/Campaign Name 2.Campaign Start Date 3.File Names *All Flash.swf files require a.jpg or.gif backup file for those users that do not have flash installed on their computers. Click Tags (applies to.swf. files only) All Flash ads must have the following code embedded in the creative (using Actionscript 1.0 & 2.0 only) in order for us to supply reporting on the campaign. The code is placed on an invisible button that spans across the entire ad. FTP Login: Host: 192.206.149.20 Username: dmg wc Password: Dmgwc! Click Tag: on (release) { geturl (clicktag, _blank ); }
Takeover Wallpaper Masthead (PushDown( PushDown) Double Skyscraper Mini Banner Leaderboard Expandable
New Ad Opportunities
Page Peel Homepage News Sports What s On Opinion Community Living ROS $25/CPM Email avails@metroland.com for inquiries
Catfish* News Sports What s On Opinion Community Living ROS $25/CPM Email avails@metroland.com for inquiries *Served no more then twice per unique user per day
Expandable Sponsorship News Sports What s On Community Living Movies $25/CPM* Email avails@metroland.com for inquiries *Flat Fee rate card available
Interstitial/Pop up Homepage News Sports What s On Opinion Community Living ROS $25/CPM Coming 2013!
Tablet / Mobile Advertising Available on MOP (mobile opt pages) $15/CPM
For a customized recommendation, specific for your needs please contact Susan Azzopardi, Director of Digital 905 526 526 3291 sazzopardi@thespec.com