The Most Respected Equestrian Magazine in Canada
BY THE NUMBERS Competitive. Sophisticated. Influential. Educated. Affluent... That s the equestrian lifestyle. That s Horse Sport. Canadian Horse Owners $29 Billion Invested in the Canadian horse industry Readers purchase horses, tack, horse-related equipment and make property improvements. $19.6 Billion Total annual economic contribution to the Canadian economy from the horse industry There are approximately 1,000,000 horses in Canada that require care, feeding, equipment, training and more on a regular basis. $9.3 Billion Spent on on-farm horse-care expenditures Readers are dedicated to the best care for their horses including equipment, feed, grooming supplies, drugs and supplements, and more. $6.5 Billion Spent on care and maintenance of horse operations. The cost of property ownership for horses includes maintenance equipment, fencing, stabling, insurance and more. $1.9 Billion Spent in off-farm expenditures In addition to the equipment needed, readers must also invest in transportation, training, and travel expenses for their horses and themselves. 79% They are Educated Percentage of Horse Sport readers that have post-secondary education they have careers to support their equine lifestyle. *Source: 2010 Equine Canada Equine Industry Profile Study
OUR READER Reasons to Invest 1 2 3 4 5 Key Target Market: Adults under 45 60% of our core readers fall into your most desirable target audience. Substantial Disposable Income Horse Sport reaches the influential industry insiders with disposable incomes far above the national average. Influential Opinion Leaders 92% of readers take some form of action after reading an ad in Horse Sport, including 53% who discuss the ad with others! Loyal and Engaged In every issue, our core readers are fully engaged from cover to cover. 90% of readers keep the magazine for future reference. Multi-faceted Consumers Competitive. Sophisticated. Influential. Educated. Affluent. That s the equestrian lifestyle. That s Horse Sport. *Sources: 2011 HPG Reader Survey, 2010 Equine Canada Equine Industry Profile Study, 1998 Canadian Horse Industry Research Study They are affluent More readers in the high income bracket than any other Canadian equestrian publication. 35% have an average household income over $100K. 61% 73% own property own 1-10 horses They spend top dollar # 1 80% in number of readers who spend top dollar on riding fashions, equipment and horse health care. 2/3 of our readers are involved in some level of competition have been involved with horses for over 10 years
OUR READERship One key to upscale households is horse ownership and there s no better way to reach Canadian owners than through the magazines of the Horse Publications Group. Total Readers 43,200 Eastern 66.3% Quebec 4.7% Ontario 54.5% Maritimes 7.1% Western 32% British Columbia & Territories 7.6% Alberta 19.9% Man/Sask 4.5% U.S./Foreign 1.7% get into the best homes in canada The Horse Publications Group of magazines are recognized as the most comprehensive and highly respected in the Canadian horse industry. We can help you get into the best homes in Canada and get a share of this $29 Billion market.
A Multi-platform brand print 43,200 Readers website 500,000+ sessions/year special issues 87,500 readers e-blasts 3,500+ readers DIGITAL EDITIONS 11 issues/year social media Close to 465,000+ fans e-newsletters 3,500+ readers Horse Sport creates premium content across a variety of platforms resulting in a loyal following that provides valuable exposure for our clients.
Editorial & production Schedule February Focus: Breeding Issue, Stallion, Mare and Foal Care Booking Deadline: December 14, 2015 Material Deadline: December 16, 2015 Special Coverage: Royal Agricultural Winter Fair & Royal West Gallery of Winners Bonus Distribution: BC Equine Education Summit & Alberta Horse Conference March Focus: Farm Management, Education Booking Deadline: January 15, 2016 Material Deadline: January 19, 2016 Bonus Distribution: Can Am Equine Expo (ON) April Focus: Health Care Booking Deadline: February 19, 2016 Material Deadline: February 23, 2016 Bonus Distribution: Mane Event (AB) May Focus: Show Season, Summer Fashion, Sports Medicine Booking Deadline: March 17, 2016 Material Deadline: March 21, 2016 Special Coverage: Winter Circuit Results June Focus: Hunter/Jumper Training, Tack & Grooming Booking Deadline: April 19, 2016 Material Deadline: April 26, 2016 Special Coverage: Dressage & Jumping World Cup Finals July Focus: Eventing Training, Rolex CCI4* Report Booking Deadline: May 12, 2016 Material Deadline: May 16, 2016 August Focus: Dressage Training, Hoof Care Booking Deadline: June 17, 2016 Material Deadline: June 21, 2016 Special Coverage: 2016 Rio Olympics Preview Bonus Distribution: Spruce Meadows Masters (AB) September Focus: Fall/Winter Fashion, Nutrition, Equine Welfare Booking Deadline: July 14, 2016 Material Deadline: July 18, 2016 Bonus Distribution: Spruce Meadows Masters (AB) October Focus: Marketing, Money-Saving Tips for Horse Owners Booking Deadline: August 18, 2016 Material Deadline: August 22, 2016 Special Coverage: 2016 Olympic Games Bonus Distribution: Mane Event (BC) November Focus: Royal Preview, Equine Welfare & Charities Booking Deadline: September 16, 2016 Material Deadline: September 20, 2016 Special Coverage: Spruce Meadows Masters Bonus Distribution: Royal Agricultural Winter Fair (ON) December Focus: Gifts/Books/Art, New Technology, Year-End Review Booking Deadline: October 19, 2016 Material Deadline: October 25, 2016 Canadian Horse Annual 2017 Booking Deadline: November 1, 2016 Material Deadline: November 7, 2016 Special Distribution & Ad Rates
2016 retail Print Rates FOUR COLOUR 1x 3x 6x 12x DPS 16.75" x 11" (bleed) D1/2PS 16.75" x 5.25" (bleed) Full page 8.5" x 11" (bleed) 2/3 vertical 4.5" x 9.5" 1/2 island 4.5" x 7" 1/2 horizontal or vertical 7" x 4.625" or 3.375" x 9.5" 1/3 square or vertical 4.5" x 4.625" or 2.1875" x 9.5" 1/4 square 7" x 2.1875" or 3.375" x 4.625" 1/6 horizontal or vertical 4.5" x 2.1875" or 2.1875" x 4.625" 1/8 business card 3.375" x 2.1875" COVERS 1x 3x 6x 12x OBC 8.5" x 11" (bleed) IFC/IBC 8.5" x 11" (bleed) 3960 3725 3430 3170 2965 2825 2605 2470 2170 1980 1850 1720 1870 1770 1595 1525 1720 1595 1500 1445 1620 1535 1380 1285 1300 1270 1175 1060 1065 1005 935 890 840 785 725 670 265 250 225 215 2635 2510 2335 2130 2410 2335 2195 1950 Inserts/Quotes: Contact Sales Representative Spot Colour (Standard Colour): $250 Typesetting & Layout: 10% of space charge BLACK & WHITE 1x 3x 6x 12x DPS 16.75" x 11" (bleed) D1/2PS 16.75" x 5.25" (bleed) Full page 8.5" x 11" (bleed) 2/3 vertical 4.5" x 9.5" 1/2 island 4.5" x 7" 1/2 horizontal or vertical 7" x 4.625" or 3.375" x 9.5" 1/3 square or vertical 4.5" x 4.625" or 2.1875" x 9.5" 1/4 square 7" x 2.1875" or 3.375" x 4.625" 1/6 horizontal or vertical 4.5" x 2.1875" or 2.1875" x 4.625" 1/8 business card 3.375" x 2.1875" MECHANICAL REQUIREMENTS Inside: Type Live Area: 7.25" x 9.75" Trim: 8.25" x 10.75" Bleed Size: 8.5" x 11" DPS Bleed Size: 16.75" x 11" Stock: All Glossy 1915 1725 1575 1525 1285 1205 1100 1135 1045 950 875 815 840 785 730 675 760 710 635 590 705 640 580 540 480 445 410 375 380 360 330 315 265 250 230 220 135 130 115 105 Print ready PDFs. All images CMYK at 300dpi. All fonts embedded or outlined. No Pantone colours. For files received by e-mail, extra charges may apply if additional system work is required. Halftones: 133 line screen NETWORK DISCOUNTS Horse Sport is a member of the Horse Publications Group, publishers of Canadian Thoroughbred, Horse Canada, and The Canadian Horse Annual. Advertisers placing insertions in Horse Publications Group associated magazines, become eligible for network discounts. Network discounts are based on frequency of ads running within the contract period. i.e. 3 pages in Horse Canada magazine and 3 pages in Horse Sport earns a 6-time network frequency discount in each magazine. Discounts are applicable to non-cancellable contracts only and schedule must be completed within a 12-month contract period. ISSUANCE AND CLOSING DATES 1. published 12 times a year including The Canadian Horse Health Annual. 2. Cancellations must be in writing and are not accepted after the closing date. Cover positions are non-cancellable. 3. When a change of copy is not received by the advertising deadline, contracted advertiser s copy run in previous issue will be used. COMMISSIONS, CASH DISCOUNTS AND PAYMENTS 1. invoices are rendered on the publication date of each issue and are due within 30 days of date of invoice. 2. Contracts, required to secure frequency discounts, are available upon request. Rates for repeated use of advertising space are determined by the number of insertions during a 12-month period, beginning with the first insertion. TERMS AND CONDITIONS 1. advertisements are accepted upon the representation that the advertisers and/or their agent have the right to publish the contents thereof. In consideration of such publication, advertiser and/ or agent agree to indemnify and hold publisher harmless against any expense or loss by reason of claims arising out of publication. 2. all contents of advertisements are subject to publisher s approval. 3. The publisher s liability for any error shall not exceed the cost of space occupied by the error. Publisher shall have no liability for errors for which notification is received from advertiser later than 30 days from issue mailing date.
For More Information on Advertising Opportunites Please Contact: Horse Publications Group n Dianne Denby n ddenby@horse-canada.com n 1.800.505.7428 ext.29 n www.horse-canada.com