MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit

Transcription

1 MAGAZINE Statement 6 months ended June 30, 2015 Subject to Audit Field Served: Canadian gardeners. Definition of List Source Recipients: Method of Circulation for Analyzed Nonpaid Circulation: Market Coverage copies are delivered to homes and businesses via mail. Published by Inspiring Media Inc. Frequency: 4 times/year 1. TOTAL AVERAGE PAID, & ANALYZED NONPAID Paid, & Analyzed Nonpaid Circulation: (See Par. 6) Average for the Statement Period % Rate Base Above (Below) % Above (Below) : Paid 15, Total Paid & 15, Single Copy Sales 2, Total Paid & Circulation 17, Claimed Total Analyzed Nonpaid Circulation Claimed Total Paid, & Analyzed Nonpaid Circulation 17, Claimed 2. PRICES Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $6.99 Subscription (tax not included) $19.96 Average Subscription Price Annualized (4 issue frequency) $14.04 Average Subscription Price per Copy $3.51 (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, PAID, & ANALYZED NONPAID BY ISSUE Issue Paid Total Paid & Single Copy Sales Total Paid & Circulation Analyzed Nonpaid Total Paid, & Analyzed Nonpaid Spring 15,889 15,889 2,204 18, ,218 Summer 14,171 14,171 3,005 17, , AVERAGE BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS Bloor Street West, Suite 850 Toronto, ON M5S 1S4 T: F:

2 5. TREND ANALYSIS 2010 % 2011 % 2012 % 2013 % 2014 % : Paid N/A 18, , , , N/A N/A N/A N/A N/A Total Paid & N/A 18, , , , Single Copy Sales N/A 4, , , , Total Paid & Circulation N/A 22, , , , Year Over Year Percent of Change Total Analyzed Nonpaid Circ. N/A Year Over Year Percent of Change Total Paid, & Analyzed Nonpaid Circ. N/A 23, , , , Year Over Year Percent of Change Avg. Annualized Subscription Price N/A $14.75 $10.97 $14.24 $ SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, & ANALYZED NONPAID The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation 6A. ADDITIONAL ANALYSIS OF PUBLIC PLACE The following represents the average public place copies made available during the report period to the following public areas: 6B. ADDITIONAL ANALYSIS OF INDIVIDUAL USE The following represents the average individual use copies made available during the report period to the following individuals: Average for Period % of Circulation PAID Individual * 12, Sponsored Sales 2, TOTAL PAID 15, TOTAL TOTAL PAID & 15, SINGLE COPY SALES Single Issue Sales 2, TOTAL SINGLE COPY SALES 2, TOTAL PAID & 17, ANALYZED NONPAID Market Coverage TOTAL ANALYZED NONPAID TOTAL PAID, & ANALYZED NONPAID 17, *Included in Average Price calculation. Page 2 of

3 7. GEOGRAPHIC DATA for the Spring 2015 issue Total paid & verified circulation of this issue was 2.6% greater than the total average paid & verified circulation. Total analyzed nonpaid circulation of this issue was 1.6% greater than the total average analyzed nonpaid circulation PROVINCE PAID TOTAL PAID & SINGLE COPY SALES TOTAL PAID & ANALYZED NONPAID TOTAL Alberta British Columbia 2,507 2, ,206 3,206 Manitoba New Brunswick Newfoundland/Labrador Northwest Territories Nova Scotia Nunavut Ontario 10,963 10,963 1,240 12, ,328 Prince Edward Island Quebec Saskatchewan Yukon Territory Canadian Unclassified TOTAL CANADA 15,851 15,851 2,204 18, ,180 United States International Other Unclassified Military or Civilian Personnel Overseas GRAND TOTAL 15,889 15,889 2,204 18, , ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015 A. DURATION % (a) One to six months (1 to 2 issues) (b) Seven to eleven months (3 issues)... (c) Twelve months (4 issues) (d) Thirteen to twenty-four months... 1, (e) Twenty-five months and more Total Sold in Period... 2, B. USE OF PREMIUMS (a) Ordered without premium... 1, (b) Ordered with material reprinted from branded editorial material (c) Ordered with other premiums, See Par Total Sold in Period... 2, C.CHANNELS % (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers... 1, (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling... (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations (d) as part of membership in an organization... Total Sold in Period... 2, Page 3 of

4 9. EXPLANATORY (a) Suggested Retail Prices: : Canada, 2 yrs. $31.92 (plus tax); U.S., 1 yr. $ International, 1 yr. $ (b) Average nonanalyzed nonpaid circulation for the 6 month period: 10 copies per issue. (c) Post expiration copies: Average number of copies served on subscriptions not more than three months after expiration was 1,048 or 7.0% of average paid subscription circulation. (d) Sponsored Subscription Sales: The average of 2,526 copies per issue, shown in Par. 6 and included in Par. 1, represents copies purchased by various business con- cerns in quantities of 11 or more. (e) Market Coverage Copies, averaging 123 copies per issue, shown in Par. 6 and included in Par. 1, represents copies delivered to homes or businesses on an issue-toissue basis. Consecutive issuance is not measured. (f) Use of Premiums: A seed packet, with no advertised or stated value, was offered with subscriptions sold at garden shows. A Container Gardening Guide, with a stated value of $6.99, was offered with some subscriptions sold. 10. VARIANCE Latest released for 12 months ended December 31, 2013; Variation from Audit Period Ended Claimed Claimed Claimed 23,172 23, Claimed Claimed 22,932 22, Claimed Claimed 11,520 * Claimed 9,238 * Audit Period Ended Claimed Claimed 23,462 23, Claimed 23,504 23, Claimed 20,758 * *Initial Audit for 12 months ended December 31, Statement not required for this period. We certify that to the best of our knowledge all data set forth in this Statement are true and report circulation in accordance with s Bylaws and Rules. Parent Company: Inspiring Media Inc. GARDEN MAKING, published by Inspiring Media Inc. 437 Mississauga St., PO Box 808 Niagara-on-the-Lake, ON L0S 1J0 MICHAEL J. FOX Publisher P: F: URL: Established: 2010 AAM Member since: 2011 Page 4 of Copyright 2015 All rights reserved.

5 Analyzed Issue Date 03/01/ Analyzed Issue Text (for double month issue date) Average Single Copy Price 6.99 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price 48.00