Girlfriend - Readership Profile Readership Profile Profile % 000's % Mag. Pop. Readership All People 186 1.1% 100% 100% All Women 195 2.2% 96.6% 50.6% All Men 7.1% 3.4% 49.4% Grocery Buyers 30.4% 14.8% 38.8% Grocery Buyers with Kids in HH 22 1% 11.1% 12.7% People with Kids in HH 133 2.1% 66.1% 36.5% All People Profile % 000's % Mag. Pop. Age 14-17 years 116 10.7% 57.6% 6.1% 18-24 years 50 2.4% 24.8% 11.9% 25-34 years 8.3% 4.1% 17.5% 35-49 years 19.4% 9.3% 25.2% 50-64 years 6.2% 3.2% 22% 65 years and over 2.1% 1.1% 17.2% Socio-Economic A 5.1% 2.6% 20.7% B 18.5% 9.1% 20% C1 26.8% 13.1% 19.1% C2 64 1.8% 31.5% 20.3% DE 88 2.5% 43.7% 19.9% Occupation Work Full Time 19.3% 9.5% 38.3% Work Part Time 68 2.1% 33.8% 18.5% Not Employed 114 1.5% 56.7% 43.2% State Breakdown New South Wales/ACT 60 1% 29.9% 33.8% Victoria 47 1.1% 23.3% 25% Queensland 45 1.3% 22.5% 19.9% Western Australia 24 1.2% 11.7% 10.7% South Australia 15 1.1% 7.4% 7.4% Northern Territory 5 2.6% 2.3% 1% Tasmania 6 1.5% 2.9% 2.3% Source: emmatm conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+
Girlfriend - Rates Rates Spend Casual 3x 6x 9x 12x 18x Page Rates Full Page 11,210 10,930 10,650 10,370 10,090 9,530 Half Page Horizontal 6,725 6,560 6,390 6,225 6,055 5,720 Third Page 4,485 4,375 4,260 4,150 4,035 3,815 IFC Spread 28,025 27,325 26,625 25,925 25,225 23,825 Inside BC 12,895 12,570 12,250 11,925 11,605 10,960 Outside BC 13,455 13,115 12,780 12,445 12,110 11,435 Upfront Spread prior Contents 24,665 24,045 23,430 22,815 22,200 20,965 1st Half RHP 12,330 12,025 11,715 11,410 11,100 10,485 1st Half DPS 24,665 24,045 23,430 22,815 22,200 20,965 Opposite Contents 12,330 12,025 11,715 11,410 11,100 10,485 Opposite Ed's Letter 12,895 12,570 12,250 11,925 11,605 10,960 RHP 12,330 12,025 11,715 11,410 11,100 10,485 Consec RHP Pages 12,330 12,025 11,715 11,410 11,100 10,485 DPS 22,420 21,860 21,300 20,740 20,180 19,060 Insert Rates Spend 2 Page 4 Page 6 Page 8 Page 12 Page 16 Page 24 Page Inserts National $/000 60 70 80 90 100 110 120 Premium Loadings Spend % Loadings IFC Spead 25% OBC 20% IBC 15% Upfront prior contents 15% 1st Half RHP 10% 1st Half DPS 10% Opposite Contents 10% Opposite Eds Letter 15% RHP 10% Consec RH Pages 10%
Girlfriend - Deadlines Issue Name On Sale Date Booking Date Cancellation Material Insert Delivery Date Deadline Jan 2015 08 Dec 2014 30 Oct 2014 25 Sep 2014 03 Nov 2014 10 Nov 2014 Feb 2015 05 Jan 2015 19 Nov 2014 15 Oct 2014 21 Nov 2014 15 Dec 2014 Mar 2015 02 Feb 2015 16 Dec 2014 11 Dec 2014 18 Dec 2014 12 Jan 2015 Apr 2015 02 Mar 2015 30 Jan 2015 19 Dec 2014 02 Feb 2015 09 Feb 2015 May 2015 06 Apr 2015 05 Mar 2015 29 Jan 2015 06 Mar 2015 16 Mar 2015 June 2015 04 May 2015 01 Apr 2015 25 Feb 2015 02 Apr 2015 13 Apr 2015 July 2015 01 Jun 2015 30 Apr 2015 26 Mar 2015 01 May 2015 11 May 2015 Aug 2015 06 Jul 2015 04 Jun 2015 30 Apr 2015 05 Jun 2015 15 Jun 2015 Sep 2015 03 Aug 2015 02 Jul 2015 28 May 2015 03 Jul 2015 13 Jul 2015 Oct 2015 07 Sep 2015 06 Aug 2015 25 Jun 2015 07 Aug 2015 17 Aug 2015 Nov 2015 12 Oct 2015 10 Sep 2015 30 Jul 2015 11 Sep 2015 21 Sep 2015 Dec 2015 09 Nov 2015 08 Oct 2015 27 Aug 2015 09 Oct 2015 19 Oct 2015 Jan 2016 07 Dec 2015 06 Nov 2015 25 Sep 2015 13 Nov 2015 19 Nov 2015 Feb 2016 04 Jan 2016 04 Dec 2015 23 Oct 2015 11 Dec 2015 17 Dec 2015 Mar 2016 08 Feb 2016 08 Jan 2016 27 Nov 2015 15 Jan 2016 21 Jan 2016 Apr 2016 07 Mar 2016 05 Feb 2016 25 Dec 2016 12 Feb 2016 18 Feb 2016 May 2016 04 Apr 2016 04 Mar 2016 22 Jan 2016 11 Mar 2016 17 Mar 2016 Jun 2016 09 May 2016 08 Apr 2016 26 Feb 2016 15 Apr 2016 21 Apr 2016 Jul 2016 06 Jun 2016 06 May 2016 25 Mar 2016 13 May 2016 19 May 2016 Aug 2016 04 Jul 2016 03 Jun 2016 22 Apr 2016 10 Jun 2016 16 Jun 2016 Sep 2016 08 Aug 2016 08 Jul 2016 27 May 2016 15 Jul 2016 21 Jul 2016 Oct 2016 05 Sep 2016 05 Aug 2016 24 Jun 2016 12 Aug 2016 18 Aug 2016 Nov 2016 10 Oct 2016 09 Sep 2016 29 Jul 2016 16 Sep 2016 22 Sep 2016 Dec 2016 07 Nov 2016 07 Oct 2016 26 Aug 2016 14 Oct 2016 20 Oct 2016
Girlfriend - Specifications Insertion Bleed Type Trim Full Page 285 x 220 245 x 180 275 x 210 Half Page Horizontal* 146 x 220 106 x 180 136 x 210 Third Page Horizontal 101 x 220 61 x 180 91 x 210 Third Page Vertical 285 x 80 245 x 40 275 x 70 *limit one per issue... Technical Information Pacific Magazines will only accept advertising material via Quickcut. Supply of media via other means such as FTP, CD or Email is forbidden and will be rejected by Pacific Magazines. The supplier of the digital media is responsible for all aspects of the files supplied. For more information regarding Quickcut please contact: Quickcut: (02) 9467 7500 Tech Support: (02) 9467 7599 Web: http://www.quickcut.com.au/ General Specifications: 1.Any material that is to appear as a Double Page Spread needs to be supplied as two single page files. The file name should end in _p1 for a left hand page or _p2 for a right hand page. 2. Avoid type running across the gutter on a Double page spread. Type should clear the spine by a minimum of 2mm each side of the spine. 3. Register and trim marks should appear on all adverts located 6mm outside the trim area 4. Correct Grey Balance must be built into separations. 5. All reverse type is to be no less than 10pt type and cannot be made up of more than two colours. 6. True Type fonts are not to be used. 7. All fonts need to be embedded into the PDF file. 8. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected. 9. Images need to be a minimum of 260 dpi. 10. Solid Black panels or backgrounds should carry 40% cyan or magenta stipple to reinforce the black print. 11. Total Ink density should be between 280-310% with a black limit of 90% (light to mediumgcr) 12. All 4 colour black should use UCRwith a total ink weight of 230% with 90% black. Quicksend specifications Page must include required bleed as per publication specification. PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks. For more information, please click link below http://www.quicksend.net.au/needhelp.jsp To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof. Please Check Publication Specifications for Correct Paper Type From April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs. Please see http://www.3dap.com.au/ for more details 3DAPv3 Colour Proofs: 1. Colour proofs must be created at 100% in size and accompany any supplied material. 2. In order to verify the proof, it will need to contain the 3DAPv3 control strip 3. Tearsheets or colour laser prints are NOT acceptable forms of proofs 4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising. 5. The proof must be setup to the correct paper type of the magazine and section. Double Imaging on DPS ads Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread. Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed' Wet Sachet Specifications Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications. Suppliers/manufacturers must submit Copyright samples 2007 Pacific for testing Magazines. by Pacific All Magazines rights reserved. Production staff and if approved it is the supplier's responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved. For each 1ml of fill, the sachet's internal area must be at least 8 square cm. The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing.
Girlfriend - Specifications Print Production Rebecca Prokop Phone: (02) 9394 2959 Email: rebecca.prokop@pacificmags.com.au Advertising Production Dan Murace Phone: (02) 9394 2839 Email: daniel.murace@pacificmags.com.au Disclaimer Whilst the internal production process may verify that material is within specification the onus is placed firmly on tradehouse/sender to supply material to specification. It is also a requirement that advertising material is delivered on time so quality control measures can take place. Late material may miss these checking procedures which could pick up possible problems/errors. Pacific Magazines reserves the right to refuse any material that does not meet the required Specifications.
Girlfriend - Contacts Name Title Location Email Address Katie Petkovski Group Sales Director NSW katie.petkovski@pacificmags.com.au Dominique Gharibian National Business Integration Manager NSW dominique.gharibian@pacificmags.com.au Justine Estigoy Senior Account Manager NSW justine.estigoy@pacificmags.com.au Ruby Tregea Account Manager VIC Ruby.Tregea@pacificmags.com.au Lucy Bode Editorial Co-ordinator NSW lucy.bode@pacificmags.com.au Subscriber enquiries Subscriber enquiries AUS urgentpubpriority@towerpublishing.com.au Melissa Morgenstern Account Manager NSW Melissa.Morgenstern@pacificmags.com.au Connie Halliday VIC Group Sales Manager VIC Connie.Halliday@pacificmags.com.au Rachel Prasad Marketing Assistant NSW rachel.prasad@pacificmags.com.au Kate Burroughs Youth Marketing Manager NSW kate.burroughs@pacificmags.com.au Bianca Anastasas Advertising Coordinator NSW Bianca.Anastasas@pacificmags.com.au