2013 New Exhibitor Information
Welcome Thank you for your enquiry regarding Reed Gift Fairs - Australia s largest gift and homewares trade fairs. Reed Gift Fairs attract in excess of 59,000 visitors to its 5 trade fairs each year and has been helping Australian and New Zealand based wholesalers grow their businesses for over 40 years. Reed Gift Fairs is here to help you get the best out of your business. In order to get started, please read all of the information and return the required material along with a brief background on your company and its goals. Details on how to exhibit with Reed Gift Fairs are attached. The forms that need to be returned as part of the application are included at the end of this information kit. There are no costs associated with your application and you only need to apply once. Once your application has been approved, based on availability, you will be invited to participate in your preferred fairs. We are here to help so should you have any questions or concerns, please feel free to contact me. Thank you again for your interest in Reed Gift Fairs and we look forward to working with you. Kind Regards, Dawn Sullivan Sales Manager P 02 9422 2026 F 02 9993 8320 E dawn.sullivan@reedexhibitions.com.au 2 New Exhibitor InformatioN
About Reed Gift Fairs Event Profile Reed Gift Fairs are trade only events open exclusively to members of the gift and homewares industry. There is no charge for buyers to attend, however each visitor is required to present two forms of business identification, including ABN, along with one form of personal ID to gain entry. As Reed Gift Fairs is a trade only event, cash sales are not permitted during the fair. Fair Dates Fair 2013 2014 Melbourne 2-5 Feburary 1-4 February Sydney 23-27 Feburary 15-19 February Brisbane 6-9 July 5-8 July Melbourne 3-7 August 2-6 August Sydney 21-24 September 20-23 September Venues Sydney Convention & Exhibition Centre, Darling Harbour Melbourne Convention & Exhibition Centre, Southbank Melbourne Showgrounds, Ascot Vale Brisbane Convention & Exhibition Centre, South Bank 3 New Exhibitor InformatioN
About Reed Gift Fairs Categories Exhibitors at Reed Gift Fairs are categorised by product under the following branded categories; Eligibility Reed Gift Fairs requires that all exhibiting businesses are Australian/New Zealand based and operated. Companies based outside Australia and New Zealand are NOT eligible to exhibit. Fair Attendance 2012 Fair Attendance Total Visits* Exhibitors Melbourne 7,601 276 Sydney 23,633 697 Brisbane 5,626 238 Melbourne 34,613 814 Sydney** 10,785 458 * Total number of visits to the show, reported as a combination of single visits and attendees who have re-visited the exhibition on subsequent days. Does not include exhibitors. ** Figures stated are for 2011, as 2012 figures were not available at time of publishing. 4 New Exhibitor InformatioN
Stand Packages Shell Scheme A shell scheme stand is a stand that we construct to match your space requirements. All shell scheme stands include velcro-compatible carpeted walls, fascia and signage (with company name and stand number) and lighting. Upgrade Options Octanorm Octanorm stands include smooth, clean white walling and can include raised flooring. Removing the fascia is also an option. The floors are available in white, black or beech effect, are raised with a ramped edge and meet all venue-flooring regulations. Space Only If you already have your own stand, or would like to design your own unique look, then this is the best option for you. We supply the floor space (including carpet) and you design and construct your stand. Exhibitors with custom built stands will need to provide a line drawing for our approval and the stand must be completely free standing, not requiring any further support from the surrounding walls. Example of a 3m x 3m stand 5 New Exhibitor InformatioN
Exhibition costs Stand Rates Fair Casual Rate Melbourne February MCEC $435 Sydney February SCEC $626 Brisbane July BCEC $373 Melbourne August SHOWGROUNDS $384 Sydney September SCEC $480 The above rates are per square metre and inclusive of space only and GST. Public Liability Reed Exhibitions requires every exhibitor to have Public Liability Insurance in respect of personal injury to persons, or property damages to a minimum of $10 million. This refers to damage or injury caused to third parties/visitors on or in the vicinity of their stand at an exhibition. This will automatically appear on your contract and will be removed upon receiving proof of currency for the duration of the fair (this must be received at least 14 days prior to the exhibition). The cost of Public Liability coverage through Reed Exhibitions is $199.99 (incl. GST). Marketing To have a successful fair and to effectively drive buyers to your stand and educate them about your company Reed Gift Fairs have a number of marketing opportunities available including our Gifted Event Directory and the Reed Gift Fairs website. These options are explained in further detail on the next page. 6 New Exhibitor InformatioN
Marketing & Promotion Standard Promotional Package When booking your stand, all exhibitors will automatically receive the Standard Promotional Package. This package is an essential part of your trade fair experience and costs $989.00 (inc GST). For those wanting more exposure you will be given the option of upgrading the promotional package to The Standard Plus, Enhanced or Premium Package. Includes: Exhibitor Profile in the Gifted Event Directory 50 Word Listing Logo Stand Number 1 or 2 Product Images QR Code Ability to send printed invites to your database Website: 250 Word Web Description Company Logo 10 x Product Categories 5 x Product Images 5 x Marketing Documents 1 x Product Showroom Image 1 x Social Media Link Email Enquiry Form Email Signature Company NAme Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. 111 Address Road Suburb, STATE 1111 Tel: 00 1111 1111 Fax: 00 1111 1111 Website: www.companyname.com.au Email: info@companyname.com.au Repby: Representative name, Representative name, Representative name, Representative name & Representative name. Stand NUMBER Gifted Event Directory Gifted Event Directory is the official trade guide of Reed Gift Fairs. Used by retailers year round, the Gifted Event Directory is published five times a year and is an essential part of your trade fair experience. Sent three weeks prior to each Fair, the Gifted Event Directory is mailed to every qualified buyer who attended the previous year s fair, and is also available onsite during each Fair. Company NAme Stand NUMBER Supplement The Supplement Promotional Package is offered to exhibitors that missed the Gifted Event Directory deadline. Handed out onsite and containing essential fair information, the Supplement package costs $610.00 (inc gst) and includes a 50 word listing and the full online package. Online Opportunities Reed Gift Fairs now offers online opportunities to increase your company s profile at the fair. These include; Banner Advertising E-Blast Advertising Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. Your desciption of your company, the services provided and the products you sell. 111 Address Road Suburb, STATE 1111 Tel: 00 1111 1111 Fax: 00 1111 1111 Website: www.companyname.com.au Email: info@companyname.com.au Repby: Representative name, Representative name, Representative name, Representative name & Representative name. Exhibitor Profile: Choose from the two templates above to profile your business effectively within the Gifted Event Directory. For further information call Lynn Ormiston on 02 9422 2458 or email at: lynn.ormiston@reedexhibitions.com.au 7 New Exhibitor InformatioN
How to APPLY To submit your application form please complete and submit the following: A covering letter outlining your company s history, mission and what you aim to achieve exhibiting at Reed Gift Fairs A copy of full Australian/New Zealand registration of business name Form 1 General Information Form 2 Reference Details A brochure or visual material outlining your product line Please Note: Applications will only be considered if they are complete. You can return your application by: Fax: Post: (02) 9993 8320 or reed Gift Fairs Locked Bag 2555 Chatswood DC NSW 2067 Email: dawn.sullivan@reedexhibitions.com.au What happens next? 1. Your application will be processed and references will be checked and validated. 2. If your application is successful, your details will be placed in our database and you will then be eligible to exhibit in future with Reed Gift Fairs. 3. You will receive a phone call from your allocated account manager to confirm that your application was successful. Subject to availability, you will then receive a stand offer for your nominated fair. Tower 2, 475 Victoria Avenue, Chatswood, NSW 2067 Locked Bag 2555, Chatswood DC, NSW 2067 P +61 2 9422 2500 F +61 2 9993 8320 www.reedgiftfairs.com.au www.reedexhibitions.com.au ABN 47 000 146 921 8 New Exhibitor InformatioN
APPLICATION to Exhibit PART 1 Company ABN Key Contact Job Title Business Address Address Suburb State Country Contact details Phone Postcode Fax Business Type Please select your type of business: Sole Trader Partnership Company Other... # of Staff How many SKU s (stock keeping units) do you have? What % of your SKU s are stocked in your warehouse? Have you ever had a previous business in Australia or NZ? Yes > Wholesale No Retail Is your business: Sales Agent Manufacturer Website Email Products Please select the category which represents 70% (or more) of the products that you wish to display: Gift Home Distributor Importer/Wholesaler Please list the top 3 retailers who have a credit account with your business: 1. 2. 3. Kitchen Outdoor Please describe your products Jewellery & Fashion Junior Please list the top 3 supplying companies that you have a credit account with: 1. 2. 3. Do you have a showroom? Yes If yes, is this location: Residential Do you have a warehouse? Yes No Commercial No In which type of retail store would your products be found? Gift Homewares Garden Furniture Fashion Discount Jewellery Toy Hardware Souvenir Other... If no, where do you store your stock?... If yes, is this location: Residential Commercial Please list this address:.........
APPLICATION to Exhibit PART 2 Company ABN Exhibition History Have you ever exhibited your products at any event within Australia or New Zealand? Yes No If yes, please list: 1. Year 2. Year 3. Year Year Have you ever exhibited your products at any international events? Yes No If yes, please list: 1. Year 2. Year 3. Year Year Exhibition Preferences Please indicate at which of our fairs you wish to exhibit and the size of the stand you require: Melbourne February Sydney February Brisbane July Melbourne August Size Size Size Size REFERENCE LIST You must provide three current business references, at least one of which must be from within the gift and homewares industry. All referees must be located in either Australia or NZ. Applications will not be reviewed or accepted without three references. Who is a suitable referee? Someone whom you supply in the gift industry A company who supplies you with a service or materials to run your business Your accountant, though it is preferred that you list people with whom you trade. REFERENCE 1 Company Phone Type REFERENCE 2 Company Phone Type REFERENCE 3 Company Phone Postcode Postcode Postcode Sydney September Size Type PUBLIC LIABILITY INSURANCE Do you have your own public liability insurance? Yes No HOW DID YOU FIND OUT ABOUT US? Advertisment Business Associate Trade Publication Attended as a Visitor Website Invitation Other... I hereby declare the above information to be true and accurate. Signature Date Print Privacy Statement Reed Exhibitions fully abides by all privacy regulations and this information will be used for the sole purpose of assessing your application. Reed Exhibitions reserves the right to deny your application. Please note this is an expression of interest for exhibition space and not a booking document. Tower 2, 475 Victoria Avenue, Chatswood, NSW 2067 P +61 2 9422 2500 www.reedexhibitions.com.au