Providing Exceptional Access to Canada s Insurance Professionals Since 1934 CANADA S INSURANCE AND RISK MAGAZINE. CANADIANUNDERWRITER.CA 2016 MEDIA KIT & Rate Card
Take No Risks. Our Assurance To You: Canadian Underwriter magazine is delivered monthly to the industry s largest qualified and audited circulation of insurance professionals bringing your brand s advertising message to a faithful and engaged readership within the highest quality, pure editorial environment. In a world of increasingly questionable media assertions and offerings, Canadian Underwriter has since 1934 remained committed to only the highest standards of proven circulation reach and relevant editorial content. For our valued advertisers, this means that every month, coast-to-coast and cover-to-cover, Canadian Underwriter reaches all the industry decision-makers who matter delivering a publication they know and trust will contain superior information that s relevant and of value to them. Canadian Underwriter magazine is your risk-free insurance industry marketing investment. See Canadian Underwriter s history going back to 1934 at our archive site: CU80Years.com www.canadianunderwriter.ca
Reach + Relevance + Readership = Results for Your Advertisement! Reaching more than 15,700 qualified: Brokers Risk Managers Insurance CompaNY OFFICERS & DEPARTMENTS Claims Managers & Adjusters Canadian Underwriter s national circulation is independently audited and reported regularly by Alliance for Audited Media (AAM) providing you with impartially verified data: Classification by Business Insurance Brokers 10,030 Risk Managers 1,740 Insurance Company Officers and Departments 2,766 Claims Managers/Claims Adjusters 762 Others Allied to the Field 419 TOTAL QUALIFIED 15,717 Data above from Canadian Underwriter s June 2015 audit statement. Ask your account manager for a copy of CU s latest audit statement. Mailing Address Analysis Individual by name and title 14,271 Individual by name only 1,309 Title or occupation only 32 Company name only 105 TOTAL QUALIFIED 15,717 INSURANCE WE HAVE IT COVERED.
2016 Editorial Calendar (Bonus Conference Distribution denoted with a +) JANUARY Claims Management / OIAA Conference Preview CICMA Profile + Canadian Insurance Claims Managers Assoc./ Canadian Independent Adjusters Assoc. (CICMA /CIAA) Joint Conference + Ontario Insurance Adjusters Assoc. (OIAA) JULY REINSURANCE MARKET OVERVIEW CIAA Profile + Canadian Independent Adjusters Assoc. (CIAA) FEBRUARY INSURANCE AUTOMATION + IC Technology Conference + IC Broker Forum AUGUST RIMS CANADA / RISK MANAGEMENT RIMS Profile + RIMS Canada Conference + Canadian Insurance Accountants Assoc. (CIAA) + IC Executive Forum MARCH RISK MANAGEMENT / RIMS PREVIEW RIMS Canada Profile + Risk & Insurance Management Society (RIMS) SEPTEMBER National Insurance Industry Round-Up IBAC Profile + Insurance Brokers Assoc. of Canada (IBAC) + National Insurance Conference of Canada (NICC) APRIL PROVINCIAL BROKER SURVEY Broker Profile + Insurance Brokers Assoc. of Manitoba (IBAM) + Insurance Brokers Assoc. of Alberta (IBAA) + Insurance Brokers Assoc. of British Columbia (IBABC) OCTOBER INSURANCE BROKER OUTLOOK IBAO Profile + Insurance Brokers Assoc. of Ontario (IBAO) MAY Auto Market issues Collision Repair, Parts, Salvage, Theft & Recovery, Underwriting, Claims Technology + Canadian Assoc. of Insurance Women (CAIW) NOVEMBER REINSURANCE CEO STRATEGIES TIC (Toronto Insurance Conference) Profile JUNE INSURANCE TECHNOLOGY SOLUTIONS DECEMBER PRIMARY INSURER CEO OUTLOOK Donald M. Stuart Award Recipient Profile
Bonus Industry Conference Distribution In addition to our high-quality, qualified and audited national circulation, Canadian Underwriter is the only publication serving the market that consistently provides bonus distribution of the magazine at most major insurance industry conferences, symposiums, seminars and events. Throughout the year, well over 15,000 extra copies are distributed directly to conference delegates and attendees on site at all major provincial broker, risk management & claims annual conventions. Additional Insurance Industry advertising opportunities throughout the year Canadian Underwriter s Insurance Media Group provides decision-making professionals within the property & casualty insurance market with the critical news, information and resources they need to stay engaged, informed and connected. In addition to Canadian Underwriter magazine monthly, Canadian Underwriter s Insurance Media Group provides marketers with a range of specialized and highly effective communications opportunities within these popular industry publications and directories: 2016 ANNUAL STATISTICAL ISSUE PUBLISHED AnnualLY June + Report and review of 2015 financial results + Space Closing: April 15, 2016 2016 INSURANCE MARKETER PUBLISHED AnnualLY JuLY + The Brokers Source: Buyer s Guide to wholesale insurance and specialty lines/niche products + Space Closing: May 23, 2016 CLAIMS CANADA MAGAZINE PUBLISHED BI-MONTHLY + Official Publication of the Canadian Independent Adjusters Association (CIAA), reaching more than 8,500 claims and insurance professionals across the country + Six issues per year: Feb, Apr, Jun, Aug, Oct, Dec 2017 ONTARIO INSURANCE DIRECTORY PUBLISHED AnnualLY DECEMBER coil-bound + Thousands of industry contacts within 10 key sections; 400+ pages + Space Closing: October 28, 2016 Ontario INSURANCE DIRECTORY 2017 NATIONAL CLAIMS MANUAL PUBLISHED AnnualLY DECEMBER + The CIAA/ACEI, coil-bound Claims Manual, distributed by Claims Canada magazine + Space Closing: October 28, 2016 National Claims Manual 2017 LITIGATION SERVICES GUIDE PUBLISHED AnnualLY DECEMBER + Space Closing: September 26, 2016 Litigation Services Guide
Digital Insurance Communications The Industry s Most Visited Online Content On average, CanadianUnderwriter.ca delivers over: 200,000+ Monthly Page Views 65,000+ Monthly Unique Visitors 18,600+ Daily e-newsletters METRICS THAT MATTER! Expose your message to the most active + engaged insurance industry audience online!.ca CanadianUnderwriter.ca and its Insurance Media Group of websites provide the most comprehensive and content-rich insurance industry online coverage + traffic available. CanadianUnderwriter.ca Various website banner opportunities are available: Leaderboard 728 x 90 Big Box 300 x 250 Skyscraper 160 x 600 RATES: Each position: Monthly $2,895 Annual (12 months) $19,750 Guaranteed minimum 25,000 impressions monthly. Canadian Underwriter s e-news DAILY reaches more than 18,600 industry subscribers each morning Advertise on the industry s premier Daily e-newsletter! Big Box 300 x 250 RATES: Each position: Monthly $2,895 Annual (12 months) $19,750 Guaranteed minimum 25,000 impressions monthly.
2016 Advertising Rates & Dimensions 2016 ADVERTISING RATES (GROSS) 4-colour 1 time 3 times 6 times 9 times 12 times Full page $6,890 $6,720 $6,545 $6,370 $6,200 2 ³ page $5,510 $5,375 $5,235 $5,095 $4,960 ½ pg island $4,825 $4,700 $4,580 $4,460 $4,340 ½ page $4,300 $4,200 $4,090 $3,980 $3,875 ¹ ³ page $3,100 $3,025 $2,945 $2,870 $2,790 ¼ page $2,410 $2,350 $2,290 $2,230 $2,170 AD SPACE CLOSE: 15th OF PRECEEDING MONTH AD MATERIAL DUE: 25th OF PRECEEDING MONTH Preferred Position 1st Cover: Not Sold 2nd & 3rd: 20% premium on space and colour 4th: 30% premium on space and colour Appointment Notices $185 per column inch, production included (Standard Appointment Notice size is: 2-1/8 Wide x 10 deep = $1,850) Note to Canadian Advertisers : The HST will be shown separately on your invoice. Display Advertising Dimensions (unit size in inches) Size Width Height Full page trim size 8-1/8 10-3/4 Full page type (safe live area) 7 10 Full page bleed 8-5/8 11-1/4 Double page spread type size 15-1/4 10 Double page spread bleed size 16-3/4 11-1/4 ½ page (island) 4-1/2 7-1/4 ½ page (horizontal) 7 4-7/8 ½ page (vertical) 3-3/8 10 ¹ ³ page (square) 4-1/2 4-13/16 ¹ ³ page (horizontal) 7 3-5/16 ¹ ³ page (vertical) 2-1/4 10 ¼ page (horizontal) 7 2-1/8 ¼ page (square) 3-3/8 4-7/8 Ad Materials Submission Specifications Print optimized PDF preferred. Other electronic file formats accepted: Illustrator; Photoshop; InDesign Ad Materials Transmission If size permits, email print optimized PDF to your advertising account manager. Or send using WeTransfer.com For FTP site uploading, please contact account manager for FTP URL/Username/Password + instructions. All other production inquiries, please contact: Karen Samuels: karens@newcom.ca BLEED 8-5/8 X 11-1/4 PRODUCTION SCHEDULE 2016 ISSUE Space Materials Street Closing Due Date JANUARY Dec 18 Jan 8 Jan 25 FEBRUARY Jan 15 Jan 25 Feb 22 MARCH Feb 10 Feb 22 Mar 21 APRIL Mar 11 Mar 21 Apr 18 MAY Apr 8 Apr 20 May 23 ANNUAL STATISTICAL ISSUE (JUNE) Apr 15 Apr 29 Jun 13 JUNE May 12 May 23 Jun 20 INSURANCE MARKETER (JULY) May 20 June 3 Jul 11 JULY Jun 10 Jun 24 Jul 18 AUGUST Jul 8 Jul 22 Aug 22 SEPTEMBER Aug 12 Aug 26 Sept 19 OCTOBER Sept 9 Sept 23 Oct 17 NOVEMBER Oct 7 Oct 24 Nov 21 DECEMBER Nov 11 Nov 18 Dec 19 FULL PAGE 8-1/8 X 10-3/4 LIVE AREA 7 X 10 1/2 PAGE ISLAND 4-1/2 X 7-1/4 1/3 PAGE SQUARE 4-1/2 X 4-13/16 1/4 PAGE HORIZONTAL 7 X 2-1/8 DOUBLE PAGE 16-1/4 X 10-3/4 LIVE AREA 15-1/4 X 10 1/2 PAGE HORIZONTAL 7 X 4-7/8 1/3 PAGE HORIZONTAL 7 X 3-5/16 1/4 PAGE SQUARE 3-3/8 X 4-7/8 BLEED 16-3/4 X 11-1/4 1/3 PAGE VERTICAL 2-1/4 X 10 1/2 PAGE VERTICAL 3-3/8 X 10 Physical Shipment of Materials: Attn: Karen Samuels, Production Canadian Underwriter, 80 Valleybrook Drive, Toronto, ON M3B 2S9
Additional Digital Communications Opportunities Canadian Underwriter offers a complete range of website and digital media marketing communications and content delivery vehicles, including: Email Marketing (E-Blasts) to Canadian Underwriter s 18,600+ online subscribers Press Release / Online Content Distribution Service inspress.ca 1x Posting or Annual Membership inclusion on e-news DAILY + Social Channels Webinar Production NEW! CUVIDEO Canadian Underwriter s CUVIDEO division specializes in producing cost-effective videos that can be utilized within any marketing medium. CUVIDEO s creative team will design and direct the production of your video to suit any size, range of content, style and budget. VIDEO IDEAS: company profiles, product brochure, testimonials, customer profile, infographic, message from the president, training, internal communications, trade show in-booth, BigBox banner, whitepaper-to-video, live event coverage, and so much more! Contact Information.ca For advertising space reservations or further information, please contact: Senior Publisher Steve Wilson steve@canadianunderwriter.ca 416-510-6800 Associate Publisher Paul Aquino paul@canadianunderwriter.ca 416-510-6788 Editorial and Production Contacts: Editor Angela Stelmakowich astelmakowich@canadianunderwriter.ca 416-510-6793 Associate Editor Greg Meckbach gmeckbach@canadianunderwriter.ca 416-510-6796 Address: Canadian Underwriter 80 Valleybrook Drive Toronto, ON M3B 2S9 Fax 416-510-5140 Call toll-free Canada 1-800-268-7742 U.S.A. 1-800-387-0273 Connect with Us: INSURANCE MEDIA GROUP Account Manager Mike Wells mike@canadianunderwriter.ca 416-510-5122 Account Manager Elliot Ford eford@canadianunderwriter.ca 416-510-5117 Account Manager Christine Giovis christine@canadianunderwriter.ca 416-510-5114 Online Editor Jason Contant jcontant@canadianunderwriter.ca 416-510-6893 Editor, Guides/Directories Cathy Donaghy cathy@canadianunderwriter.ca 416-510-6840 Traffic/Production Manager Karen Samuels karens@newcom.ca 416-510-5190 www.insurancemediagroup.com Canadian Underwriter Insurance Media Group InsuranceMediaGroup.com Canadian Underwriter DAILY e-newsletter bit.ly/cuenews Twitter twitter.com/cdnunderwriter LinkedIn Page linked.in.com/company/canadianunderwriter LinkedIn Group linkd.in/canadianunderwriter Facebook facebook.com/canadianunderwriter instouch instouch.com/group/canadianunderwriter Google+ google.com/+canadianunderwritercanews www.insurancemediagroup.ca