amfar Hong Kong To benefit amfar, The Foundation for AIDS Research March 2016 Shaw Studios, Hong Kong Event produced by Andy Boose/AAB Productions and Josh Wood/Josh Wood Productions
A Golden Opportunity amfar s inaugural Hong Kong gala, held in March 2015, was a resounding success. Hong Kong-based actress and amfar Ambassador Michelle Yeoh received special recognition for her exceptional contributions to the global fight against AIDS. Gwyneth Paltrow served as Honorary Chair and Event Co-Chairs included Victoria Beckham, Kate Moss, and Naomi Campbell, among others. Leading Hong Kong businesswoman and philanthropist Pansy Ho chaired the event, which raised more than $4 million for amfar s lifesaving work. The evening featured an outstanding performance by Robin Thicke and a spirited live auction conducted by legendary auctioneer Simon de Pury. Memorable Moments Archie Kao Gwyneth Paltrow Kenneth Cole and Kevin Robert Frost Longtime amfar supporter Leonardo DiCaprio donated a surprise auction lot two seats at his personal table at the Leonardo DiCaprio Foundation Gala in St. Tropez in July, plus an invitation to relax on his yacht the following day. After a lively round of bidding, four different guests offered $250,000 each, for a total of $1 million. A hauntingly beautiful oil painting, titled Friend, by renowned Chinese artist Jia Aili spurred a frenetic round of bidding, which quickly soared to a sale price of $550,000. Robin Thicke rounded out the evening, getting the audience on their feet with his chart-topping hits Blurred Lines, Give It To You, and Magic, and a rendition of Michael Jackson s Rock With You. Among the Guests Victoria Beckham, Naomi Campbell, Bonnie Chen, Silas Chou, Veronica Chou, Kenneth Cole, Serge Dumont, Paris Hilton, Pansy Ho, Carina Lau, Cathy Lee, Xin Li, Kate Moss, Wendi Murdoch, Gwyneth Paltrow, Sir David Tang, Robin Thicke, and Michelle Yeoh Michelle Yeoh DJ Fat Tony, Naomi Campbell, and Kate Moss T.O.P Total Media Impressions: 4.7 Billion Total Social Media Impressions: 75.8 Million Total Media Value: $1.87 Million Victoria Beckham DJ s for the amfar After Party Emmanuel Diaz and Remy Kersten Robin Thicke
Sponsorship Levels Presenting Sponsor $400,000 Prominent (top level, above the title) inclusion as Presenting Sponsor in all printed materials related to amfar Hong Kong (the Event), including: Event invitations sent to amfar s international social lists, amfar s celebrity supporters, key tastemakers, and important decision makers Event programs and auction catalogs Prominent logo inclusion on the Event s media backdrop on the red carpet Prominent logo inclusion on the amfar Hong Kong stage backdrop Prominent logo inclusion on video screens displayed at various points during the Event Opportunity for one corporate executive to be listed as an Event Chair (press releases, invitations, and programs) Corporate message to receive prominent mention in all pre- and post-event press releases and tip sheets. Prominent inclusion by amfar in its coverage of amfar Hong Kong in a variety of print and electronic publications including: amfar s newsletter, Innovations, which mails to approximately 60,000 worldwide amfar s website, www.amfar.org Category exclusivity no other brands competitive to your core business will be in the Presenting Sponsor or Signature Sponsor category Inclusion in amfar s social media strategy surrounding the Event Opportunity to contribute a unique item to the Event s live auction Opportunity for product placement/integration into the Event Premium gala dinner seating with two tables for twelve guests Creation of a very visible association with one of the world s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy Wendi Murdoch Robin Thicke, Paris Hilton, and April Love Geary Carina Lau Gwyneth Paltrow and Michelle Yeoh amfar Hong Kong Rosamund Kwan Carolina Parsons, Milutin Gatsby, and Victoria Beckham Pansy Ho and Kevin Robert Frost Wyman Wong Hilary Tsui
Signature Sponsor $200,000 Gold Sponsor Benefits $100,000 Inclusion as Signature Sponsor in all printed materials related to amfar Hong Kong (the Event), including: Event invitations sent to amfar s international social lists, amfar s celebrity supporters, key tastemakers, and important decision makers Event programs and auction catalogs Logo inclusion on the Event s media backdrop on the red carpet Logo inclusion on the Event s stage backdrop Logo inclusion on video screens displayed at various points during the Event Opportunity for one corporate executive to be listed as an Event Co-Chair on all related materials (press releases, invitations, and programs) Corporate message to receive mention in pre- and post-event press releases and tip sheets Inclusion by amfar in its coverage of amfar Hong Kong in a variety of print and electronic publications, including: amfar s newsletter, Innovations, which mails to approximately 60,000 worldwide amfar s website, www.amfar.org Category exclusivity no other brands competitive to your core business will be in any event sponsorship category Inclusion in amfar s social media strategy surrounding the Event Opportunity to contribute a unique item to the Event s live auction Premium gala dinner seating with one table for twelve guests Creation of a visible association with one of the world s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy Bonnie Chen Simon de Pury Inclusion as Gold Sponsor in all printed materials related to amfar Hong Kong (the Event), including: Event invitations sent to amfar s international social lists, amfar s celebrity supporters, key tastemakers, and important decision makers Event programs and auction catalogs Logo inclusion on video screens displayed at various points during the Event Opportunity for one corporate executive to be listed as an Event Co-Chair on all related materials (press releases, invitations, and programs) Inclusion by amfar in its coverage of amfar Hong Kong in a variety of print and electronic publications, including: amfar s newsletter, Innovations, which mails to approximately 60,000 worldwide amfar s website, www.amfar.org Inclusion in amfar s social media strategy surrounding the Event Opportunity to contribute a unique item to the Event s live auction Gala dinner seating with one table for ten guests Creation of a visible association with one of the world s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy Kate Moss Michelle Yeoh, Silas Chou, and Liu Wen Gwyneth Paltrow Sir David Tang and Lucy Tang
Jessica Jung Stephen Hung and Guest Guests at amfar Hong Kong Cathy Lee and Martin Lee Liu Wen April Love Geary and Robin Thicke Vivienne Tam Charlene Choi Naomi Campbell and Kate Moss Carolina Parsons and Milutin Gatsby Michelle Yeoh Zhang Zilin
Press Coverage amfar events are some of the most eagerly anticipated and widely publicized charity fundraisers each year, earning extensive press coverage that reaches around the globe. For example, virtually all major broadcast and print media outlets, as well as international wire services covered the amfar Hong Kong gala. The media impressions for the event reached over five billion people. The Foundation s events are regularly featured in the pages of InStyle, People, Entertainment Weekly, US Weekly, Vogue, London s Daily Mail, Paris Match, HELLO!, BUNTE, Le Figaro, Chi, Oggi, la Repubblica, Corriere della Sera, Vanity Fair Italy, China Daily, The New York Times, and countless other newspapers, magazines, websites, and trade publications worldwide. Broadcast leaders, such as Entertainment Tonight in the U.S., RTL in Germany, TF1 in France, Hong Kong TV in China, and RAI in Italy, are often present to cover amfar s galas, auctions, and receptions, as are major wire services such as the Associated Press, Reuters, Bloomberg news, and Agence France-Presse.
amfar, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfar has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. amfar identifies critical gaps in our knowledge of HIV/AIDS and supports promising early-stage studies that often lack the preliminary data required by more traditional funders. Through its Research program, amfar is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfar s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a model for regional collaboration on treatment preparedness, education, training, and clinical research. The GMT Initiative strives to reduce worldwide rates of HIV infection among gay men, other men who have sex with men (MSM), and transgender individuals (collectively GMT) in developing countries by providing small grants to grassroots groups that help expand HIV education and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfar is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS. Through its Public Information program, amfar generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfar frequently provides media commentary on research developments and other aspects of the epidemic. Kenneth Cole Chairman of the Board Mathilde Krim, Ph.D. Founding Chairman Kevin Robert Frost Chief Executive Officer Sharon Stone Global Campaign Chair Milutin Gatsby Global Fundraising Chairman www.amfar.org