Australia China Fashion Alliance Australia China Business Council China Fashion & Retail Forum. 10 February Museum Of Applied Arts And Sciences

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1 Australia China Fashion Alliance Australia China Business Council China Fashion & Retail Forum 10 February Museum Of Applied Arts And Sciences

2

3 ABOUT The Australia China Business Council (ACBC) and the Australia China Fashion Alliance (ACFA) are planning the China Fashion & Retail Forum to be held in Sydney on Wednesday 10 February About the Australia China Business Council The Australia China Business Council (ACBC) is a membership-based, nonprofit, non-governmental organisation with more than 1300 member companies across a diverse range of industries and sectors. Since 1973, ACBC has actively promoted two-way trade and investment, economic cooperation and understanding, between the business communities of Australia and China. ACBC plays an influential role as an advisor to the Australian Government on commercial relations with China. About the Australia China Fashion Alliance The Australia China Fashion Alliance (ACFA) builds links between Australia and China through fashion and it provides strategic guidance to the development of Australian fashion and related services in China and attracts Chinese investment into the Australian fashion, textiles, retail, consumer and tourism sectors. ACFA has employed fashion diplomacy to strengthen the Australia-China relationship on multiple levels. In 2014 ACFA received the inaugural Australia-China Achievement Award for Entrepreneurship. The China Fashion and Retail Forum will be the first major event in Australia dedicated to accessing the fashion industry in China with an aim to develop China-relevant capabilities for Australian fashion and retail companies and related business organisations An exceptional opportunity exists for corporate partners to collaborate with the ACBC and the ACFA on this exciting event. Partnership Levels Investment Gold $ 5,000 Platinum $ 10,000 Principal $ 25,000 (Industry Exclusive)

4 A FIRST OF A KIND EVENT The event is expected to attract more than 250 attendees. Including Australian fashion labels, high end producers and retailers looking to export and to capture the growing Chinese tourist market. The day is an unparalleled opportunity for corporate partners to align with global and domestic brand names Deadlines ACBC is seeking to finalise corporate partners for this event by 18 December INNOVATIVE CONTENT The ACBC and ACFA are proposing a full day conference followed by a networking cocktail reception. The event will be content rich with practical case studies from real Australian exporters and Chinese importers. The conference is expected to attract attendees. Tickets will be priced at a level to ensure the event is accessible by small and medium exporters. It is likely tickets will be at two levels: a discounted ticket for product exporters and a ticket at a higher price for export service providers. Topics covered Chinese consumers Retail distribution in China Finding Chinese partners Brand building in China Setting up operations in China IP protection E-commerce in China Chinese tourists Payment options Attracting Chinese tourists Marketing Fashion media in China

5 KEYNOTE Angelica Cheung Editor-in Chief Vogue China Upon joining Condé Nast China as the Editor-in- Chief of Vogue China in 2005, Angelica Cheung spearheaded the launch of the publication and for the past ten years, has led its growth to international acclaim. From its inception, Vogue China s combination of original creative content and global vision set a new benchmark for Chinese fashion publications. Whilst working closely with the world s leading photographers, stylists, models and designers, Vogue China has also dedicated itself to supporting local Chinese talent and sustained efforts to bring the Chinese fashion industry to international prominence. Over the past ten years, featured models like Du Juan and Liu Wen have become top international supermodels, whilst many young, talented Chinese designers, through Vogue China s promotion, have received recognition from international media. Led by Angelica, Vogue China has risen with unprecedented speed to become one of the biggest and most influential Vogue editions. Apart from bringing out 12 monthly issues and 12 extra theme-driven issues a year, Angelica also oversees all the digital platforms including the website, ipad magazine, social media channels, and the trend-setting mobile App Vogue Mini. By creating a 360-degree Vogue world, Angelica is extending the brand s leading influence to the young and digitally active generation. Before becoming Editor-in-Chief of Vogue China, Angelica was previously the Editorial Director of Elle China, Editor-In-Chief of Marie Claire Hong Kong, Associate Publisher of Hong Kong English-language fashion magazine B International, and the launch Executive Editor of English-language daily newspaper Hong Kong imail. Angelica Cheung graduated from Beijing (Peking) University with degrees in Law and English Language and Literature, and has an MBA degree from the University of South Australia. She is married with an eight-year-old daughter.

6 POSITION YOUR BRAND The China Fashion Retail and Forum is an exciting opportunity to engage with pioneers and leaders in the Chinese fashion scene. We encourage you to open a dialogue about how we can work together to develop a unique partnership opportunity around this remarkable event. Branding and acknowledgement in the event programme; BRAND Inclusion of promotional materials of your choice as items to be distributed at the event; Acknowledgement in opening and closing sessions of the forum; Acknowledgement in all press releases relating to the event; Acknowledgement in posts on the event published on ACBC s website Co-branding on marketing collateral including event invitations, agenda, programme, and other promotional items; SHAPE Inclusion of logo on banners and projector screens at the event, ensuring additional brand exposure in media and official event photographs; Exclusive opportunity to help shape the agenda of the day; Speaking opportunity for senior executive representing the sponsor s organisation in a panel or case study; Ability to showcase your expertise in a panel discussion, to the exclusion of others in your industry; VIP Inclusion in planning to determine the media messaging and engagement; Complimentary tickets to the event Reserved seating in the VIP section of the event Access to some of China s most influential players in the fashion and retail space INFLUENCE

7 Hosted by: Supported by:

8 Australia China Business Council (NSW) Contact: James Hudson E: Level 13, Gateway, 1 Macquarie Place Sydney NSW

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