The 2 nd Hong Kong Public Relations Awards 2014 Now Calling For Entry

Transcription

1 For Immediate Release The 2 nd Hong Kong Public Relations Awards 2014 Now Calling For Entry (Hong Kong, February ) The Hong Kong Public Relations Awards 2014 (HK PR Awards 2014) was formally launched on 13 February, The opening ceremony was officiated by Dr. John Chan, Chairperson of the Organising Committee; Professor Paul S N Lee, Vice Chairperson of the Organising Committee and Chief Judge of the Judge Panel, Ms. Grace Lam and Ms. Maria Cheung, Vice Chairperson of the Organising Committee, Dr. Linda Tsui, Secretary-General and Ms. Eppie Tam, Deputy Secretary-General. Organised by the Hong Kong Public Relations Professionals Association (PRPA), the awards aim to give due recognition to organisations, teams and individual public relations practitioners who have planned and executed excellent and highly effective public relations campaigns that have contributed to the success of the organisations that they serve. Firstly launched in 2010, the HK PR Awards recognise excellent PR campaigns and PR professionals of outstanding performances. This year, awards will be granted on PR Campaign and Individual Award basis. Individual Awards will continue to be granted for the Distinguished Professional of the Year and the Young Professional of the Year. Campaign Awards to be consolidated in to the following categories: Reputation Management, Corporate Social Responsibility, Stakeholder Communications, Integrated Marketing Communications, Event Management and New Media Communications. For each category, one GOLD award and two SILVER awards will be presented. A Grand Award of Excellence will be presented to the overall winner among the GOLD award winners. Judging Panel for this year s awards is leaded by Prof Paul S N Lee, Professor of the Chinese University of Hong Kong s School of Journalism and Communication. It comprises of 15 professionals coming from the commercial, PR, media and the academy fields. Dr. John Chan, Chairperson of the 2nd HK PR Awards 2014, said that the industry has seen rising expectations of the public and the respective stakeholders of business corporations, government and non-government organisations on the transparency and social responsibilities of these different entities. The rapid technological evolution of the various new media platforms including social, online and mobile media has also necessitated a high degree of creativity in the application of these communication channels by public relations practitioners. Essentially, the public relations industry must continuously uphold and enhance its professional standards to embrace new challenges and opportunities. Since its establishment in 1995, the PRPA has been dedicating to promote the PR professions and stage conferences and forums for exchanging ideas and expertise to further the industry s quest for excellence. The enrolment of the Awards opens from today until March 27, All entries should be related primarily to campaigns completed or launched with major parts completed between September and February 28, For more details, please visit the official site of PRPA: More event photos, please visit HK PR Awards Press Release Page 1 of 5

2 The 2 nd Hong Kong Public Relations Awards 2014 Categories Public Relations Campaign Awards (1) Reputation Management (2) Corporate Social Responsibility (3) Stakeholder Communications (4) Integrated Marketing Communications (5) New Media Communications (6) Event Management Individual Awards (1) Young Professional of the Year (2) Distinguished Professional of the Year Judging Panel Prof Paul S N LEE PhD (Chief Judge) Mr. Philip CHEN, GBS, JP Mr. Walter CHEUNG Prof Yi-Hui Christine HUANG, PhD Mr. Peter KWAN Ms. Grace LAM Ms. Vivian LAU Ms. Miranda LEUNG Mr. Chris LIU Mr. B C Lo Ms. Winnie NG Ms. Clara SHEK Mr. Anthony T Y WU, GBS,JP Mr. Chris YEUNG Mr. George YUEN, FHKloD Dean, Faculty Of Social Science; Professor, School of Journalism and Communication, The Chinese University of Hong Kong Managing Director, Hang Lung Properties Limited Head of Communications and Corporate Sustainability, Hang Seng Bank Professor, School Of Journalism and Communication The Chinese University of Hong Kong Senior Teaching Fellow, Department of Media and Communication, City University of Hong Kong; Treasurer-Executive Committee, Journalism Education Foundation Vice President; Public & Government Affairs-HK & Southern China, Exxon Mobil Hong Kong Limited Chief Executive Officer, Junior Achievement Hong Kong Former General Manager-Corporate Relations, MTR Corporation Ltd. Director of Corporate Communications, Sun Hung Kai Properties Limited Former Vice President-Public Affairs, Hong Kong Disneyland Founder & Deputy Chairman, Roadshow Holdings Limited Managing Director, Ogilvy Public Relations National Standing Committee member, CPPCC Deputy Chief Editor, Hong Kong Economic Journal Company Limited; Vice Chairman, Hong Kong News Executives Association Independent Non-executive Director, Industrial and Commercial Bank of China(Asia)Limited HK PR Awards Press Release Page 2 of 5

3 Sponsors and Supporting Organisations Diamond Sponsors: Roadshow Holdings Limited Gold Sponsors: Hang Lung Properties Limited Silver Sponsors: ExxonMobil Hong Kong Limited Galaxy Entertainment Group Hang Seng Bank Kowloon Motor Bus (1933) Limited K. Wah International Holdings Limited New World Development Company Limited NWS Holdings Limited Crystal Sponsor: Amyway (Hong Kong) Limited Café de Coral Group Hongkong Electric Company IGen6 New Media Group MTR Corporation McDonald Corporation Ogilvy Public Relations Limited Public Communication Strategic Consultancy Ltd Wasabi Creation Limited The Wharf (Holdings) Limited Winavia Public Relations Communications Limited Prizes Sponsor : Cathay Pacific Blossom Sponsor: Ms. CHEUNG Yat-sum, Maria Ms. TAM Kam-yee, Jenny Supporting Organisations: Chamber Of Hong Kong Computer Industry The Chinese Manufacturers' Association of Hong Kong Federation of Hong Kong Industries Hong Kong Association of Interactive Marketing Hong Kong Economic & Trade Association Hong Kong Wireless Technology Industry Association Junior Chamber International Hong Kong Media Partners: Hong Kong Economic Times Metro Broadcast Corporation Limited Venue Sponsor: Hong Kong Productivity Council (Kick-off Ceremony) Media Enquiries: Ms. Ruby Wan Tel: ruby@prpa.com.hk HK PR Awards Press Release Page 3 of 5

4 The 2nd Hong Kong Public Relations Awards (2014) was formally launched by our officiating guests. Some of the judges were taking photos with our officiating guests. HK PR Awards Press Release Page 4 of 5

5 The 2nd Hong Kong Public Relations Awards (2014) Organising Committee Chairperson, Dr. John Chan, GBS, JP, was presenting a souvenir to our Distinguished Professional of the Year 2010 winner, Mr Walter Cheung, Head of Communications and Corporate Sustainability, Hang Seng Bank The winner of the 1st Hong Kong Public Relations Awards (2010) Distinguished Professional of the Year, Mr Walter Cheung, Head of Communications and Corporate Sustainability, Hang Seng Bank (RIGHT), and the winner of Young Professional of the Year, Mr Kevin On, Ogilvy Public Relations (LEFT) were sharing their successful experience with the audience. More event photos, please browse our album HK PR Awards Press Release Page 5 of 5