MAGAZINE UNFOLD MAGAZINE MEDIA KIT OFFICIAL RUNDLE MALL PRECINCT MAGAZINE 2015/16

MAGAZINE UNFOLD MAGAZINE MEDIA KIT OFFICIAL RUNDLE MALL PRECINCT MAGAZINE 2015/16

JOIN UNFOLD MAGAZINE WHAT YOU NEED TO KNOW THE MAGAZINE MAGAZINE UNFOLD MAGAZINE IS UNIQUE MAGAZINE ALL GROWN UP. UNFOLD Magazine is sexy, edgy and bursting with fantastic original content from talented local writers, photographers, videographers, designers and artists. WELCOME TO 30,000 printed copies, twice a year (Spring/Summer and Autumn/Winter) A4 landscape Pages: 72 + 4 covers THE DIGITAL PLATFORM UNFOLD MAGAZINE IS CURIOUS we want to discover every beautiful, strange and delightful part of the Rundle Mall precinct, and we want to share it with South Australians (and the world). UNFOLD MAGAZINE, THE MAGAZINE AND DIGITAL PLATFORM THAT CELEBRATES UNFOLD Magazine content and advertising on an interactive platform: rundlemall.com/unfold Linked to the popular Rundle Mall website. Video content, competitions and more. THE FLYER DIGITAL PLATFORM UNFOLD MAGAZINE IS LUXURIOUS the new A4 landscape ADELAIDE S HEART A further 50,000 UNFOLD Magazine flyers are printed and letterbox dropped format is a reading experience like no other. UNFOLD MAGAZINE IS A VEHICLE the pages of the magazine, combined with a digital platform and a new, innovative poster, is the ideal way for you to get messages to our engaged and eager readers. AND SOUL: RUNDLE MALL. directly to homes in wider metropolitan Adelaide. The flyers direct readers to the digital platform where they can view the magazine, engage with the adverts and take advantage of great digital-only offers. CONTENT, CONTENT, CONTENT: WE HAVE SOME SUPER TALENTED AUSTRALIAN WRITERS CREATING THE CONTENT FOR UNFOLD MAGAZINE. 01 02

READERS & VIEWERS ADVERTISING RATES Mirroring the outstanding readership offered by UNIQUE magazine, DIGITAL ALL ADVERTISERS RECEIVE: UNFOLD is seen by hundreds of thousands of South Australians via A new interactive digital platform promotes all An advert in the printed mag Exposure via the digital platform the innovative blend of printed magazine, printed flyer, digital mag UNFOLD Magazine content and advertisers: and social media. rundlemall.com/unfold UNFOLD Magazine content and advertisers will also be DOUBLE PAGE SPREAD $4850 + GST $5335 MAGAZINE DISTRIBUTION Unlike traditional retail distribution of magazines via newsagents promoted by Rundle Mall social media channels. BACK COVER $3710 + GST $4081 DEADLINES: AUTUMN/ WINTER 16 where approximately half of all magazines end up in the recycling bin, the self-selection model removes the barrier for readers. And pick up points in affluent areas with high foot traffic ensures the magazine is being read by the people who are looking for places to shop, eat and drink. 30,000 copies of each issue printed. 90,000 estimated readership. Direct distribution to consumers via a network of cafés, restaurants, retail stores, boutiques, universities, hotels, wine bars, accommodation providers and many more outlets. Available in more than 1,200 individual locations. PORT ADELAIDE PROMOTION VIA RUNDLE MALL SOCIAL MEDIA NORTH NORTH CBD Magazine Distribution INSIDE FRONT COVER $3445 + GST $3789.5 INSIDE BACK COVER $3180 + GST $3498 FULL PAGE ADVERTORIAL $3150 + GST $3465 FULL PAGE $2650 + GST $2915 HALF PAGE $1550 + GST $1705 ADVERTISING BOOKINGS: WED 17 FEB 2016 ARTWORK SUPPLY: MON 22 FEB 2016 TO BOOK YOUR ADVERTISING PACKAGE, FILL IN THE ATTACHED FORM AND RETURN IT TO RUNDLE MALL MANAGEMENT AS PER THE DETAILS ATTACHED. TO DISCUSS ADVERTISING PACKAGES CONTACT MARILYN MCAULIFFE ON 0428 600 009 OR EMAIL UNFOLD@HWRMEDIA.COM.AU FLYER DISTRIBUTION ARTWORK DESIGN Another 50,000 flyers printed and distributed. Letterbox dropped in key suburbs including along the coast, inner northern suburbs and outer south. BRIGHTON Flyer Distribution *Distribution map subject to change DOUBLE PAGE SPREAD/FULL PAGE: $250 + GST $275 HALF PAGE $200 + GST $220 03 04

MATERIAL SPECIFICATIONS Please note any submitted artwork that does not conform to the following specifications BOOKING FORM BUSINESS NAME BILLING ADDRESS Please complete the information below and email to unfold@hwrmedia.com.au or fax to 08 8212 6056. For any enquiries please contact Marilyn McAuliffe on 0428 600 009 or email unfold@hwrmedia.com.au CONTACT NAME will need to be resupplied to specifications and may incur charges. All artwork to be supplied as print ready PDF with no crop marks. All images to be 300dpi and CMYK. No spot colours please. Artwork in Word, Photoshop, Publisher or Powerpoint format will NOT BE ACCEPTED. DOUBLE PAGE Ad Size: 594mm(w) x 210mm (h) Visual safe area: 574mm(w) x 190mm(h) 3MM BLEED / NO CROP MARKS POSTAL ADDRESS CONTACT EMAIL ADVERT SIZE PRICE EX GST PRICE SPRING/ SUMMER (TICK) AUTUMN/ WINTER (TICK) DESIGN FEE Double page Spread $4850 + GST $5335 $275 CONTACT PH TOTAL (10% discount for two issue bookings) NOTES First in best dressed for the premium positions of Back Cover, Inside Front Cover, Inside Back Cover and Early Right Hand Full Pages. MATERIAL DELIVERY Email artwork to vanessa@showpony.com.au Back Cover $3710 + GST $4081 $275 Inside Front Cover $3445 + GST $3789.50 $275 You will be contacted to discuss your advert for the digital platform and your offer for the poster. If you require assistance in preparing artwork please contact Showpony Advertising on 08 8225 9700 INTERNAL FULL PAGE Ad Size: 262mm(w) x 180mm (h) Visual safe area: 242mm(w) x 160mm(h) INSIDE FRONT, INSIDE BACK & BACK COVER Ad Size: 297mm(w) x 210mm (h) Visual safe area: 277mm(w) x 190mm(h) Inside Back Cover $3180 + GST $3498 $275 Early Right Hand Pg $3180 + GST $3498 $275 Full Pg Advertorial $3150 + GST $3465 (Fee included) NOTES DOUBLE PAGE SPREAD 594mm(w) x 210mm(H) Full Pg $2650 + GST $2915 $275 Half Pg $1550 + GST $1705 $220 BACK COVER INSIDE FRONT COVER I will supply my own artwork I will need you to design my artwork (please tick the relevant artwork design fee above) 05 INSIDE BACK COVER FULL PAGE HALF PAGE 262mm(w) x 180mm(H) 128mm(w) x 180mm(H) HALF PAGE Ad Size: 128mm(w) x 180mm (h) Visual safe area: 108mm(w) x 160mm (h) SIGNED NAME DATE TERMS AND CONDITIONS All advertisements and product spots are subject to approval by Rundle Mall Management. If the advertising space you have requested has already been purchased you will be contacted to discuss an alternative advertising space. Editorial content is at the discretion of Rundle Mall Management. Payment of all advertisements is due in full within 14 days of invoice; a 50% cancellation fee will be charged for cancellation of any advertisement after the booking deadline. Where advertising space is not purchased by Rundle Mall Precinct retailers, advertising may be offered to cultural partners within the Adelaide CBD and noncompeting businesses external to the Rundle Mall Precinct at the discretion of the Rundle Mall Management Authority.

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