BRANDING & PROMOTIONS FEBRUARY 5-7, 2015 NRG CENTER - HOUSTON, TX
FRONT AND CENTER CONNECT WITH PROSPECTS MFV Expositions franchise events provide the best and greatest variety of opportunities to grow your business. Make face-toface connections with highly qualified candidates, accelerating your sales process and lowering your cost per lead. Through key onsite promotion and advertising options, take your brand to the next level and make the impact you want to: Put your brand front and center at Franchise Expo South. Learn more about how you can maximize your visibility at Franchise Expo South Call Melissa Van Duren at MFV Expositions 201-881-1666 or mvanduren@mfvexpo.com VISIBILITY OPTIONS SHOW DIRECTORY ADVERTISING 3 TAB-ON POST-IT 3 BOOKMARK 3 BANNERS, BANNERS, BANNERS 3 AISLE SIGN ADVERTISING 3 INFLATABLES & VEHICLES 4 BADGE HOLDER INSERTS 4 REGISTRATION COLUMN WRAPS 4 FOOTPRINTS 4 VISITOR PRE-REGISTRATION EBADGE 5 ADVANCED REGISTRATION POSTCARD 5 VISITOR BROCHURE ADVERTISING 5 ONLINE REG./EMAIL REMINDER 5 BILLBOARD ADVERTISING 6 BADGE LANYARD 6 EXPO FLOOR GRAPHIC 6 ATTENDEE E-NEWSLETTER SPONSOR 6 VEHICLES IN ROADWAY 7 SHOW ENTRANCE UNIT 7 FAST CONNECT PLUS 7 SHOW ENTRANCE FLOOR DECALS 7 OFFICIAL VISITOR SHOW BAG 8 VISITOR SHOW BAG INSERTS 8 EXHIBITOR PRE/POST SHOW EBLAST 8 INDUSTRY SUPPLIERS GET INSTANT IMPACT AT FES CONTINENTAL BREAKFAST 9 EXHIBITOR HOTEL DROP 9 EXHIBITOR E-NEWSLETTER SPONSOR 9 EXHIBITOR EMAIL STATION 9 EXHIBITOR LOUNGE 10 EXHIBITOR RECEPTION 10 2
SHOW DIRECTORY ADVERTISING Every visitor and exhibitor at the expo receives the official FES Show Directory - an invaluable resource for franchisee candidates during and after the FES. The guide is retained long after the expo as a vital resource to connect with concepts that show visitors discover at FES. The specifications sheet at the end of this brochure provides more information: Contact us today to extend your message with long term visibility. TAB ON POST-IT (SOLD) Position your franchise for success with a highly visible Post-It note on the front cover of the Show Directory. Provide high resolution artwork that fits the 3 x3 area. BOOKMARK Use a tangible visual reminder to help attendees identify your business while reviewing the Show Directory. The double-sided gloss printed bookmark is created from the high resolution message and artwork you provide. BANNERS, BANNERS, BANNERS! Be instantly visible from the moment attendees enter the convention center lobby. A prime, prominent location features your logo, message and booth number, delivering a bold call to action sure to resonate with your prospects. Contact your account representative for size and pricing. AISLE SIGN ADVERTISING Add your logo, branding message and booth location below the hanging Aisle Signs for maximum visibility. FES visitors will have no problem finding you when they see your logo overhead. It s one of the few marketing opportunities available in the exhibit hall. 3
FRONT-OF-EXPO INFLATABLES & VEHICLES Get into expo attendees line of sight. Rise above your competitors in an unmistakable location via an inflatable message or vehicle inside or outside of the expo floor. Grab everyone s attention with an inflatable message, that drives traffic. Vehicles are to be used for display purposes only and not for conducting business. BADGE HOLDER INSERTS EXCLUSIVE Badge inserts are likely the most widely seen promotion available. Every exhibitor and visitor badge holder has your message rising above the name, so everyone at the expo plays the role of billboard for your brand. This is an extremely effective method to drive traffic to your booth. REGISTRATION COLUMN WRAPS Pump up your prospecting! With this in your face! graphic wrap, your brand message greets everyone as they enter the expo floor. Presented on a central massive column, your eye-catching creative is an ideal way to attract qualified candidates to your booth. Find out about sizes by contacting your sales representative. FOOTPRINTS DRAW VISITORS FROM THE SHOW ENTRANCE DIRECT TO YOUR BOOTH Just five companies can get more than a simple path of footsteps from the expo doors leading directly to their booth: Each footprint is uniquely imprinted with your logo, tagline and booth number. Choose your colors and custom shape, and provide your artwork. We produce and install the foot prints at the show. 4
VISITOR PRE-REGISTRATION E-BADGE LIMITED TO 3 EXHIBITORS! The most motivated candidates are those who register for FES before the show. Make sure they know about your brand or service with this premium sponsorship. Your message accompanies each registrant s barcode registration confirmation sent the week before FES. Invite potential investors to your booth, and schedule and fill your expo calendar with your most important appointments. ADVANCED REGISTRATION POSTCARD LIMITED TO 3 EXHIBITORS! Just three exhibitors will be able to send out pre-expo invitation postcards. Be one of them! Make key connections and set appointments by reaching out to FES registered attendees two weeks before the expo. VISITOR BROCHURE ADVERTISING LIMITED TO 3 EXHIBITORS! FES Visitor Mailer advertising in more than 20,000 brochures secures your franchise s visibility with the highest qualified candidates. Months before the doors to the FES exhibit hall open, start generating leads and building booth traffic. Through either a full page (5.7 W x 8.75 H,.125 bleed) or half page (5.7 W x 4.45 H,.125 bleed) ad mailing, get your brand exposed to thousands of qualified candidates, and reach investors who are unable to attend the expo. ONLINE REGISTRATION & EMAIL REMINDER EXCLUSIVE Showcase your franchise brand with premium sponsorship that features a banner ad with a link to your website at each step of the registration process; included on the visitor email confirmation as well as reminder emails in the weeks and days leading up to the expo. Gain an edge over your competitors and make sure the most serious visitors and prospects coming to FES have you fresh in their mind. 5
BILLBOARD ADVERTISING Self-standing, two-sided panels (38 Wx88 H) catch the attention of every visitor entering and exiting the show floor. Only six exhibitors can secure choice positions in the lobby outside the entrance to the exhibit hall. Provide your design - your logo, message, photos, and call to action and we provide and install the panel. BADGE LANYARD - EXCLUSIVE! (SOLD) There is no more powerful way to distribute your message than carried around the necks of FES visitors. Sporting your company name/logo, booth number, and URL, every visitor and exhibitor is transformed into a walking billboard. At a rate that includes production and the cost of lanyards, your franchise will be seen in every aisle, in every booth, and at every seminar throughout the show. EXPO FLOOR GRAPHICS Take advantage of dozens of options to maximize the impact of your presence at FES. Custom floor graphics highlight your booth location, offer directions, and remind show visitors to stop by and visit with your franchise representatives. Make it easy for attendees to find you, in one or two locations, with 30 x30 full four-color designs. ATTENDEE E-NEWSLETTER SPONSOR Your message is one of only two category exclusive sponsors per newsletter. Put your franchise in front of potential franchisees before they arrive at the show. Your custom banner links to your franchise recruitment web site. 6
VEHICLES IN ROADWAY Here s a great parking spot for your branded vehicle. Your car will be positioned in a traffic location just outside the registration doors where every attendee will see your brand. Make sure every attendee knows your concept is ready for expansion with this great promotion. Vehicles may not be larger than a van. SHOW ENTRANCE UNIT Nothing tops a premium billboard for opportunity at the FES. At the show entrance, just four positions are available. You create an exceptional impression that emphasizes the strength of your brand and bolsters your development efforts. Pair your call to action with your booth location for the greatest possible results. FAST CONNECT PLUS FranchiseExpo.com is the definitive year-round lead generation website for franchise companies, registering thousands unique entrepreneurial visitors every month. Online Listing, featured banner, unlimited press releases and inclusion in FranchiseExpo.com newsletter distribution for 6 months. SHOW ENTRANCE TILE DECALS LIMITED NUMBER AVAILABLE! 5 x5 floor decals will be placed outside the show entrance. This is a great way to familiarize expo attendees with your brand! 7
OFFICIAL VISITOR SHOW BAG The quintessential marketing tool: Official FES show bags. This most visible sponsorship puts your brand in the hands of visitors who walk the floor, attend seminars, and visit exhibitor booths. Bags sporting your logo and message continue to work for you after the show has ended, when visitors carry precious materials they ve collected home. Show bag sponsors receive a premium bonus: A branded insert placed in the bag. Ask your sales representative for details. VISITOR SHOW BAG INSERT Add your franchise business flyer, brochure or key promotional item to sponsored show bags to catch everyone s attention. Get two views for one: Visitors see your insert when they receive and open their bag at the show, and again when they review their bag s contents after they leave the show. A limited number of exhibitors may purchase an insert, and only one (1) insert per sponsor may be purchased. EXHIBITOR PRE- & POST-SHOW EBLASTS LIMITED TO 4 PRE & 2 POST-SHOW EMAILS Extend awareness of your franchise with registered visitors before and after Franchise Expo South. Just five pre-event blasts and four post-event blasts are available. Provide your HTML file, and MFV will deliver your message to thousands of opt-in qualified investors. 8
INDUSTRY SUPPLIERS GET IMPACT AT FES EXHIBITOR EMAIL STATIONS Special exhibitor email stations are an impressive way to connect directly with your prospective customers and fellow exhibitors. Each system will be configured to show your website homepage, and your logo and message will be displayed on signage throughout the area. We ll even promote the email stations for you: We ll place flyers in the booths of all exhibitors the first morning of FES to drive awareness of the service and acknowledge your sponsorship. CONTINENTAL BREAKFAST IN SUPPLIER SECTION The perfect Eat and Greet opportunity introduces your brand to key decision makers from exhibiting franchises. Sponsor the Exhibitor Coffee and Breakfast in the supplier area to have your logo and messaging featured on signs in the breakfast area, on serving tables, and on breakfast invitations. You choose co-sponsorship of one day (Thursday, Friday or Saturday) or all three days. EXHIBITOR HOTEL DROP LIMITED TO THREE CATEGORY-EXCLUSIVE SUPPLIERS ONLY When prospects return on Thursday evening from the expo to their hotel room, they ll receive a high impact reminder of your company and service. You choose the item to provide, from a flyer to a unique branded item, and build awareness of your offerings. Call your MFV Expo representative for pricing. EXHIBITOR E-NEWSLETTER SPONSOR Exhibitor Bulletins emailed in the months leading up to the show highlight suppliers who can save brands money and increase ROI. Accompanied by significant show details - new features, schedule changes, shipping deadlines, marketing opportunities and other vital topics, these bulletins are read nearly in their entirety, and they are shared and circulated among exhibiting franchises. Your logo, link and message are part of your sponsorship.` 9
INDUSTRY SUPPLIERS GET IMPACT AT FES EXHIBITOR LOUNGE LIMITED TO TWO CATEGORY-EXCLUSIVE SUPPLIERS ONLY Be there when exhibitors break away for a quick respite from their booths during the show. Provide a selection of coffee, tea or soft drinks in a comfortable setting. Your logo will be featured on signs throughout the area. EXHIBITOR RECEPTION The right mix of cold drinks, good food, and great company are what attract key decision makers to the best party at FES. As a sponsor, your logo is highlighted on invitations and signs. Your clients, customers and prospects will know who to thank for a wonderful evening! Exhibitor reception sponsorship is exclusively available to suppliers. 10
ADVERTISING RATES FES 2015 SHOW DIRECTORY February 5-7, 2015 NRG Center Houston, TX ADVERTISING DEADLINES ADS THAT REQUIRE PRODUCTION WORK CAMERA READY (NO PRODUCTION WORK) Utilize catalog advertising to increase your brand s impact to expo visitors. AD SIZE FULL PAGE HALF PAGE QUARTER PAGE QUARTER PAGE Adjacent to Directory Listing or Product Category Listing (B/W) YOUR LOGO by Directory Listing (B/W) INSIDE FRONT COVER Price $2,400.00 $1,800.00 $1,000.00 $775.00 (B/W) $495.00 (B/W) $5,000.00 This Show Guide is the only official program and exhibit guide to the FES. The guide will be distributed to every visitor at the expo. This indispensable guide includes exhibitor listings, an informative editorial, a floor plan, and seminar details, and is used extensively by visitors during and after the show. INSIDE BACK COVER BACK COVER BOOKMARK TAB-ON COVER AD ADDENDUM (B/W) For additional info or questions, contact Melissa at 201-881-1666 or mvanduren@mfvexpo.com AD SPECS FES can accept files saved on CD or uploaded to our FTP site. For upload info, call Katharine at 201-881-1666 or email krosalen@mfvexpo.com SENDING FILES FES can accept files saved in the following format at 300dpi. PDF EPS AI All files must be saved in Black & White/Grayscale or CMYK. All spot colors will be converted to CMYK. We cannot accept RGB files. Ads not meeting these specs will be returned. GUIDELINES FOR PREPARING, SAVING, AND SENDING FILES SOFTWARE TO USE To ensure your ads print properly, please create files in the following formats: Adobe Illustrator Adobe Acrobat (PDF) AD SIZES Book Trim Size: 5.375 x 8.375 Full Page Full Bleed: 5.625 x 8.625 (Live Image: 4.625 x 7.825) Non-Bleed: 5.375 x 8.375 $4,000.00 $6,000.00 $2,495.00 $2,495.00 $675.00 (B/W) Half-Page Horizontal 5.375 x 4.1875 Half-Page Vertical 2.6875 x 8.375 Quarter Page 2.6875 x 4.1875 11