Sponsorship Opportunities Chantal Sarkisian- Acting Director Canadian Foundation for Women s Health 780 Echo Dr. Ottawa, ON, K1S 5R7 Tel: 613-730-4192 ext 232 Fax: 613-730-4314 csarkisian@cfwh.org cfwh.org Janet Ferreira- Event Coordinator Life with a Baby 409-1136 Centre St., Thornhill ON, L4J 3M8 Tel: 613-277-1041 ottawa@lifewithababy.com www.bumpsontheroad.ca Li
2013 Event Poster
About the CFWH Established in 1981, the Canadian Foundation for Women s Health is Canada s leading charity committed to the advancement of sexual and reproductive health of women in Canada and around the world through groundbreaking research, comprehensive education and leading advocacy in obstetrics and gynaecology. With the support of individuals, medical organizations and companies, the CFWH funds research in women s health that is improving the health of women at every stage of their lives. The Foundation is a champion for increased funding for research on women s sexual and reproductive health and strives to foster support for domestic and international women s health programs. CFWH believes that every woman should have equitable access to optimal comprehensive health care, provided with integrity and compassion in Canada and around the world. CAUSE Pregnancy is a wonderful and positive experience, but most people don t think of the challenges that come with it. CFWH Bumps on the Road -A 9K Walk for Pregnancy is the first time that everyone can come together and raise awareness and funds for research that addresses diseases or illness in pregnancy. Research topics that the CFWH supports can range from gestational diabetes, to high blood pressure and obesity in pregnancy. This walk is fun and visual: people walk wearing fake bellies or weighted backpacks to really put themselves in the shoes of pregnant women. If a pregnant woman can lug around more than 20 pounds for a few months, I think we can all do it for 9K! PURPOSE The event is meant to bring together local communities to support women s sexual and reproductive health. Our objective for this initiative is to build volunteer groups or partner with like-minded organizations that will co-host a CFWH Bumps on the Road- A 9K Walk for Pregnancy in communities across Canada, for years to come. Our goal is to make this a national event and for the CFWH to gain increased visibility amongst Canadian women and their families. All proceeds raised by the CFWH will go towards the Canadian Foundation for Women s Health Research Award, Fellowships and Grants Program. THEME Because 9K represents 9 months of carrying a baby, we encourage all participants, women and men, to wear their bellies with pride: real or fake! Participants are encouraged to wear a weighted backpack or a fake belly (also called Sympathy Bellies) to see what it feels like to carry extra weight while being pregnant. We encourage creativity, like adding weights at every 3K, representing a trimester and getting heavier as the walk goes on or simply dressing up like a pregnant woman. New 2013 Partnership with Life with a Baby
The Life with a Baby peer support system is a project of Healthy Start, Healthy Future, a charitable organization whose goal is to provide ongoing practical and emotional PEER-based support for new and expecting parents, and parents of children up to the age of six. We offer informational seminars and programs, open forums, and fun social events. Our purpose is to give news parents tools and resources to feel more confident with the awesome responsibility of taking care of a small child and equip them with life saving skills. Raising a baby is a wonderful experience, but it is can also be a challenge... Through an evaluation, it's been proven that our peer support programs help reduce the isolation and anxiety that most new moms face, and in turn, minimize the likelihood of moms feeling alone and developing PPMD symptoms. Our programs and services: Social & Networking Events In addition to over 35 monthly face to face social events, our website offers continuous mom to mom support. Our social events offer an opportunity for new and stay at home moms at the same stage of life to connect with each other. These include social gatherings, weekly walk groups, moms only events, and various support groups. Parenting Programs Parenting Confidently For parents and caregivers of Infants 0-12mths Purpose: To give new parents and caregivers tools and resources to feel more confident taking care of a small child and equip them with life saving skills. Managing Expectations For Moms with children 0-24mths Purpose: To normalize the challenges parents face and manage expectations of what lifew with a baby is like. Parenting Toddlers & Pre-schoolers (For parents with children 18mth to 4.5yrs) Purpose: to assist parents with toddlers in making positive parenting decisions that will have a positive impact on their child during the this very important stage in child development Building Strong Families Purpose: to help couples manage their expectations and adjust to the new dynamics in their relationships
Life With a Baby (LWAB) Demographics: The Life With a Baby (LWAB) program was started informally in 2008 and within one year the membership rose to over 250 members. In 2009 the organization was incorporated and membership jumped to over 650 members. Currently the program has over 4500 members at May 2013. On average there are 205 active new members each month. 100% of members have children 0-6yrs old 95% of members are internet savvy 60% of members are 1st time parents 40% of members have more than one child 20% of members are newcomers to Canada Members are of all socioeconomic background and have mid to high levels of education. With over 4500 members and growing in size daily, we are parents with children ages Newborn to 6 years old. This is a unique opportunity to connect with first time mothers and babies, to build brand trust and loyalty for life. Your name will be associated with businesses which are committed to enhancing the quality of lives for parents in your communities. Your presence will channel information about your company s mandate, as well as products & services to our guests and people who hear about the program. Sponsorship benefits: Sponsor name and/or logo included in all promotional materials Recognition in all media and announcements Recognition on www.lifewithababy.com website Large banner in header Advertisement in flyers and all promotional material Attendees to event will receive literature and/or promotional item Recognition in e-bulletins and newsletters Opportunity to address attendees at the event Industry exclusivity upon confirmed sponsorship, market competitors will not be contacted; In addition, your organization gains the following: Opportunity to promote awareness, Public brand affiliation with a highly recognized subject, A sponsorship program that can be tailored to your organization s specific needs, Access to our desirable audience, through our extensive marketing and public relations campaign.
Statistics and Participants Demographics 2012 Bumps on the Road a second successful year! 2011 2012 Goal $ 9,000 $ 9,000 Funds Raised $ 4,350 $6,100 Goal Met by 48% 68% Number of Volunteers 9 8 Number of Participants 40 65 On October 21, more than 65 people came out on a crisp fall morning to support pregnant women and what can sometimes be a challenging journey through pregnancy. The walk was supported by Ottawa Mayor Jim Watson and local city councillor David Chernushenko. Support was also offered by local business owners like Jules Hilliker from Fitness by Jules, who took a few minutes to get everyone warmed up before the walk. Alyssa Delle Palme, morning radio host of Ottawa s 101.9 DAWG FM, was also an ambassador for the walk; she had her baby on December 12. The CFWH is extremely happy to have collected close to $6,100 through effective fundraising, generous sponsorships, a Facebook auction and registration fees. We would like to thank all of our 2012 supporters and volunteers who made this event possible. We need your help in achieving our goal of ensuring every woman has access to the best care science can give. This walk allows us to raise these much needed funds while celebrating the health of women. Your partnership with the CFWH can ensure that our initiatives are sustained and our goals are met.
With your participation, we look forward to raising substantial funds for women s health research and we anticipate once again, a very successful walk this year. Please, join us! NATIONAL SPONSOR $8,000 Exclusive national opportunity to support women s health with maximum exposure and brand awareness Visibility in pre-event advertising (website / sponsorship packages) Visibility through the promotion of the event through our Social Media channels like Facebook and Twitter Exclusive visibility at registration booths during the event () Includes 1 exhibitor table at each site during the event Free Insert in Participant Kits: 250 units supplied by the sponsor Premium logo visibility on all event signage First right of refusal to sponsor 2013 Bumps on the Road Walk Post-event recognition on our website and Social Media channels BONUS-Exclusive advertising BONUS-National outreach to 10,000 members within both organizations (LWAB & CFWH) LOCAL PRESENTING SPONSOR $4,000 Exclusive local opportunity to support women s health with maximum exposure and brand awareness Visibility in pre-event advertising (website / sponsorship packages) Visibility through the promotion of the event through our Social Media channels like Facebook and Twitter Exclusive visibility at registration booths during the event () Includes 1 exhibitor table at each site during the event Free Insert in Participant Kits: 250 units supplied by the sponsor Premium logo visibility on all event signage First right of refusal to sponsor 2013 Bumps on the Road Walk Post-event recognition on our website and Social Media channels LOCAL EVENT SPONSOR $1,000 Includes 1 exhibitor table during the event Insert in Participant Kits: 250 units supplied by the sponsor Post-event recognition on our website and Social Media channels LOCAL EVENT FAIR SPONSOR $300 Includes 1 exhibitor table during the event OTHER SPONSORSHIP OPPORTUNITIES Gifts In-Kind are also acceptable and much appreciated. These include products and services, such as: Supply the water for the event (250 Participants) Printing Supply the snacks for the event (250 Participants) Media and promotion of the event Event Photographer
For more information, contact Claire Kerr-Zlobin at claire.zlobin@lifewithababy.com or 416-833-3860 Thank you for your interest in the Bumps on the Road- A 9K Walk for Pregnancy on Sunday, October 20, 2013. Please indicate your choice of support by completing the form below. Please return to: By mail electronically Attention- Claire Kerr-Zlobin Life With A Baby 409-1136 Centre Street, Thornhill, ON L4J 3M8 Email: Claire.zlobin@lifewithababy.com Yes! I would like to become a sponsor for the CFWH Bumps on the Road- A 9K Walk for Pregnancy in partnership with Life With A Baby. Contact Name: For Corporate Donations - Organization Name: Address: City: Province: Postal Code: Telephone: Email: Sponsorship Type: National Sponsor $8,000 Local Presenting Sponsor $5,000 Local Event Sponsor $1,000 Local Event Fair Sponsor $300 Donation In Kind: Total Amount: $ Other: Method of Payment: Visa Master Card Cheque- Payable to Life With A Baby Credit Card Number: Expiry Date: Name on Card: Signature: Thank you for your generous support!