COLON CANCER CANADA S PUSH FOR YOUR TUSH WILL TAKE PLACE JUNE 2014 IN:

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2 COLON CANCER CANADA S PUSH FOR YOUR TUSH WILL TAKE PLACE JUNE 2014 IN: Aurora, ON/Newmarket, ON Burlington, ON Calgary, AB Durham Region, ON Toronto, ON Tri-Cities, ON (Kitchener, Waterloo, Cambridge) Vancouver, BC Thank you to our sponsors for their past support: CIBC Commerce Press Inc. Coopers Iron & Metal Inc. CTV Goodlife Fitness Harvey Kalles Real Estate Hitchem Oilfield Hauling Kestenberg, Rabinowicz & Partners LLP Kingsdown Mattress Mason Group Motorcade Industries Ltd. Pfizer Oncology Sanofi Aventis Shandex Group Shoppers Drug Mart Wheels 4 Rent Nestle Health Sciences

3 OUR STORY COLON CANCER CANADA Colon Cancer Canada s Push for Your Tush is a great way for all generations to get together and spend a wonderful day outdoors while raising money for an important cause. Now in its sixteenth year, the event has raised almost $4 million directed to colorectal cancer public awareness, education, research and patient support. Colon Cancer Canada (CCC) was founded in 1996 by Bunnie Schwartz and her niece, Amy Lerman-Elmaleh. After great personal tragedy and loss they took action to try and make a difference for the thousands of Canadians who battle colon cancer each and every year. CCC has launched national campaigns to make sure others would learn what their family learned too late: that colon cancer is preventable, not inevitable and with appropriate and timely screening, it is highly treatable. CCC has evolved into a powerful, national organization that is dedicated to saving lives through increasing public awareness, promoting easy access to screening, funding research initiatives and providing support to colon cancer patients and their families. Get screened for colorectal cancer. Together we can make a difference. Please join us and be a part of the Colon Cancer Canada s Push for Your Tush so that together we can change the statistics.

4 COLORECTAL CANCER FACTS In 2013, an estimated 23,900 Canadians were diagnosed with colorectal cancer and 9,200 died from it. Overall, colorectal cancer is the second leading cause of death from cancer in men and women combined. An estimated 10,600 women were diagnosed with colorectal cancer and 4,200 died of it. An estimated 13,200 men were diagnosed with colorectal cancer and 5,000 died of it. Probability of developing or dying from colorectal cancer: 1 in 13 men is expected to develop colorectal cancer during his lifetime and 1 in 29 will die of it. 1 in 15 women is expected to develop colorectal cancer during her lifetime and 1 in 31 will die of it.

5 SPONSORSHIP OPPORTUNITIES Presenting Sponsor (National) $25,000 Walk Route Sponsor (National) $15,000 Family Fun Day Sponsor Food & Beverage (Regional) $5,000 Family Fun Day Sponsor Entertainment (Regional) $5,000 Supporting Sponsor (National) $5,000 (In-kind or Funds) Print, Beverages, Catering Transportation, Prizing Activity Sponsor (Regional) $2,500 Colon Cancer Canada Donor (Regional) $1,500 Team Challenge Sponsor (Regional) $1,000 Walk Route Kilometre Sponsor $500 MARKETING STRATEGY Each year, Colon Cancer Canada implements an effective marketing and public relations program to generate awareness and interest in the organization s signature event. In 2014, CCC will build on the success of its targeted marketing program. Planned tactics include: Direct mail initiative (walk registration package) to our extensive database of CCC supporters, past walkers and donors A direct mail insert into selected sponsor/partners mailings Online fundraising initiative Sponsor-directed communications and promotions (e.g. company/employee newsletters, etc.)

6 SPONSORSHIP LEVEL PRESENTING SPONSOR $25,000 WALK ROUTE SPONSOR $15,000 FAMILY FUN DAY SPONSOR Food & Beverage (Regional) $5,000 FAMILY FUN DAY SPONSOR Entertainment (Regional) $5,000 SUPPORTING SPONSOR (In kind or funds) $5,000 ACTIVITY SPONSOR (Regional) $2500 COLON CANCER CANADA DONOR $1500 TEAM CHALLENGE SPONSOR $1000 WALK ROUTE KILOMETER SPONSOR $500 Opportunity for Top Team Member to win a Prize COLON CANCER CANADA S PUSH FOR YOUR TUSH WALK SPONSORSHIP BENEFITS CHART Listing on Web Page On-Site Signage Recognition Corporate Logo on T-Shirt Logo on Web Page Logo on All Walk Promotional Materials Provide Banner at the Event Provide Booth at the Event Contribute Product for Walker Registration Bags Product Placement or Written Materials can be Distributed Opportunity to Speak at Starting Line Category Exclusivity Corporate Name Above Push for Your Tush logo in all communications Free Registration 10 Participants 8 Participants 6 Participants 6 Participants 4 Participants 4 Participants 2 Participants 2 Participants

7 PRESENTING SPONSORSHIP: ($25,000) National Free registration for up to 10 participants Designation as the Presenting Sponsor of CCC s Push for Your Tush Right to promote your company as Presenting Sponsor of CCC s Push for Your Tush Corporate logo/name as Presenting Sponsor in all advertising and promotional materials, including, but not limited to: - Web page: both corporate logo and name listing - Media campaign - High profile recognition in on-site signage Product placement during the event (to be determined, if appropriate) Opportunity to provide booth at event for your company Opportunity to display company banner in a prominent location at all events Opportunity for logo placement on event t-shirts WALK ROUTE SPONSOR: ($15,000) National Free registration for up to 8 participants Designation as Walk Route Sponsor Corporate logo/name as Walk Route Sponsor in all advertising and promotional materials, including, but not limited to: - Web page; including both corporate logo and name listing - Media campaign - Recognition in on-site signage Opportunity to display banner at all events Opportunity for logo placement on event t-shirts

8 FAMILY FUN DAY SPONSOR Food & Beverage: ($5,000) Regional Free registration for up to 6 participants Designation as Family Fun Day Sponsor Right to promote your company as Supporter of Colon Cancer Canada s Push For Your Tush Corporate logo/name as Family Fun Day Sponsor in all advertising and promotional materials, including, but not limited to: - Web page; including both corporate logo and name listing - Media campaign - Recognition in on-site signage FAMILY FUN DAY SPONSOR Entertainment: ($5,000) Regional Free registration for up to 6 participants Designation as Family Fun Day Sponsor Right to promote your company as Supporter of Colon Cancer Canada s Push For Your Tush Corporate logo/name as Family Fun Day Sponsor in all advertising and promotional materials, including, but not limited to: - Web page; including both corporate logo and name listing - Media campaign - Recognition in on-site signage

9 SUPPORTING SPONSOR: ($5,000) National In-kind value should be a minimum $5,000 Official Print Sponsor, Official Beverage Sponsor, Official Catering Sponsor, Official Transportation Sponsor, Official Prizing Sponsor Free registration for up to 6 participants Recognition in marketing and promotional materials, including, but not limited to: - Recognition in on-site signage Opportunity for logo placement on event t-shirts ACTIVITY SPONSOR: ($2,500) Regional Free registration for 4 participants Official designation as Entertainment Sponsor Recognition in marketing and promotional materials, including, but not limited to: - Recognition in on-site signage Opportunity for logo placement on event t-shirts COLON CANCER CANADA DONOR: ($1,500) Regional Free registration for 2 participants Recognition in key communications materials, including: - Name included on donor page on Opportunity for logo placement on event t-shirts

10 TEAM CHALLENGE SPONSOR: ($1,000) Regional Free registration for 2 participants Recognition in key communications materials, including: - Name included on donor page on Opportunity for Top Team Fundraiser to win a FANTASTIC prize WALK ROUTE KILOMETRE SPONSOR: ($500 per km) Regional Recognition in key communications materials, including: - Name included on donor page on Signage recognition along walk route by regional location This Kilometre brought to you by:

11 COLON CANCER CANADA S PUSH FOR YOUR TUSH June 2014 We wish to participate in the Walk/Run for Colon Cancer Canada at the following level: Presenting Sponsor $25,000 Walk Route Sponsor $15,000 Family Fun Day Sponsor Food & Beverage $5,000 Family Fun Day Sponsor Entertainment $5,000 Supporting Sponsor $5,000 (In-kind or Funds) Print, beverages, catering, transportation, prizing Activity Sponsor $2,500 Colon Cancer Canada Donor $1,500 Walk Route Kilometre Sponsor $500 Please record your company information as follows: Company Name: Contact Person: Phone/Fax: Address: Artwork/Logo Contact: Phone/Fax: In lieu of Sponsorship, our donation in the amount of $ is enclosed. Method of Payment: Visa MasterCard Amex Card #: Expiry: Signature: Cheque enclosed (Please make payable to Colon Cancer Canada) Please return this form to: Kathy Morin, Colon Cancer Canada 5915 Leslie Street, Suite 204, Toronto ON M2H 1J8 Tel: ext. 230 Fax: [email protected] A special thank you for your support!