düsseldorf 2015 International trade fair for visual communication Advertising possibilities 1
viscom advertising possibilities Use viscoms bright range of advertising possibilities to be sure that your company will be seen at the show and to support the success of your show participation. As individual our customers are, as individual our large offer is. Choose just the right advertising possibility for your company: Print and promotion on-site Be always present whether as pocket floor plan in the pocket, as lanyard around the necks of 13,000 expected visitors and exhibitors or as show catalogue, which everybody takes home. Event promotion on-site Impress your visitors by exclusive sponsoring measures such as e.g. Welcome banner in the entrance, the distribution of give-aways at the exhibition or the design of a special area such as the viscom VIP-Lounge. Online all year-round Direct the visitors attention to your company prior to the exhibition by placing your banner or logo at the right spot. Profit from the increasing traffic on the viscom website to address just the right ones! Content Page Advertising rates 4-5 Print and promotion on-site 6-7 Event Promotion on-site 8-9 Online all year-round 10-13 Packages with savings capacity 14-15 2 3
Advertising rates Advertising rates Visitors/target group The variety of viscom is determined especially by its expanded visitor structure. Additonally to your predefined target groups meet potential clients of the overall diversity of visual communication: Printing material Catalogue, pocket floor plan & lanyards have a circulation up to 12,000 pieces Online numbers Page impressions/year: 20% more visitors viscom website 2013: 1,005,759 viscomblog website: 44,537 viscom mobile website: approx. 21,500 hits with mobile devices 15% more international visitors 2010 588,965 2011 634,002 Visitor development over the last years * New method of counting from 2011 according to the German FKM guidelines, audited by Ernst &Young; exhibitors not included. 2012 916,420 2013 1,005,759 13,578 viscom online ticket shop 5,775 7,384 FFM 2006 DUS 2007 9,076 9,477 10,035 10,061 12,075 80% of 13,578 trade visitors used the viscom online ticket shop FFM 2008 DUS 2009 FFM 2010 DUS 2011 FFM 2012 DUS 2013 viscom Newsletter 15 per year sent to more than 30,000 recipients THE decision makers of the industry viscom visitor groups* 2013 visitors main areas of interest: Interest Number** Printing/processes/materials 6,925 Advertising technology/signage/ light advertising 7,061 Working materials/processes/equipment 4,617 POS and display 3,530 Digital signage 3,395 Out of home media 1,222 * data according to independent market research institute **multiple responses 60% co-decision makers 40% with investment projects Trade press With yearly more than 1,000 reports in national and international trade press viscom is present in the most important media of the industry. 4 5
Print and Promotion on-site Print and Promotion on-site Ads, logos and graphics: Call the attention outside your booth to your company, your products and your services. Use Print and Promotion to attract more attention on the spot. Pocket floor plan exclusive 1/1 ad on the reverse Circulation 10,000 copies Including production costs 2,499.- Lanyards Your logo exclusively with the viscom logo Circulation 12,000 copies Including production costs 5,499.- Visitor badge All of the 13,000 expected visitors of viscom düsseldorf 2015 are given a badge which serves as the admission ticket to the event. Use a banner to keep your company s name within sight of all visitors throughout the day. Exclusive for one exhibitor exhibitor is responsible for layout. Advertisement on the back side of the visitor badges and integration of the logo on the front side: 3,800.- Floor plan Logo on the floor plan We are here per Logo 609.- Show catalogue Circulation 8,000 copies (german & english) Your Logo in the brief company description per 112.- in the hall index per 112.- per product group in the list of exhibits per 141.- Accentuation in the brief company description per 102.- in the hall index per 71.- per product group in the list of exhibits per 112.- 6 7
Event Promotion on-site Make use of the event sponsoring to attract even more attention on-site! Decide yourself what fits the best and puts your company in perspective! Be the first one who leaves a positive mark upon all our 13,000 visitors. Event Promotion on-site Exclusive sponsorships of individual events or non-standard conspicuous own events. Decide yourself what fits the best and puts your company in perspective! Outdoor advertising The following advertising possibilities can be booked in the outdoor area of entrance North: Triangular tower 2 x 3 m, 3-sided Triangular stand 0.84 x 1.19 m, 3-sided Billboard on the hall walls 11.70 x 4.50 m Noise barrier along the footpath to the main entrance 6 x 3.48 m, double-sided Prices upon request In the entrance/exit area Banner in the entrance area Exclusive Welcome banner Rental & erection without production costs Ceiling signs small 6.00 x 0.80 m, available exclusively for 3 companies Ceiling signs large 5.00 x 3.00 m, available exclusively for 3 companies North Entrance wall signs 2.00 x 6.00 m, available exclusively for 2 companies Stickers on entry machines max. 3 exhibitors, 1/3 of the entry machines non-residue removable stickers (20 x 15 cm) Exclusive of production costs 483.- Brochure rack/display in the entrance/exit area max. 3 exhibitors, material to be provided 1,009.- Fruit or grape sugar gift Exclusive display of one vitamine snack in the form of fruit or grape sugar in the entrance/exit area Exclusive of goods 619.- In the hall VIP-Lounge sponsored by Exclusive sponsoring of the viscom VIP-lounge fascial lettering viscom VIP-lounge sponsored by, design of the VIP-lounge with individual products e.g. furniture, stand construction elements, advertising materials, napkins, cups, and/or small snacks and drinks Exclusive materials 3,699.- Exclusive ambient media at your option and upon consultation Your extraordinary creative ambient media in action Exclusive of ambient media and production costs per 999.- Stickers on 4 handrails Prices upon request Presents/Give-aways Promotion Team max. 2 people per team; max. 2 teams per hall Exclusive of personnel costs 1,855.- 2 hostesses distribute your give-away exclusively in the entrance/exit area Exclusive of production and personnel costs 1,699.- 8 9
Online Sponsoring Online Sponsoring There is no visitor who does not inform himself via the viscom website about exhibitors and general information prior to the trade fair visit. Benefit from increasing hit rates to attract attention to your company in advance and enhance the level of awareness among visitors. Approach your target group successfully and effectively by placing your logo or banner on the website, in the online ticketshop and many more specifically. Product presentation in the exhibitor profile: Raise visitors interest with your innovations. Show your visitors in advance what they can expect at the fair. Present your products on the viscom website. Simply add your products to the contact details and product groups in your exhibitor profile. All that is needed to upload an image and a description. You already have a product video? Then simply add a link e.g. to YouTube. viscom website approx. 1,000,000 PIs/year during exhibition month more than ¼ million Pls the only online platform with a 360 view of visual communication Your banner at the homepage and all following pages Exclusive Leaderboard (728 x 90px) 3,299.- Wide skyscraper (160 x 600px) 2,769.- Your banner at each category page and all following pages Full banner (468 x 60px) 2,149.- Half banner (234 x 60px) 809.- Logo in the interactive floor plan Logo (width: 120px) 559.- Banner in the interactive floor plan Banner (468 x 60px) 879.- Logo in the exhibitor gallery Logo (100 x 100px max.) above the exhibitors list Exclusively for only 5 exhibitors per 559.- Graduation & Prices: 1. to 2. product free of charge each additional product 53.- Slideshow "product worlds" (max. 10 products) 154.- Invitation function in the exhibitor list Visitors can directly contact you by clicking the ticket button The message will be sent directly to you and you have the possibility to invite the potential customer with a free admission voucher and arrange a meeting on-site per 102.- Logo in the exhibitor list Logo (150 x 150px max.) below your company name in the alphabetical exhibitor list per 279.- Logo in the corporate profile Logo (160 x 160px max.) in your company profile incl. link to your company s homepage per 159.- 10 11
Online Sponsoring Online Sponsoring viscom online ticket shop 80% of all 13,578 trade visitors use the viscom online ticket shop for registration, redeeming vouchers and/or purchase tickets. Header Banner (728 x 90px) 1,649.- Skyscraper Banner (160 x 600px) 1,649.- Logo on electronic visitor ticket and -registration (185 x 50mm, 300dpi) 1,749.- viscomblog website viscom mobile website approx. 13,000 PIs/year viscom mobile website: approx 21,500 hits with mobile devices Mobile version large (480 x 120px) 1,009.- Mobile version medium (480 x 80px) 709.- approx. 44,500 PIs/year 365 days a year top news from the industry of visual communication until now more than 450 high-quality editorial articles regarding such topics as: 3D Printing Awards Best Practice Industry Knowledge Carwrapping Design Digital Digital Printing Digital Signage Display Print Adhesive Films Printing Refinement Individual Printing Large Format Printing Light Marketing Fair Sustained Yield Object Design OOH/DOOH POS display POS packaging Printed Electronics Retail Shop Design Screen Printing Signmaking Soft- and Hardware Textile Printing Textile Refinement Typography Packaging Refinement Visual Merchandising Web-to-print Construction Materials Leaderboard (728 x 90px) 219.-/month Sidebar Banner (328 x 60px) 165.-/month viscom newsletter 15 per year to more than 30,000 recipients THE decision makers of the industry. The highlights from the viscomblog and important information regarding awards, supporting programme, special areas and other specials around the viscom will be sent in approx. 15 personalised E-newsletter/year to more than 30,000 potential national and international trade visitors. Leaderboard in one newsletter (728 x 90px) 1,699.- Sidebar banner in one newsletter (180 x 80px) 1,059.- 12 13
15% and more: Packages with savings capacity Marketing Package S E 750.- Dear viscom Exhibitor, we ve been doing some thinking about how we might help you Our online advertising packages give you the possibility to advertise your company, your products or services on our trade fair websites, in the mobile versions and in our ticketshop. Our fixed-price advertising packages raise your profile among high-calibre business contacts and encourage them to visit your website(s). Our online advertising packages include prominent placement of your advertising banner plus additional tools for boosting your trade fair success, for instance by using the invitation function or by presenting your products in the exhibitor list. Interested in reaching your target groups? Choose a suitable online advertising package and contact us. The best basis for optimum visibility with visitors Entry in the trade fair catalogue and in the exhibitor list on www.viscom-messe.com with your company and contact details, company description and product groups. Also includes two online product descriptions. Advertising materials for your own promotions before the trade fair: Sticker with or without stand number Visitor brochures and posters Unlimited number of free admission vouchers. Your trade fair invitation to your customers. No charge for redeemed vouchers! The services included in Marketing Package S correspond to those included in the former Marketing fee and are mandatory. Marketing Package M E 1,099.- Displays your company logo in all the important places In the trade fair catalogue: in your company profile On the internet: in the exhibitor list and in your company profile right next to your company details All services included in Marketing Package S Save E 201.- compared to booking individual services. Marketing Package L E 1,570.- (limited to three exhibitors per year) Gets trade visitors directly to your stand Your promotion on the entry gates: Will be seen by absolutely every visitor entering the trade fair. Invitation function in the online exhibitor list: Interested visitors can contact you easily and directly. Just mail them the free E-voucher code. Et voilà: the first leads before the trade fair has even started. Your promotional banner in the viscomblog. Three months of top visibility. Performance: 35,000 Pis/year. Your promotion in the context of high-quality information for experts. All services included in Marketing Package S Save E 260.- compared to booking individual services. 14 15
Special online offers Use the opportunity to save up to 15% of the total costs by buying three or more single banners/logos at once. We re happy to prepare an individual package just for you! Online packages save up to 15% Package example 1 Logo in the exhibitor list per 279.- Half banner on each category page and all following pages on the viscom website per 809.- Sidebar banner in one newsletter per 1,059.- Total 2,147.- Package price: 1,860.- Package example 2 Logo in the exhibitor list per 279.- Half banner on each category page and all following pages on the viscom website per 809.- Sidebar banner in one newsletter per 1,059.- Sidebar banner on the viscomblog website per 165.-/month Mobile version medium on the viscom mobile website per 709.- Skyscraper banner on viscom online ticket shop website per 1,649.- Total 4,670.- Package price: 4,000.- All mentioned prices in this broschure plus VAT. YOUR CONTACT Florian Brauer Senior Sales Manager Tel. +49 211 90191-327 florian.brauer@reedexpo.de Anja Heukrath Sales Manager Tel. +49 211 90191-147 anja.heukrath@reedexpo.de Yvonne Koppen Sales Executive Tel. +49 211 90191-311 yvonne.koppen@reedexpo.de Till Küppers Sales Executive Tel. +49 211 90191-302 till.kueppers@reedexpo.de