ATLANTA, MIAMI, NEW YORK
WHO ARE WE? Caribbean Media Network USA: is a media division of the multicultural firm; Infiniti Global Media LLC. Caribbean Media Network is a leading media resource organization for consumers and media professionals in the U.S.A and the Caribbean. We offer a one-stopshop for advertisers, news outlets, consumers, and professional organizations. Our services include from advertising sales, campaigns, programming, and special events coverage. THE EVENT: MOVERS AND SHAKERS NETWORKING SERIES The 2013 Caribbean American Movers and Shakers Networking Series include a series of promotional events targeting an affluent consumer in the prime markets of Atlanta, Georgia, New York, New York, and Miami, Florida. The events will include several categories of engagement with consumers at each given location. Atmosphere/Venue- The venues will be upscale social lounges or restaurants, which targets corporate and professional consumers. Sponsors contribution will primarily go towards the music, food, beverage, and production costs in hosting the events. These venues include a prime atmosphere for affluent consumers, interested in purchasing luxury products. Honorees/Professional- These notable celebrity and public figures will create a non-traditional atmosphere for consumers and product providers to network during the 4 hour event. Diversity- We will target Caribbean American, Hispanic, and African American honorees and consumers at the events. Pre and Post Coverage- Caribbean Media Network USA will work with publicist, radio, television, and print media outlets to promote these events in their given cities. This will include flyers, invitations, and banners of the event distributed on the internet, and direct to the consumer. Selection Process: The selection of the honorees will be handled by CMN and affiliates in each city. The honoree/professional will be chosen from their direct contribution to the city and Caribbean American Community. These contributions include Music, Fashion, Government, Business, Travel, Medicine, and more. 2014 Initiative: This networking series wil serve as a marketing event for sponsorships to target the affluent, professional, which attends the Caribbean American Movers and Shakers. These series of events will target the metropolitan cities of Atlanta, New York, and Miami. A range of 150-300 guests which are interested in Caribbean, travel, culture, arts, entertainment, and music.
Benefits of Event: Brand and Awareness- Achieving results in today s segmented and fast paced world presents new challenges to advertisers, especially when it comes to reaching cross cultural consumers. We effectively and sincerely communicate the appropriate message, which influence customers buying behavior by giving your brand the recognition it needs.. Lead Generation Through affiliates dedicated to the language targeted to the consumers, interested in brands and merchandise advertised to them, we deliver leads and increase your ROI for your company. Face to Face Interaction- Meet existing customers and new clients at the multiple highly-attended events throughout the year. Our dedicated advertising and sponsorship team is always here to help you develop a program tailored to your unique marketing needs. Throughout the year, signature Caribbean American festivals take place, targeting over 50K people at each event. 3 IMPORTANT FACTS US Census Data stated in 2010, there s over 6 million Caribbean American natives living within the United States Hispanic & African-American segment has buying power of $913 billion. Caribbean American and Hispanic consumers offer a diverse marketing opportunity for brands C.A.M.S. Brand Placement from USVI Tourism, Grace Foods, and Sprint Mobile in 2013.
DEMOGRAPHICS Race Age Caribbean Black Caucasian Other 18-21 (15%) 21-45 (55%) 45-60 (25%) 60-- (5%) 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 18-21 21-45 45-60 60+ 100k-1mill 65k-100k 35-65K
Caribbean American Movers and Shakers EXCLUSIVE CATERGORIES AND BENEFITS (Optional Opportunities based upon level of support) CATEGORY LOGO INCLUSION SOCIAL MEDIA INCLUSION BANNER PLACEMENT VIP SECTIONS SPEAKING OPPORTUNITY VIDEO REEL INCLUSION STEP & REPEAT CORPORATE ALL ADS ALL TAGS 4 VENUE 2 TABLE 2 (10MIN) 20 (30sec) EXCLUSIVE WINE/SPIRIT ALL ADs ALL TAGS 2 VENUE 1 TABLE 2 (5 MIN) 10 (30 sec) EXCLUSIVE SMALL/LOCA All ADs N/A OPTIONAL 1 TABLE MENTIONS N/A OPTIONAL L MEDIA ALL ADS N/A OPTIONAL SECTION MENTIONS N/A OPTIONAL LUXURY ALL ADS ALL TAGS 2 VENUE 1 TABLE 1 (5 MIN) 10 (60 sec) EXCLUSIVE GIFT BAG PRINT ADS POST TWEETS N/A SECTION N/A N/A N/A EVENT DETAILS Our event surrounds a significant social event with visitors from various states and countries, attending to strategically celebrate Caribbean American culture. The following are projected dates of the 2014 Caribbean American Networking Series events. Atlanta, Georgia Date: May 22, 2014 Time: 7p.m.-until Location: Midtown Atlanta New York Date: August 22, 2014 Time: 7p.m.-until Location: TBA Miami, Florida Date: October 12, 2014 Time: 7p.m.-until Location: Miami Beach
SPONSORSHIPS OUTLINE All sposorships are organized by the catergory and strategic brand efforts, the following summary are traditional marketing initiavites offered by the Caribbean Media Network USA,. Sponsorships can be tailored for a partcilaur sponsor brand and budget. COPORATE SPONSORSHIP EXECUTIVE LEVEL (3 events) Total $30,000.00 Collateral All events marketing materials and branding will include the logo of the official corporate partner of these events. All online and social media promotions will include the tag line of the corporate sponsor. On-Site There will be up to 4 banners placed at each event of the corporate sponsor for maximum exposure of brand/ service. A total of 2 special VIP Tables for the corporate sponsor to sit, promote, or distribute information to attendees. A total of 2 ten minute speeches are allowed for the sponsor to attendees during event. 20 Commerical Inclusion s invideo Reel during entire event. Logo Inclusion on Step and Repeat ROI/Data Data Collection and business Cards Information Survey Door Prize Data (Spending, ROI, Interest ) Exclusive professional photo grapher for Website, Marketing Materials Gift Bag, Advertising Page, Interview with Media Outlets during events
WINE & SPIRITS (3 events) Total $15,000.00 (Product Including Value Deducted) Collateral All events marketing materials and branding will include the logo of the official corporate partner of these events. All online and social media promotions will include the tag line of the corporate sponsor. On-Site ROI/Data There will be up to 2 banners placed at each event of the sponsor for maximum exposure of brand/ service. A total of 2 Special VIP Tables for the sponsor to sit, promote, or distribute information to attendees.. A ten mintue speeches are allowed for the sponsor to attendees during event. 10 Commerical Inclusions in Video Reel during entire event. Select Branding opportunity with media and guests SAMPLING OPPORTUNITY WITH ALL GUESTS Exclusive Brand Logo on Step and Repeat Data Collection and Business Cards Information Survey Door Prize Data (Spending, ROI, Interest ) Exclusive Professional Photo grapher for Website, Marketing Materials Gift Bag, Advertising Page, Interview with Media Outlets during events Exclsuive Video Recap Report Exclsuive with Your Brand Name (i.e. This report is powered by your brand name)
Travel/Luxury Brand (3 events) Total $10,000.00 (Promotional Items Deducted) All events marketing materials and branding will include the logo of the official corporate partner of these events. All online and social media promotions will include the tag line of the corporate sponsor. There will be up to 2 banners placed at each event of the sponsor for maximum exposure of brand/ service. A total of 1 special VIP Tables for the sponsor to sit, promote, or distribute information to attendees. A total of 1 five minute speech allowed for the sponsor to attendees during event. 10 Commercial Inclusions in Video Reel during entire event Sampling Opportunity with VIP and General Guests Select Branding opportunity with media and guests Exclusive brand logo on Step & Repeat Data Collection and Business Cards Information Survey Door Price Data (Spending, ROI, Interest) Exclusive Professional Photographer for Website, Marketing Materials Gift Bag Materials Placement Local Small Business (1 event) Total $1,000.00 (Per City ) All events marketing materials and branding will include the logo of the official corporate partner of these events. All online and social media promotions will include the tag line of the corporate sponsor. There will be up to 2 banners placed at each event or Step/ Repeat Inclusion. A total of 1 VIP section for the corporate sponsor to sit, promote, or distribute information to attendees. Mentions of Sponsor to attendees during event, throughout the entire event. Data Collection and Business Cards Information Select Interview with Media Outlets during event and Recap Report Optional Features available upon meeting Gift Bag Inclusion Gift Bag (1 event) Total $500.00 (Per City) All print marketing will include the logo of the official corporate partner of these events. All online and social media promotions during and post event coverage. A total of 1 reserved section for total of 4 guests. Gift Bag Inclusion