Achievement: Creative development and project management of new monthly newsletter to drive more traffic to b2b website

Transcription

1 Achievement: Creative development and project management of new monthly newsletter to drive more traffic to b2b website Essentials Customer Newsletter Sept 1 deployment July 16, 2012 Internal kick off mtg Project manager July 27, 2012 Draft of content completed Communications team July 27, 2012 Graphic mock ups designed Digital specialist Aug 7, layout in html of CA version completed Digital specialist Aug 7, 2012 Landing page creation in CMS Web coordinator Aug 17, 2012 Content Team leaders/quality control Aug 17, 2012 Send for translation Project manager Aug 24, 2012 Creation of US and FR versions in html Digital specialist Aug 24, 2012 Coding of US and FR and landing pages Web coordinator Aug 27, 2012 Uploading s to server and to SimplyCast Digital specialist Aug 27, 2012 Circulation of tests to team leaders for final Project manager Aug 30, 2012 Final to deploy Team leaders/quality control Aug 30, 2012 Creation of line & link to tweet /post Project manager Aug 31, 2012 Deployment and internal FYI Project manager Sep 7, 2012 Analysis of click through results & web analytics Project manager Essentials Monthly Customer Newsletter Oct 1 deployment Aug 14, 2012 Internal kick off mtg Project manager Aug 30, 2012 Draft of content completed Communications team Aug 30, 2012 Graphic mock ups designed Digital specialist Sept 10, layout in html of CA version completed Digital specialist Sept 10, 2012 Landing page creation in CMS Web coordinator Sept 14, 2012 Content Team leaders/quality control Sept 14, 2012 Send for translation Project manager Sept 17, 2012 Creation of US and FR versions in html Digital specialist Sept 21, 2012 Coding of US and FR and landing pages Web coordinator Sept 24, 2012 Uploading s to server and to SimplyCast Digital specialist Sept 24, 2012 Circulation of tests to team leaders for Project manager Sept 27, 2012 Final to deploy Team leaders/quality control Sept 28, 2012 Creation of line & link to tweet /post Project manager Sept 28, 2012 Deployment and internal FYI Project manager Oct 5, 2012 Analysis of click through results & web analytics Project manager

2 Essentials Monthly Customer Newsletter Nov 1 deployment Sept 17, 2012 Internal kick off mtg Project manager Sept 28, 2012 Draft of content completed Communications team Oct 8, 2012 Graphic mock ups designed Digital specialist Oct 8, layout in html of CA version completed Digital specialist Oct 8, 2012 Landing page creation in CMS Web coordinator Oct 12, 2012 Content Team leaders/quality control Oct 12, 2012 Send for translation Project manager Oct 18, 2012 Creation of US and FR versions in html Digital specialist Oct 18, 2012 Coding of US and FR and landing pages Web coordinator Oct 22, 2012 Uploading s to server and to SimplyCast Digital specialist Oct 23, 2012 Circulation of tests to team leaders for final Project manager Oct 26, 2012 Final to deploy Team leaders/quality control Oct 29, 2012 Creation of line & link to tweet /post Project manager Oct 31, 2012 Deployment and internal FYI Project manager Nov 7, 2012 Analysis of click through results & web analytics Project manager Essentials Monthly Customer Newsletter Dec 1 deployment Oct 22, 2012 Internal kick off mtg Project manager Nov 5, 2012 Draft of content completed Communications team Nov 9, 2012 Graphic mock ups designed Digital specialist Nov 9, layout in html of CA version completed Digital specialist Nov 9, 2012 Landing page creation in CMS Web coordinator Nov 14, 2012 Content Team leaders/quality control Nov 14, 2012 Send for translation Project manager Nov 20, 2012 Creation of US and FR versions in html Digital specialist Nov 20, 2012 Coding of US and FR and landing pages Web coordinator Nov 22, 2012 Uploading s to server and to SimplyCast Digital specialist Nov 23, 2012 Circulation of tests to team leaders for final Project manager Nov 28, 2012 Final to deploy Team leaders/quality control Nov 28, 2012 Creation of line & link to tweet /post Project manager Nov 30, 2012 Deployment and internal FYI Project manager Dec 7, 2012 Analysis of click through results & web analytics Project manager

3 Results of Monthly Customer Newsletter Initiative: Increased weekly website traffic by 62% over 4 months Increased weekly online orders by 69% over 4 months 35,000 30,000 25,000 20,000 15,000 10,000 orders site visits 5,000 0 week 1 week 2 week 3 week 4 week 5 week 6 week 7 week 8 week 9 week 10 week 11 week 12 week 13 week 14 week 15 week 16

4 Achievement: Creative development and project management of new product campaign to increase b2b website traffic and increase online orders Fall Product Campaign 5 e blasts introducing new product line, including a 10% discount promo for select Spring styles Fall for Polos Oct 12 deployment Sept 11, 2012 Internal kick off meeting Project manager Sept 24, 2012 Provision of content to digital marketing dept Communications team Oct 1, 2012 Graphic mock ups designed Digital specialist Oct 3, layout in html of CA version completed Digital specialist Oct 3, 2012 Landing page creation in CMS Web coordinator Oct 5, 2012 Content corrections Team leaders/quality control Oct 8, 2012 Corrections to artwork, html, CMS Digital specialist/web coord. Oct 10, 2012 Verification that promo is set up in system Promotions manager Oct 10, 2012 Final to deploy Team leaders/quality control Oct 10, 2012 Creation of line & link to tweet /post Project manager Oct 12, 2012 Uploading to server and set up to deploy Oct 26 Project manager Oct 19, 2012 Analysis of click through results & web analytics Project manager Fall for Fleece Oct 26 deployment Sept 25, 2012 Internal kick off meeting Project manager Oct 8, 2012 Provision of content to digital marketing dept Communications team Oct 15, 2012 Graphic mock ups designed Digital specialist Oct 17, layout in html of CA version completed Digital specialist Oct 17, 2012 Landing page creation in CMS Web coordinator Oct 19, 2012 Content corrections Team leaders/quality control Oct 22, 2012 Corrections to artwork, html, CMS Digital specialist/web coord. Oct 24, 2012 Verification that promo is set up in system Promotions manager Oct 24, 2012 Final to deploy Team leaders/quality control Oct 24, 2012 Creation of line & link to tweet /post Project manager Oct 26, 2012 Uploading to server and set up to deploy Oct 26 Project manager Nov 2, 2012 Analysis of click through results & web analytics Project manager Fall for Soft Shells Nov 8 deployment Oct 9, 2012 Internal kick off meeting Project manager Oct 22, 2012 Provision of content to digital marketing dept Communications team

5 Oct 29, 2012 Graphic mock ups designed Digital specialist Oct 31, layout in html of CA version completed Digital specialist Oct 31, 2012 Landing page creation in CMS Web coordinator Nov 2, 2012 Content corrections Team leaders/quality control Nov 5, 2012 Corrections to artwork, html, CMS Digital specialist/web coord. Nov 7, 2012 Verification that promo is set up in system Promotions manager Nov 7, 2012 Final to deploy Team leaders/quality control Nov 7, 2012 Creation of line & link to tweet /post Project manager Nov 8, 2012 Uploading to server and set up to deploy Oct 26 Project manager Nov 15, 2012 Analysis of click through results & web analytics Project manager Fall for Hybrids Nov 22 deployment Oct 23, 2012 Internal kick off meeting Project manager Nov 5, 2012 Provision of content to digital marketing dept Communications team Nov 12, 2012 Graphic mock ups designed Digital specialist Nov 14, layout in html of CA version completed Digital specialist Nov 14, 2012 Landing page creation in CMS Web coordinator Nov 16, 2012 Content corrections Team leaders/quality control Nov 16, 2012 Corrections to artwork, html, CMS Digital specialist/web coord. Nov 19, 2012 Verification that promo is set up in system Promotions manager Nov 19, 2012 Final to deploy Team leaders/quality control Nov 21, 2012 Creation of line & link to tweet /post Project manager Nov 22, 2012 Uploading to server and set up to deploy Oct 26 Project manager Nov 29, 2012 Analysis of click through results & web analytics Project manager Fall for Outerwear Dec 6 deployment Nov 6, 2012 Internal kick off meeting Project manager Nov 19, 2012 Provision of content to digital marketing dept Communications team Nov 26, 2012 Graphic mock ups designed Digital specialist Nov 28, layout in html of CA version completed Digital specialist Nov 28, 2012 Landing page creation in CMS Web coordinator Nov 30, 2012 Content corrections Team leaders/quality control Nov 30, 2012 Corrections to artwork, html, CMS Digital specialist/web coord. Dec 5, 2012 Verification that promo is set up in system Promotions manager Dec 5, 2012 Final to deploy Team leaders/quality control Dec 5, 2012 Creation of line & link to tweet /post Project manager Dec 6, 2012 Uploading to server and set up to deploy Oct 26 Project manager Dec 13, 2012 Analysis of click through results & web analytics Project manager

6 Results of Fall Product Campaign: Increased online orders by 69% over 4 months

7 Achievement: Creative development &project management of weekly promo to increase online sales 4 Weeks of Savings Weekly Promo e blast July 13 deployment July 10, 2012 Provision of description chart with prices for CA, Marketing administrator US and FR sale July 10, 2012 Retrieval of style and model images of each Digital specialist style on sale July 10, 2012 Graphic mock ups and design of CA, US and FR Digital specialist July 10, 2012 Design and content adjustment in Photoshop Web coordinator for CA, US and FR landing pages; design of English and French timer using Flash AS July 11, 2012 Approval of designed and landing pages Team leaders/quality control July 12, 2012 Creation of sliced images and linked html files Web coordinator July 13, 2012 Uploading s to server and to SimplyCast Digital specialist July 13, 2012 Circulation of tests to team leaders for final Project manager July 13, 2012 Final to deploy Team leaders/quality control July 13, 2012 Deployment and internal FYI Project manager July 20, 2012 Analysis of click through results & web analytics Project manager 4 Weeks of Savings Weekly Promo e blast July 20 deployment July 17, 2012 Provision of description chart with prices for CA, Marketing administrator US and FR sale July 17, 2012 Retrieval of style and model images of each Digital specialist style on sale July 17, 2012 Graphic mock up/ design of CA, US and FR Digital specialist July 17, 2012 Design and content adjustment in Photoshop Web coordinator for CA, US and FR landing pages; design of English and French timer using Flash AS July 18, 2012 Approval of designed and landing pages Team leaders/quality control July 19, 2012 Creation of sliced images and linked html files Web coordinator July 20, 2012 Uploading s to server and to SimplyCast Digital specialist July 20, 2012 Circulation of tests to team leaders for final Project manager July 20, 2012 Final to deploy Team leaders/quality control July 20, 2012 Deployment and internal FYI Project manager July 27, 2012 Analysis of click through results & web analytics Project manager

8 4 Weeks of Savings Weekly Promo e blast July 27 deployment July 24, 2012 Provision of description chart with prices for CA, Marketing administrator US and FR sale July 24, 2012 Retrieval of style and model images of each Digital specialist style on sale July 24, 2012 Graphic mock up/ design of CA, US and FR Digital specialist July 24, 2012 Design and content adjustment in Photoshop Web coordinator for CA, US and FR landing pages; design of English and French timer using Flash AS July 25, 2012 Approval of designed and landing pages Team leaders/quality control July 26, 2012 Creation of sliced images and linked html files Web coordinator July 27, 2012 Uploading s to server and to SimplyCast Digital specialist July 27, 2012 Circulation of tests to team leaders for final Project manager July 27, 2012 Final to deploy Team leaders/quality control July 27, 2012 Deployment and internal FYI Project manager Aug 3, 2012 Analysis of click through results & web analytics Project manager (4 Weeks of Savings project continues every week as above) Project Results Over 6 month Contract Term: Increased online orders by 69% over 4 months

9 Achievement: Continuation and improvement of biweekly webinar announcement to increase b2b customer participation levels Mid July Webinar Reminder Bi Weekly Communication July 15 deployment July 9, 2012 Provision of links to webinar registration URLs Business development manager July 10, 2012 Creation of calendar of webinars in Photoshop Digital specialist July 10, 2012 Creation of landing page html and links with Web coordinator image maps, uploading code into CMS July 12, 2012 Final to deploy Business development manager July 13, 2012 Creation of line & link to tweet /post Project manager July 13, 2012 Uploading to server and set up to deploy July 15 Project manager August Webinar Announcement Bi Weekly Communication July 27 deployment July 23, 2012 Provision of links to webinar registration URLs Business development manager July 24, 2012 Creation of calendar of webinars in Photoshop Digital specialist July 24, 2012 Creation of landing page html and links with Web coordinator image maps, uploading code into CMS July 26, 2012 Final to deploy Business development manager July 27, 2012 Creation of line & link to tweet /post Project manager July 27, 2012 Uploading to server and set up to deploy July 14 Project manager Mid August Webinar Reminder Bi Weekly Communication Aug 15 deployment Aug 7, 2012 Provision of links to webinar registration URLs Business development manager Aug 8, 2012 Creation of calendar of webinars in Photoshop Digital specialist Aug 8, 2012 Creation of landing page html and links with Web coordinator image maps, uploading code into CMS Aug 9, 2012 Final to deploy Business development manager Aug 13, 2012 Creation of line & link to tweet /post Project manager Aug 13, 2012 Uploading to server and set up to deploy Aug 15 Project manager September Webinar Announcement Bi Weekly Communication Aug 31 deployment Aug 20, 2012 Provision of links to webinar registration URLs Business development manager Aug 21, 2012 Creation of calendar of webinars in Photoshop Digital specialist

10 Aug 21, 2012 Creation of landing page html and links with Web coordinator image maps, uploading code into CMS Aug 24, 2012 Final to deploy Business development manager Aug 31, 2012 Creation of line & link to tweet /post Project manager Aug 31, 2012 Uploading to server and set up Project manager (Webinar announcement/reminder project continues every 2 weeks as above) Project Results: Increased participation levels in webinars Contributed to increased traffic levels on website