Media Facts. BerlinOnline Stadtportal GmbH & Co. KG

Transcription

1 Media Facts BerlinOnline Stadtportal GmbH & Co. KG April 2015

2 2 / 13 A powerful site combo total coverage M Page impressions total * 3.78 M Unique user total ** M Visits total *

3 3 / 13 Comparison: unique users BerlinOnline sites reach at least one third of all online users in Berlin (0.95 M). BO-Netzwerk 0.95 Mio. Bild.de 0.76 Mio. Spiegel.de 0.70 Mio. Web.de 0.63 Mio. Tagesspiegel.de 0.41 Mio. Berliner-Morgenpost.de 0.37 Mio. meinestadt.de 0.24 Mio. BZ-berlin.de 0.20 Mio. unique users Berlin in million source: AGOF internet facts (Average month nov, dez, jan 2015)

4 4 / 13 User structure Audience by federal state in Germany Number of users in million: 3 % / 0.10 Mio. 2 % / 0.09 Mio. 2 % / 0.08 Mio. 1 % / 0.02 Mio. 5 % / 0.19 Mio. 25 % / 0.95 Mio. 7 % / 0.29 Mio. 16 % / 0.60 Mio. 3 % / 0.12 Mio. 4 % / 0.16 Mio. 2 % / 0.07 Mio. 6 % / 0.21 Mio. 3 % / 0.12 Mio. 10 % / 0.39 Mio. 1 % / 0.03 Mio. 10 % / 0.37 Mio. Schleswig-Holstein Mecklenburg-Vorpommern Hamburg Bremen Brandenburg Berlin Niedersachsen Nordrhein-Westfalen Sachsen-Anhalt Sachsen Thüringen Hessen Rheinland-Pfalz Bayern Saarland Baden-Württemberg source: AGOF internet facts (Average month nov, dez, jan 2015)

5 5 / 13 User structure Main target group: People from 20 to 49 years User demographics - age User demographics - gender 14 to 19 years 6 % 48 % Männer 52 % Frauen 20 to 29 years 21 % 30 to 39 years 20 % 40 to 49 years 22 % 50 to 59 years 17 % 60 years + 13 % source: AGOF internet facts (Average month nov, dez, jan 2015)

6 6 / 13 User structure 37 % of our users dispose of a net household income of over 3,000 EUR. Household size Net household income One-person-household 21 % Two-person-household 36 % 37 % > 3, % < 1,000 Multiperson-household 43 % Education Lower secondary education 19 % A-level 19 % 25 % 2, % 1,000 2,000 University degree Secondary schools 29 % 31 % source: AGOF internet facts (Average month nov, dez, jan 2015)

7 7 / 13 Berlin.de The official website of Germany s capital M Page Impressions * 2.57 M Unique User ** 0.82 M Berliner 8.96 M Visits * Target group: + metroplitans that are interested in culture & politics + tourists visiting Berlin Content: + information about Berlin + BerlinFinder + tourism & hotels, culture & tickets + channels (cars & motor, health & beauty, immovables & habitation, jobs & education, travel & trips, shopping, sport & fitness, food & drinks)

8 8 / 13 BerlinOnline.de Berlin for Berliners 0.93 M Page Impressions * 0.40 M Unique User ** 0.39 M Visits * Target group: + lifestyle interested inhabitants + Berlin enthusiasts Content: + local news + service & addresses + channels (cars & motor, health & beauty, immovables & habitation, jobs & education, travel & trips, shopping, sport & fitness, food & drinks)

9 9 / 13 visitberlin.de The famous tourism site of Berlin 1.85 M Page Impressions * 0.20 M Unique User ** 0.60 M Visits * Target group: + Berlin visitors + Berliners interested in the city Content: + accommodation + food & drinks + museums & art + shopping + sightseeing

10 10 / 13 Berliner-Zeitung.de Berlin s largest subscription newspaper online 8.11 M Page Impressions * 1.01 M Unique User ** 0.26 M Berliner 3.20 M Visits * Target group: + self-employees & entrepreneurs + business, politically & Berlin interested individuals + small and medium-sized enterprises + influencers & decision-makers from business & industry Content: + finance and economy news + news from Berlin, Germany and worldwide + policy + health & sport + culture

11 11 / 13 Berliner-Kurier.de The online tabloid for Berlin 8.38 M Page Impressions * 0.50 M Unique User ** 0.10 M Berliner 2.66 M Visits * Target group: Mio. Visits * + employed Berliners between 20 and 59 years + persons interested in politics, sport and the city Content: + news & boulevard + sport + health, car & miscellaneous + lifestyle - topics

12 12 / 13 B2B-Deutschland.de Business for small & medium-sized enterprises 20,000 Page impressions * 10,000 Visits * Target group: + self-employees & entrepreneurs + business interested individuals + small & medium-sized enterprises Content: + finance & economy news + exhibitions & events + business start-ups advices + vacancie database and B2B-shop

13 13 / 13 Your contacts in charge Our team Thomas Brettschneider Wenke Steinmann Nadin Hornberger René Semmlack Head of Sales Senior Sales Manager tourism & hotels shopping Sales Manager culture & tickets clubs events cinema Sales Manager immovables economy jobs & training health & beauty travel Fon.: Fon.: Fon.: Fon.: thomas.brettschneider@berlinonline.de wenke.steinmann@berlinonline.de nadin.hornberger@berlinonline.de rene.semmlack@berlinonline.de Ad Management Fax Sales Tel.: Fax: media@berlinonline.de