Media Kit. Yoga Directory Canada. Explore Canada's Yoga Community We make it simple for you to reach the Canadian yoga community.

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1 Yoga Directory Canada Media Kit The #1 web site showcasing the Canadian Yoga Community Explore Canada's Yoga Community We make it simple for you to reach the Canadian yoga community.

2 YOGA DIRECTORY CANADA IS THE DEFINITIVE SOURCE OF CURRENT INFORMATION FOR THE CANADIAN YOGA INDUSTRY AND HAS BEEN FOR OVER 10 YEARS. YogaDirectoryCanada.com is your online destination to the Canadian yoga community. It provides an ideal way for yoga enthusiasts to locate yoga teachers, classes, studios, events, workshops, retreats, services and products from across the Country. YOGA DIRECTORY CANADA KEEPS ON GROWING We are reaching more and more people everyday. Our site attracts a great amount of online traffic, just one great reason to join our exciting Yoga community TODAY! We have succeeded building an affluent, informative and accessible website that offers a highly effective way for yoga professionals to market their products or services. As the Canadian Yoga industry continues to expand it provides many commercial opportunities. Let us help your company reach as many potential customers as possible. This is your chance to market yourself exclusively to this growing Yoga community. YDC was built to support our local yoga industry so that it can prosper as a community. It s been our mission with ydc to create awareness of the vast array of great Canadian yoga resources we have right here in our own backyard. Once you go Yoga- Canadian, you ll never go back. Visit our site and you'll be amazed at what our country has to offer. Our National Readership Yukon 0.12% British Columbia Northwest Territories 0.06% Nunavut 0.01% Newfoundland & Labrador 0.66% 14.15% Quebec Alberta 10.13% Saskatchewan 2.62% Manitoba 3.60% Ontario 59.09% 5.64% New Brunswick 1.60% P.E.I 0.30% Nova Scotia 2.02% PROMOTE YOUR STUDIO OR BRAND AND BE FOUND BY ACTIVE YOGA ENTHUSIASTS AND BUYERS Our statistics show that yoga practitioners spend time at ydc. Total page views: 573,690 Unique visitors: 122,915 Total visits: 154,792 Average time spent: 2 mins 46 sec Average pages viewed per visit: 3.71 Source: Google Analytics, Sept IS YOUR STUDIO ON YDC? Are you launching a studio or class and want to maximize your coverage? Are you looking to grow your clientel revenue? Do you want to reach key yoga yoga enthusiasts? Studio Teacher Listings are free and essential if you want to attract new clients. SOCIAL MEDIA REACH Subscribers list: 3,600+ Facebook fans: 1,436 Twitter followers: 1,011

3 Become a YDC Member Are you a yoga teacher or studio owner looking to generate new business opportunities? You ve come to the right place, YDC is a great site to promote your classes and studio, events, workshops, retreats, trainings and more. Our basic Membership is Free! Basic Member Listing (free) ENTITLES YOU TO Directory Listing profile (includes company name, address, phone, , web link, map link and description). Free Class Pass¹ 10 Image Photo Gallery YouTube Video and/or Audio link Upgrade your Basic Listing to a Premium Plan² 7 REASONS TO SIGN UP FOR A PREMIUM PLAN Be in Solidarity with Yoga Teachers from across Canada Promote your yoga offerings by posting an UNLIMITED number of Event Ads. See your Event Ads promoted in our Bi-weekly newsletters (3700+ subscribers) Directory profile listing appears in the city search results above all other Basic listings. Premium Plan Icon next to your city search results listing. Discounts for products and events to support your teaching. Your membership supports the growth of resources YDC has to offer you and your peers, enabling us to grow, while improving our quality and original mission of supporting our local yoga community. PREMIUM PLAN PRICES $36.00 for 3 months $60.00 for 6 month plan $ for 12 month plan ¹This is a printable pass, via ydc site, entitling a site visitor to 1 free yoga class at your studio. ² all plans start from the date of purchase HERE S WHAT YOUR PEERS ARE SAYING ABOUT THEIR ADS ON YDC I am so grateful for the existence of Yoga Directory Canada (YCD). I have used YDC to both find events of interest, and to promote my own yoga events, with great results... I have promoted many classes, special events, retreats and teacher trainings on YDC, and the dedicated e- blasts have nearly always resulted in registrations to the event in question, or provided leads for future events--they always seem to pay for themselves. Thank you, Jen, for providing a forum for Canadian yogis, and for providing a great, accessible business tool for us yogi-entrepreneurs. Tiina Veer, Founder of Yoga for Round Bodies and Steward of Halcyon Health Toronto, ON To advertise or not to advertise, is often the question of the week for the small-business owner. I know; I have been self-employed for 12 years and have experienced the good with the not so good advertising choices. If you are contemplating, know that the amount of traffic generated from Yoga Directory Canada blended with the quality in service, and fair pricing makes this an excellent choice that will keep you committed or coming back! Sylvie Gouin, Yoga Teacher and author of the popular ebook; Inspired Living a Guided Yoga Journal Ottawa, ON

4 Event Ads Once you become a Premium Plan holder you can post Event Ads to advertise your upcoming events on the site. There are 4 directory areas on the site where you can place your ads under; Workshops & Retreats, Trainings, Trainings Abroad and Vacations & Tours EVENT AD INCLUDES: 1. Title 2. Full color image of your choice 3. Start and End Date word description 5. Link to your Studio Listing 6. Event Location 7. Schedule Info 8. Event Cost 9. DirectLink to your website Phone Number

5 Website & enewsletter Banner Ads We reach a targeted and influential Canadian demographic and offer advertisers premium ad placement to connect with it. Our banners appear within highly visible positions within the main content areas. 3, 6, 12 month subscriptions available. Ask about our multi-ad bundle Discount RUN OF SITE* RATE/MONTH (W X H) PIXELS FILE SIZE FILE TYPES Leaderboard $ x 90 Big Box (BRAHMA) $ x 250 Half Box (VISHNU) Mini Box (SHIVA) DIRECTORIES Leaderboard Big Box (BRAHMA) Half Box (VISHNU) $114 $32 RATE/MONTH $180 $146 $ x x 70 (W X H) PIXELS 728 x x x 150 FILE SIZE FILE TYPES HERE S WHAT YOUR PEERS ARE SAYING ABOUT THEIR ADS ON YDC Breathe Yoga has been using Yoga Directory Canada for advertising its workshops and special events for a number of years. We have found it very effective in creating awareness about our studio and our programs and bringing in new students. The service has always been timely and professional. Mini Box (SHIVA) $ x 70 Svitlana, Breathe Yoga Studio Toronto, ON BLOG Leaderboard Big Box (BRAHMA) Half Box (VISHNU) RATE/MONTH $100 $132 $94 (W X H) PIXELS 728 x x x 150 FILE SIZE FILE TYPES I wanted to tell you how happy I am that Dear Lil' Devas decided to promote our pants on Yoga Directory Canada. We've had a terrific response from across the country! I thank you so very much for your brilliant website it s great to have a national forum for yoga in Canada. Mini Box (SHIVA) $ x 70 Rosie Connor, Purveyor of Good Vibes at Dear Lil' Devas! Toronto, ON enewsletters* Small Box Mini Banner RATE/MONTH $10 $15 (W X H) PIXELS 120 x x 60 FILE SIZE FILE TYPES Thank you, Jennifer. You offer a great service. I know I get a lot of business because I advertise with Yoga Directory Canada. *RUN OF SITE: Home, Directories (Teachers & Studios, Workshops & Retreats, Teacher Trainings, Teacher Trainings Abroad, Vacations & Tours ) and Blog pages *enewsletters & RATES: BI-WEEKLY GOES OUT 2 TIMES per month Sherry LeBlanc, Director of Yoga 4 Kids Toronto, ON

6 Home Page Display Advertising Increase your exposure with a Banner Ad and Markeplace Display Ad LEADERBOARD 728 X 90 MINI BOX (SHIVA) 250 X 70 HALF BOX (VISHNU) 250 X 150 BIG BOX (BRAHMA) 250 X 250 MARKETPLACE (DISPLAY AD) Advanced Package

7 Directory Pages Display Advertising Banner Ads and Markeplace Home page Display Ad LEADERBOARD 728 X 90 BANNER AREA BIG BOX (BRAHMA) 250 X 250 HALF BOX (VISHNU) 250 X 150 MINI BOX (SHIVA) 250 X 70

8 Bi-weekly enewsletter Display Advertising Reach our readers with our bi-weekly newsletter MINI BANNER 375 X 60 SMALL BOX 120 X 150

9 Ordering & Specifications Online Orders Prices are for 3 month subscriptions. SAVE with a 6 or 12 month campaign us for prices. Website Banners Ad Orders Send creative and order to advertising@yogadirectorycanada.com Banner Ads can be purchased at anytime, but please give us 2 full business days after receiving your creative to post your Banner. Bi-weekly enewsletter Banner Orders and Submission Dates Send creative and order to advertising@yogadirectorycanada.com 5 full business days in advance of deployment. Consult our Calandar Page for delivery and subsmission dates NOTES NO Flash banners accepted Flash cannot run within e-newsletters. E-newsletters can only accommodate GIF or JPG Animated GIFs may only loop 3 times, ending on the last frame; animated GIFs are NOT universally accepted by all clients and therefore may not display all frames; commonly, only the first or last frame is shown; please adjust your material accordingly or submit a static GIF. Clients must supply click-through URL separately enewsletter ads - only 1 click-through URL can be used per enewsletter deployment enewsletter - Animated GIFs must include call to action and logo on first and last slide/frame

10 Marketplace Page Ads When you advertise in our Marketplace, you are putting your product or service in front of an audience that is built on community our readers are socially & health conscious, internet savvy, and make purchasing decisions that support their lifestyle. 6 or 12 month subscriptions available. Ask about our multi-ad bundle Discount RUN OF SITE* BEGINNER INTERMEDIATE ADVANCED FILE TYPES Company Profile Description Categories HERE S WHAT YOUR PEERS ARE SAYING ABOUT THEIR ADS ON YDC Contact Info Logo Image Website URL Product Gallery Display Ad COSTS $72/year. 6 Image $120/year. 12 Image $240/year I choose to advertise with Yoga Directory Canada because I get results. I ask all my students how they found out about my trainings and consistently many found out via Yoga Directory Canada. Jennifer is professional and friendly to work with. Janice Clarfield, Director of Urban Yoga Vancouver, BC PACKAGES INCLUDES: Company Profile: company name, Slogan/tag-line Description: Character Amount Categories: Apparel. Accessories, DVDs and Music, Books & Magazines, Jewelry, Gifts & Art, Softwar, Retreat Centres, Training Centres, Holistic Services, Business Services, Health & Beauty Products Contact info: contact name, phone number and Logo Image (200px w x 200px h) Your website URL: Direct link to your website Phote gallery: images in.jpg or.jpeg formats. The ideal file size is 400 x 400 pixels and 600 kb Display Ad: 1. throughout the marketplace pages 2. run throughout the home and marketplace pages Advertising on YCD has been a fantastic outlet for Heaven on Earth Yoga Institute! I am so grateful for all you do for our community. It has been a great joy and privilege to know you and work with you over the years... Karen Heaven Claffey, Founder-director of the Heaven on Earth Yoga Institute The Yoga Directory is the yoga grapevine. Kudos to Jennifer and team for providing a directory for all of us to advertise our great trainings and workshops. The internet is an indispensable communication tool and Yoga Directory has made it even easier by providing this very effective service for us to reach across Canada. Valery Petrich, Founder of The Yoga Studio of Calgary & The Yoga Studio College of Canada Calgary, AB

11 Marketplace Page Display Advertising Markeplace Ad Layout and Display Ad MARKETPLACE AD Beginner Layout PACKAGES INCLUDES: Logo Image Company name Slogan/tag-line Description Contact Name Phone Number Your website URL MARKETPLACE AD Intermediate & Advanced Layout PACKAGES INCLUDES: Logo Image Company name Slogan/tag-line Description Contact Name Phone Number Your website URL Phote gallery Display Ad MARKETPLACE AREA (DISPLAY AD) Intermediate & Advanced Package Includes: Title, Logo Image and URL link to your ad.

12 Dedicated Advertising Yoga Directory Canada will send a dedicated html on advertisers behalf. Find the one that s right for your business. All eblasts are sent to our full mailing list. CUSTOM SOLO AD EBLAST (SBLAST) Yoga Directory Canada will send a dedicated html on advertisers behalf. - Costs $199 - Geo-targeting available by province, please ask your sales representative for rates GROUP AD EBLASTS MARKETPLACE GROUP AD EBLAST (MBLAST) Dedicated html to promote a product and/or service. - Send out monthly, 10 spots available in each eblast Each Ad Includes Image (200px X 200px) Title, Subtitle/Slogan/tag-line Up to 100 word description DirectLink to your company website # MBLASTS COSTS $40 $72 $96 $112 $120 WEEKLY GROUP EVENT AD EBLAST (CBLAST) Dedicated html to promote a yoga Events Ads. - Send out every Thursday, 10 spots available every week Each Ad takes the following DATA FIELDS from your Event Ad Listing presented by link location title dates photo , phone number, web address The first 50 words from the description. # MBLASTS COSTS $30 $54 $72 $84 $90

13 CUSTOM E-BLAST CUSTOM E-BLAST * All creative must be provided 2 weeks prior to mail date SUMMARY OF ASSETS NEEDED * Subject line * HTML file. Images must be client-hosted * Text only version (in.txt format) * addresses of anyone who should receive test mailings before final approval REQUIRED SPECS * width fixed to maximum 600 px * Above the fold height is about px. Content can be longer but key information should be within this space * Text to image ratio is ideally 80:20. Don t rely on images to convey message (HTML files that contain images only or too little text will be sent back for revision. Text must be HTML text and not part of the image.) * Total file size for e-blast must be under 100 kb * Included images must be JPG or GIF * NO Flash or multimedia or other plug-ins, animated images, background images, image maps, Javascript or Frames, HTML forms, floats and positioning * Avoid spacer images * No replacing bullets with images or unordered lists

14 Contact us today if you are interest in becoming a member or advertising Any questions? We are always here to help. We would love to hear from you. GENERAL ADVERTISING Co-founder, Director and Sales Jennifer (Jasvinder Kaur) Malisauskas p info@yogadirectorycanada.com OFFICE MAILING ADRESS 1857 Florida Ave Ottawa, ON K1H 6Y9 Canada Follow Us on Facebook: Twitter: twitter.com/yogadirectoryca