MAGAZINE Publisher s Statement Six months ended December 31, 2012 Subject to Audit

Transcription

1 MAGAZINE Publisher s Statement Six months ended December 31, 2012 Subject to Audit Field Served: Geography of Canada in popular form. Definition of List Source Recipients: Method of for : Individually addressed and mailed by Canada Post. Published by The Royal Canadian Geographical Society Frequency: 6 times/year 1. TOTAL AVERAGE PAID, VERIFIED & ANALYZED NON-PAID CIRCULATION Average for the Statement Period % & : (See Par. 6) Rate Base Above (Below) % Above (Below) : Paid 124, Paid 124, , , , Single Copy Sales 12, Single Copy Sales 12, , None Claimed 2, None Claimed & 162, None Claimed 2. PRICES Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $7.95 Subscription $28.50 Average Subscription Price Annualized (6 issue frequency) $24.72 Average Subscription Price per Copy $4.12 (1) For the Statement period (2) Represents subscriptions for the 12 months ended June 30, Bloor Street West, Suite 850 Toronto, ON M5S 1S4 T: F:

2 3. PAID, VERIFIED & ANALYZED NON-PAID CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA Issue Paid Single Copy Sales Paid Single Copy Sales Paid & & & & July/Aug. 120, ,643 22,374 22, ,017 12, , , , , ,615 Sept./Oct. 121, ,862 19,480 19, ,342 7, , , ,442 7,216 7, , ,658 Nov./Dec. 130, ,833 25,523 25, ,356 17, , , , , ,980 Fall Travel* 115, , , , , , ,119 Winter Travel* 114, , , , , , ,577 *Special Issue - circulation is not included in the average shown in Par AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None 5. TREND ANALYSIS 2008 % 2009 % 2010 % 2011 % 2012 % : Paid 176, , , , , , , , , , , , , , , Single Copy Sales 18, , , , , , , , , , Year Over Year Percent of Change Circ. N/A N/A 2, , , Year Over Year Percent of Change & Circ. 203, , , , , Year Over Year Percent of Change Avg. Annualized Subscription Price $24.10 $25.31 $26.09 $27.08 $24.72 Page 2 of

3 6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, VERIFIED & ANALYZED NON-PAID CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Average for Period Average for Period 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: % of PAID SUBSCRIPTIONS Individual * 121, , Deferred* 2,968 2, TOTAL PAID SUBSCRIPTIONS 124, , VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) 17,950 17, Individual Use (See Par. 6B) 4,509 4, TOTAL VERIFIED SUBSCRIPTIONS 22,459 22, TOTAL PAID & VERIFIED SUBSCRIPTIONS 146, , SINGLE COPY SALES Single Issue Sales 12, , TOTAL SINGLE COPY SALES 12, , TOTAL PAID & VERIFIED CIRCULATION 159, , ANALYZED NON-PAID Market Coverage Copies 1,738 1, Bulk TOTAL ANALYZED NON-PAID 2,405 2, TOTAL PAID, VERIFIED & ANALYZED NON-PAID 161, , *Included in Average Price calculation. Doctor/Health Subscription: Care Providers Transportation Outlets Other Public Place Copies Public Place 9,000 8,950 17,950 Subscription: Database Names Other Individual Use Copies Individual Use 4,509 4,509 Page 3 of

4 7. GEOGRAPHIC DATA for the November/December 2012 issue paid & verified circulation of this issue was 9.0% greater than the total average paid & verified circulation. non-paid circulation was not served this issue, therefore, no analyzed non-paid figures are shown. PROVINCE PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES Paid Single Copy Sales Paid & ANALYZED NONPAID & & Alberta 20,085 20,085 2,092 2,092 22,177 4,149 4,149 26,326 26,326 26,326 26,326 British Columbia 19,678 19,678 2,828 2,828 22,506 3,677 3,677 26,183 26,183 26,183 26,183 Manitoba 5,812 5, , ,001 7,001 7,001 7,001 New Brunswick 2,571 2, , ,032 3,032 3,032 3,032 Newfoundland/ Labrador 1,309 1, , ,693 1,693 1,693 1,693 Northwest Territories Nova Scotia 4,282 4, , ,358 5,358 5,358 5,358 Nunavut Ontario 58, ,560 17,339 17,339 75,899 6, ,440 82, ,339 82, ,339 Prince Edward Island Quebec 5,832 5, , ,757 6,757 6,757 6,757 Saskatchewan 7,004 7, , ,226 8,226 8,226 8,226 Yukon Territory Canadian Unclassified TOTAL CANADA 126, ,542 25,523 25, ,065 17, , , , , ,689 British Commonwealth United States 2,461 2,461 2,461 2,461 2,461 2,461 2,461 International 1,830 1,830 1,830 1,830 1,830 1,830 1,830 Other Unclassified Military or Civilian Personnel Overseas GRAND TOTAL 130, ,833 25,523 25, ,356 17, , , , , ,980 & ANALYSIS BY ABCD COUNTY SIZE for the November/December 2012 issue non-paid circulation was not served this issue, therefore, no analyzed non-paid figures are shown. County Size % of Canadian Population & & & % of 8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS gross subscriptions (new and renewal) sold in the six month period ended December 31, 2012 Index (% of / % of Population) A 48 69, ,572 69, , B 28 53, ,452 53, , C 14 30, ,714 30, , D 10 15, ,951 15, , A. DURATION % (a) One to six months (1 to 3 issues) (b) Seven to eleven months (4 to 5 issues) (c) Twelve months (6 issues)... 40, (d) Thirteen to twenty-four months... 13, (e) Twenty-five months and more Sold in Period... 54, B. USE OF PREMIUMS (a) Ordered without premium... 52, (b) Ordered with material reprinted from this publication... None (c) Ordered with other premiums, See Par , Sold in Period... 54, C.CHANNELS % (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers... 44, (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations... 9, (d) as part of membership in an organization... None Sold in Period... 54, Page 4 of

5 9. EXPLANATORY (a) Suggested Retail Prices: : Canada, 2 yrs. $55.00; 3 yrs. $ U.S., 1 yr. $36.50; 2 yrs. $71.00; 3 yrs. $ International, 1 yr. $58.50; 2 yrs. $115.00; 3 yrs. $ (b) Average non-analyzed non-paid circulation for the 6 month period: 6,994 copies per issue. (c) Post expiration copies: Average number of copies served on subscriptions not more than three months after expiration was 10,957 or 8.8% of average paid subscription circulation. (d) DESCRIPTION OF DIGITAL - The Edition is an exact replica of the print product in format and advertising content. The Edition is available at (e) Deferred : The average of 2,968 copies per issue, shown in Par. 6 and included in Par. 1, represents copies served from returns a month or more after the on-sale date. (f) Market Coverage Copies, averaging 1,738 copies per issue, shown in Par. 6 and included in Par. 1, represent copies delivered to homes or businesses on an issue-toissue basis. Consecutive issuance is not measured. (g) Bulk, averaging 667 copies per issue, shown in Par. 6 and included in Par. 1, represents copies available for pickup at designated locations. (h) Use of Premiums: A wall map, with a value of $1.00, was offered with paid subscriptions. (i) A sweepstakes contest was conducted by a subscription selling organization during this statement period. Prizes consisted of both cash and merchandise. Some contestants ordered subscriptions to this publication, although the award was not contingent upon subscribing. 10. VARIANCE Latest released Audit Report for 12 months ended December 31, 2011; Variation from Publisher s Statements Rate Base ( ) Audit Report ( ) Publisher s Statements ( ) Difference ( ) Percentage of Difference ( ) Rate Base ( ) Audit Report ( ) Publisher s Statements ( ) Audit Period Ended None Claimed 177, , None Claimed 6,122 6, None Claimed 186, ,416-2, None Claimed 2,724 2, None Claimed 203, , None Claimed 203, , None Claimed 204, ,195 Publisher s Statements Percentage of Difference Audit Period Ended Rate Base Audit Report Difference None Claimed 183, , None Claimed 189, ,140-2, Difference ( ) Percentage of Difference ( ) We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Parent Company: The Royal Canadian Geographical Society CANADIAN GEOGRAPHIC, published by The Royal Canadian Geographical Society Lola Street Ottawa, ON K1K 4C1 NATHALIE CUERRIER ANDRE L. PREFONTAINE Date Signed: January 29, 2013 Manager President and Publisher P: F: URL: Established: 1931 AAM Member since: 1989 Page 5 of Copyright 2013 All rights reserved.

6 Issue Date Issue Text (for double month issue date) 11-12/01/12 Average Single Copy Price 7.95 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price 58.50