Marina Marketing Programs

Transcription

1 Marina Marketing Programs

2 Choice of 4 Affordable Marina Programs designed to fit any budget. At any level Marinas.com provides cuttingedge features that are all that you need in the marketing of your facility.

3 Where boaters come 1st, at home, work or while cruising Research Marine Information To find marinas and plan cruises To make online slip reservations To inquire about and purchase marine products and services To buy boats and waterfront properties Active boaters you want to reach

4 The active boaters you want to reach use and research the Web to find information and make buying decisions The #1 resource for boaters since Experience that is trusted by active boaters.

5 The bridge between you and your current and potential customers

6 Communicate with your current customers To share information about your facility, inform them on upcoming events, seasonal or social activities To tell them about service specials, promotions, availabilities Send confirmations, work order forms and contracts To get updated slip holder information

7 Your current customers communicate with you To update their slip holder information To complete online Work Orders, Forms, Satisfaction Surveys Make Online Reservations To communicate 24-7 without costly and timeconsuming staff intervention

8 Communicate with potential customers To promote your facility and its location To share information about specials, promotions, availabilities To display new services or facilities that sets you apart from your competition

9 Potential customers communicate with you To make transient, annual and seasonal slip reservations online, book service and purchase parts and accessories Book other services at your facility. To find out more about your facility and its location For 24-7 access after hours, while boating, from their homes, offices and boats anywhere in the world

10 Our Programs are designed to put you and your customers together Visibility Enhancements Customer Relationship Management SEO (Search Engine Optimization) Web pages/ Website hosting and management Multi-Media Opportunities Banners, Video, Newsletters Online Slip Reservations through our ReserveNow Booking engine Social Media through BoatBuzz.com

11 Visibility Enhancements Programs levels include placement in Showcase, Featured Marina exposure on State, Region and Country pages as well as rotation on our homepage

12 Visibility Enhancements Platinum MaxPlus Maximum Featured Marina s appear first in all searches with Color Bands to further highlight them to the boaters.

13 Visibility Enhancements Appear first in Text, Browse, Maps and Charts and Directory Searches

14 Web Pages Visual Enhancement Custom Tools to Create Your Own Look Custom ID Band Slideshow Available in MaxPlus and Platinum Programs Custom fonts for text Extra logo and taglines Marina Icon on map Contact Reservation Contact Website link

15 Customer Relationship Management Incoming toll-free phone line with Call Records. Know who s calling, the details and have the ability to record the calls

16 Customer Relationship Management Add Banners and Track Results Easy access through your backend control panel for changes, updates, and additions. Track the stats of all the boaters that have come to view your information as well as view Online Form responses, Boater Contact and Request Forms.

17 Customer Relationship Management Platinum E-Marketing Tool includes Custom Newsletters and E-blasts all sent to your secured Customer Lists and includes Blast results, opt-outs, open rate, etc.

18 Customer Relationship Management Review Management we will notify you when a review is placed and give you an opportunity to address them immediately

19 We rank in the top 32k websites in the US How Search Engine Optimization That Works For You Marinas.com is the #1 marina website on the web with over 250,000 pages of highly relevant information for the boating community. Therefore it is crawled and indexed daily by the major search engines. An average website would have this once a year or less often. As a Featured Marina and through the power of Marinas.com, your marina and marina s website will be seen by the major search engines more frequently and faster by being on Marinas.com increasing your own ranking quickly and it s all included in your package. No need for Google Ad words! We know how to get your information out to boaters! All pages are optimized for maximum search engine visibility

20 Maximum Program Main Page About Us Amenities Rates Rotation on State page as Featured Marina Marina backend access Easy to upload and edit anytime To keep your budget in check, many marinas choose our Entry level package with standard pages. It an affordable and effective option to promote your facility to more boaters and for less. User Friendly Information for Boaters about your marina

21 MaxPlus Program Main Page About Us Services Amenities Rates News Color and Font choices Add pictures and links into pages Logos Rotation on State, Region and Homepage as Featured Marina ReserveNow Marina backend access Easy to upload and edit anytime For many marinas, Standard pages are the perfect marketing solution and are very affordable. Packed with Information, Boaters have easy access to everything they need

22 Platinum Program Platinum with Web Hosting Let Marinas.com become your In-House marketing Team! An total solution to your Marketing and Online needs. User defined Tabs Multiple Sub tabs Rotation on State, Region and Homepage as Featured Marina Marina Showcase Online Work Orders Logo Placement on Charts Customer contact forms Satisfaction surveys Members Only Sections Online Reservations Statistical tracking Custom Design Search Engine Optimization Website Hosting Complete Services Custom Pages to fit your needs

23 Group Platinum Program Multiple marina Branding program that includes Group Platinum with Online Reservations and links back to each marina s individual MaxPlus or Platinum programs.

24 ReserveNow Online Boaters can search for availability, book and pay for their slips, 24/7 with our easy to use, easy to manage online reservation tool.

25 Now You Can Accept Real-Time, Online Reservations 24/7 Flexible Start with putting some of your transient slips online. Add more inventory anytime. Easy to override during busy times NEW More payment options. -Transactions settle to your own bank account through your own online payment gateway. (Don't have one? We can help you get set up.) OR -Transaction is verified through your own payment gateway and payment in full made at time of check-in OR -Reservation is confirmed immediately according to your online inventory available with no credit card entry or verification. No payment gateway needed. Easy to set up and use. Most marina owners can do it themselves. Or we'll help. Works with your inventory system you currently use now. No need to make costly or confusing changes. Exports reports with all the information you'll need to bring into your marina's accounting package. Nothing new to learn. Cost Effective ReserveNow is provided at no additional charge with qualifying Marinas.com Marina Programs. No transaction fees charged by Marinas.com*. Added Value Hotel/motel and Campground Module so boaters can book a slip and a room or campsite at the same time.

26 Multi-Media Opportunities Large Box 600px by 300px Exclusive Banners on your pages ROS Banners Geo-Targeted Banners Custom Banner Design available Video Ads with Advertorial Newsletter Blasts Leaderboard 768 x 90px Skyscraper 160 x 600px Full Banner 468 x 60px Small Box 125 x 125px Multiple Opportunities to Promote Your Marina and its Services

27 Testimonials - Great website: Marinas.com I found this excellent website the other day called marinas.com. It has an astounding amount of information on it, covering countries all around the world with access to marina directories, videos, charts, weather and more. The marina data has been extensively integrated with Google Maps. You can quickly toggle map overlays like Marine Services, Bridges, Locks, Ferry Terminals, Anchorages, you name it. What s really interesting in Google Maps is the nautical charts. If you zoom in close enough many area s have chart data like this one of the Toronto harbour. You can also view the charts in Google Earth which I have not tried yet. Google Earth is addictive enough as it is. In the huge marina database there are thousands of aerial photographs, you can really get lost on this site, highly recommended. I logged into my Google Analytics and MARINAS.com has already jumped to the lead by a factor of four. For example. One of your competitors in a 30 day period had only sent over (7) visits to our home page while MARINAS.com in the same period sent over 29 and we haven t even finished upgrading our MARINAS.com package. By far, MARINAS.com is the most cost effective way to reach our potential customers and I am very excited about our increased market exposure & potential sales. I personally want to thank Kim for being so helpful, helping work out a true cost benefit analysis which has help increase Sunset Harbour Market Share. In today s tough economy we all have to be at the top of our game and MARINAS.com has been a corner stone in putting Sunset Harbour Yacht Club at the top of its game. Thank you so much, Doug Mason, General Manager, Sunset Harbour Yacht Club

28 Testimonials "Just wanted to drop everyone at marinas.com a quick note to tell you what an absolutely incredible and resourceful site you all have assembled. Being a inland boater, I have spent hours engaged on your site, plotting and planning future trips. The knowledge I have gleaned from marinas.com has been indispensable. Kudos to a wonderfully captivating and well executed effort. keep up the great work. Thank you! Brian C." Your site is wonderful! These are the best aerial photos I've seen of our marina! Will definitely use your site when planning our next trip. Nancy T. I was very interested in broadening our advertising base in 2010 via the Internet. A Marinas.com representative paid a visit to our marina to present a sample of what Marinas.com could do for Halifax Harbor Marina. During the presentation it became apparent that the Marinas.com web site was a high quality, professionally created site that would be a great advertising/marketing tool to get our marina name out there. I m extremely pleased with the product that the representative of Marinas.com put together for our facility. I enjoy the autonomy that the web site offers to its Members, i.e., the ease of posting monthly marina newsletters, upload or change photos, update account information, and view our Internet web stats (hits) either by the day, month, or year. I would highly recommend that you too take a look at the products Marinas.com has to offer to your marina. Marc A. Phillips, General Manager, Halifax Harbor Marina, Daytona Beach, FL. Dulcinea's Picks - Marinas.com features a photographic directory of marinas, ports, bridges, ferry terminals, lighthouses and other nautical landmarks around the world. Each entry includes low aerial pictures, a map of the area, weather conditions and, in certain cases, contact information. "Thank You. What a helpful tool. The site is the best one out there. Scott S

29 Marinas.com, now serving 5,500,000 visitors annually and 16,000 marinas worldwide and growing.