TONES OF BEAUTY PROGRAM OUTLINE

Transcription

1 TONES OF BEAUTY PROGRAM OUTLINE

2 THE INTERNATIONAL B2B PLATFORM 2014 FACTS & FIGURES UNSURPASSED VALUE ADDED PROGRAMS NET EXHIBITION AREA 20,178 SQM / 217,195 SQF NUMBER OF EXHIBITORS 946 exhibitors from 40 countries NUMBER OF VISITORS 27,000+ quality visitors NATIONAL AND GROUP PAVILIONS Brazil, China, Italy, Korea (South), Pakistan, Poland, South Africa, Spain, Taiwan and Turkey INTERNATIONAL BUYER DELEGATIONS Argentina, Brazil, Canada, India, Mexico and Panama PRESS 340 members of the press and 191 unique media in attendance INTERNATIONAL BUYER PROGRAM: This free program is open to all exhibitors allowing them to meet oneon-one with pre-qualified importers and distributors from international markets as part of pre-scheduled appointments US COMMERCIAL SERVICE PARTNERSHIP A special partnership helping US exhibitors meet with international buyers BOUTIQUE ONSITE SAMPLING BAR A first of its kind initiative at a trade show. A customized sampling bar with 20 sponsor companies selling their key star product and all funds collected onsite donated to a charity organization. TV SHOPPING LIVE AUDITIONS For the first time ever at a beauty trade show live auditions in front of key merchants held on the show floor. With participation from top decisions makers from QVC, HSN & Shop HQ TYPES OF BUYERS IN ATTENDANCE: COSMETICS & PERSONAL CARE Retail Store Buyers - Department Stores Specialty Stores Chain Stores Apothecary Drug Stores Mass Merchandisers Web-based Buying Offices Distributors PROFESSIONAL HAIR, NAIL & TOOLS Importer Exporters Distributors OTC Buyers Hair Salon Owners Single & Chain

3 TONES OF BEAUTY Cosmoprof North America 2015 edition introduces a brand new section: TONES OF BEAUTY Exclusive to Cosmoprof North America A new section for multicultural cosmetic products dedicated to the evolving shades & types of beauty, showcasing novel ideas from beauty marketers breaking boundaries between general & multicultural beauty The new area will have its own distinguishing high end look and customized marketing This project is a special collaboration with love, Aunt Bonnie the highly-regarded subscription beauty box focused on black and multicultural market

4 WHY TONES OF BEAUTY? Market Trends About The Multi-Cultural Consumers & Market The multicultural beauty products market continues to outpace the growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014 * $1.2T projected buying power; $27M online users; 69% Active online buyers African-Americans are ahead of the digital curve utilizing video, mobile, and other platforms to interact online Rapidly growing ethnic population has lead to intensified market competition * With the rapid expansion of racial and ethnic minorities in the U.S. over the next 10 years, ethnic health and beauty care product marketers have a fast-growing target market * Hispanic, African-American and Asian population growth is far outpacing that of whites, with minorities expected to collectively be the majority of the U.S. population as soon as 2042 * *Source: Kline & Company

5 WHO CAN PARTICIPATE? Finished beauty products that answer the needs of the emerging multicultural market New to US market or with limited retail footprint Financially secure to ensure distribution rollout costs Unique and innovative Ready to launch and able to submit finished products by February 2015

6 PACKAGE OFFER THIS ALL-INCLUSIVE PROGRAM OFFERS A COMPREHENSIVE PACKAGE THAT FEATURES: Ready-stand modern space Furnished with console and product shelving Brand exposure to buyers and press Limited number of spots available: only 10 spots available on a first come first serve basis Images are not examples of actual displays; for inspirational purposes only

7 EXHIBIT SPACE It all starts out with a special dedicated show floor area strategically located to allow maximum visibility and foot traffic. Each stand is tastefully designed and fully furnished as a clean white modern lounge-type setting to distinguish the area from the rest of the show floor. Signage and special floor markers are posted to draw visitors to this area. TONES OF BEAUTY SETTING INCLUDES*: 1 shelving unit 1 standing lamp 1 console table electric outlet / consumption included 1 vertical fascia name *2015 booth design will change from above, actual furnishings to be announced in June Please note that removal / addition of furniture is not permitted and the use of displays or props is limited and major displays must be authorized prior to event.

8 PROMOTION PRESHOW PROMOTION: 1 dedicated blast featuring Tones of Beauty exhibitors to US retailer database Brand promotion on the Cosmoprof North America website SHOWTIME PROMOTION: Display of products in special area on the floor Exclusive Vip & Media Event: Special exposure on the Cosmoprof North America official show app Participation in the Discover Beauty After Dark Cocktail Reception

9 EXCLUSIVE VIP & MEDIA EVENT Discover Beauty After Dark is an exclusive cocktail reception to be held the evening of Monday July 13 th from 6pm to 7pm on the show floor. This exclusive private VIP preview hour is open to Key Buyers and Trade Media. It will provide yet another opportunity for Tone Of Beauty exhibitors to meet important industry decision makers face to-face. Must prepare 40 goody bags to handout to VIP s Must have a company representative present at event Major Distributors & Retailers in Attendance at 2014 Cosmoprof North America show and VIP events: Alliance Boots Amazon APOTHIA Beauty Brands Beauty Collection Beauty Habit BeautyBar.com Belk CO Bigelows Chatters Canada Costco CVS Caremark Dermstore Dillards DS Beauty Group Duane Reade Farmacias del Ahorro Mexico Five Below Folica.com Great Clips Inc. Guthy Renker Hammacher Schlemmer HauteLook HSN JC Penney Jinny Beauty London Drugs Canada Neill Corp Nordstrom Nordstrom Rack Peninsula Beauty Supply QVC Raylon Corp Regis Corp Ricky s NYC Rite Aid Corporation Ross Stores Sally Beauty Holdings Inc Salon Centric Sephora Shoppers Drug Mart Shop HQ Space NK The Beauty Box The Shopping Channel Canada TJX Companies, Inc ULTA Ultimate Beauty Companies Universal Beauty Companies Urban Outfitters Walgreens Winners Canada Wynn Resorts Zappos Zulily,Inc

10 RATES & CONTACT Participating companies in Tones Of Beauty can enjoy exposure in this high-end show within show area and receive prime real estate placement in a dedicated area on the show floor. PACKAGE TOTAL COST: $ 3,000 Exhibit space Furnished space with console and product shelving Brand exposure to Buyers and Press CONTACT: If interested in learning more about this program please contact: Simona Georgescu [email protected] Ph