15-18 September 2013 Riyadh International Convention and

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1 The 20 th International Trade Show for Food Products, Processing & Packaging Technologies September 2013 Riyadh International Convention and Exhibition Center (RICEC) Held concurrently with: The 32 nd International Agriculture, Water & Agro-Industry Show The 2 nd International Exhibition for Food Processing & Packaging

2 Saudi Arabia s Agro-Food Sector in 2013 Reap the Benefits of a Fast-Growing Food Market Despite the global economic instability, Saudi Arabia s economy is still steadily and rapidly growing, thanks to large government spending and an expanding private sector. The 2011 raise in public sector wages and social benefits led to an increase in consumer spending, mainly in household expenditure, with a 4.5% expected GDP growth by Similarly, the rising population and high GDP per capita in the GCC, particularly in Saudi Arabia, will create a surge in the food sector. New lifestyles and education are encouraging a shift toward healthy food segments, such as dairy produce. Milk consumption is a main factor driving the GCC dairy market, 60% of which belongs to Saudi Arabia. According to BMI, milk demand has recorded a 6% annual increase over the past few years. The Nielsen Company indicated that the GCC dairy market was worth US$ 3.2 billion in 2011, with an expected compound annual growth rate (CAGR) of 9.5% over the next three years. Food to Play a Crucial Role in Retail Sales Growth According to Bloomberg Businessweek, the Saudi government has prioritized job creation by targeting the retail sector and promoting the fast food market, since the restaurant industry is the Kingdom s main source of entertainment. Fast food companies will be expanding in the next 3 to 5 years, creating new opportunities in the agro-food market. Competition is growing as many foreign brands are entering the country. EIU research valued the Saudi retail sales market at US$ 83.3 billion in 2011; US$ 41.7 billion (or 50%) of which was from food sales, expected to reach US$ 69.9 billion by By the end of 2013: 9.75% increase in food consumption 8.6% growth in confectionery value sales 11.7% surge in mass grocery retail TRANSACTIONS

3 Food sales to represent more than 50% of retail sales by 2016 A higher level of disposable income among the young population is increasing demand for better quality and more diversified products. According to 2010 UN statistics, 32% of the Saudi population are 0-14 years of age, while approximately 50% are in the age range, making the country and ideal market for food and beverage companies. Higher income levels are also leading to a shift from a carbohydrates-based diet (grains) to a protein-based diet (meat, eggs, dairy products), with poultry having the highest consumption rate. Juices and baked goods are also emerging subsectors.

4 Saudi Agro-Food 2013 Catering to the Region s Largest Food Market Organized by Riyadh Exhibitions Company (REC) and accredited by UFI, The Global Association of the Exhibition Industry, Saudi Agro-Food, the Kingdom s most established food exhibition, returns in its 20th edition to the Riyadh International Convention and Exhibition Center (RICEC), from September 15 to 18, The International Trade Show for Food Products, Processing and Packaging Technologies will once again gather the region s leading agriculture and food industry professionals to benefit from exclusive business opportunities in a custom-made setting showcasing all the latest related equipment, products, services and solutions; as well as all types of popular and new food products. In parallel, Saudi Food-Pack, the 2nd International Exhibition for Food Processing and Packaging will be showcasing a vast array of equipment and solutions, answering Saudi Arabia and the region s needs. Exhibitors at Saudi Food-Pack include manufacturers and distributors of tools, machinery and services essential for food production and packaging, as well as their display in stores or food outlets. Visitors at the event are specialists and decision makers from the food and beverage industry, searching for new, efficient and durable equipment and techniques for: optimizing production facilities, increasing production, improving safety, and integrating sustainable development. Both exhibitions will run alongside acclaimed Saudi Agriculture, the International Agriculture, Water and Agro-Industry Show in its 32nd consecutive year. Why You Should Exhibit Expand your reach and broaden your network in the Middle East s biggest food market Position and expose your brand strategically among the right audience Sign contracts and agreements with distributors and suppliers on location Discover new trends and technologies in the food industry Meet new buyers and present your products to existing clients

5 A Snapshot of Saudi Agro-Food 2012 A Fast-Growing Event Catering to an Expanding Food Market Riyadh Exhibitions Company has done a tremendous job. This show is a big deal and I wish more people in the world knew about it. Saudi Arabia is a booming economy and it is important for people to realize how special this market is to their businesses. John Parke Wright IV, Managing Director of the Florida Royal Palm Group Saudi Agro-Food 2012 Facts & FigureS Saudi Agro-Food 2012 Participating Countries Number of Visitors 8,693 Number of Exhibitors 162 Australia China Cyprus Indonesia Kuwait Pakistan The Netherlands Tunisia Turkey Participating Countries 20 Egypt Poland UAE Country Pavilions 6 Germany Hungary Saudi Arabia Spain UK USA Exhibition Space (sqm) 5,000 India Sudan

6 General Information Riyadh Exhibitions Company For more than 30 years, REC has been staging the Kingdom s most successful exhibitions, trade shows and events across many business sectors. With more than 300 events under its belt, REC is equipped with the necessary expertise and quality resources, making it the reference in the industry. About the Venue Riyadh International Convention & Exhibition Center (RICEC) is a primary exhibition venue with state-of-the-art facilities and services: 20,000 m2 of exhibition space (15,000 m2 indoor air-conditioned halls, 5,000 m2 outside exhibition area) Shipping offices, conference hall, VIP reception lounge, business and press centers, restaurant, suites Parking capacity of 1,500 cars and buses with shuttle services able to accommodate 10,000 guests Travel and Accommodation Riyadh is well connected to major cities around the world thanks to its international and domestic airports, and also offers a wide selection of international hotels Please contact the organizers for more details. BOOK YOUR SPACE For international bookings, please contact Noel Puno: Phone: Ext. 509 Fax: [email protected] For local bookings, please contact Khaled Daou: Phone: Ext. 511 Fax: [email protected] Organized by: Exhibits Profiles Meat & Poultry Fresh, Canned & Dried Foods Frozen & Chilled Foods Dairy & Milk Products Soft Drinks & Juices Tea, Coffee & Beverages Confectionery & Chocolates Convenience Foods Health & Natural Foods Organic & Fresh Foods Bakery Products Food Processing & Packaging Presentation & Processing Equipment Food Franchises Fast Foods & Snacks