PR & MARKETING GUIDE

Transcription

1 PR & MARKETING GUIDE

2 CONTENTS Exhibitor checklist Maximise your presence Show guide and web presence Show guide advertising PR opportunities Additional promotional opportunities Contacts

3 EXHIBITOR CHECKLIST Please use the exhibitor checklist to keep track of all the marketing and PR tasks that you need to action in advance of the show. task to do deadline done? Let our PR company know all about your product or service Contact CIB with information about latest products, activities, competitions & special offers on your stand at the show. Now but no later than a month before the show Complete your show guide listing Log on to to complete your exhibitor profile for the show guide. NOTE. This will also update your web listing so the sooner you do this the better! 12 September 2016 Exhibitor pre-reg Competition Promotional opportunities Find these deliverables in the Exhibitor Toolkit Retrieve your unique registration link from the Registration Portal which will be sent out to all exhibitors upon signing. Use this link on all marketing creatives Post the show logo on your website Add the show to your signatures Upload banners to your website, e-newsletters & industry websites Post promotional posts on social media Insert print ads into trade publications Send s to your clients and prospects inviting them to the show. Sponsorship Become a sponsor - [email protected] Submit your latest press releases Organise your on-site press packs Submit your press releases to us so we can inform the press of any competitions, special offers and product launches at the show. [email protected] Bring approximately 50 press packs to the on-site press office so that journalists are aware of your company news

4 MAXIMISE YOUR PRESENCE Get up to 15% off next year s stand for Energy more! Get the most out of exhibiting at Energy We have teamed up with N200, our registration partner to help maximise your exposure at the show. As an exhibitor of Energy 2016, we will give you the opportunity to obtain your own unique URL tracking hyperlink so you can market to your clients and encourage them to register for the show via this link. How does it work? Help spread the word about Energy 2016 by inviting your clients to meet you at the show. They just have to register for their free Energy 2016 ticket via the individual url link you provide them. The exhibitor who brings in the most visitors this year will qualify for a discount towards next year s stand! What are the benefits? Other than a discount off next year s stand, you will also benefit from accessing data about which of your customers are planning to attend the show. The portal will allow you to monitor who has registered to visit the show through your banner and gain access to their contact details including address! Each month, we will monitor the progress and will announce the lead exhibitor through a series of communications such as: Twitter shout out News story on show website Ok, I want to start this! What next? You should have recieved a direct link to the Registration Portal. From there, you will be able to obtain your unique url. If you have not received this please [email protected] who will assist you. Some helpful tips for you! Website Banners: Place your show banner on the homepage of your website and add in your URL link as the hyperlink. You can find the web banner in the Exhibitor Marketing Toolkit. Signatures: Download your signature from the Exhibitor Marketing Toolkit and add the URL link as a clickable banner on your signature. Social Media: If you re on Twitter, Facebook, Linkedin or any other social sites, make sure you publicise your link via these platforms too. Ad Words: If you already run a Google Adwords campaign, why not set one up for your link? T&C s Exhibitors who have brought the largest amount of visitors to the show will qualify for a 10% stand discount for Discount results will be publicised one month after UK Construction Week Any marketing creative needed for exhibitors marketing platforms can be provided by the Energy 2016 Team. All winners announced will be final. So join the race to attract more visitors to the show! For any questions, please contact David Anthony <[email protected]>

5 MAXIMISE YOUR PRESENCE Making the most of social media: Twitter Include short updates on Twitter of how you are preparing for the show, what products you will be exhibiting, include picture links, hash tags, links to your website and/or Facebook page or blog and ask people to retweet. Also include the Twitter handles for the venue / trade show you are exhibiting at and include handles for other people you might want to see your tweets. Get involved with Forward Friday (#FF) too as many people retweet you if you include them in your suggestions and the knock on effect is gaining more followers. Tweeting can be done daily over the week and weekend and it s easy to update on the move. Most people use Twitter between 8am-7pm Mon Sun. If you find you get sucked in to Twitter and end up wasting time updating on a daily basis you can use Hoot Suite or Tweetdeck to schedule tweets. Both of these are free. This method is particularly useful during exhibition time when you might be busy talking to visitors to your stand. Schedule tweets to go out throughout the day including pictures of your stand and the exhibition. We recommend around 3-4 tweets a day per exhibitor in the lead up to the event. Energy 2016 tweets but also when mentioning the event exhibitors use #energyshow. The marketing team uses advanced software that ensures all exhibitors, speakers, partners are mentioned on a rotation. However, it s important that you continue to feed information into marketing about your products/activity. Remember to _ CW or #UKCW in your tweets and we will retweet you to over 4,000 followers. Facebook Most people use Facebook after 7pm in the evening during the week and over the weekend. It makes sense to post things during this time so your status updates show up in timelines. Lunchtime is also a great time to post any news about products or your plans for the event. It s easy to update on the move with more information and involvement than Twitter. So if you have a good group of friends on Facebook invite them to your exhibition through the Events button and post about it on your timeline. UK Construction Week s Facebook followers is over 1000, many of whom are either interior designers, architects or retail buyers. It s important that you send any information about your launch plans. LinkedIn LinkedIn is a great platform to connect with your professional audiences, commissioners, buyers, journalists and update / them with information about your trade show. Update people on your activity and them through the LinkedIn platform. Over 900 construction related businesses use the UK Construction Week LinkedIn group. Be sure to join the group and get involved in conversations or start your own.

6 SHOW GUIDE & WEB LISTING UK Construction Week show guide and website is the most up-to-date source of information for visitors and are both a vital reference tool for visitors during and following the show. Exhibiting at the show gives you the opportunity to have your company name and stand number (alongside company profile, images and contact details) on both the show website and show guide for free. Action! Go to and login using your unique username and password through the Exhibitor Manual. Here you will be able to upload your company description, contact details and product images for the website and show guide. Don t forget! Remember to update your own websites regularly with new products. Updating images every few months on the home page will keep it looking fresh. It is especially important that your website is up and running and current when attending a trade show. Remember to include trade show information, links through to registration and your stand details so people know where to find you! EXHIBITOR PRODUCT STORIES It s not just the Exhibitor List where you can get exposure. Send us your latest product stories/case studies and we can publish your stories on our Exhibitor News section and share them across social media. Simply send marketing: - press release - high res stunning imagery Tip! Make sure you send us your strongest imagery as this will ensure it is more likely to be seen in our newsletters and printed material.

7 SHOW GUIDE ADVERTISING CAN HELP Now you have confirmed your place as an exhibitor at UK Construction Week ensure you maximise your impact at the show and afterwards, raise your profile and drive visitors to your stand. A useful reference tool during the exhibition and post- event, use an advertisement in the official UK Construction Week show guide to create additional exposure for your products and services. Note: There are a limited number of advertising pages available. Without effective marketing it s sometimes easy to get missed by visitors so it is vital to draw in your potential customers. Increase and maintain your brand awareness & positioning Enable you to meet new customers and enforce your message with existing buyers Make your company stand out more than your competitors Achieve your show marketing objectives Rates: IFC: 3,500 Page requested position: 2,200 Full Page: 1,800 Half Page: 1,000 DPS: 2,500 Spec Sizes: Full Page Bleed: 154 mm x 216 mm Trim: 148 mm x 210 mm Type Area: 128 mm x 190 mm Spec Sizes: Half Page Trim: 90 mm x 130 mm For further information please contact Lee Nahum [email protected] ext 438

8 PR OPPORTUNITIES CIB Communications CIB Communications is the PR agency employed by Media 10 to handle the publicity for Energy In order to help maximise your company s presence at the show, it is essential you contact CIB Communications, who will send you a Press Questionnaire, answer the questions below and supply relevant content to CIB Communications pre-event to help them promote your company and products. All the information you submit will be objectively reviewed by CIB Communications, with the strongest news stories/images/products being selected to be put in front of key media for their consideration and for use in their news and features pages. Please note, as with any PR activity, coverage is never guaranteed. What makes a strong news story? To increase your chances of being put forward by CIB Communications to the press for inclusion in news and features, tell us if any of the following apply regarding your product or service. We need full details from you in order to pursue press opportunities on your behalf: Are you launching a brand new product or service? Is your product or service an industry first? Why does your product stand out? Is your brand or product eco friendly? If so, how? Is there a celebrity ambassador or famous face associated with your brand? Do you have strong and compelling high res imagery which showcases your product or service? The more unique the product, the better! Action! Contact Andy Abernethy [email protected] to request your press questionnaire and discuss press opportunities: +44 (0)

9 PR OPPORTUNITIES Onsite PR activities UK Construction Week will invite all relevant UK trade and broadcast media to attend and report on the show. The Press Office will provide a work base for all journalists and broadcast teams. Make sure you capitalise upon your investment and maximise the interest in your stand by utilising the following opportunities: Tell us your news! Journalists will ask the Press Office team about any points of interest at the show. If we know about your new product launches, innovative designs, on stand entertainment, photo opportunities, availability of key personnel for comment/interview, we can direct them to your stand. Display your press packs/product photography within the dedicated section of the Press Office. We advise that you bring approximately 50 press packs to the show with you. Invite journalists to your stand to give exclusive interviews and comment on your products and launches for inclusion in the post show reviews. For further information contact the dedicated PR team at CIB Communications. Action! Ensure you keep CIB Communications up to date with all your show news so that they can inform the press both pre-show and on-site. Press packs should be delivered to the press office from 2pm, 17th October onwards. Telephone: +44 (0) Andy Abernethy / [email protected] Post show press activities After the event, there are still a number of PR opportunities available. Make the most of the following: Send post show releases and product photography to the relevant media. They will be keen to report on your successes including orders taken, new accounts, awards nominated for and/or won. Send the above to the dedicated CIB Communications team at CIB Communications so they can include your news in any post show reporting, newsletters and features.

10 ADDITIONAL PROMOTIONAL OPPORTUNITIES Advertise in the SelfBuilder magazine The Selfbuilder magazine is packed full of hundreds of products and suppliers. The Selfbuilder is the essential resource and product guide for self-builders, renovators and home improvers. More than 20,000 self build projects are started in the UK every year. This surge in the home building / improvement market has created a huge demand for information on products and services. It s the ultimate magazine, with a bi-monthly circulation of more than 20,000 copies, dedicated to bringing products, services and suppliers directly to consumers looking to spend money. The magazine is regularly promoted on theselfbuilder.com, sent out to Grand Designs magazine subscribers bi-monthly and distributed at the Grand Designs Live shows. To receive more information please contact; Mitch Hole on or at [email protected]

11 ADDITIONAL PROMOTIONAL OPPORTUNITIES Advertise in Grand Designs magazine The official magazine of the hit TV series. The Grand Designs brand is unique. It is the UK s most watched property TV programme, regularly drawing millions of viewers and a devoted following. Grand Designs magazine is a vital part of this brand, and like the TV programme it is inspirational, intelligent, forward looking and empowering, and an essential purchase for any homeowner undertaking a project. Grand Designs provides the best domestic architecture and design which inspires. Our readers are affluent professionals and design savvy, who buy products and use the services they read about in the magazine. The magazine is stocked across all major retailers. To receive more information please contact; Mitch Hole on or at [email protected]

12 ADDITIONAL PROMOTIONAL OPPORTUNITIES Advertise in Icon magazine Icon is one of the world s leading architecture, design and culture magazines. Icon is a leading design and architecture magazine. Every edition has the latest news, cutting-edge projects and exclusive interviews with the world s most influential designers and architects. Icon explores a central theme in each issue that underpins the culture of the industry. The magazine features the highest quality editorial, design and photography. For global brand awareness, Icon is essential. Beautifully presented and accessible, rigorous and insightful, Icon shows you exactly what s happening in architecture and design today, and what it means for the future. Since our first issue in 2003 we ve won a dozen awards, including magazine of the year (twice). To receive more information please contact; Mitch Hole on or at [email protected]

13 ADDITIONAL PROMOTIONAL OPPORTUNITIES Advertise in onoffice onoffice is the UK s leading publication for the commercial architect and design community Every month we interview the most exciting architects Onoffice is the UK s leading publication for the commercial architect and design community. Informative, original, provocative and stylish, onoffice has been hugely popular in the UK since its launch in From cutting-edge interior projects through technology and products to real human issues, onoffice takes designers, architects, facilities managers, specifiers and end users on a journey through the cosmos of commercial space, delivering piercing insight, fearless criticism and the gamut of essential knowledge that makes perfect sense of the world of work. With more than a modicum of much needed wit, onoffice is the don t miss for the workplace. To receive more information please contact; Mitch Hole on or at [email protected]

14 ADDITIONAL PROMOTIONAL OPPORTUNITIES Contact marketing! There are numerous promotional opportunities through marketing at Energy Contact the marketing department to find out how your business can be included in any of the following: Competitions s enewsletters Banners Social Media Direct mail We want to make your show as successful as possible. Call one of the team on

15 CONTACTS Sema Tezel Marketing Manager e: t: Will Garwood Assistant Marketing Manager e: t: Vanessa Lee Senior Marketing Executive e: t: David Anthony Senior Digital Marketing Executive e: t: Andy Abernethy PR e: t: +44 (0) Jonathan Chew Assistant Event Manager e: t: Megan Morgan Operations Director e:: t: +44 (0) Lee Nahum Show Guide Sales e: t: ext 438