Social Media Get Beyond the Hype and Find Out the True Business Value

Transcription

1 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28,

2 Webinar Audio Options Mic & Speakers The audio portion of this event will automatically stream through your computer speakers via VoIP. Remember to turn up your speakers in your computer settings as well as the volume knob on your physical speakers. Webinar Audio Options Telephone Change the audio mode to Telephone in your GoToWebinar panel. Hidden Panel The panel hides automatically to allow for more viewing space just click on the red arrow to expand the panel. 2

3 How to Ask a Question 1. Questions Panel Type your questions into the Questions panel and click Send. 2. Telephone Click the Raise Hand icon during the Q&A period. Unmute your telephone. Wait for ASA to prompt you to begin talking. PRESENTED BY Brad Smith & David Searns Today s AGENDA Then & now Social media s recent changes Why? Facebook - What to do after I create a page - Real world examples Twitter -Who gets it? - Leveraging Twitter as a lead generation tool LinkedIn - Company pages - Bayside Solutions case study Other Social Networks: Google+, Pinterest, Yelp, Glass Door Monitoring tools Questions and answers 3

4 Social Media A two-way communication tool. Then & Now What a difference two years make! Total Registered Users % Change 350 million 800 million +128% 50 million 150 million +200% 75 million 200 million +166% Didn t exist! 150 million Social Media Usage 50% of active users log into Facebook each day. Facebook has at least 400 million users every 24 hours. 350 million people use Facebook mobile. More than 24 hours of video is uploaded to YouTube every minute. People spend more time on blogs and social networks than on personal . That s all great, but That s all great, but 4

5 Why should you care? Every day, an average of 15 million friend connections are made. Meanwhile, about 50 million business and customer connections are made! Who cares? Hiring managers do Okay, you get it. That s why you re here! How to take it to the next level 5

6 As an industry, we aren t presenting ourselves as professionally as we should! Don t use fuzzy logos. Create custom profile images, don t limit yourself to just your logo. Update your wall! Build a following. Create custom landing pages. Be on the lookout for timeline for company pages. Facebook: Profile Images You have space for more than your logo, use it! Facebook: Update Your Wall Twice a month isn t enough! Post jobs just don t overdo it! Share photos. Add trivia. Highlight your employee of the month. Post inspirational quotes. Add questions and answers. Link to helpful articles and resources. 6

7 Facebook: Build a Following Add a Like button to your signature. Add a Like box/button to your website. Update your interview process. Use marketing. Hold a contest. Use a custom Welcome page. Advertise on Facebook. (Facebook Small Business Boost) Facebook: Create Custom Pages Facebook allows you to do some truly amazing things within Facebook: Create custom welcome tabs to increase Likes. Conduct contests. Direct people to your website. Allow candidates to search for open jobs. Build a mini Facebook website. Engage your audience. Facebook Custom Pages 7

8 Facebook Custom Pages Facebook Custom Pages Does Twitter have a place in business? Yes. If used properly Create a custom background that carries through your branding. Push your jobs out and use #hashtags. Follow other companies and people in your market. Retweet influencers posts and start a 1:1 dialogue. Get personal (but stay professional). Use Twitter s search tools to listen and generate leads. 8

9 Custom Backgrounds Use #Hashtags A #hashtag is a way for people to search for tweets around a central topic. For example: #CharlieSheen or: #dallas #jobs Lead Generation Twitter s advanced search can be used as a great lead generation tool. 9

10 LinkedIn has over 150 million professional members. It is one of (if not the) best databases of professionals in the world. Membership has increased by 200% since With LinkedIn going public, we may see some very interesting changes coming in the near future. What should you be doing? Build a complete personal profile. Use keywords. Connect with everyone you meet. Add applications. Update your status frequently. Participate in groups. Build a strong company page with recommendations. Your Profile & Connections 1. If this doesn t say 100% complete, fix it! 3. Update your status frequently. 2. Your profile is indexed by Google, use keywords! 4. If you don t have more than 500 connections, you re not trying hard enough! 5. Integrate everything you do online. 10

11 Building Connections 1. Import your database and send invites. 2. Use the People You May Know Tab. 4. After every meeting and call, find that person in LinkedIn and connect. 3. Send invites to group members. Add Applications Import your blog feed right to your profile. Add your reading list. Highlight presentations with SlideShare. Update Your Status Manually update. Link to Twitter. Keeps you top-of-mind. Helps social media efforts spread as shown in this example. 11

12 Participate in Groups Answering questions and posting discussions can position you as a thought leader and help build connections. Participate in Groups LinkedIn Traffic LinkedIn Traffic Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Posting content in groups can have a huge impact on targeted website traffic. Post & Monitor Jobs in Groups Join industry/location specific groups. Right now, many groups allow you to post jobs for free. Also a great lead generation source. 12

13 Company Pages 1. LinkedIn creates pages automatically; make sure your description is accurate! 2. Encourage people to Follow your company. 3. Feed content to this page with Twitter. Company Pages People can now recommend your company instead of individual recruiters! Use the Spotlight to highlight promotions, offers, new services, etc. Share more detail about company divisions or services offerings and link back to your website. Google Plus 150mm users and growing Impacting search results Claim your company name Insert a quality profile image Eye studies show that updates with images get better results For more tips visit: 13

14 People can now recommend your company instead of individual recruiters! Social Media: Other Tools Social Media: Review Sites 14

15 Now that you re set up, make sure you listen! Monitoring Tools: Google Alerts Create alerts for: Hiring and jobs in your market Company name Recruiter names Competitor names Client and prospect names Monitoring Tools: Social Mention 15

16 Monitoring Tools: Twitter Search Monitoring Tools: Google Analytics This sounds great, but WHO HAS THE TIME? 16

17 Work Smarter. Not Harder. Automate as much as possible. Spread the responsibility. Leverage RSS feeds to distribute content and listen. Set aside a few minutes each day. Social Media Beyond the Hype QUESTIONS: @HaleyMarketing Thank You for Attending Today s Webinar Today s Webinar has been recorded. Visit ASAPro the ASA professional development center to listen to the recording. It may take up to two weeks for the recording to be ready. 17

18 How to Submit Your CE for This Webinar Visit the ASAPro home page at americanstaffing.net/asapro. Log in to your ASAPro account. Click on CE Submission Form. Upcoming ASAPro Webinars Feb. 29 Safety Best Practices: Successful Incentive Programs March 1 Ask the ASA Experts Current Legal and Legislative Updates March 8 Source-Tracking: Maximize Your Online Recruitment Budget Sponsored by March 13 Social Media Marketing Must-Do Trends Stay Ahead of Your Competition For information and to register, visit americanstaffing.net/webinars. americanstaffing.net/lawconference 2012 ASA Staffing Law Conference Highlights Enforcement agendas of federal agencies Federal health care reform update Workplace health and safety issues Developments in immigration law Insurance coverage and common pitfalls 18

19 For more information and to register visit staffingworld.org 19