Digital Marketing Show November 2015 Excel, London

Transcription

1 Digital Marketing Show November 2015 Excel, London

2 Overview While businesses that were born digital such as Amazon, Google, and Facebook, and technology companies such as Apple, Dell, and Microsoft are leading the way in digital marketing to survive, businesses of all sizes need to be Digitally Competitive. Nick James, Show Producer WE NOW LIVE IN A WORLD WHERE DIGITAL IS AN ABSOLUTE NECESSITY FOR BUSINESSES OF ALL SHAPES AND SIZES. ACCORDING TO RESEARCH BY ORACLE IN OCTOBER 2014, ORGANISATIONS THAT EMBRACE MODERN MARKETING PROCESSES OUTPERFORM THEIR NON-MODERN MARKETING PEERS AND COMPETITORS ON KEY BUSINESS PERFORMANCE INDICATORS. Digital tools and channels are fundamentally changing the nature of marketing. The qualities needed for Marketers to succeed and thrive in this ever-growing and impossible-to-predict industry are rapidly increasing - 2 -

3 The Digital Marketing community are passionate, adaptable and information-hungry, which makes for an ideal target audience if you know where to find them. and developing. The Digital Marketing Show aims to address all of these necessary skills and offer deep insight and solutions into understanding how the digital world can help deliver marketing objectives. We pride ourselves on being a modern, dynamic and engaging Show that attracts an audience that do not attend other events. A senior audience of decision makers and budget holders will attend the Digital Marketing Show to gain up-to-the minute advice from our line-up of expert speakers, as well as engage face-to-face with businesses that can provide digital marketing solutions to meet their every need

4 Statistics 150 SPEAKERS including: Rachael Pollard, JUST EAT Dan Spicer, Hootsuite Phil Jones, Brother EXHIBITORS including: Sitecore House of Kaizen Squared Online

5 8000 VISITORS including: senior representatives from British Gas, Ebay & Facebook 1,667,278 Total Facebook reach 1,085,877 Total Twitter reach I ve never seen so many people cramming into seminar theatres. This certainly was a Show that attracted content-thirsty visitors all eager to keep up to date with digital marketing solutions. We picked up a pile of leads and will definitely be back next year. Adhvith Dhuddu, Alive Now 9,359 Total Instagram reach - 5 -

6 Who visits? By providing a line-up of expert speakers from brands and agencies who deliver real word solutions and case-studies, the Show attracts an audience of 10,000+ UK. The Digital Marketing Show welcomes a senior audience of decision makers and budget holders who will attend to understand the key considerations of digital marketing. Attendees will be marketing professionals who want to ensure they have the information to succeed across all digital marketing disciplines and who want to understand what the future may hold. The audience will consist of marketers with little or no exposure to online marketing channels alongside professionals who want to hone their digital skills. Here is a selection of the visitors to the Digital Marketing Show 2014: Strategic Brands Director, Adobe Digital Manager, Barclays Digital Marketing Manager, BBC Worldwide Online Marketing Manager, British Gas Online Marketing Manager, Cancer Research UK Marketing Manager, Coca Cola Senior Digital Media Strategist, ebay Digital Campaign Manager, HSBC Digital Analytics Consultant, IBM Senior Manager, Lloyds Banking Group Digital Marketing Manager, Marie Curie Director, Microsoft Campaign Marketing Manager, Time Out CRM Manager, Virgin Trains Digital Marketing Manager, wagamama - 6 -

7 Our visitors 67 % of our visitors have an influence on their digital marketing investment 64 % of our visitors are in a senior position 52 % of our visitors have a turnover of over 1 million - 7 -

8 Why Exhibit? EXHIBITIONS ARE ONE OF THE MOST POWERFUL, VERSATILE AND COST-EFFECTIVE MARKETING TOOLS AVAILABLE AND THE DIGITAL MARKETING SHOW HAS BEEN DESIGNED TO ALLOW BUSINESSES OF ALL SIZES TO PARTICIPATE WITHOUT THE HIDDEN COSTS OFTEN ASSOCIATED WITH EVENTS OF THIS SIGNIFICANCE. The entry level bronze stand package starts at just 570/m 2 ((the bigger your stand, the lower the rate), with stands starting at 6m 2, this delivers a turn-key solution that includes: shell scheme, lighting, furniture, power source and internet connectivity. Over 2 days you will be exposed to 10,000 decision makers who have attended the event to source new suppliers so a 6m 2 stand for 3,420 equates to just 34 pence per visitor. Assuming that you have meaningful conversations with just 3% of visitors that are interested in your product or service that works out at a lead! The Digital Marketing Show 2014 was a successful event for us with lots of networking opportunities and some insightful theatre presentations. If you re looking for the pinnacle of the digital marketing industry, you can find it on offer at The Digital Marketing Show. I would fully recommend this event; we will definitely be exhibiting again next year. Amie Ashford, Green River Media We are very pleased to be part of the Digital Marketing Show we had successful shows there in 2013 and 2014, and with a number of strong leads, we re more than happy to rebook for next year. Nicola Carey, Majestic - 8 -

9 Who Exhibits? Businesses that offer digital marketing solutions will find their target audience at the Digital Marketing Show. Hard to reach, cynical marketers are attracted to the Show for the line-up of expert speakers alongside the exhibitors that offer solutions for their every digital requirement. Previous exhibitors have included Sitecore, House of Kaizen, Bing, Squared Online and Lead Forensics. We have around 100 exhibitors at the Show, offering a variety of solutions, including: , Social Media, Mobile, Search, Content, Video, Automated Marketing, Inbound Marketing, Data, Analytics, Recruitment, Training, Web Design - 9 -

10 Marketing OUR MARKETING CAMPAIGN IS A YEAR-LONG ENTERPRISE DEDICATED TO GROWING, AND ENGAGING WITH, A COMMUNITY OF INTERACTIVE MARKETERS. WITH A READERSHIP OF OVER 2 MILLION, AND WITH AN EQUIVALENT VALUE OF 1 MILLION+, OUR MARKETING CAMPAIGN IS ACHIEVED IN SEVERAL WAYS, VIA THE 4 KEY MEDIA PLATFORMS: OWNED, PAID, EARNED AND SOCIAL. Owned Media Key examples of owned media: Digital Marketing Show Mailers Sent to a database of 30,000 opt-in subscribers weekly Digital Marketing Show Banner Advertising digitalmarketingmagazine.co.uk with over 10,000 unique monthly visitors

11 Paid Media Key examples of paid media: Sunday Times Advertising In the Business Supplement every Sunday for 1 month leading up to the Show. Circulation of 898,077 Sponsorship of Digital Summer Party A collaboration between OMN London, Search London, TechHub combined audience of over 60,000 of London s digerati

12 Earned Media Key examples of earned media: Blogs are written and amplified, by key influencers in the industry Partner Publications We are featured in a number of partner publications, increasing our outreach by c.500,

13 Social Media Key examples of social media: Good organisation, fab content, great visitors, loads of leads. Key influencers Social amplification via referrals Ben Harper, Almost 5,000 engaged and interactive followers This activity resulted in attracting c.8,000 visitors to the Show, ranking 3rd on Google for search term Digital Marketing and reaching a readership of over 2 million

14 Who Are We? DIGITAL MARKETING SHOW IS A FRESHLY MADE CONTENT CREATION. OTHER FRESHLY MADE CONTENT PUBLICATIONS AND EVENTS INCLUDE: freshbusinessthinking.com an online business resource for business owners, directors and entrepreneurs digitalmarketingmagazine.co.uk an online resource for marketing professionals InternationalTrade.co.uk the single destination for Senior Level Executives in the international arena who are looking to enter a new overseas market, wishing to monitor a market, and to keep abreast of the latest international investment opportunities and risk Great British Entrepreneur Awards dedicated to acknowledging and celebrating the achievements of entrepreneurialism in the UK Britain means Business Magazine A quarterly print magazine, for entrepreneurs International Trade Expo part of the International Festival for Business 2014, an ambitious programme of business events. It was the place to go to share best practices, meet potential customers and partners, keep up to speed on the latest investment and business opportunities, and identify key growth sectors Fresh Business Thinking LIVE! an event that ran alongside the International Trade Expo as part of the International Festival for Business. This exhibition attracted a senior audience of decision makers and budget holders that attended to understand the key considerations of running a successful Small to Medium Business International Trade Awards a celebration of UK businesses who are currently engaged in overseas trade

15 The Digital Marketing Show offers deep insight and solutions into understanding how the digital world can help deliver marketing objectives. From the moment we booked, it was the right decision. We had support and promotion from the team throughout the entire run up and the event itself surpassed all expectation. Just a week on and we have had leads contact us before we ve even had time to follow up on them all. This is by far the best event I ve attended in years and I can t wait for the next one! Eve Myhill, GNU Films

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