Tennessee tourism s. to work for you. put U power of Media Kit Tennessee Advertising Opportunities. welcome center kiosks

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1 put U power of Tennessee tourism s M u lt i - M i l l i o n D o l l a r M a r k e t i n g, A d v e r t i s i n g a n d P R C a m pa i g n to work for you IN PRINT! Tennessee Vacation Guide ONLINE! TnVacation.com IN market! welcome center kiosks 2016 Media Kit Tennessee Advertising Opportunities A Section Title

2 more visitors staying longer Q spending more MISSION STAT EMENT To create and promote travel to and within Tennessee, to develop programs to encourage and support the growth of the state s tourism industry, to manage a system of welcome centers that provides visitors with a positive impression of Tennessee and to encourage them to extend their stay, all of which contributes to the state s economic growth, thereby enriching the quality of life for every Tennessean. Dear Colleagues, Tourism in Tennessee continues to gain momentum, thanks to the strong support of Governor Bill Haslam and the Tennessee General Assembly. This support and the additional marketing dollars will continue the successful brand campaign The Soundtrack of America, Made in Tennessee. Kevin Triplett, Commissioner Tennessee has record breaking Visitation and Spending Visitation: million person stays (2014) Economic Impact: $16.7 billion (2013) Tax Revenue: generated over $1 billion for the 9th consecutive year According to The Economic Impact of Travel on Tennessee Countries Report, 2014; Tennessee Travel Barometer 2014; Smith Travel Research, 2015 We can help you! ABOUT MILES Miles is celebrating 65 YEARS as a NATIONAL LEADER IN DESTINATION MARKETING - both in print and electronic media. We are an INTERNATIONAL LEADER in the Destination Marketing Space, working with 37 states and 5 countries. REACH A GROWING AUDIENCE PLANNING A TENNESSEE VACATION 1 Commissioner s Message

3 media overview 5.1% increase in visitors VISITOR VOLUME RECORD BREAKING I INCREASED NUMBER OF VISITORS Total travel to Tennessee for this record year was million, an increase of 5.1%. I INCREASED SPENDING Increases in visitor volume translates into increased in Tennessee revenues. TNVACATION.COM VISITATION UP 8.8% 3,066,430 visits to tnvacation.com in 2014 I 1,677,200 desktop visits I 932,205 mobile visits I 456,374 tablet visits 2,490,801 unique users 9,619,122 pages viewed According to Google Analytics 2014 WAS A RECORD- BREAKING YEAR FOR TENNESSEE SPENDING AND VISITORS! OPT-IN LIST 404,282 active members 9.0% increase over 2013 According to Bronto OVERALL STRATEGY I Generate awareness of the new Soundtrack of America, Made In Tennessee brand in key markets I Engage the target audience through video placements (online and broadcast) I Create multi-channel synergies that generate earned opportunities for additional reach and exposure DEMOGRAPHIC Key Target: Women (Ages 25-54) HHI >$50,000 BUDGET Tennessee Department of Tourist Development invests over $4.2 million dollars in 2015/16 in paid media, to create awareness and inspire consumers to want to visit Tennessee. PAID MEDIA RESULTS 2014 Impressions: 122,587,409 Video Views: 11,842,064 Video Completes: 7,162,739 Completion Rate: 60.5% Clicks to site: 871,033 2 Media Overview

4 why advertise in U official Tennessee Vacation Guide? 550,000 COPIES! Featuring engaging content and photography showcasing the state s awe-inspiring attractions and lesser-known hidden gems, the official 2016 Tennessee Vacation Guide is one of the state s most important tourism marketing tools utilized to bring visitors to the state. 87% of undecided visitors said they were influenced to visit Tennessee after reading the Tennessee Vacation Guide. 74% of visitors increased their length of I stay after J receiving K the guide. 71% 87% of visitors said the Tennessee Vacation of Guide undecided was important visitors said in their decision they were to visit influenced Tennessee. to visit Tennessee after reading the Tennessee Vacation Guide. 1.9 days 74% The Vacation Guide influenced visitors to stay 1.9 days longer on average. of visitors increased their length of stay after receiving the guide. 71% of visitors said the Tennessee Vacation Guide was important in their decision to visit Tennessee. 1.9 DAYS The Vacation Guide influenced visitors to stay 1.9 days longer on average Visitors Guide Research Study The guide also drives traffic to these other great resources on Tennessee travel: tnvacation.com, the state s official travel and tourism website enewsletters Social Media (Facebook, Google+, Instagram, Pinterest, Twitter and YouTube) Tennessee TripTales blog Help qualified visitors find you! I colorful & captivating photography I integration of online content I inspirational content from locals TARGETED DISTRIBUTION OF 550,000 PRINT IS NOT DEAD! 75,000 ADDITIONAL COPIES OF THE 2014 GUIDE WERE PRINTED TO MEET DEMAND MAKE SURE YOUR BUSINESS OR AREA IS INCLUDED SO TENNESSEE TRAVELERS KNOW YOU ARE READY TO SHOW THEM A GOOD TIME. THEY ARE LOOKING FOR FUN THEY ARE LOOKING FOR YOU 3 Vacation Guide

5 the powert the Tennessee AWARD- WINNING DESIGNS Vacation Guide The Tennessee Vacation Guide is an invaluable resource for travelers wanting information about what to do and where to stay in Tennessee. The guide will provide extensive information about music, events, maps, dining, outdoor recreation and plenty more. In 2014, 45% of leisure travelers used print resources to assist with their travel research and planning. State of the American Traveler January 2014 TOP 10 DIRECT FULFILLMENT MARKETS 1 Florida 2 Georgia 3 Texas 4 Illinois 5 Ohio 6 Pennsylvania 7 New York 8 California 9 North Carolina 10 Michgan I J I J TARGETED DISTRIBUTION The Tennessee Vacation Guide is the primary fulfillment piece delivered to travelers interested in Tennessee. This extremely targeted distribution makes it easy for potential visitors to request and receive a guide: Online at tnvacation.com Via phone with a toll-free number Visitors can also pick up the guide at any of the 14 Tennessee Welcome Centers across the state, which allows advertisers to reach visitors once they are in the state. The guide is also distributed at consumer travel and group tradeshows, which puts advertisers into the hands of key decision-makers. It s simple for travelers to view the eguide from tnvacation.com or download the interactive ipad app of the guide from the itunes store. 4 NEED A GOOD REASON TO ADVERTISE IN THE TENNESSEE VACATION GUIDE? Vacation Guide VACATION GUIDE READERS Average Age 54 Average Travel Party 2.6 ADULTS Average Household Income $56,147 Average Length of Stay 4.9 DAYS Average Spent Per Day $ Visitors Guide Research Study

6 expanded impact reach a qualified, targeted market 365 days a year on every electronic device ADS LINK DIRECTLY TO YOUR WEBSITE Reach Tennessee Travelers When They re Planning Their Visit EGUIDE AND IPAD APP In addition to the 550,000 copies that are printed and distributed, the 2016 Tennessee Vacation Guide will also be available as an enhanced ipad app on itunes (offering even more content and features than the printed guide) and as an eguide on tnvacation.com, potentially reaching nearly 5 million visitors a year. There are also nine regional eguides that are promoted throughout the site. All ads and advertiser listings in the digital versions will link directly to advertisers websites, providing extended visibility and additional high-quality traffic from travelers actively planning a trip to Tennessee. BONUS! Full-page or larger advertisers can provide additional rich media to include in the app at no cost. ADDED-VALUE For advertisers purchasing 1/3 page or larger, Miles will create and include a QR CODE in the ad at no additional cost. Scanned using a smartphone, QR CODES can link directly to mobile apps or websites, videos, special deals and coupons, even opt-in text messaging bringing your print ad to life for Vacation Guide readers! On supplied ads, be sure to leave a blank 1 square white box in your creative so the QR CODE can be inserted. IPAD VISITS: 9,582 EGUIDE VISITS: over 1 million page views 5 Electronic Guides FREE READER RESPONSE SERVICE Reader Service Card Receive information on advertisers you are interested in by circling numbers below. They correspond to the numbers next to the advertisers on page VISITORS WHO FILL OUT THE READER RESPONSE CARD ARE HOT PROSPECTS BECAUSE THEY SPECIFICALLY REQUESTED ADDITIONAL INFORMATION ABOUT YOUR BUSINESS First Name Last Name I WANT TO RECEIVE TENNESSEE'S EXCLUSIVE TRAVEL DEALS & UPDATED TOURISM NEWS. Address # Address City State/Province Zip/Postal Code Country (if not USA) # of Children of Adults Length of Stay Date of Arrival M /D /Y Telephone The guide s no-cost Reader Response program provides quick, qualified, and accurate leads. It allows visitors to request information from advertisers in three ways: 1I 2I 3I Want to Know More About Tennessee? Online! For the fastest response, fill out this form at Mail it! Stamp and drop this card in the mail. Fax it! Fax this card to Step #1 Mail the Reader Response card Fax the Reader Response card Submit their information online Please check the circle(s) below, if you would like to receive information on the following region(s) of Tennessee: Statewide West Middle East Step #2 Please select your preferred accommodations: Bed & Breakfasts/Inns Cabins/Cottages/Chalets Campgrounds/RV Parks Condos/Vacation Rentals Hotels/Motels/Resorts Step #3 Please indicate any special interests you may have: Agritourism Amusement Parks Arts & Culture Civil War Convention & Visitor Bureaus Entertainment History & Heritage Music Outdoor Adventure, Advertisers can access their highly-qualified lead list 24 hours a day, 7 days a week through the online real-time Reader Response system. Visitors who fill out the Reader Response card are hot prospects because they have specifically requested additional information about your business CONSUMERS TELL YOU ABOUT THEIR PLANS. EACH ADVERTISER GETS A UNIQUE READER RESPONSE NUMBER Sports & Recreation Shopping & Antiques Special Attractions & Treasures State Parks, Forests & Wildlife Weddings

7 AD SIZE advertise today put the power of tennessee s multi-million dollar marketing campaign to work for you RATES Full Page $21,209 Two-Thirds Page $17,519 Half Page (horizontal only) $14,149 Third Page $10,087 Sixth Page (vertical only) $5,809 Twelfth Page $3,609 Photo Listing $1,479 Highlighted Listing $509 AD PLACEMENT RATES Back Cover* $26,519 Inside Front Cover $29,129 Inside Back Cover $29,129 Facing Inside Front Cover $29,129 Facing Inside Back Cover $29,129 Two-Page Spread $40,569 Map Sponsorship Exclusive $61,199 Facing Page on Reader Service $26,519 *Back Cover will include self mailer. THERE IS NO BETTER WAY TO ATTRACT QUALIFIED VISITORS SEE PAGE 11 FOR ADVERTISING SPECS Premium Ad Positions are also available adjacent to editorial content throughout the book. Contact us for more information! TO ADVERTISE, CONTACT YOUR DESTINATION SPECIALISTS MARY STEADMAN Upper Cumberland and East Tennessee Regions Direct: Mary.Steadman@MilesPartnership.com CHAMBERS OF COMMERCE, CONVENTION AND VISITORS BUREAUS, AND OTHER INDUSTRY PARTNERS: Ask our sales representatives about our cooperative advertising program. Find out how you can create a greater awareness of what your community has to offer. Tell your story, let us show you how to leverage your buying power, support your industry partners and maximize everyone s advertising dollars. accommodations highlighted listing sample attractions highlighted listing sample accommodations photo listing sample attractions photo listing sample HIGHLIGHT ED LISTING SAMPLES PHOTO LISTING SAMPLES ACCOMMODATIONS PHOTO LISTING Photo: 1.125"(w) x 0.725"(h) High quality digital images (300 dpi at 100% image size, CMYK color space),.jpg,.tif or.pdf. No logos. Description: 250 characters including spaces and punctuation. ATTRACTIONS PHOTO LISTING Photo: 2"(w) x 0.9"(h) High quality digital images (300 dpi at 100% image size, CMYK color space),.jpg,.tif or.pdf. No logos. Description: 250 characters including spaces and punctuation. ADVERTISING DEADLINE 09/08/15 ABBIE GRISTY Middle and West Tennessee Regions Direct: Abbie.Gristy@MilesPartnership.com 6 Vacation Guide Advertising Rates

8 digital advertising #1 IN GOOGLE S SEARCH RANKINGS FOR PEOPLE SEARCHING FOR TENNESSEE OVER 3 MILLION VISITORS 8,401 AVERAGE DAILY VISITORS tnvacation.com With the power of a multi-million-dollar advertising and marketing campaign, the Tennessee Department of Tourist Development hosted over 3 million visitors on tnvacation.com with more than 9.6 million page views in Be a part of a site where you are able to reach a highly targeted and qualified audience looking to find the amazing attractions, lodging and unique experiences that can only be found in Tennessee. The programs and exposure offered on the website allow you to participate in display and formatted advertising. Also, a featured content opportunity allows you to have a professional writer create a piece of content that will be featured on tnvacation.com and available for you to use throughout your own marketing campaign. FORMATTED BANNER 3-frame 468x150 pixel unit with photo, headline and description. LARGE RECTANGLE 300x250 pixel display ad unit, animated.gifs allowed. (max file size 65kb) BANNER ADS Banner ads allow you to target your message by site content, season or geography and our impressions-over-time model along with our monthly reporting allow you to control your exposure and return advertisers websites, providing extended visibility and additional highquality traffic from travelers actively planning a trip to Tennessee. Exposure on Desktop, Tablet and Mobile SITE-WIDE COST PER CLICK UNDER $3 Web ads are limited to advertisers who purchase a third page or larger ad in the 2016 Tennessee Vacation Guide. 7 Digital Advertising

9 digital advertising GOT PRINT? GET REWARDS tnvacation.com Advertisers with an integrated presence in the Vacation Guide and on tnvacation.com qualify for the Customer Rewards Program and receive an additional run-of-site web campaign from available inventory. Your share of the open inventory increases at each impression discount tier. BANNER ADS RATES Earn a lower CPM (Cost-Per- Thousand) at each discount tier. Impression amounts available between tiers. IMPRESSIONS CPM REWARDS TIER 20,000 $ ,000 $ ,000 $ ,000 minimum buy CREATIVE BEST PRACTICES Your ad can have 3-frames which performs 2x higher than a static frame message. 1 I ATTENTION FRAME. The first frame must capture the users attention. Use a powerful, eye-catching photo and a tag line and body copy that sums up your greatest value proposition (why you re a not-to-be-missed experience.) 2 I INTEREST/DESIRE FRAME. Now that you have the users attention, pull them into the experience. Use experiential photos and copy to paint the picture. 3 I ACTION FRAME. Now we need to seal the deal. Tell the user what you want them to do (click here) and why they should do it. This does not need to be a deal per se, it can simply say click here to create great memories! as an example 8 SAMPLE ADS Digital Advertising BANNER AD CHANNELS Home Page Things to Do w Agritourism w Attractions w History & Heritage w Shopping Dining & Entertainment w Food & Wine w Music Outdoors w Nature & Outdoors w Sports & Recreation Places to Stay Events Regions w East w Middle w West Geo-targeting to Out-of-Market (CVB s & Hotels) In-Market (Attractions and Recreation)

10 custom content creation Q search engine sponsorships tnvacation.com CUSTOM CONTENT CREATION RATES $4000/article for 1 year (ask about 10% discount opportunity) Engage the qualified visitors on tnvacation.com and drive additional SEO organic traffic to your site with our custom content creation program. Leverage the expertise of our editorial team and grow content for distribution on your site. Our editors will craft a custom article about your location, and it will remain live for ONE YEAR on a dedicated page on tnvacation.com. You also own the content for distribution on your site. VISITORS CAN DISCOVER YOUR ARTICLE TWO WAYS ON TNVACATION.COM 1 1 Landing Pages w The custom content will also be featured on relevant landing pages in Things to Do. For Example If your article highlights attractions, it will appear on the Attractions landing page. 2 TNVACATION.COM HAD MORE THAN 9.6 MILLION PAGE VIEWS IN 2014 SEARCH ENGINE SPONSORSHIPS RATES $7,650/year Provide your city with exposure on tnvacation.com by sponsoring the Search box. Along with the search box presence you will receive your own unique city page where you will be able to load videos and photos, content and link to the attractions and accommodations you want to feature. There are over 150 grid results pages. 2 Grid Results Pages w A Vacation Inspiration tile will direct visitors to click on the graphic to take them to a Vacation Inspiration landing page, where all custom content will live. 9 Custom Content

11 welcome centers reach over 12 million travelers at tennessee welcome centers With 13 million visitors stopping in one of Tennessee s 14 Welcome Centers each year, advertisers can touch an extremely targeted and highly-qualified audience looking for information about where to stay, what activities and attractions to enjoy, and great places to eat. Lighted Displays & Premier Brochure/Coupon Distribution: Backlit duratran display Premium brochure distribution Optional bi-annual coupon distribution 12-month rate: $6,630 (plus production and installation) THAT S LESS THAN $552 A MONTH! What better place to reach out and touch Tennessee travelers than when they enter the state! Memphis Union City Jackson WELCOME CENTER MAP Clarksville 7 65 Nashville Crossville FranklinMurfreesboro Lynchburg 8 Cookevile Chattanooga 75 Knoxville 40 Smoky Mountains Kingsport Bristol Johnson City 1. I-55 Memphis/Shelby Co.* (*opening in 2016) 2. I-40 Memphis/Shelby Co. 3. I-40 Brownsville/Haywood Co.* (*opening in 2016) 4. I-55 Dyersburg/Dyer Co. 5. I-24 Clarksville/Montgomery Co. 6. I-65 Mitchellville/Robertson Co. 7. I-65 Ardmore/Giles Co. 8. I-40 Buffalo/Smith Co. 9. I-24 Nickajack/Marion Co. 10. I-24 Tiftonia/Hamilton Co. 10 Welcome Centers 11. I-75 Chattanooga/Hamilton Co. 12. I-75 Jellico/Campbell Co. 13. I-40 Hartford/Cocke Co. 14. I-81 Bristol/Sullivan Co. 15. I-26 Kingsport/Sullivan Co. 16. I-26 Erwin/Unicoi Co.

12 For detailed spec diagrams contact 2 PAGE SPREAD Trim Size 15.5"(w) x 10.5"(h) add 1/8" on all sides for bleed allow 3/8" on all sides for live area allow 3/4" gutter space 1 & 2/3 SPREAD (left pg 2/3, right full) Trim Size "(w) x 10.5"(h) add 1/8" on top, right & bottom for bleed allow 3/8" on top, right & bottom for live area allow 3/4" gutter space 1 & 1/3 SPREAD (left pg 1/3, right full) Trim Size "(w) x 10.5"(h) add 1/8" on top, right & bottom for bleed allow 3/8" on top, right & bottom for live area allow 3/4" gutter space FULL PAGE Trim Size 7.75"(w) x 10.5"(h) add 1/8" on all sides for bleed allow 3/8" on all sides for live area 2/3 VERTICAL (no bleed needed) Size "(w) x 9.125"(h) 1/3 VERTICAL (no bleed needed) Size 2"(w) x 9.125"(h) 1/3 SQUARE (no bleed needed) Size "(w) x "(h) 1/2 HORIZONTAL (no bleed needed) Size 6.375"(w) x "(h) 1/6 VERTICAL (no bleed needed) Size 2"(w) x "(h) 1/12 SQUARE (no bleed needed) Size 2"(w) x 2.125"(h) MAP FRONT COVER AD Trim Size "(w) x 9.75"(h) Bleed Size "(w) x 10"(h) allow 1/8" on all sides for bleed Live Area "(w) x 9"(h) allow 3/8" on all sides for live area MAP BACK COVER AD Trim Size 7.625"(w) x 9.75"(h) Bleed Size 7.875"(w) x 10"(h) allow 1/8" on top, left, bottom for bleed Live Area 6.5"(w) x 9"(h) allow 3/8" on all sides for live area allow 3/4" on right for perforation For detailed spec diagrams contact Kristin.Cummins@MilesPartnership.com 2 PAGE SPREAD WITH BANNER Trim Size 15.5"(w) x 10.5"(h) specs include 1" banner dimensions add 1/8" on all sides for bleed allow 1/4" on left, right and top for live area; allow 1/2" at bottom for page # allow 1/2" gutter space 1 & 2/3 SPREAD WITH BANNER Trim Size 12.75"(w) x 10.5"(h) specs include 1" banner dimensions add 1/8" on top, right & bottom for bleed allow 1/4" on right and top for live area; allow 1/2" at bottom for page # allow 1/2" gutter space 1 & 1/3 SPREAD WITH BANNER Trim Size "(w) x 10.5"(h) specs include 1" banner dimensions add 1/8" on top, right & bottom for bleed allow 1/4" on right and top for live area; allow 1/2" at bottom for page # allow 1/2" gutter space FULL PAGE WITH BANNER Trim Size 7.75"(w) x 10.5"(h) specs include 1" banner dimensions add 1/8" on all sides for bleed allow 1/4" on left, right and top for live area; allow 1/2" at bottom for page # 2/3 VERTICAL PAGE WITH BANNER Trim Size 5.125"(w) x 10.5"(h) specs include 1" banner dimensions add 1/8" on all sides for bleed allow 1/4" on left, right and top for live area; allow 1/2" at bottom for page # 1/3 VERTICAL PAGE WITH BANNER Trim Size "(w) x 10.5"(h) specs include 1" banner dimensions add 1/8" on all sides for bleed allow 1/4" on left, right and top for live area; allow 1/2" at bottom for page # DISPLAY AD SPECS back cover 1/2 H 2 page spread 1/3V 2/3V CO-OP AD SPECS 2/3 VERTICAL CO-OP (no bleed needed) Size 4.625"(w) x 8.625"(h) 1/3 VERTICAL CO-OP (no bleed needed) Size 2.25"(w) x 8.625"(h) 1/3 SQUARE CO-OP (no bleed needed) Size 4.625"(w) x 4.25"(h) 1/2 HORIZ. CO-OP (no bleed needed) Size 7"(w) x 4.25"(h) 1/6 VERTICAL CO-OP (no bleed needed) Size 2.25"(w) x 4.25"(h) 1/9 VERTICAL CO-OP (no bleed needed) Size 2.25 (w) x 2.75 (h) 1/12 SQUARE CO-OP (no bleed needed) Size 2.25"(w) x 2"(h) full page with banner 1/3SQ 1/3V BACK COVER Trim Size 7.75"(w) x 8.125"(h) add 1/8" on left, right & bottom for bleed allow 3/8" on left, right & bottom for live area 1 & 2/3 spread 1/9V 2/3V 1/12 SQ 1/2 H 1/6V 1/3 SQ full page 1/6V map front cover ad CO-OP 2/3V with banner 11 1 & 1/3 spread map back cover ad 1/12 SQ 2 page spread with banner 1 & 2/3 spread with banner 1 & 1/3 spread with banner binding edge with perforation CO-OP 1/3V with banner Vacation Guide Specs GLOSSARY OF TERMS Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. It is very difficult to print exactly to the edge of a sheet of paper, to achieve this it is necessary to print a slightly larger area than is needed and then trim the paper down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond the trim line to give a bleed. The final size of a printed page after excess edges have been cut off is the trim size. The live area is a safe zone for important text or images. This is an area of your printed piece that is safe from cropping. Keep text and important graphics inside the live area. The gutter space is that extra space allowance used to accommodate the binding between two facing pages. Gutter ACCEPTED FILE FORMATS Adobe Acrobat Adobe Illustrator.pdf/x-1a.EPS Bleed Trim Live Area TECHNICAL GUIDELINES Save all art as high resolution (300 dpi) and fourcolor process CMYK. (Spot colors should be converted to process) Outline ALL fonts or package the fonts along with your artwork. Document size must be the same as ad size. Full-page ad must have bleed and adhere to live area. Please DO NOT include crop marks, color bars or extra space. Apply rich black (C: 40 M:20 Y:20 K:100) to large areas of black. Due Date: Ad materials are due 2-3 weeks after signed contract is submitted. SUBMITTING ARTWORK Submit new ad materials to AdDesk.MilesPartnership.com Login to your account at any time to upload new ad materials. If you do not have an account or are a new user, create a new account at AdDesk.MilesPartnership.com Please forward your submission receipt to Kristin.Cummins@MilesPartnership.com. For questions or detailed advertising specifications, contact Kristin Cummins Phone: Kristin.Cummins@MilesPartnership.com ORDER INFORMATION (Required for submittal via AdDesk.MilesPartnership.com) Product/Title: Tennessee Vacation Guide Appears: December 2015 Dimension: (listed at left) Color: Full Color Sales Person: Mary Steadman or Abbie Gristy