SOCIAL MEDIA MARKETING & MORE

Transcription

1 TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address Vermont Ln Huntington Beach, CA Contact VOLK Media (855)

2 Background Your Digital Marketing must be strategic, integrative and effective. The advantage of using a strategic marketing agency like VOLK Media, is that we can ensure that your Social Media Marketing, Online Marketing, and Website work together with your offline marketing to achieve your business goals. Channel Plan Create/Pos t Content Channel Repeat Measure Conversion Social Media Marketing is a growing necessity; companies should consider social marketing for brand campaigns for numerous reasons: Social Metrics One of the many benefits to Social Media is that you re able to target your key demographics. Measure Your Success Provide supplemental reporting and continuously review strategies and look for additional opportunities. Lead Nurturing Strong content will educate and inform, developing a robust leadnurturing program Lead Scoring It s based on how prospects interact with the social media content through our campaigns. The process of Social Media Marketing is to find the most effective channels, plan for the month, and create the posts for the week. We measure the most effective types of content to produce posts, push it into the market and share in the measure the channel and then analyze and review for effectiveness-- then repeat the process. TacticalPlanandProposal/SocialMediaMarketing&More Page2of15Pages

3 About Us WHO WE ARE Since 2012, we have specialized in Social Media Marketing for businesses and brands around the globe. As our company grows, our team grows. Other than social media marketing, we offer Digital marketing, which includes Pay-Per-Click Advertising, Web Design, Content Marketing, SEO, and More. This brochure will outline all of our services, and how we may help your business or brand grow in the age of digital media. At VOLK Media, we understand that your company s success in social BUSINESS KEY FIGURE 14 Employees 3 Years in Business 1 Location media requires a deep understanding of your customers needs and their journey throughout all stages of the buying cycle. We specialize in crafting targeted, high-quality content that serves to attract, engage and even convert customers as they factor their social relationships into their purchasing decisions. Many companies offer social media marketing, yet we are one of the few with experience and proven results to consistently reach goals in branding, social PR, and even lead generation using social media marketing. 273 Clients WHAT WE DO Integration with our Social Media Marketing & Pay-Per-Click Advertising Services allows us to help your company increase your search visibility on Google, Bing and in all Social Media platforms. Increased engagement and influence in the mix of social communities most relevant to your target audience and those who influence them (Facebook, Twitter, Google+, YouTube, Instagram & many more) is another important benefit of our social marketing services. We will help you increase the reach of your content and distribution to the relevant channel /customer community where you live and/or sell, and provide content planning to address the customer s interests, needs and desires. TacticalPlanandProposal/SocialMediaMarketing&More Page3of15Pages

4 Social Media Marketing is much more than create, deliver and share. Content is customized to engage audiences, increase branding awareness, and generate conversion and other marketing purposes you can serve with content marketing. Additionally, our services are optimized to help companies build clients brands, products and services, and manage online reputation through online activities. Social Media Marketing is a growing trend, which can be effectively, used in online marketing channels. SOCIAL MEDIA SEO WEBSITE DIGITAL MARKeTING MARKETING ANALYTICS CONTENT WRITING PAY-PER-CLICK BLOG ADVERTISING Twitter...Facebook...YouTube...blogs Social media is everywhere and we all take part in the growing conversation in one shape or form, whether we want to or not. As technology brings the global marketplace within reach of just about everyone, today s businesses are seeing more and more of the value of social media to help reach new markets across the street and around the world. In fact, statistics show, that a staggering 90% of companies today report that social media is an important tool for growing their customer base and their bottom line. TacticalPlanandProposal/SocialMediaMarketing&More Page4of15Pages

5 Our Expertise We are experts in connecting customers to clients and delivering innovative solutions that improve brands. We customize product launches for brand development, social media campaigns, and much more. We assess our clients image and provide strategies that inspire the audience to get involved and take action. Social Media Marketing Strategy be tw fb pin VOLK Media develops detailed strategies that are specific for your audience, demographic, and business. With 87% of internet users accessing social media daily, there is a huge opportunity to connect with current and potential customers. Our experts can help develop and optimize your social media ig g+ presence, build customer loyalty, and help you gain new clients. - Facebook - Google + - Instagram - Youtube - Twitter - LinkedIn - Pinterest TacticalPlanandProposal/SocialMediaMarketing&More Page5of15Pages

6 PPC Advertising PPC platforms continue to evolve and your results will increasingly depend on adapting to on-going changes. As your partner, we are on your team to recognize and react to any changes that could impact your PPC investment or strategy. We will always keep you informed of new opportunities, potential areas of concern, current events and results. In time, our relationship and your results will grow to take full advantage of what these powerful platforms have to off your business. - Google Adwords Partner - LinkedIn, Bing, and Facebook Experts - Ongoing PPC Strategy Development - Continual Bid & Position Monitoring - Detailed PPC Reporting & Analysis - Ongoing Keyword Performance Analysis, Additions & Deletions Web Design & Development Consider an overhaul your website to increase the conversion of visitors to leads. Most do a terrible job in this area, yet it represents the single biggest marketing opportunity for you. Your website is the public lynchpin holding all your activity together and must be well-designed and implemented. - Customized Designs - Content Pages Implementation - Graphic Design Elements - /Newsletter Templates - Complete Management Control of Site - Keyword Analysis - Database Driven Website - File Upload Manager PDF, Word, etc TacticalPlanandProposal/SocialMediaMarketing&More Page6of15Pages

7 Content Management Our services are supported with a tools manager, so you can tailor content for your visitors and present information that is relevant. We also offer high technology applications with: - Content Updates & Maintenance - Content Auditing - Content Inventories - Website Management Analytics Consulting Analytics measure tools to help see customer interaction progress. Our Google Analytics-certified team helps measure results in: - Google Analytics Setup - Metrics & KPI Development - Analytics Audits - Analytics Reports Search Engine Optimization Implement SEO changes to your site to improve your ranking, and then run an SEO campaign to make sure you are positioned optimally to receive web traffic, while not being black-listed on any search engine TacticalPlanandProposal/SocialMediaMarketing&More Page7of15Pages

8 Content Marketing Social Media Marketing Web Design SEO POWERFUL DIGITAL MARKETING INTEGRATION Pay-Per-Click Advertising Analytics Marketing Trust Us

9 Define Audiences In Social Media Precise target audiences help you create content effectively and deliver successfully. The following questions can help you to define your target more precisely: - Demographic, Psychographic and Behavior? - Reason for purchase? - Timetable of purchase? - How long to make a decision to purchase? - Where customer purchases and how much? Social media marketing platforms are constantly evolving, so new-comers are increasingly at a disadvantage compared to those who ve been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key. Our social media marketing specialist will do all of that. 86% Of consumers prefer informational articles to ads TacticalPlanandProposal/SocialMediaMarketing&More Page9of15Pages

10 Attract. Engage. Convert. We bring conversion of every campaign; VOLK Media makes your brand speak loud in the digital world. Find out more! Contact Us w (855) info@volkmediala.com TacticalPlanandProposal/SocialMediaMarketing&More Page9of15Pages

11 Publishing Schedule Our team of experienced social media specialists work with you to develop content that represents who you are and engages your audience on a level that brings them back again and again. Our timeline breaks down social media marketing into simple steps that you can manage and understand. We divide tasks based on ranges of time: Daily Activities Updating Content Conversion Analysis - Research post - Photo content - Produce post - Social media engage - Visitor Feedback - Content updates 1 Staff Weekly Activities 1 Staff - Analytics report - Team Brainstorms - Analytics report - Improve results - Analyze each post - Create custom graphics Monthly Activities Digital Strategist - Plan for New Tactics - Evaluation Plan - Monthly Analytics - Measure ROI - Strategize Plan - Overview Social Content - Update Social Layout - Brainstorm Promotions 81% B2C consumers are more likely to buy from companies that offer custom social media content daily TacticalPlanandProposal/SocialMediaMarketing&More Page11of15Pages

12 Social Media Marketing Pricing Conducting effective Social Media Marketing campaigns require large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation. Choose Plan Entry Social For Small Business Mid Social For Medium Business Full Social For Large Business tes: * Contract * Upfront Payment * Start-Up Fee * Extra Benefits USD 399 Monthly Basis USD 599 Monthly Basis USD 799 Monthly Basis Facebook and Twitter Instagram and Google+ Weekly Social Posts 3-4 Unique Posts 4-5 Unique Posts 5-7 Unique Posts Social Management Spam Monitoring Social PR Paid Search Support* Custom Designs 24/7 Assistance We accept paymen via: Great for businesses and Used by most of our The full social marketing Paypal,, Visa, brands that only use clients. Social marketing choices has it all-- This is Master Card, Amex. Facebook and Twitter that powers your social the ultimate package. media initiatives! TacticalPlanandProposal/SocialMediaMarketing&More Page12of15Pages

13 Pricing & Packages 2 Conducting effective PPC Advertising, Content Marketing, Web Design and more requires large amounts of time and expertise. The actual cost is determined by the number of sites involved in the campaign, the amount of activity and the level of participation. Social Media Marketing Quality Content Posts Spam Monitoring Social Management $399mo SEO Website Optimization Keyword Analysis Link Building $499mo Build Audience Search Engine Rank PPC Advertising Custom Content Google Advertising LinkedIn Advertising Bing Advertising $399mo Topic ideas Keyword/Topic research 2000 words of copy $375 Facebook Advertising Up to 3 Revisions Landing Page Custom HTML Landing Page Quality Content Track Traffic / Analytics $299mo Marketing Custom Templates Quality Content Unlimited List $399 Up to 5 Revisions Up to 5 Revisions Web Management Monthly Updates Website Optimization Unlimited Pages $400mo Web Design Custom Designs Custom Graphic Designs Responsive HTML/CSS $800 Analytics Reporting Unlimited Pages Our prices are very competitive. We keep our costs down by minimizing overhead costs. To receive a proposal with pricing, please or give us a call and we will gladly write up a custom proposal for you. TacticalPlanandProposal/SocialMediaMarketing&More Page13of15Pages

14 Frequently Asked Questions 1. What is Social Media Marketing? Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing usually centers on efforts to create content that attracts attention and encourages readers to share it across their social networks. 2. How can Social Media Marketing help? Social media marketing can help your business website grow traffic. Major search engines now include social media updates and posts in their results. For better rankings with Google, some form of presence on Google Plus is almost essential. If your business is involved digitally evolved, you will have more chance of being found on the web. 3. What is Pay-Per-Click (PPC) Advertising? Pay per click (PPC), also called cost-per-click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as the amount spent to get an advertisement clicked. 4. Why VOLK Media? Other agencies treat social media the way advertising has always been treated. At VOLK Media we have created an innovative, specialized approach that we use to power social media marketing for some of the worlds best brands. We know how to turn business objectives into realities in creative, strategic and measurable ways. 5. How is your work guaranteed? At VOLK Media your social marketing and advertising is guaranteed to your approval and our quality. We build relationships at VOLK Media and we look to create lifelong partners. We go above and beyond to make sure we achieve completion and perfection for your approval. If, at any point that, you feel you are not getting the service we guarantee, please remind us by calling Customer Care at: (855) TacticalPlanandProposal/SocialMediaMarketing&More Page14of15Pages

15 Our vision is to build and position the maximum number of brands and businesses and maximize their online exposure. With our knowledgeable, skilled and highly experienced social marketers, we are dedicated to help everyone achieve maximum Return on Investment (ROI) from social marketing of any business or brand. -Victor Zdor Co-founder Vermont Ln Huntington Beach, CA (855)