4th annual. november Uplands Dr. (next to the airport) EY Centre

Transcription

1 4th annual november EY Centre Uplands Dr. (next to the airport)

2 Caneast Shows is proud to present the ur mission is to celebrate the love that the people of Ottawa- Gatineau have for their pets by presenting them with a fun, pet-friendly event filled with products, services, and attractions that will strengthen the bond that they share with their animals. We welcome pets. Believe it or not, most pet events don t allow animals in the door but we think that makes for a great show! Build relationships and increase your Christmas season sales by allowing your real customers the pets to try your products right at the show (we ve heard this helps with impulse buys from their owners!). With more than 20 years experience producing consumer shows in Ottawa and 30 years organizing events across Canada, the experienced and knowledgeable staff at Caneast Shows will help you increase your exposure and sales in the Ottawa- Gatineau region. Let s work together!

3 Caneast Shows prides itself on being able to provide you with so much more than just booth space. Our aim is to help you grow your sales by providing you with: Face-to-face contact with well-defined and pre-qualified pet owners and want-to-be pet owners Wide-ranging exposure through a bilingual, multimedia advertising and public relations campaign valued at more than $75,000 Positioning your business as a leader in the wonderful world of pets in eastern Ontario and western Quebec Increased awareness of your brand to our passionate audience of pet owners A rare opportunity to conduct targeted market research for your company First right of refusal for participation in the Ottawa Pet Expo for years to come on the buzz of exhibiting at Ottawa s new trade show venue, the EY Centre distributing to your customers at a discount back wall for your exhibit storage for crates and boxes stages, and décor microphone sales from neighbouring exhibits he following are not included with your space. Let us know if you need help making arrangements! booth space (recommended) (mandatory for businesses)

4 We are planning fun, pet-friendly programming that is certain to thrill Ottawa-Gatineau s pet owners and we want you to be part of it! Here is what we have in the works so far: Renowned speakers Veterinary care seminars Photo sessions Major contests and prizes If you want to get your company involved with any of our major attractions or have any other ideas that would better suit your needs, Pat would love to speak with you. Pat O Donnell Special Projects Manager x 202 pat@caneastshows.com sponsorshi ps Want to really stand out to our crowd of pet owners? Let s do more than just a booth! Become a sponsor and we will help you develop a customized, non-traditional approach to presenting your products make it happen. Some ideas: Sponsor a stage, dog-diving pool, or other in-show attraction! Gain major exposure in our marketing and at the show. Sponsor a free parking period! Help get more feet (and paws) into the show. Sponsor the goodie-filled show bag! Get your brand into every pet owner s home. Ian, our sponsorship specialist, today! Ian Forsyth Managing Partner / Show Director x 203 ian@caneastshows.com

5 Now is the time to celebrate being a pet owner! 12,500pet lovers of them plan to 99% 70% came to the Expo to discover new products and services! 70% came to shop for their pets. 41% of attendees brought their pets! 96% felt that pets should be welcome to the Expo in the future. 80% were College or University gradutes. Ottawa-Gatineau Statistics Ottawa-Gatineau residents are crazy for their pets and, compared to the rest of Canada, they earn more money with the #1 family median income. 1 at least one cat or one dog. 3 Ottawa-Gatineau has a population of households. 4 spent per Canadian household annually on pet expenses, 5 implying that $399,872,550 is spent annually on pets in Ottawa-Gatineau! 6 Ottawa-Gatineau s pet owners have been waiting for this event, and we ve developed an energetic and dynamic campaign valued at more than $75,000 to let them know about it. When you join the Ottawa Pet Expo, your company will benefit from wide-ranging and creative advertising across the following media: Bilingual radio advertising campaign Bilingual print & newspaper advertising Show website ottawapetexpo.ca Marketing Professionally-hired public relations campaign Outdoor display advertising Guerrilla marketing on the street & at dog parks Extensive social media campaign facebook.com/ottawapetexpo twitter.com/ottawapetexpo Canadian Census Data on Metropolitan Areas. 2 Growth Projections for Ottawa IPSOS 2008 survey. 4 Stats Canada Community Profiles Government of Canada. Expenditures per household in Canada 2008, page ,295 households in Ottawa-Gatineau x $890/household = $399,872,550 spent

6 2014 testimonials he first ever Ottawa Pet Expo was a huge success for us here at Chilly Dogs Canada. I ve attended many dog shows years and this event was well organized, had a great location, and had excellent attendance from the pet loving public. I will be back next year! he first Ottawa Pet Expo show my booth far exceed(ed) my expectations and has resulted in many excellent client leads. I will Julie Kelly Owner/Designer Chilly Dogs Canada A wonderful event for Ottawa pet parents! A great event to connect the community and very professionally run. A superb to Jake and his team! Cheryl MacIntyre District Manager PetSmart Canada Shelagh MacDonald Real Estate Sales Representative Dog Smart, Home Smart Keller William Ottawa Realty he Ottawa Pet Expo was an absolute phenomenal overall success for BiologicVE. We met many new customers and have created wonderful exposure for our brand at the retail level that we could not have achieved the staff for their excellent communication prior to the show, making it one of the best shows BiologicVE has ever attended. Ken Cowan Marketing Manager BiologicVE

7 2014 testimonials A bsolutely incredible. I ve been in the pet industry Ottawa Pet Expo is the best indoor show I have ever done! with that but they nailed it. I highly recommend this show to my peers in the industry. his was our first time and we were blown away by Ottawa! We brought the same amount of inventory that we brought to gone by 3:00 PM on the first day! We had to borrow inventory from one of our retailers for took additional orders for as many as we sold on Saturday. We re just swamped now. his show is the best! Joanna Suan Owner Head-Lites Pet Products Inc. Kevin reuer Vice-President Integrity Pet Canada Inc. he best venue to showcase your business. As a new business it is the perfect opportunity to introduce your company to the public. Patrick Couture Director Resting Paws Cemetery & Crematorium Inc. great way to connect with our customers outside of the store. We had such a great time that we have signed up for double the space next year! Looking forward to it already. Shannon Giust Owner Chew-hat Pet Food & oys

8 Exhibit Space Rates See application for more details. Exhibit Space Before Sept. 11, 2015 After Sept. 11, sq. ft sq. ft sq. ft. 400+* sq. ft. $12.90 $10.30 $9.25 $8.70 $13.50 $11.30 $9.80 $9.25 Special Rates for Non-Profits & Breeders! Exhibit Space sq. ft sq. ft. Rate $5.00 $4.00 ake flight with us today! o book your space and plan the success of your show, please get in touch with Ian. Ian Forsyth Managing Partner / Show Director x 203 ian@caneastshows.com ottawapetexpo.ca Move-In Friday, Nov. 13th Move-Out Sunday, Nov. 15th Show Hours Saturday, Nov. 14th Sunday, Nov. 15th