Don t spend another dollar on your marketing and advertising until you have read through

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1 Don t spend another dollar on your marketing and advertising until you have read through You ve developed great products and services and sold them as well as anyone. That s why you re in business. Now you want to grow again by gaining the right A class clients to take your business to the next level. Your marketing material, be it your brand, your print advertising or your web site needs to be delivered accurately and with purpose. That s why we re here to help you. this document creating dynamic marketing material that works for you

2 How to make the process easy and get the results you want Imagine working with a small results driven team focused on you and your project creating world class logos, stationery, brochures, advertising and search engine optimised web sites. You will be an integral part of the team. The experience and knowledge of how your business works and the market it works in is vital to the success of the project. What s involved in a strategy? Design for purpose, not just for the sake of looking good. service business there are 3 more; People, Process and Physical Evidence. The last P we ll talk about is Position. Where do you The 4 P s of Marketing. No, wait, there s 8! sit on the Price / Quality Matrix? There is a tried and tested theory of marketing used in businesses the world over. I m sure you have heard of the 4 P s The following diagram will explain some of the information of Marketing; Product, Price, Place and Promotion. If you are a Atrakt uses to deliver marketing material that works for you. Better still, imagine the confidence of knowing that your new marketing and advertising is perfectly suited to your ideal prospective clients. Step 1. Atrakt 6 Step Market Analysis and Target Action Session. This initial meeting will go over 1/2 hour, sometimes much more. The 6 answers will create a great platform to move forward. So, what happens when you choose Atrakt for your next marketing project? Price How much does your product cost? Do you have pricing structures for your product range? Place Where and how can your market purchase from you? What are your distribution lines? Step 6. Implementation. Send to print, go live on the net or pass over your new logo. It will always be delivered to the right printer or web host to complete the project effectively. Step 2. Quote for project completion. It s a fixed quote. It will always be competitive and allow enough time to create great work. Product Features, benefits, product range, uses and design. People Who is involved? Who will your prospects be dealing with? Promotion How will your market find out about you and your products? Position Where are you and your competitors on the Price / Quality matrix? What do customers expect from your position? Step 5. Final proofing. It s nearly complete. Together we will work through the project to make sure of every detail. Step 4. Detailed and application ready artwork. You can really see how the project will work at this stage. Step 3. Concept work. Many concepts may be put forward or sometimes we will go with the very first. It just depends on what s right for you. Process What is involved in delivering the final product? Physical Evidence Showing examples of successful projects. Do you have any testimonials? The Price / Quality Matrix Yes you do need to create an impact with your promotion We are constantly blown away by the standard of work and the ability to understand our company and our many different markets. I would recommend Atrakt to anyone. Rick Parish, CEO of Marine and Offshore Group & Atrakt client for over 7 years. Doing so without the proper strategy can be a waste of time and money We utilise the above principals to deliver marketing material that is designed for your specific purpose and market.

3 What can Atrakt help you with? Proven sales tools. From the simple but essential business card to your brochure and magazine advertising. It is important to engage and inform the prospective client at every touch point. Brochure design Advertising design, planning, booking and price negotiation Stationery design Presentation design Packaging design Flyer design Production management Atrakt has worked with the team at Transmin for over 7 years. In that time the Transmin brand has evolved from Engineers making mining equipment into an integrated company delivering purpose built turnkey solutions to the Mining industry. It s amazing to see how powerful and precise Transmin s equipment is. They really do deliver what they promise. Getting to the heart of your company. What are your marketable strengths and what are your clients attracted to. Logo design Positioning Statements Strategic brand development and management Print Based Advertising Putting your prospects in the picture for emotional response or making your product shine creates a massive impact in all forms of advertising. Concept photography Location indoor / outdoor Product photography Action / sports O Rourke approached Atrakt to deliver a new brand for the changing Scarborough real estate market. With a new demographic moving in, O Rourke needed a modern, sophisticated image while retaining it s strength and visibility in the area. Go and see Rory and Jarred. They have a massive amount of experience in real estate and have helped create a lot of wealth for their clients with an innovative approach. Brand Management Photography The world is looking for you. It makes sense to create an information hub based around your products and services that is perfectly suited to your ideal clients Web Based Advertising Web site design and implementation Web based advertising design, planning and implementation Online business systems design and implementation Web animation BMG is a group of companies dedicated to servicing the global Oil & Gas and mining sectors. The Pegasus is a great option for it s global reach and commanding presence. This professional brand is striking and dynamic, just like the company. It s great to work with a progressive company with a global reach. You certainly learn a thing or two about international markets.

4 Print Advertising Brochures Magazine / Newspaper Advertising Business Stationery Presentations Packaging Promotional Flyers Expo Displays It is important to go through the 6 Step Market Analysis and Target Action Session with each individual marketing piece. Brochures, flyers, advertisements, posters, displays and stationery each have their strengths and should be developed accordingly. Atrakt has produced many successful printed marketing materials for a diverse group of clients each achieving different goals and targeting many different market segments. It is important give the right information in a manner that is easy for the target audience to absorb while pushing the core brand values to create an emotional and technical response. Atrakt uses a variety of printers for each individual project from short runs, large volume, large format, specialised finishing and packaging. It is important to know which printers will deliver the right product to suit your needs and also how to work with the particular printer so the project runs smoothly. Atrakt s experience in the industry will become a great asset for you and your company.

5 Web Advertising Search Engine Friendly Web Sites Web Sites You Can Update Yourself Animated Online Advertising Home Page Flash Animation The world is looking for you. It makes sense to create an information hub based around your products and services that is perfectly suited to your ideal clients. Though technically very different from printed material, the process that Atrakt uses is the same. It is important to go through the 6 Step Market Analysis and Target Action Session to create the right strategy for your company. Yes, it is important to be found on Google. To be a true online success it is just as, if not more important to sell to the customer emotionally and technically once they have found you. Atrakt delivers both sides of the equation. We have created many successful online campaigns with exciting search engine results thanks to our high content-to-code ratio programming and strategic alliances. Seeing your website at the top of google within a month does wonders for your exposure.

6 Photography Products of any size Location photography both indoor and outdoor Advertising Concepts Action / Sports Photography takes centre stage when you are talking fast emotional response. Putting your prospects in the picture or making your product shine creates a massive impact in all forms of advertising. Atrakt delivers great value with the right equipment, expertise and experience to create high quality, high resolution photos for you to use again and again in any marketing project. A lot of your advertising, both on and offline, relies on the power of images. Convincing a prospect of the quality of your products or the valuable outcome of your services is often best represented with photography. Seeing is believing!

7 creating dynamic marketing material that works for you Atrakt Visual Communication abn: Perth, Western Australia P: E: Call Atrakt to book a free 6 step market analysis and target action session at your place of business. It could be a very interesting 1/2 hour.