Indep endent Student Newspap er for the University of Texas at S an Antonio. Media Kit

Transcription

1 Indep endent Student Newspap er for the University of Texas at S an Antonio Media Kit

2 Independent Student Newspaper for the University of Texas at San Antonio T he Paisano is a self-supported, student-run weekly newspaper. We are proud to provide the latest campus news, sports and opinions to students, faculty, alumni and the surrounding community. In more than 32 years of publication, the Paisano has won numerous awards from the Columbia Scholastic Press Association and was a Gold Medalist in The Paisano is distributed at the Main 1604 UTSA campus and downtown campus, as well as several local businesses. CONTACT US TODAY: Edidiong Adiakpan: Advertising Manager ads@paisano-online.com Lizzette Rocha: Business Manager business@paisano-online.com Jenelle Duff: Business & Advertising Liaison paisano.ads1@gmail.com Tel I would love to be identified with what I think is one of the best college publications I have ever seen. In any event, The Paisano will have my support as they continue the path of excellence. Red McCombs

3 The Paisano + Magazine THE PAISANO PLUS Inside: Eat. Drink. Sleep. Repeat. Issue II 2013 TIPSYYY OR TRASHED?? p.10 We are pleased to introduce our newest monthly publication, The Paisano Plus as part of the Paisano publication family. Like our weekly newspaper, this full color magazine publication is self-supported and student-run. The Paisano is proud to provide the best and most relevant campus life, fashion, food and entertainment news to the UTSA community. CONTACT US TODAY: Edidiong Adiakpan Advertising Manager ads@paisano-online.com Lizzette Rocha Business Manager business@paisano-online.com Jade Cuevas Special Issues Editor specialissues@paisano-online.com Tel I would love to be identified with what I think is one of the best college publications I have ever seen. In any event, The Paisano will have my support as they continue the path of excellence. Red McCombs

4 It s all in the # s Why should I advertise? 28,623 students attend UTSA. The average undergraduate student is 22.5 years old. The average graduate student is 25.5 years old. 1,445 Faculty members excluding Teaching Assistants and staff. 7,000 copies are distributed every Tuesday* PDF versions of the newspaper are accessible 24/7 on The Paisano's website. *except holidays and exam periods. Independent Student Newspaper for the University of Texas at San Antonio

5 Independent Student Newspaper for the University of Texas at San Antonio Contract, payment and artwork are due the Friday prior to date of publication Requirements: All ads must be submitted as TIFF, JPEG, EPS, or PDF files. Color ads must be saved as TIFF, JPEG, EPS or PDF files in CMYK format at 200 resolution or greater. Spot colors may be saved as duotone files. Camera ready artwork and digital files carry no additional charge. If an ad not is the specified file type or correct size the ad will be subject to a minimum $20 typesetting fee. The Paisano publishes 7,000 copies of each week. Inserts run $100 per 1,000 inserts. Send inserts to: ATTN:Luis Medellin San Antonio Press 300 Arbor San Antonio, TX Artwork and contracts should be ed to: ads@paisano-online.com Color: Additional charges added to the base price of ad. Full color: Full page: add $250 1/2 page: add $150 1/4 page and smaller: add $50 Spot color: $30 per color Cost Per Column Inch: Local Rates $9.20 Full Page $830 6 col. x in. (10.5 in. x in.) Additional Fees: Back Cover: /2 Page $415 6 col. x in. (10.5 in. x in.) 1/4 Page $ col. x in. (5.25 in. x in.) 1/8 Page $ col x 5.5 in. ( in x 5.5 in.)

6 Independent Student Newspaper for the University of Texas at San Antonio National Rates Contract, payment and artwork are due the Friday prior to date of publication Requirements: All ads must be submitted as TIFF, JPEG, EPS, or PDF files. Artwork and contracts should be ed to: Color ads must be saved as TIFF, JPEG, EPS or PDF files in CMYK format at 200 resolution or greater. Spot colors may be saved as duotone files. Camera ready artwork and digital files carry no additional charge. If an ad not is the specified file type or correct size the ad will be subject to a minimum $20 typesetting fee. The Paisano publishes 7,000 copies of each week. Inserts run $100 per 1,000 inserts. Send inserts to: ATTN:Luis Medellin San Antonio Press 300 Arbor San Antonio, TX Color: Additional charges added to the base price of ad. Full color: Full page: add $250 1/2 page: add $150 1/4 page and smaller: add $50 Spot color: $30 per color Cost Per Column Inch: $9.20 Full Page $ col. x in. (10.5 in. x in.) 1/2 Page $ col. x in. (10.5 in. x in.) 1/4 Page $ col. x in. (5.25 in. x in.) 1/8 Page $ col x 5.5 in. ( in x 5.5 in.) Additional Fees: Back Cover: +300

7 Paisano Purchase Perks BUY MORE PAY LESS! buy $1,500- $2,500 worth of advertising recieve 1/4 page ad free* buy $2,501-$5,000 worth of advertising recieve 1/2 page free * buy $5,001-$10,000 worth of advertising recieve a full page free* *color available at discounted price Buy This Get this free! Independent Student Newspaper for the University of Texas at San Antonio

8 Independent Student Newspaper for the University of Texas at San Antonio Magazine Rates Contract, payment, and artwork are due two weeks prior to date of publication Requirements: All ads must be submitted as TIFF, JPEG, EPS, or PDF files in CMYK format at 200 resolution or greater. 1/8 Page $ in. X 2.59 in. (width X height) 1/4 Page $ in. X 5.19 in. (width X height) Camera ready artwork and digital files carry no additional charge. If an ad not is the specified file type or correct size the ad will be subject to a minimum $20 typesetting fee. Inside Cover $1200 Back Cover $1500 Full Page $ in. X in. (width X height) (with.5 bleeds) 1/2 Page $ in. X 5.19 in. (width X height) (with.5 bleeds) Artwork and contracts should be ed to: ads@paisano-online.com Two-Page Spread $ in X in. (width X height) (.5 for bleeds)

9 Paisano Plus Specials $2000 Underwrite the magazine Support The Paisano and get grand-slam advertising space Full-page back cover ad on the magazine Your company s name on the table of contents Free 1/4 page advertisement in the newspaper Shout-out on The Paisano social media sites $800 Full-page fun Full-page advertisement in the magazine Free 1/4 page black and white ad in the newspaper Additional 10% off for first-time advertisers ($720)

10 The Paisano Contract

11 Paisano Advertising Contract The Paisano Educational Trust d/b/a The Paisano The University of Texas at San Antonio s Independent Student Newspaper (Tax I.D. # ) phone: (210) fax: (210) ads@paisano-online.com Roadrunner way #101 San Antonio TX Advertiser's Name: Today s Date: Advertiser's Address: Contact's Street Address City Contact's Number: Zipcode Run Date(s): Fax Number: * You may shade in advertising run dates on the calendar attached and submit it in with the contract. Ad Size (please circle all that apply): Full Page 1/2 1/4 1/8 Ad Color (please circle all that apply): Color Spot Color Black and White Advertiser agrees to pay the amount stated on this contract for such advertising to The Paisano. All advertising MUST be paid in advance of the publication date. Typesetting and Design: Advertiser agrees to pay for the typsetting and ad design cost of any non-digital advertising. A minimum $20.00 charge will be applied for all typesetting and a minimum $ charge will be applied for all design. This charge is subject to change due to the size of advertisement and the time required for typesetting or design. The Advertiser agrees to pay estimated typesetting or ad design cost of $ to The Paisano. Payment: The Paisano only accepts credit card payments after approval from the Business Manager. Payment by check or credit card is required before the first ad run date. However, postdated checks are not accepted. No advertising runs without advertiser s signature on this contract. This contract is subject to additional terms and conditions attached to this contract. Total contract $ Advertiser s Signature: Printed Name/Title: Paisano Saleperson s Name/Position: Contract offer accepted by Paisano Business/Ad Manager on:

12 Paisano advertising Additional terms and agreements Advertising rates include basic production charges. Reproduction, reduction, or enlargement of photos, logos, or similar items is subject to additional charges by the Paisano. All charges must be paid in advance of publication. All advertising less than full column widths will be floated to the next nearest column width and advertiser agrees to pay for such space. All canceled advertising will be subject to composition charges incurred prior to cancellation, and advertiser agrees to pay for such charges. Advertiser further understands and agrees that neither The Paisano nor any person associated with The Paisano has any authority to guarantee, warrant, or assure advertiser (whether expressly or impliedly) the success of any advertising provided for in this contract. All advertising is subject to current editorial policy. Advertiser agrees that the validity, interpretation, and performance of this advertising contract shall be controlled by and construed under the laws of the State of Texas and venue for any purpose shall be Bexar County, Texas. If advertiser fails to pay any amounts due under this contract and advertiser s account is turned over to an attorney for collection, advertiser agrees to pay reasonable attorney s fees, court cost, and any other expenses incident to such collection. Advertiser acknowledges receiving a copy of the current Paisano rate card and further agrees to be bound by such rates and policies set out in the information. The rate card also provides the content column and width specifications. Advertiser understands and agrees that position of advertising may be requested but not sold, implied, or guaranteed. No oral agreement can override or alter the terms of this written contract. This contract shall become effective when accepted by The Paisano business manager or advertising manager in San Antonio, Texas. The Paisano reserves the right to accept or reject any advertising. ADVERTISER'S INITIALS: DATE:

13 Independent Student Newspaper for the University of Texas at San Antonio Calendar August September October November December January (2014) February S 1 M 2 T 3 W 4 T 5 F 6 S March S 1 M 2 T 3 W 4 T 5 F 6 S April May June July