1 the atlantan is the preeminent luxury lifestyle publication in atlanta, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and the city s top tastemakers and personalities. as part of the award-winning modern luxury network of regional publications, the atlantan is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profiles, ensuring its content consistently engages the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, the atlantan excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing to reach atlanta s most affluent consumers. also From The PuBlishers of THE ATLANTAN modern luxury brides atlanta Jezebel men s book atlanta charity & social datebook 3280 peachtree road ne suite 2300 atlanta, ga
2 the market The Greater Atlanta Area is a leading market for affluence in the US 40.4 million Visitors to atlanta in 2012 (a 28% increase over the past decade) Source: Atlanta Convention & Visitors Bureau #1 Hartsfield-Jackson is the world s busiest airport by passenger traffic since Source: CNN 2012 Forbes ranked Atlanta as #22 in Best Places for Business and Careers. Atlanta is home to many Fortune 500 companies such as Home Depot, UPS, Coca-Cola, Delta, Aflac, Southern, SunTrust, Newell Rubbermaid and Mohawk Industries. atlanta is considered an alpha world city and is the 9th largest metropolitan area in the united states Source: GaWC 2010 and Atlanta Journal Constitution Atlanta is the premier, luxury shopping destination of the south with the world s most fashionable brands housed in Lenox Square, Phipps Plaza and soon, the new Oliver McMillan development, Buckhead Atlanta. Atlanta s cultural scene is booming with The Atlanta Opera, The Atlanta Ballet, Alliance TheatRE, Woodruff Arts Center, The High Museum, The Fox Theatre, The Buckhead Theater, Atlanta History Center, Atlanta Botanical Gardens, Philips Arena and many more!
3 We are the magazine of choice for the finest luxury brands and the influencers in our community. We host and support hundreds of luxury, community & non-profit events throughout the greater Atlanta area Luxury Lifestyle, Affluent Influencers, the Best Neighborhoods. We reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution throughout the Atlanta area. This happens selectively in only the top neighborhoods and retail zones and delivers an unparalleled audience. the magazine the atlantan delivers the luxury local market like no other modern luxury magazines are the exclusive magazines available in the suites at Turner Field and Philips Arena, and the Modern Luxury Lounges at Phipps Plaza and in the luxury wing of Lenox Square provide respite and reading material for the elite and affluent consumers of Atlanta. [digital savvy] Content that engages affluent, educated consumers We have the highest number of app downloads and the most interaction with our apps, the largest database of engaged consumers via , and more Facebook fans and Twitter followers than any other local luxury lifestyle magazine $374,300 Average Household Income hold college degrees: 89% hold post-grad degrees: 54% have visited or contacted 88% an advertiser Sources: Ipsos Mendelsohn 2012 Affluent Adults Hhi $100K+; 2011 GfK MRI THE ATLANTAN Reader Profile Study
4 who is reading THE ATLANTAN? Appealing to the Most Active Luxury Consumer 69% of our readers prefer to buy luxury brands 48% of our readers find the atlantan resourceful when shopping for luxury goods the basics Male/Female...40%/60% Average age...44 College grad...89% Post-grad degree...54% Own their own home...97% Married/partnered...64% engagement Readers per copy Median time spent with an issue min. Have read 3 out of 4 copies...75% affluence Avg. household income...$374,300 Avg. net worth... $2,806,900 Avg. home value....$1,094,500 Avg. investment portfolio... $1,601,300 taking action As a result of reading THE ATLANTAN Visited or contacted an advertiser...88% Visited a Specific Restaurant...55% Visited an advertiser s website...44% SOURCE: 2011 GfK MRI THE ATLANTAN Reader Profile Study, Audience $150K. AAM Audited.
5 i have never felt so welcomed and as a part of a team as modern luxury has made me feel. they are professional, attentive, flexible and quick to include me in all the events that take place. i can t say enough about how happy i am with my experience. TraCi rhoads, allied asid, newh, PrinCiPal Tri TraCi rhoads interiors, llc results WhaT our advertisers are saying about the atlantan with a relationship of over five years, i can firmly attest that modern luxury is an invaluable partner. their team is one of integrity, creativity, personality, and class, which is a rare, refreshing combination. our sincere thanks goes out to the modern luxury team for creating personalized solutions to drive awareness for our brand and always ensuring seamless execution and unprecedented value for reaching atlanta's key audiences. their partnership has become an invaluable, unprecedented piece of our unique media mix. modern luxury offers state-of-the-art service with unmatched results. the team goes above-and-beyond to provide multiple touch-points and opportunities that are well beyond the scope of simple advertising agreements. we have a true partner in modern luxury and are honored to entrust the reputation of our unique brand to their talented team, incredible publications, thrilling activations, and value-added opportunities worthy of standing ovations. KaTrina stroup, marketing & sales manager medieval Times modern luxury has been a dedicated partner of ours over the last several years. this partnership facilitates exclusive event sponsorships targeting affluent atlantans and so much more. i enjoy working with their committed team and look forward to our future projects together! doug mcintyre, General manager Jim ellis PorsChe it s been a pleasure working with the modern luxury team over the years. i pitched them to my corporate buyers because i knew how valuable print advertising would be for our brand we have been thrilled that the team goes above and beyond for our business. they know the best vendors in the city and we always receive accolades on our projects together. mara maddox, PuBliC relations BloominGdale s lenox
6 distribution targeting the most affluent readers in atlanta and beyond 50,000 circulation our model A custom survey conducted by MRI reveals a reader profile that embodies what most luxury retailers and markets would call the perfect luxury demographic, a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of any other local magazine. 165,000 readership 40% Direct Residential Mail These copies are direct-mailed to homes in the most affluent zip codes in the Atlanta area. 35% controlled commercial Top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations displaying copies, adding significant breadth to our audience. 15% Luxury Hotels Placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler. 5% Select Newsstand With targeted precision, our magazines are out to get the most exposure from airports, Barnes & Nobles, and boutique newsstand placement throughout the city. 5% Event Distribution Our magazines will always be at the most important, most exclusive, can t-be-missed events throughout the year. Digital Distribution Tablet devices and smartphones are reinventing how our readers consume content. Accordingly, THE ATLANTAN is available in both app and digital edition formats. SOURCE: 2011 GfK MRI THE ATLANTAN Reader Profile Study, Audience $150K. AAM Audited.
7 marketing a 360-deGree platform for branding impact full-service custom PuBLiShing custom print and digital ad design services custom print and digital advertorial layout design, photography and creation print and digital high impact unit concept and creation photography for special events digital advertising online advertising on modernluxury.com and through custom designed microsites and videos digital editions with interactive links and enhanced advertising options marketing via weekly e-newsletter or dedicated s deployed to our curated subscriber list mobile apps with customized in-app interactivity social media campaigns reaching our dedicated facebook fans and twitter followers events & Promotion event creation exclusively tailored events for highly targeted local influencers signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances among leading upscale brands event sponsorships that leverage our high-profile local and national partnerships. the atlantan offers advertisers affiliations with complementary organizations and generates additional brand exposure to a broader, more involved audience.
8 January/feBruary best of the city issue ad Close: dec 1 materials due: dec 1 on sale: Jan 1 this highly anticipated feature includes the best of what s new and upcoming in our city, with extended beauty coverage. special sections: top Luxury real estate professionals; a higher education; top health, Beauty + fitness professionals march spring fashion and home design issue ad Close: FeB 1 materials due: FeB 1 on sale: mar 1 the latest in seasonal trends and styles in fashion and home design. special sections: charity & social datebook april men of style issue ad Close: mar 1 materials due: mar 1 on sale: apr 1 our annual men of style portfolio. plus: men s fashion, best-in-class automotive and more! editorial calendar ultimate in-the-know access To a luxury lifestyle may summer travel issue ad Close: apr 1 materials due: apr 1 on sale: may 1 our award-winning array of dreamy destinations both near and far. June the nightlife and entertainment issue ad Close: may 1 materials due: may 1 on sale: Jun 1 our hippest issue of the year, covering the artists and venues that make our city buzz after the sun goes down! JuLy/auguSt restaurant issue ad Close: Jun 1 materials due: Jun 1 on sale: Jul 1 our annual collector s edition! this award-winning issue serves up our city s hottest restaurants, best dishes, top chefs and influential personalities in the food and restaurant world. special sections: outdoor dining, Living and entertainment; top health, Beauty and fitness experts SePtemBer fall fashion issue/women of style ad Close: aug 1 materials due: aug 1 on sale: sep 1 our most glamorous issue of the year! our collection of lust-worthy fashion and accessories. special section: Women of power & influence october winter travel issue ad Close: sep 1 materials due: sep 1 on sale: oct 1 our annual ski report and other worldly destinations. plus: weekend escapes. special section: a higher education november philanthropy issue (plus: gift guide/jewelry and watches) ad Close: oct 1 materials due: oct 1 on sale: nov 1 this feature salutes local do-gooders who have gone above and beyond for our cities charities. december arts and power issue ad Close: nov 1 materials due: nov 1 on sale: dec 1 our exclusive modlux power register of the super-smart, super-talented and super-connected cultural set.
9 January best of the city hosted by editor-in-chief stephanie davis smith, the event will bring together some of the brightest stars in culture, fine dining, design and fashion while celebrating atlanta s most esteemed, creative and eclectic. plus: modern luxury brides atlanta issue release party; men s book atlanta Men of power & influence march charity & social datebook launch celebrate the 2014 social spotlights, present spotlight awards to atlanta s most influential and philanthropic. enjoy an evening of charitable giving with the release of the 2014 charity & social datebook. plus: an afternoon of Bridal Luxury; Jezebel st. patrick s day party; Jezebel Best of the city party events signature affairs WiTh access To atlanta s elite social circles april the atlantan anniversary party celebrate the 9-year anniversary of the atlantan in true modern luxury style. plus: men s book atlanta auto issue release party; modern luxury brides atlanta sip into spring JuLy to live & dine in atlanta Join the atlantan as we toast to the city s best, most fabulous restaurants. to live & dine in atlanta will feature tastings of atlanta s best eats, cocktails, music and more! come join us at the exclusive event filled with fun and great tasting food. JuLy fit & fabulous in atlanta the atlantan in partnership with JeZeBeL gives health and wellness a facelift with an event focused on helping our readers be as fit and fabulous as they can be. doctors, trainers, stylists, nutritionists (just to name a few) will be on site to give expert advice and offer tips and tricks for healthy living. SePtemBer the atlantan fashion event fashion is always a reason to celebrate. and in september, the atlantan is dedicated to fashion as we celebrate the issue release in style. SePtemBer the atlantan s women of power & influence our 2014 women of power will be honored with a meet and greet just for them and of course a few Vip friends. plus: men s book atlanta fashion issue release party october the atlantan travel event an event themed around luxury travel. plus: Jezebel s halloween party
10 advertisers the atlantan s distinguished brand partners a legendary event above atlanta academia women s health advanced anti-aging & aesthetic medicine agave restaurant agent provocatuer alan avery art alliance theatre at the woodruff anheuser busch anne irwin fine art architectural transformations armani arnold masonry artistic remodeling asbury automotive group atlanta ballet atlanta botanical garden atlanta center for holistic and integrative medicine atlanta decorative arts center atlanta dermatology and laser surgery atlanta fine homes atlanta girls school atlanta history center atlanta international school atlanta mattress atlanta motorsports park atlanta opera atlanta plastic surgery atlanta speech school atlanta teak furniture axis fine art installation bacardi usa bank of north georgia barnsley gardens resort basler beaty facial plastic surgery beige boutique bistro Vg blackberry bloomingdale s bonneau ansley bosch bottega Veneta boyce design & contracting brandon hall school buckhead facial plastic surgery buckhead life restaurant group c wonder caesarstone calico corners campbell family medicine castle painting centraarchy restaurant group children s healthcare of atlanta coldwater creek cooper music crescent heights david yurman dermatology consultants design within reach diageo difrancesco plastic surgery dr. Jeffrey gallups dr. John connors, md east west Jewelers elie tahari emory university european wax center exquisite stationery fendi fernbank museum ferragamo firstmed aesthetics flatz frances cullen pc frontgate georgia dental implant center georgia power georgia s own credit union ginger howard giuseppe zanotti goldstein dental center goldstein garber & salama gramercy granite garage floors grey goose hagedorn foundation gallery hartmann luggage haynes furniture henry James salon hermes high museum of art horseradish grill huff harrington fine art interior philosophy Jack rogers Jenn-air Jenny pruitt atlanta Jet linx atlanta Jim ellis dealerships Jl hardscapes kayce hughes kellie griffin interiors kolo collection l.k. bennett lafayette 148 ligne roset livingston loews hotel corporate louis Vuitton mandarin oriental hotel marcia weber marguerite s on dresden marietta plastic surgery marriott mathews furniture gallery mayors Jewelry michaelangelos landscapes midtown tennis movado group mr. porter muffley & associates neiman marcus net-a-porter north atlanta dermatology northside facial cosmetic surgery old edwards inn and spa old gringo boots outdoor makeover pace academy panacea plastic surgery park tavern pernod ricard philips arena piedmont ear, nose, throat & related allergy plastic surgery center of the south pnc private wealth porcelanosa usa prada premium outlets progressive medical center pryor fine art pure barre atlanta pure dental health purity Vodka raiza swimwear rebecca taylor residences mandarin oriental riedel crystal america ritz carlton residences riverside military academy roc house fitness spa rolex ross-simons ruth s chris steakhouse saks fifth avenue sandpiper scad seasons 52 selden beylouni boutique salon selective search shops around lenox signature plastic surgery simon malls sony electronics steve hightower salon and spa studio m interiors sugarcoat suit supply swatch group tag heuer tassels Jewelry ted s montana grill tew gallery the bayne group the big ketch the counts law group the fitness depot the galloway school the perfect brows the realreal thermador thrasher pool & spa three sheets tootsies top flr traci rhoads interiors trewin homes trina turk true religion unique outdoor concepts w hotels westside provisions district wilmington trust woodruff arts center zegna
11 the modern luxury network national Reach, community Expertise Modern Luxury is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in America. Whether it s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, Modern Luxury excels in capturing the urbane metropolitan lifestyle. Modern Luxury benefits from the management services of Cumulus Media. As the nation s second-largest broadcaster, Cumulus Media operates more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.
2015 THE AUTHORITY ON BOCA & BEYOND The Boca Raton Observer is the essential lifestyle magazine, acting as the local authority on topics such as luxury retail, dining hot spots, design trends, nationally
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