LGBT LGBT 2014 SPONSORSHIP PROSPECTUS DIVERSITY SHOW ME THE BUSINESS CASE

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1 DIVERSITY SHOW ME THE BUSINESS CASE 2014 SPONSORSHIP PROSPECTUS LGBT 1

2 OUT NOW: LEADERSHIP Out Now is the global LGBT marketing specialist. For over two decades our clients have reaped the results of our Next Level Thinking to take their campaigns and strategies to market leadership positions. Out Now constantly delivers what s next in LGBT marketing for our clients. Research "Out Now's experience in delivering research into this market, and analysing the data and outcomes, has given us fantastic insight and is pivotal in our market leading approach." Val Thorpe Diversity & Inclusion Manager Lloyds Banking Group Communications "Out Now s output has proved to be of a very high standard; executions have been on time and within budgets and day to day communications have been exemplary." Jeanette Schuchmann Deputy Director German National Tourist Office Strategy "Your insights and proactive help with the development of the programme and launch logistics have been invaluable." Lucinda Khun New Products Manager Merck Sharp & Dohme Training "With the advantages of this innovative learning programme, staff are able to deliver superior service to our lesbian and gay visitors." Ralf Ostendorf Sales Director Berlin Tourismus & Kongress WORLD S BEST LGBT consumer insights B2B networking Marketing experience More information? Visit 2

3 Diversity Leadership. In 2014, Out Now Global is releasing the first ever Business Case data showing the financial impacts from implementation of effective Diversity & Inclusion policies related to lesbian, gay, bisexual and transgender LGBT employees from ten countries globally. The metrics contained in this truly groundbreaking report are achieved from insights delivered by the world s largest ever LGBT research initiative - LGBT2020. For example, the report will reveal savings measured by the LGBT2020 study which reach as much as 2.7 million annually for larger businesses employing around 15,000 people. Even smaller companies stand to save around 90,000 per year by introducing measures to ensure LGBT staff do not quit due to homophobic working conditions. This document is your invitation to become part of this historic work. We hope you will join us as we bring this innovative new research analysis to the world. Ian Johnson Warm regards Founder & CEO Out Now "The experience of an LGBT person in the liberal enclaves of London or New York is the exception rather than the rule. By mapping the different experiences of LGBT minorities around the world, Out Now's LGBT2020 research initiative will make an important contribution to the campaign for worldwide acceptance and inclusion."...lord Browne of Madingley 3

4 Better insights. Better outcomes. Out Now is the world s leading global LGBT consulting business and works for more leading organisations in more markets than any other business of its type in the world. Established in 1992 in Australia, the firm has expanded and in 2014 its 23rd year of operations now connects business with LGBT people living in more than twenty key markets globally. Clients of the firm during this time include many of the world s most significant brands such as IBM, Aviva Insurance, Volvo, Toyota, Lufthansa German Airlines, Hilton Hotels, Turespaña, German National Tourist Office, National Australia Bank, Lloyds Banking Group, Citigroup and Barclays. The firm works in five areas: research, strategy, training, communications and B2B networking. In 2009 Out Now commenced work on what has grown to become the world s most expansive global LGBT research study LGBT2020. LGBT2020 has, in just under five years, reached 100,000 LGBT respondents, with surveys undertaken in twelve languages (including English, Turkish, Polish, Japanese, Korean, Hebrew, German, Spanish, French, Dutch and more). The LGBT2020 initiative from Out Now is recognised widely as the most important and ongoing global LGBT research study. It is consistently quoted in global media as a definitive reference source. "There is no other LGBT agency like Out Now. Their quality and scope of work in delivering solutions in areas as diverse as communications, strategy, training and research is without equal, anywhere in the world."... Ralf Ostendorf, Sales Director, visitberlin SAMPLE QUESTION - PRELIMINARY DATA FROM UK SAMPLE Q: THIS IS A GREAT PLACE TO WORK Out to everyone at work Not out to anyone at work UK SAMPLE SIZE 2, Strongly agree Slightly agree Neither dis/agree Slightly disagree Strongly disagree 4

5 Key research areas included in this industry leadership report Countries included - US, Canada, UK, France, Germany, Italy, Brazil, Mexico, India, Australia How out people are at work Fear of promotion prospects being harmed by coming out Extent of harassment at work Extent to which D&I policies matter to respondents Correlation between how out people are with their commitment to current role and employer Highest levels of education attained Area of work are respondents working as managers/professionals, trades, sales, other Worker s Voices actual examples of worker experiences relevant to D&I professionals Optional inclusion of customised variable analysis Measuring the Business Case for effective D&I policies for LGBT staff "As sponsors of the LGBT2020 research study in the UK, Lloyds Banking Group relied upon the expertise of Out Now when looking to gain insight and knowledge.... Val Thorpe, Manager Diversity & Inclusion, Lloyds Banking Group SAMPLE QUESTION - PRELIMINARY DATA FROM UK SAMPLE Q: I'M THINKING OF LEAVING THIS JOB IN THE FUTURE Out to everyone at work Not out to anyone at work UK SAMPLE SIZE 2, Strongly agree Slightly agree Neither dis/agree Slightly disagree Strongly disagree 5

6 Next Level Effectiveness In 2014, LGBT2020 research focuses on measurement of the business case for workplace diversity for LGBT people. These new findings will feature in the LGBT Diversity Show Me The Business Case report which will be released in October From October 2014, the LGBT Diversity Show Me The Business Case report will be made available online, completely free of charge to increase industry awareness of this important information. This dramatically extends the impacts this groundbreaking work can have on a wide range of community stakeholders including government, business and NGOs. Sponsors can expect substantial strategic benefits from becoming involved with this unprecedented research. Out Now have brought an invaluable depth of experience and understanding of the LGBT community to our activities and their knowledge of this community is unique. Out Now have proved to be pivotal in this market-leading approach. They worked to tight deadlines and quickly built trust and positive relationships with multiple stakeholders.... Val Thorpe, Manager Diversity & Inclusion, Lloyds Banking Group SAMPLE QUESTION - PRELIMINARY DATA FROM UK SAMPLE Q: PLEASE SELECT ONE OPTION THAT BEST APPLIES FOR YOU UK SAMPLE SIZE 2,182 Out to everyone at work Not out to anyone at work The situation for LGBT people at my place of work is perfect - zero homophobia There is a low level of occasional homophobic language or attitudes at my work I regularly see or hear homophobic language or attitudes at my work There are frequent homophobic problems at my work

7 How the report will be distributed Out Now s LGBT2020 report LGBT Diversity Show Me the Business Case for 2014 will be direct distributed through various means to HR and Marketing professionals across a wide range of industries and channels globally. Directly mailed to over 4,000 opted-in business contacts of individuals who are interested in Diversity in the workplace Distributed globally in partnership with leading advocacy organisations including Out & Equal, Human Rights Campaign, Workplace Pride and StartOut Results and comment to be published in Huffington Post Gay Voices Published results in leading LGBT media globally Advertised for download via dedicated pay per click online campaign Full results presented to delegates at the Out & Equal conference, November 2014, San Francisco, USA In addition the report will be distributed via newswires to mainstream media publications as well as relevant trade titles, and will also include key takeouts from the results. The full report will be available as a free download in full from October Direct targeted to: HR professionals, C suite, Diversity managers Online distribution, free to download Extensive media PR and advertising activities program Opportunities for logo placement, and spokespeople sources from sponsors Many mainstream journalists have previously published articles pertaining to LGBT2020 research. These have included, the Guardian, the Telegraph, the Drum, Marketing Week, MSNBC, the New York Times, BBC TV, NBC News and many more. 7

8 LGBT Diversity Show Me The Business Case Preliminary findings from LGBT2020 research data in the LGBT Diversity Show Me The Business Case report have been presented at a seminar for MPs and business leaders at the UK Parliament in April 2014; and is featured in Lord Browne of Madingley former Chief Executive Officer of BP s new book, The Glass Closet released May Sponsorship benefits Companies that wish to support the launch of this research can do so at varying levels, according to their requirements. Research sponsors will receive: Allies USD$2.5k / GBP 1.5k Relevant featured logo prominence in front of report and on report website Leaders USD$5k / GBP 3k As above + Image and direct quote from nominated company spokesperson to be included in report and on website + Featured company quote in one Huffington Post Gay Voices blog + Company name included in all PR releases + Right to use the data for company s own PR purposes, internal and external (agreed credit required) Partners USD$10k / GBP 6k As above + Company quote included in all PR releases + Dedicated Partner page on report website including external links to own website + Global sponsor status for LGBT2020 research for 2015 (up to 30 countries) + Company logo featured during presentation at Out & Equal convention, November 2014, San Francisco + One country Corporate Benchmark Audit comparing national averages to company s own LGBT workforce Optional extra pay-per-click campaigns (cost+) Google, Facebook, NGOs, LinkedIn available by negotiation For more details and to book your sponsorship package contact: Steadcross Solutions dean.clayton@steadcross.com 8

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