CONSUMERS' ACTIVITIES WITH MOBILE PHONES IN STORES

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1 CONSUMERS' ACTIVITIES WITH MOBILE PHONES IN STORES Global GfK survey February

2 Global GfK survey: Consumers activities with mobile phones in stores 1. Methodology 2. Global results 3. Country results *To see country results, click on the map (in PPT show). To go back to the table of content, click on the GfK logo anywhere in the document. 2

3 Methodology 3

4 Countries covered, methodology and sample size GfK interviewed in summer 2014 over 25,000 consumers (aged 15 and older) in 23 countries either online or face-to-face (F2F) who used their mobile phone within the last 30 days. Argentina (online/n=909) Australia (online/n=860) Belgium (online/n=900) Brazil (online/n=1305) Canada (online/n=787) China (online/n=1359) France (online/n=1307) Germany (online/n=1362) India (F2F/n=1581) Indonesia (F2F/n=948) Italy (online/n=1331) Japan (online/n=876) Mexico (online/n=851) Poland (online/n=1035) Russia (online/n=1384) South Africa (F2F/n=953) South Korea (online/n=937) Spain (online/n=1379) Sweden (online/n=945) Turkey (online/n=704) UK (online/n=1297) Ukraine (F2F/n=934) USA (online/n=1255) 4

5 Global results 5

6 When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices Contact a friend or family member for advice while in the store 4 4 Take pictures of actual products that I might buy 36% Take pictures of advertisements descriptions and other information about products that I might buy Scan barcodes or QR codes to obtain more information about products 29% 28% Buy products through an application (app) on my device Buy products through the store's or another website while in the store 23% 22% % of mobile phone users who do the following activities with mobile phones while in a store Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 6

7 Activities consumers do with their mobile phone while in a store: Compare prices of all mobile phone users compare prices with their phone while 4 in a store 10 45% 49% 45% 34% 23% 17% % 37% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 7

8 32% 3 29% 27% 27% 26% Activities consumers do with their mobile phone while in a store: Compare prices 59% 54% 53% 47% 44% 4 39% 37% 36% 35% 24% 24% 23% 21% 17% 15% 11% 8

9 Activities consumers do with their mobile phone while in a store: Contact a friend/family member for advice of all mobile phone 4 users contact a friend / family member for advice while in the store 10 47% 48% 4 37% 28% % 4 Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 9

10 43% 42% 41% 39% 38% Activities consumers do with their mobile phone while in a store: Contact a friend/family member for advice 55% 53% 52% 49% 46% 34% 32% 32% 31% 31% 28% 28% 27% 27% 25% 24% 21% 16% 10

11 Activities consumers do with their mobile phone while in a store: Take pictures of actual products they might buy 36% of all mobile phone users take pictures of actual products they might buy while in a store 10 44% 43% 39% 32% 21% 16% % 36% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 11

12 41% 39% 38% 36% 17% 16% 13% 12% Activities consumers do with their mobile phone while in a store: Take pictures of actual products they might buy 49% 49% 47% 34% 34% 33% 33% 31% 3 29% 26% 25% 25% 24% 24% 12

13 Activities consumers do with their mobile phone while in a store: Take pictures of advertisement / information about products 29% 10 of all mobile phone users take pictures of advertisement/information about products while in a store 36% 35% 33% 25% 17% 11% % Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 13

14 Activities consumers do with their mobile phone while in a store: Take pictures of advertisement / information about products 45% 43% 37% 36% 35% 31% 3 26% 25% 24% 24% 21% 21% 2 18% 17% 17% 16% 15% 8% 5% 5% 3% 14

15 Activities consumers do with their mobile phone while in a store: Scan barcodes or QR codes to obtain more information 28% of all mobile phone users scan barcodes or QR codes to obtain more information while in a store 10 32% 36% 32% 25% 16% % 3 26% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 15

16 24% 24% 21% 19% Activities consumers do with their mobile phone while in a store: Scan barcodes or QR codes to obtain more information 31% 3 29% 18% 17% 17% 16% 15% 14% 13% 13% 13% 13% 12% 4% 3% 2% 2% 16

17 Activities consumers do with their mobile phone while in a store: Buy products through an application (app) on their device of all mobile phone users buy products through an application 23% (app) while in a store 10 31% 3 27% 19% 9% 5% % 21% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 17

18 Activities consumers do with their mobile phone while in a store: Buy products through an application (app) on their device 41% 33% 3 22% 21% 19% 17% 17% 15% 14% 14% 14% 12% 11% 11% 1 9% 9% 7% 3% 2% 1% 1% 18

19 Activities consumers do with their mobile phone while in a store: Buy products through the store's or another website 22% of all mobile phone users buy products through the store's or another website while in a store 10 29% 29% 25% 17% 8% % 24% 19% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 19

20 Activities consumers do with their mobile phone while in a store: Buy products through the store's or another website 39% 27% 24% 23% 21% 17% 16% 14% 13% 13% 13% 12% 1 9% 9% 9% 8% 8% 7% 3% 3% 2% 2% 20

21 Country results Europe 21

22 Belgium 22

23 Belgium: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 31% Take pictures of actual products that I might buy 25% Compare prices 21% Take pictures of advertisements descriptions and other information about products that I might buy 18% Scan barcodes or QR codes to obtain more information about products 14% Buy products through the store's or another website while in the store Buy products through an application (app) on my device 8% 7% % of Belgian mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 35% 23

24 Belgium: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 55% 51% 31% of all Belgian mobile phone users contact a friend / family member for advice while in the store 10 38% 29% 19% 18% % 29% 24

25 Belgium: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 53% 25% of all Belgian mobile phone users take pictures of actual products they might buy while in a store % 28% 11% 11% % 22% 25

26 Belgium: Activities consumers do with their mobile phone while in a store Compare prices of all Belgian mobile phone users compare prices with their phone 21% while in a store 10 35% 28% 27% 2 17% % 17% 26

27 Belgium: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 18% 10 of all Belgian mobile phone users take pictures of advertisement/information about products while in a store 38% 3 24% 18% % 7% % 15% 27

28 Belgium: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 14% 10 of all Belgian mobile phone users scan barcodes or QR codes to obtain more information while in a store 34% 23% 13% 14% 5% % 19% 1 28

29 Belgium: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 8% of all Belgian mobile phone users buy products through the store's or another website while in a store 10 19% 13% 9% 7% 3% 4% % 29

30 Belgium: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 7% 10 of all Belgian mobile phone users buy products through an application (app) while in a store 16% 1 11% 1 1% % 1 5% 30

31 France 31

32 France: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 32% Take pictures of actual products that I might buy Compare prices 24% 26% Take pictures of advertisements descriptions and other information about products that I might buy 17% Scan barcodes or QR codes to obtain more information about products 15% Buy products through an application (app) on my device Buy products through the store's or another website while in the store 1 9% % of French mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 35% 32

33 France: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 53% 32% of all French mobile phone users contact a friend / family member for advice while in the store 10 39% 32% 28% 31% 18% % 35% 33

34 France: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 26% of all French mobile phone users take pictures of actual products they might buy while in a store 10 43% 32% 29% 26% 2 15% % 28% 34

35 France: Activities consumers do with their mobile phone while in a store Compare prices of all French mobile phone users compare prices with their phone 24% while in a store 10 36% 31% 25% 28% 2 9% % 23% 35

36 France: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 17% 10 of all French mobile phone users take pictures of advertisement/information about products while in a store 29% 23% 16% 2 17% % 16% 19% 36

37 France: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 15% 10 of all French mobile phone users scan barcodes or QR codes to obtain more information while in a store 23% 2 16% 17% 13% 3% % 13% 37

38 France: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all French mobile 1 phone users buy products through an application (app) while in a store 16% 16% 11% 9% 6% % 11% 8% 38

39 France: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 9% of all French mobile phone users buy products through the store's or another website while in a store % 1 1 6% 2% % 8% 39

40 Germany 40

41 Germany: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices Take pictures of actual products that I might buy Contact a friend or family member for advice while in the store 25% 24% 26% Scan barcodes or QR codes to obtain more information about products Take pictures of advertisements descriptions and other information about products that I might buy 16% 17% Buy products through an application (app) on my device 12% Buy products through the store's or another website while in the store 8% % of German mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 41

42 Germany: Activities consumers do with their mobile phone while in a store Compare prices of all German mobile phone users compare prices with their phone 26% while in a store 10 38% 4 31% 19% 17% 17% % 42

43 Germany: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 25% of all German mobile phone users take pictures of actual products they might buy while in a store 10 42% 41% 26% 19% 16% 13% % 25% 43

44 Germany: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 24% of all German mobile phone users contact a friend / family member for advice while in the store 10 38% 44% 25% 14% 16% 14% % 24% 44

45 Germany: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 17% 10 of all German mobile phone users scan barcodes or QR codes to obtain more information while in a store 27% 24% 2 18% % 21% 13% 45

46 Germany: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 16% 10 of all German mobile phone users take pictures of advertisement/ information about products while in a store 33% 24% 19% % % 16% 15% 46

47 Germany: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all German mobile 12% phone users buy products through an application (app) while in a store 28% 24% 13% 6% 5% % 14% 9% 47

48 Germany: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 8% of all German mobile phone users buy products through the store's or another website while in a store 10 16% 17% 1 6% 3% 2% % 48

49 Italy 49

50 Italy: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices 39% Contact a friend or family member for advice while in the store Take pictures of actual products that I might buy 29% 32% Take pictures of advertisements descriptions and other information about products that I might buy 21% Scan barcodes or QR codes to obtain more information about products Buy products through an application (app) on my device Buy products through the store's or another website while in the store 14% 13% 16% % of Italian mobile phone users who do the following activities with mobile phones while in a store

51 Italy: Activities consumers do with their mobile phone while in a store Compare prices of all Italian mobile phone users compare prices with their phone 39% while in a store 10 51% 45% 41% 38% 27% 28% % 38% 51

52 Italy: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 32% of all Italian mobile phone users contact a friend / family member for advice while in the store 10 46% 41% 33% 32% 21% % 52

53 Italy: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 29% of all Italian mobile phone users take pictures of actual products they might buy while in a store 10 43% 39% 34% 27% 18% 13% % 31% 53

54 Italy: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 21% 10 of all Italian mobile phone users take pictures of advertisement/information about products while in a store 33% 3 21% 18% 12% % 22% 54

55 Italy: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 16% 10 of all Italian mobile phone users scan barcodes or QR codes to obtain more information while in a store 28% 16% 17% 13% 9% % 17% 14% 55

56 Italy: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Italian mobile 14% phone users buy products through an application (app) while in a store 14% 22% 18% 15% 6% 6% % 13% 56

57 Italy: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 13% 10 of all Italian mobile phone users buy products through the store's or another website while in a store 21% 23% 14% 12% 6% % 15% 12% 57

58 Poland 58

59 Poland: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 53% Take pictures of actual products that I might buy 33% Compare prices Take pictures of advertisements descriptions and other information about products that I might buy 24% 27% Scan barcodes or QR codes to obtain more information about products Buy products through an application (app) on my device Buy products through the store's or another website while in the store 17% 14% 14% % of Polish mobile phone users who do the following activities with mobile phones while in a store

60 Poland: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 53% 57% 57% 52% 54% 53% of all Polish mobile phone users contact a friend / family member for advice while in the store 10 44% % 54% 60

61 Poland: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 33% of all Polish mobile phone users take pictures of actual products they might buy while in a store 10 44% 37% 3 26% 22% % 31% 61

62 Poland: Activities consumers do with their mobile phone while in a store Compare prices of all Polish mobile phone users compare prices with their phone 27% while in a store 10 37% 3 32% 17% 19% % 26% 62

63 Poland: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 24% 10 of all Polish mobile phone users take pictures of advertisement/information about products while in a store 32% 29% 26% 14% 21% 16% % 22% 63

64 Poland: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 17% 10 of all Polish mobile phone users scan barcodes or QR codes to obtain more information while in a store 22% 19% 2 8% 11% 11% % 16% 64

65 Poland: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Polish mobile 14% phone users buy products through an application (app) while in a store 25% 17% 13% 6% 6% % 17% 12% 65

66 Poland: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 14% of all Polish mobile phone users buy products through the store's or another website while in a store 10 18% 19% 18% 7% 6% 6% % 1 66

67 Russia 67

68 Russia: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 46% Compare prices Take pictures of actual products that I might buy 35% 34% Take pictures of advertisements descriptions and other information about products that I might buy 24% Scan barcodes or QR codes to obtain more information about products Buy products through the store's or another website while in the store Buy products through an application (app) on my device 12% 11% 13% % of Russian mobile phone users who do the following activities with mobile phones while in a store

69 Russia: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 56% 51% 44% 4 46% 39% 46% of all Russian mobile phone users contact a friend / family member for advice while in the store % 49% 69

70 Russia: Activities consumers do with their mobile phone while in a store Compare prices of all Russian mobile phone users compare prices with their phone 35% while in a store 10 36% 41% 35% 35% 28% 27% % 32% 70

71 Russia: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 34% of all Russian mobile phone users take pictures of actual products they might buy while in a store 10 46% 39% 31% 29% 29% 24% % 34% 71

72 Russia: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 24% 10 of all Russian mobile phone users take pictures of advertisement/ information about products while in a store 34% 31% 21% 18% 19% 16% % 24% 72

73 Russia: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 13% 10 of all Russian mobile phone users scan barcodes or QR codes to obtain more information while in a store 28% 16% 14% 9% 8% 7% % 12% 73

74 Russia: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 12% of all Russian mobile phone users buy products through the store's or another website while in a store 10 22% 17% 9% 7% 8% 8% % 11% 74

75 Russia: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Russian mobile 11% phone users buy products through an application (app) while in a store 25% 15% 1 7% 6% 8% % 1 75

76 Spain 76

77 Spain: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Take pictures of actual products that I might buy Contact a friend or family member for advice while in the store Compare prices 38% 36% 41% Take pictures of advertisements descriptions and other information about products that I might buy 31% Scan barcodes or QR codes to obtain more information about products 21% Buy products through an application (app) on my device Buy products through the store's or another website while in the store 13% 17% % of Spanish mobile phone users who do the following activities with mobile phones while in a store

78 Spain: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 41% of all Spanish mobile phone users take pictures of actual products they might buy while in a store 10 52% 46% 44% 38% 35% 25% % 43% 78

79 Spain: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 58% 38% of all Spanish mobile phone users contact a friend / family member for advice while in the store % 35% 24% 21% % 4 79

80 Spain: Activities consumers do with their mobile phone while in a store Compare prices of all Spanish mobile phone users compare prices with their phone 36% while in a store 10 45% 42% 39% 36% 25% 16% % 34% 80

81 Spain: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 31% 10 of all Spanish mobile phone users take pictures of advertisement/ information about products while in a store 39% 37% 32% 29% 26% 13% % 28% 81

82 Spain: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 21% 10 of all Spanish mobile phone users scan barcodes or QR codes to obtain more information while in a store 29% 26% 23% 19% 16% % 17% 82

83 Spain: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Spanish mobile 17% phone users buy products through an application (app) while in a store 39% 19% 19% 14% 5% 3% % 14% 83

84 Spain: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 13% of all Spanish mobile phone users buy products through the store's or another website while in a store 10 22% 18% 17% 7% 6% % 15% 11% 84

85 Sweden 85

86 Sweden: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Take pictures of actual products that I might buy Compare prices 3 3 Contact a friend or family member for advice while in the store 25% Take pictures of advertisements descriptions and other information about products that I might buy 2 Scan barcodes or QR codes to obtain more information about products 12% Buy products through the store's or another website while in the store Buy products through an application (app) on my device 9% 9% % of Swedish mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 35% 86

87 Sweden: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 54% 3 of all Swedish mobile phone users take pictures of actual products they might buy while in a store 10 41% 33% 31% 24% 12% % 35% 87

88 Swedish: Activities consumers do with their mobile phone while in a store Compare prices of all Swedish mobile phone users compare prices with their phone 3 while in a store 10 51% 41% 38% 28% 2 13% % 27% 88

89 Sweden: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 25% of all Swedish mobile phone users contact a friend / family member for advice while in the store 10 48% 38% 3 24% 16% 11% % 3 89

90 Sweden: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 2 10 of all Swedish mobile phone users take pictures of advertisement/ information about products while in a store 33% % % % % 15% 24% 90

91 Sweden: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 12% 10 of all Swedish mobile phone users scan barcodes or QR codes to obtain more information while in a store 29% 18% 12% 12% 8% % 14% 1 91

92 Sweden: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 9% of all Swedish mobile phone users buy products through the store's or another website while in a store 10 37% 18% 6% 6% 2% % 92

93 Sweden: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 9% 10 of all Swedish mobile phone users buy products through an application (app) while in a store 24% 14% 11% 6% 4% % 9% 9% 93

94 Turkey 94

95 Turkey: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices Contact a friend or family member for advice while in the store 53% 52% Take pictures of actual products that I might buy 47% Take pictures of advertisements descriptions and other information about products that I might buy 37% Buy products through an application (app) on my device Scan barcodes or QR codes to obtain more information about products Buy products through the store's or another website while in the store 29% 27% 3 % of Turkish mobile phone users who do the following activities with mobile phones while in a store

96 Turkey: Activities consumers do with their mobile phone while in a store Compare prices 7 of all Turkish mobile phone users compare prices with their phone 53% while in a store 10 54% 54% 54% 51% % 53% 96

97 Turkey: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 66% 58% 52% of all Turkish mobile phone users contact a friend / family member for advice while in the store 10 49% 42% 49% 15% % 62% 97

98 Turkey: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 47% of all Turkish mobile phone users take pictures of actual products they might buy while in a store 10 55% 44% 47% 46% 37% 22% % 51% 98

99 Turkey: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 37% 10 of all Turkish mobile phone users take pictures of advertisement/ information about products while in a store 38% 42% 41% 39% 27% 17% % 37% 99

100 Turkey: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Turkish mobile 3 phone users buy products through an application (app) while in a store 37% 34% 3 32% 12% 13% % 32% 100

101 Turkey: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 29% 10 of all Turkish mobile phone users scan barcodes or QR codes to obtain more information while in a store 36% 33% 3 25% 15% 14% % 3 101

102 Turkey: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 27% of all Turkish mobile phone users buy products through the store's or another website while in a store 10 37% 33% 3 16% 9% 8% % 25% 102

103 United Kingdom 103

104 UK: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store Compare prices Take pictures of actual products that I might buy 24% 27% 27% Take pictures of advertisements descriptions and other information about products that I might buy 17% Buy products through an application (app) on my device Scan barcodes or QR codes to obtain more information about products 14% 13% Buy products through the store's or another website while in the store 1 % of British mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 104

105 UK: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 27% of all British mobile phone users contact a friend / family member for advice while in the store % 33% 26% 14% 16% % 27% 105

106 UK: Activities consumers do with their mobile phone while in a store Compare prices of all British mobile phone users compare prices with their phone 27% while in a store 10 47% 44% 33% 23% 13% % 3 23% 106

107 UK: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 24% of all British mobile phone users take pictures of actual products they might buy while in a store 10 45% 36% 29% 24% 1 11% % 25% 107

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