CONSUMERS' ACTIVITIES WITH MOBILE PHONES IN STORES

Transcription

1 CONSUMERS' ACTIVITIES WITH MOBILE PHONES IN STORES Global GfK survey February

2 Global GfK survey: Consumers activities with mobile phones in stores 1. Methodology 2. Global results 3. Country results *To see country results, click on the map (in PPT show). To go back to the table of content, click on the GfK logo anywhere in the document. 2

3 Methodology 3

4 Countries covered, methodology and sample size GfK interviewed in summer 2014 over 25,000 consumers (aged 15 and older) in 23 countries either online or face-to-face (F2F) who used their mobile phone within the last 30 days. Argentina (online/n=909) Australia (online/n=860) Belgium (online/n=900) Brazil (online/n=1305) Canada (online/n=787) China (online/n=1359) France (online/n=1307) Germany (online/n=1362) India (F2F/n=1581) Indonesia (F2F/n=948) Italy (online/n=1331) Japan (online/n=876) Mexico (online/n=851) Poland (online/n=1035) Russia (online/n=1384) South Africa (F2F/n=953) South Korea (online/n=937) Spain (online/n=1379) Sweden (online/n=945) Turkey (online/n=704) UK (online/n=1297) Ukraine (F2F/n=934) USA (online/n=1255) 4

5 Global results 5

6 When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices Contact a friend or family member for advice while in the store 4 4 Take pictures of actual products that I might buy 36% Take pictures of advertisements descriptions and other information about products that I might buy Scan barcodes or QR codes to obtain more information about products 29% 28% Buy products through an application (app) on my device Buy products through the store's or another website while in the store 23% 22% % of mobile phone users who do the following activities with mobile phones while in a store Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 6

7 Activities consumers do with their mobile phone while in a store: Compare prices of all mobile phone users compare prices with their phone while 4 in a store 10 45% 49% 45% 34% 23% 17% % 37% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 7

8 32% 3 29% 27% 27% 26% Activities consumers do with their mobile phone while in a store: Compare prices 59% 54% 53% 47% 44% 4 39% 37% 36% 35% 24% 24% 23% 21% 17% 15% 11% 8

9 Activities consumers do with their mobile phone while in a store: Contact a friend/family member for advice of all mobile phone 4 users contact a friend / family member for advice while in the store 10 47% 48% 4 37% 28% % 4 Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 9

10 43% 42% 41% 39% 38% Activities consumers do with their mobile phone while in a store: Contact a friend/family member for advice 55% 53% 52% 49% 46% 34% 32% 32% 31% 31% 28% 28% 27% 27% 25% 24% 21% 16% 10

11 Activities consumers do with their mobile phone while in a store: Take pictures of actual products they might buy 36% of all mobile phone users take pictures of actual products they might buy while in a store 10 44% 43% 39% 32% 21% 16% % 36% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 11

12 41% 39% 38% 36% 17% 16% 13% 12% Activities consumers do with their mobile phone while in a store: Take pictures of actual products they might buy 49% 49% 47% 34% 34% 33% 33% 31% 3 29% 26% 25% 25% 24% 24% 12

13 Activities consumers do with their mobile phone while in a store: Take pictures of advertisement / information about products 29% 10 of all mobile phone users take pictures of advertisement/information about products while in a store 36% 35% 33% 25% 17% 11% % Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 13

14 Activities consumers do with their mobile phone while in a store: Take pictures of advertisement / information about products 45% 43% 37% 36% 35% 31% 3 26% 25% 24% 24% 21% 21% 2 18% 17% 17% 16% 15% 8% 5% 5% 3% 14

15 Activities consumers do with their mobile phone while in a store: Scan barcodes or QR codes to obtain more information 28% of all mobile phone users scan barcodes or QR codes to obtain more information while in a store 10 32% 36% 32% 25% 16% % 3 26% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 15

16 24% 24% 21% 19% Activities consumers do with their mobile phone while in a store: Scan barcodes or QR codes to obtain more information 31% 3 29% 18% 17% 17% 16% 15% 14% 13% 13% 13% 13% 12% 4% 3% 2% 2% 16

17 Activities consumers do with their mobile phone while in a store: Buy products through an application (app) on their device of all mobile phone users buy products through an application 23% (app) while in a store 10 31% 3 27% 19% 9% 5% % 21% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 17

18 Activities consumers do with their mobile phone while in a store: Buy products through an application (app) on their device 41% 33% 3 22% 21% 19% 17% 17% 15% 14% 14% 14% 12% 11% 11% 1 9% 9% 7% 3% 2% 1% 1% 18

19 Activities consumers do with their mobile phone while in a store: Buy products through the store's or another website 22% of all mobile phone users buy products through the store's or another website while in a store 10 29% 29% 25% 17% 8% % 24% 19% Source: GfK survey among 25,000+ mobile users (ages 15+) in 23 countries global average rounded 19

20 Activities consumers do with their mobile phone while in a store: Buy products through the store's or another website 39% 27% 24% 23% 21% 17% 16% 14% 13% 13% 13% 12% 1 9% 9% 9% 8% 8% 7% 3% 3% 2% 2% 20

21 Country results Europe 21

22 Belgium 22

23 Belgium: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 31% Take pictures of actual products that I might buy 25% Compare prices 21% Take pictures of advertisements descriptions and other information about products that I might buy 18% Scan barcodes or QR codes to obtain more information about products 14% Buy products through the store's or another website while in the store Buy products through an application (app) on my device 8% 7% % of Belgian mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 35% 23

24 Belgium: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 55% 51% 31% of all Belgian mobile phone users contact a friend / family member for advice while in the store 10 38% 29% 19% 18% % 29% 24

25 Belgium: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 53% 25% of all Belgian mobile phone users take pictures of actual products they might buy while in a store % 28% 11% 11% % 22% 25

26 Belgium: Activities consumers do with their mobile phone while in a store Compare prices of all Belgian mobile phone users compare prices with their phone 21% while in a store 10 35% 28% 27% 2 17% % 17% 26

27 Belgium: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 18% 10 of all Belgian mobile phone users take pictures of advertisement/information about products while in a store 38% 3 24% 18% % 7% % 15% 27

28 Belgium: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 14% 10 of all Belgian mobile phone users scan barcodes or QR codes to obtain more information while in a store 34% 23% 13% 14% 5% % 19% 1 28

29 Belgium: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 8% of all Belgian mobile phone users buy products through the store's or another website while in a store 10 19% 13% 9% 7% 3% 4% % 29

30 Belgium: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 7% 10 of all Belgian mobile phone users buy products through an application (app) while in a store 16% 1 11% 1 1% % 1 5% 30

31 France 31

32 France: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 32% Take pictures of actual products that I might buy Compare prices 24% 26% Take pictures of advertisements descriptions and other information about products that I might buy 17% Scan barcodes or QR codes to obtain more information about products 15% Buy products through an application (app) on my device Buy products through the store's or another website while in the store 1 9% % of French mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 35% 32

33 France: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 53% 32% of all French mobile phone users contact a friend / family member for advice while in the store 10 39% 32% 28% 31% 18% % 35% 33

34 France: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 26% of all French mobile phone users take pictures of actual products they might buy while in a store 10 43% 32% 29% 26% 2 15% % 28% 34

35 France: Activities consumers do with their mobile phone while in a store Compare prices of all French mobile phone users compare prices with their phone 24% while in a store 10 36% 31% 25% 28% 2 9% % 23% 35

36 France: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 17% 10 of all French mobile phone users take pictures of advertisement/information about products while in a store 29% 23% 16% 2 17% % 16% 19% 36

37 France: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 15% 10 of all French mobile phone users scan barcodes or QR codes to obtain more information while in a store 23% 2 16% 17% 13% 3% % 13% 37

38 France: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all French mobile 1 phone users buy products through an application (app) while in a store 16% 16% 11% 9% 6% % 11% 8% 38

39 France: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 9% of all French mobile phone users buy products through the store's or another website while in a store % 1 1 6% 2% % 8% 39

40 Germany 40

41 Germany: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices Take pictures of actual products that I might buy Contact a friend or family member for advice while in the store 25% 24% 26% Scan barcodes or QR codes to obtain more information about products Take pictures of advertisements descriptions and other information about products that I might buy 16% 17% Buy products through an application (app) on my device 12% Buy products through the store's or another website while in the store 8% % of German mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 41

42 Germany: Activities consumers do with their mobile phone while in a store Compare prices of all German mobile phone users compare prices with their phone 26% while in a store 10 38% 4 31% 19% 17% 17% % 42

43 Germany: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 25% of all German mobile phone users take pictures of actual products they might buy while in a store 10 42% 41% 26% 19% 16% 13% % 25% 43

44 Germany: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 24% of all German mobile phone users contact a friend / family member for advice while in the store 10 38% 44% 25% 14% 16% 14% % 24% 44

45 Germany: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 17% 10 of all German mobile phone users scan barcodes or QR codes to obtain more information while in a store 27% 24% 2 18% % 21% 13% 45

46 Germany: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 16% 10 of all German mobile phone users take pictures of advertisement/ information about products while in a store 33% 24% 19% % % 16% 15% 46

47 Germany: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all German mobile 12% phone users buy products through an application (app) while in a store 28% 24% 13% 6% 5% % 14% 9% 47

48 Germany: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 8% of all German mobile phone users buy products through the store's or another website while in a store 10 16% 17% 1 6% 3% 2% % 48

49 Italy 49

50 Italy: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices 39% Contact a friend or family member for advice while in the store Take pictures of actual products that I might buy 29% 32% Take pictures of advertisements descriptions and other information about products that I might buy 21% Scan barcodes or QR codes to obtain more information about products Buy products through an application (app) on my device Buy products through the store's or another website while in the store 14% 13% 16% % of Italian mobile phone users who do the following activities with mobile phones while in a store

51 Italy: Activities consumers do with their mobile phone while in a store Compare prices of all Italian mobile phone users compare prices with their phone 39% while in a store 10 51% 45% 41% 38% 27% 28% % 38% 51

52 Italy: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 32% of all Italian mobile phone users contact a friend / family member for advice while in the store 10 46% 41% 33% 32% 21% % 52

53 Italy: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 29% of all Italian mobile phone users take pictures of actual products they might buy while in a store 10 43% 39% 34% 27% 18% 13% % 31% 53

54 Italy: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 21% 10 of all Italian mobile phone users take pictures of advertisement/information about products while in a store 33% 3 21% 18% 12% % 22% 54

55 Italy: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 16% 10 of all Italian mobile phone users scan barcodes or QR codes to obtain more information while in a store 28% 16% 17% 13% 9% % 17% 14% 55

56 Italy: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Italian mobile 14% phone users buy products through an application (app) while in a store 14% 22% 18% 15% 6% 6% % 13% 56

57 Italy: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 13% 10 of all Italian mobile phone users buy products through the store's or another website while in a store 21% 23% 14% 12% 6% % 15% 12% 57

58 Poland 58

59 Poland: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 53% Take pictures of actual products that I might buy 33% Compare prices Take pictures of advertisements descriptions and other information about products that I might buy 24% 27% Scan barcodes or QR codes to obtain more information about products Buy products through an application (app) on my device Buy products through the store's or another website while in the store 17% 14% 14% % of Polish mobile phone users who do the following activities with mobile phones while in a store

60 Poland: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 53% 57% 57% 52% 54% 53% of all Polish mobile phone users contact a friend / family member for advice while in the store 10 44% % 54% 60

61 Poland: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 33% of all Polish mobile phone users take pictures of actual products they might buy while in a store 10 44% 37% 3 26% 22% % 31% 61

62 Poland: Activities consumers do with their mobile phone while in a store Compare prices of all Polish mobile phone users compare prices with their phone 27% while in a store 10 37% 3 32% 17% 19% % 26% 62

63 Poland: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 24% 10 of all Polish mobile phone users take pictures of advertisement/information about products while in a store 32% 29% 26% 14% 21% 16% % 22% 63

64 Poland: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 17% 10 of all Polish mobile phone users scan barcodes or QR codes to obtain more information while in a store 22% 19% 2 8% 11% 11% % 16% 64

65 Poland: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Polish mobile 14% phone users buy products through an application (app) while in a store 25% 17% 13% 6% 6% % 17% 12% 65

66 Poland: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 14% of all Polish mobile phone users buy products through the store's or another website while in a store 10 18% 19% 18% 7% 6% 6% % 1 66

67 Russia 67

68 Russia: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 46% Compare prices Take pictures of actual products that I might buy 35% 34% Take pictures of advertisements descriptions and other information about products that I might buy 24% Scan barcodes or QR codes to obtain more information about products Buy products through the store's or another website while in the store Buy products through an application (app) on my device 12% 11% 13% % of Russian mobile phone users who do the following activities with mobile phones while in a store

69 Russia: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 56% 51% 44% 4 46% 39% 46% of all Russian mobile phone users contact a friend / family member for advice while in the store % 49% 69

70 Russia: Activities consumers do with their mobile phone while in a store Compare prices of all Russian mobile phone users compare prices with their phone 35% while in a store 10 36% 41% 35% 35% 28% 27% % 32% 70

71 Russia: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 34% of all Russian mobile phone users take pictures of actual products they might buy while in a store 10 46% 39% 31% 29% 29% 24% % 34% 71

72 Russia: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 24% 10 of all Russian mobile phone users take pictures of advertisement/ information about products while in a store 34% 31% 21% 18% 19% 16% % 24% 72

73 Russia: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 13% 10 of all Russian mobile phone users scan barcodes or QR codes to obtain more information while in a store 28% 16% 14% 9% 8% 7% % 12% 73

74 Russia: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 12% of all Russian mobile phone users buy products through the store's or another website while in a store 10 22% 17% 9% 7% 8% 8% % 11% 74

75 Russia: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Russian mobile 11% phone users buy products through an application (app) while in a store 25% 15% 1 7% 6% 8% % 1 75

76 Spain 76

77 Spain: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Take pictures of actual products that I might buy Contact a friend or family member for advice while in the store Compare prices 38% 36% 41% Take pictures of advertisements descriptions and other information about products that I might buy 31% Scan barcodes or QR codes to obtain more information about products 21% Buy products through an application (app) on my device Buy products through the store's or another website while in the store 13% 17% % of Spanish mobile phone users who do the following activities with mobile phones while in a store

78 Spain: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 41% of all Spanish mobile phone users take pictures of actual products they might buy while in a store 10 52% 46% 44% 38% 35% 25% % 43% 78

79 Spain: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 58% 38% of all Spanish mobile phone users contact a friend / family member for advice while in the store % 35% 24% 21% % 4 79

80 Spain: Activities consumers do with their mobile phone while in a store Compare prices of all Spanish mobile phone users compare prices with their phone 36% while in a store 10 45% 42% 39% 36% 25% 16% % 34% 80

81 Spain: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 31% 10 of all Spanish mobile phone users take pictures of advertisement/ information about products while in a store 39% 37% 32% 29% 26% 13% % 28% 81

82 Spain: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 21% 10 of all Spanish mobile phone users scan barcodes or QR codes to obtain more information while in a store 29% 26% 23% 19% 16% % 17% 82

83 Spain: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Spanish mobile 17% phone users buy products through an application (app) while in a store 39% 19% 19% 14% 5% 3% % 14% 83

84 Spain: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 13% of all Spanish mobile phone users buy products through the store's or another website while in a store 10 22% 18% 17% 7% 6% % 15% 11% 84

85 Sweden 85

86 Sweden: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Take pictures of actual products that I might buy Compare prices 3 3 Contact a friend or family member for advice while in the store 25% Take pictures of advertisements descriptions and other information about products that I might buy 2 Scan barcodes or QR codes to obtain more information about products 12% Buy products through the store's or another website while in the store Buy products through an application (app) on my device 9% 9% % of Swedish mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 35% 86

87 Sweden: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 54% 3 of all Swedish mobile phone users take pictures of actual products they might buy while in a store 10 41% 33% 31% 24% 12% % 35% 87

88 Swedish: Activities consumers do with their mobile phone while in a store Compare prices of all Swedish mobile phone users compare prices with their phone 3 while in a store 10 51% 41% 38% 28% 2 13% % 27% 88

89 Sweden: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 25% of all Swedish mobile phone users contact a friend / family member for advice while in the store 10 48% 38% 3 24% 16% 11% % 3 89

90 Sweden: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 2 10 of all Swedish mobile phone users take pictures of advertisement/ information about products while in a store 33% % % % % 15% 24% 90

91 Sweden: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 12% 10 of all Swedish mobile phone users scan barcodes or QR codes to obtain more information while in a store 29% 18% 12% 12% 8% % 14% 1 91

92 Sweden: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 9% of all Swedish mobile phone users buy products through the store's or another website while in a store 10 37% 18% 6% 6% 2% % 92

93 Sweden: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 9% 10 of all Swedish mobile phone users buy products through an application (app) while in a store 24% 14% 11% 6% 4% % 9% 9% 93

94 Turkey 94

95 Turkey: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices Contact a friend or family member for advice while in the store 53% 52% Take pictures of actual products that I might buy 47% Take pictures of advertisements descriptions and other information about products that I might buy 37% Buy products through an application (app) on my device Scan barcodes or QR codes to obtain more information about products Buy products through the store's or another website while in the store 29% 27% 3 % of Turkish mobile phone users who do the following activities with mobile phones while in a store

96 Turkey: Activities consumers do with their mobile phone while in a store Compare prices 7 of all Turkish mobile phone users compare prices with their phone 53% while in a store 10 54% 54% 54% 51% % 53% 96

97 Turkey: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 66% 58% 52% of all Turkish mobile phone users contact a friend / family member for advice while in the store 10 49% 42% 49% 15% % 62% 97

98 Turkey: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 47% of all Turkish mobile phone users take pictures of actual products they might buy while in a store 10 55% 44% 47% 46% 37% 22% % 51% 98

99 Turkey: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 37% 10 of all Turkish mobile phone users take pictures of advertisement/ information about products while in a store 38% 42% 41% 39% 27% 17% % 37% 99

100 Turkey: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Turkish mobile 3 phone users buy products through an application (app) while in a store 37% 34% 3 32% 12% 13% % 32% 100

101 Turkey: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 29% 10 of all Turkish mobile phone users scan barcodes or QR codes to obtain more information while in a store 36% 33% 3 25% 15% 14% % 3 101

102 Turkey: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 27% of all Turkish mobile phone users buy products through the store's or another website while in a store 10 37% 33% 3 16% 9% 8% % 25% 102

103 United Kingdom 103

104 UK: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store Compare prices Take pictures of actual products that I might buy 24% 27% 27% Take pictures of advertisements descriptions and other information about products that I might buy 17% Buy products through an application (app) on my device Scan barcodes or QR codes to obtain more information about products 14% 13% Buy products through the store's or another website while in the store 1 % of British mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 104

105 UK: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 27% of all British mobile phone users contact a friend / family member for advice while in the store % 33% 26% 14% 16% % 27% 105

106 UK: Activities consumers do with their mobile phone while in a store Compare prices of all British mobile phone users compare prices with their phone 27% while in a store 10 47% 44% 33% 23% 13% % 3 23% 106

107 UK: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 24% of all British mobile phone users take pictures of actual products they might buy while in a store 10 45% 36% 29% 24% 1 11% % 25% 107

108 UK: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 17% 10 of all British mobile phone users take pictures of advertisement/ information about products while in a store 29% 24% 21% 18% % % 18% 17% 108

109 UK: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all British mobile 14% phone users buy products through an application (app) while in a store 25% 25% 17% 12% 5% 2% % 11% 109

110 UK: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 13% 10 of all British mobile phone users scan barcodes or QR codes to obtain more information while in a store 16% 2 16% 14% 5% 5% % 1 110

111 UK: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 1 of all British mobile phone users buy products through the store's or another website while in a store 10 22% 19% 12% 7% 1% 2% % 8% 111

112 Ukraine 112

113 Ukraine: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 28% Take pictures of actual products that I might buy Compare prices 13% 11% Take pictures of advertisements descriptions and other information about products that I might buy* Buy products through the store's or another website while in the store* Scan barcodes or QR codes to obtain more information about products* Buy products through an application (app) on my device* 3% 2% 2% 1% 5% 1 15% 2 25% 3 % of Ukrainian mobile phone users who do the following activities with mobile phones while in a store * Demographic breakdown not shown due to small sample 113

114 Ukraine: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 28% of all Ukrainian mobile phone users contact a friend / family member for advice while in the store % 33% 31% 24% % 28% 114

115 Ukraine: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 13% of all Ukrainian mobile phone users take pictures of actual products they might buy while in a store 10 22% 2 15% 16% 8% 3% % 11% 115

116 Ukraine: Activities consumers do with their mobile phone while in a store Compare prices of all Ukrainian mobile phone users compare prices with their phone 11% while in a store 10 14% 18% 11% 16% 7% % 12% 11% 116

117 Country results Americas 117

118 Argentina 118

119 Argentina: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store Compare prices Take pictures of actual products that I might buy 36% 42% 4 Take pictures of advertisements descriptions and other information about products that I might buy 3 Scan barcodes or QR codes to obtain more information about products Buy products through an application (app) on my device Buy products through the store's or another website while in the store 17% 16% 19% % of Argentinian mobile phone users who do the following activities with mobile phones while in a store

120 Argentina: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice while in the store 56% 42% of all Argentinian mobile phone users contact a friend / family member for advice while in the store 10 45% 36% 35% 34% 37% % 120

121 Argentina: Activities consumers do with their mobile phone while in a store Compare prices 4 of all Argentinian mobile phone users compare prices with their phone while in a store 10 35% 45% 41% 37% 38% % 35% 121

122 Argentina: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 36% of all Argentinian mobile phone users take pictures of actual products they might buy while in a store 10 44% 43% 31% 28% 24% 16% % 35% 122

123 Argentina: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 3 10 of all Argentinian mobile phone users take pictures of advertisement/ information about products while in a store 39% 33% 27% 23% 26% 16% % 28% 123

124 Argentina: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 19% 10 of all Argentinian mobile phone users scan barcodes or QR codes to obtain more information while in a store 21% 23% 18% 15% 15% % 14% 124

125 Argentina: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Argentinian mobile 17% phone users buy products through an application (app) while in a store 23% 17% 16% 12% 8% 7% % 14% 125

126 Argentina: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 16% of all Argentinian mobile phone users buy products through the store's or another website while in a store 10 21% 22% 11% 1 12% % 18% 15% 126

127 Brazil 127

128 Brazil: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices Contact a friend or family member for advice while in the store 43% 47% Take pictures of actual products that I might buy Take pictures of advertisements descriptions and other information about products that I might buy 36% 39% Scan barcodes or QR codes to obtain more information about products Buy products through the store's or another website while in the store Buy products through an application (app) on my device 24% 23% 22% % of Brazilian mobile phone users who do the following activities with mobile phones while in a store

129 Brazil: Activities consumers do with their mobile phone while in a store Compare prices of all Brazilian mobile phone users compare prices with their phone 47% while in a store 10 52% 44% 42% 37% % 129

130 Brazil: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 43% of all Brazilian mobile phone users contact a friend / family member for advice while in the store 10 47% 48% 41% 4 33% 24% % 41% 130

131 Brazil: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 39% of all Brazilian mobile phone users take pictures of actual products they might buy while in a store % 36% 32% 3 24% % 131

132 Brazil: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 36% 10 of all Brazilian mobile phone users take pictures of advertisement/ information about products while in a store 37% 41% 35% 29% 35% 24% % 35% 132

133 Brazil: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 24% of all Brazilian mobile phone users scan barcodes or QR codes to obtain more information while in a store 10 24% 27% 24% 21% 22% 11% % 2 133

134 Brazil: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 23% of all Brazilian mobile phone users buy products through the store's or another website while in a store 10 28% 27% 22% 19% 17% 5% % 19% 134

135 Brazil: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Brazilian mobile 22% phone users buy products through an application (app) while in a store 29% 23% 21% 18% 8 22% 4% % 18% 135

136 Canada 136

137 Canada: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store Take pictures of actual products that I might buy 31% 31% Compare prices Take pictures of advertisements descriptions and other information about products that I might buy 21% 23% Scan barcodes or QR codes to obtain more information about products 13% Buy products through the store's or another website while in the store Buy products through an application (app) on my device 9% 9% % of Canadian mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 35% 137

138 Canada: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 31% of all Canadian mobile phone users contact a friend / family member for advice while in the store % 41% 3 22% 16% % 35% 138

139 Canada: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 31% of all Canadian mobile phone users take pictures of actual products they might buy while in a store 10 42% 39% 44% 33% 18% 14% % 33% 139

140 Canada: Activities consumers do with their mobile phone while in a store Compare prices of all Canadian mobile phone users compare prices with their phone 23% while in a store 10 39% 34% 22% 22% % 24% 22% 140

141 Canada: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 21% 10 of all Canadian mobile phone users take pictures of advertisement/ information about products while in a store 34% 28% 17% 21% 15% % 22% 19% 141

142 Canada: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 13% 10 of all Canadian mobile phone users scan barcodes or QR codes to obtain more information while in a store 26% 16% 16% 13% 9% 3% % 1 142

143 Canada: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 9% of all Canadian mobile phone users buy products through the store's or another website while in a store 10 17% 19% 12% 6% 4% % 11% 7% 143

144 Canada: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 9% 10 of all Canadian mobile phone users buy products through an application (app) while in a store 17% 17% 1 6% 5% % 1 7% 144

145 Mexico 145

146 Mexico: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 55% Take pictures of actual products that I might buy Take pictures of advertisements descriptions and other information about products that I might buy Compare prices 45% 44% 49% Scan barcodes or QR codes to obtain more information about products 3 Buy products through the store's or another website while in the store Buy products through an application (app) on my device 21% 21% % of Mexican mobile phone users who do the following activities with mobile phones while in a store

147 Mexico: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 6 58% 56% 51% 47% 48% 55% of all Mexican mobile phone users contact a friend / family member for advice while in the store % 52% 147

148 Mexico: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 49% 54% 46% 4 48% 49% of all Mexican mobile phone users take pictures of actual products they might buy while in a store % 45% 148

149 Mexico: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 44% 42% 34% 37% 45% of all Mexican mobile phone users take pictures of advertisement/ information about products while in a store % 43% 149

150 Mexico: Activities consumers do with their mobile phone while in a store Compare prices of all Mexican mobile phone users compare prices with their phone 44% while in a store 10 54% 45% 44% 43% 31% 37% % 41% 150

151 Mexico: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 3 10 of all Mexican mobile phone users scan barcodes or QR codes to obtain more information while in a store 29% 34% 3 29% 25% 21% % 22% 151

152 Mexico: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Mexican mobile 21% phone users buy products through an application (app) while in a store 26% 21% 24% 18% 15% 11% % 16% 152

153 Mexico: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 21% of all Mexican mobile phone users buy products through the store's or another website while in a store 10 25% 2 27% 17% 14% % 18% 153

154 USA 154

155 USA: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store Compare prices Take pictures of actual products that I might buy 34% 37% 39% Take pictures of advertisements descriptions and other information about products that I might buy Scan barcodes or QR codes to obtain more information about products 24% 26% Buy products through an application (app) on my device Buy products through the store's or another website while in the store 17% 19% % of American mobile phone users who do the following activities with mobile phones while in a store

156 USA: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 65% 54% 39% of all American mobile phone users contact a friend / family member for advice while in the store % 23% 19% % 41% 156

157 USA: Activities consumers do with their mobile phone while in a store Compare prices 55% of all American mobile phone users compare prices with their phone 37% while in a store 10 47% 47% 36% 22% 15% % 36% 157

158 USA: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 61% 34% of all American mobile phone users take pictures of actual products they might buy while in a store 10 43% % 14% % 34% 158

159 USA: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 48% 26% of all American mobile phone users take pictures of advertisement/ information about products while in a store 10 33% 32% 24% 15% % 25% 159

160 USA: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 24% 10 of all American mobile phone users scan barcodes or QR codes to obtain more information while in a store % 27% 15% % 26% 23% 160

161 USA: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all American mobile 19% phone users buy products through an application (app) while in a store 41% 27% 26% 18% 7% % 23% 16% 161

162 USA: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 17% of all American mobile phone users buy products through the store's or another website while in a store 10 38% 26% 2 14% 6% 5% % 14% 162

163 Country results Asia-Pacific 163

164 Australia 164

165 Australia: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store Take pictures of actual products that I might buy Compare prices 32% 34% 33% Take pictures of advertisements descriptions and other information about products that I might buy 25% Buy products through an application (app) on my device Scan barcodes or QR codes to obtain more information about products Buy products through the store's or another website while in the store 13% 13% 15% % of Australian mobile phone users who do the following activities with mobile phones while in a store

166 Australia: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 52% 46% 34% of all Australian mobile phone users contact a friend / family member for advice while in the store 10 36% 27% 19% 23% % 36% 166

167 Australia: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 33% of all Australian mobile phone users take pictures of actual products they might buy while in a store 10 48% 48% 35% 29% 21% 11% % 34% 167

168 Australia: Activities consumers do with their mobile phone while in a store Compare prices of all Australian mobile phone users compare prices with their phone 32% while in a store 10 42% 46% 43% 27% 16% % 33% 31% 168

169 Australia: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 25% of all Australia mobile phone users take pictures of advertisement/ information about products while in a store 10 37% 33% 33% 23% % % 25% 25% 169

170 Australia: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Australian mobile 15% phone users buy products through an application (app) while in a store 27% 25% 2 11% 3% % 17% 14% 170

171 Australia: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 13% 10 of all Australian mobile phone users scan barcodes or QR codes to obtain more information while in a store 24% 17% 16% 11% 7% % 16% 1 171

172 Australia: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 13% of all Australian mobile phone users buy products through the store's or another website while in a store 10 18% 22% 18% 9% 5% 1% % 1 172

173 China 173

174 China: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices Scan barcodes or QR codes to obtain more information about products Contact a friend or family member for advice while in the store Take pictures of actual products that I might buy 54% 49% 49% Take pictures of advertisements descriptions and other information about products that I might buy Buy products through an application (app) on my device Buy products through the store's or another website while in the store 41% 39% 43% % of Chinese mobile phone users who do the following activities with mobile phones while in a store

175 China: Activities consumers do with their mobile phone while in a store Compare prices 51% 61% 56% 54% of all Chinese mobile phone users compare prices with their phone while in a store 10 43% 35% 35% % 51% 175

176 China: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 45% 54% 53% 46% 49% of all Chinese mobile phone users scan barcodes or QR codes to obtain more information while in a store 10 18% % 176

177 China: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 54% 55% 49% of all Chinese mobile phone users contact a friend / family member for advice while in the store 10 45% 45% 47% 29% % 177

178 China: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 49% of all Chinese mobile phone users take pictures of actual products they might buy while in a store 10 45% 51% 49% 38% 39% % 51% 178

179 China: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 4 45% 45% 41% 43% 43% of all Chinese mobile phone users take pictures of advertisement/ information about products while in a store 10 26% % 44% 179

180 China: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Chinese mobile 41% phone users buy products through an application (app) while in a store 43% 43% 43% 37% 28% 25% % 180

181 China: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 39% of all Chinese mobile phone users buy products through the store's or another website while in a store % 41% 35% 25% 8% % 181

182 India 182

183 India: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 28% Compare prices 17% Take pictures of actual products that I might buy 12% Take pictures of advertisements descriptions and other information about products that I might buy* 5% Buy products through the store's or another website while in the store* Scan barcodes or QR codes to obtain more information about products* 3% 3% Buy products through an application (app) on my device* 1% 5% 1 15% 2 25% 3 % of Indian mobile phone users who do the following activities with mobile phones while in a store * Demographic breakdown not shown due to small sample 183

184 India: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 28% of all Indian mobile phone users contact a friend / family member for advice while in the store 10 33% 33% 29% 27% 23% 17% % 23% 184

185 India: Activities consumers do with their mobile phone while in a store Compare prices of all Indian mobile phone users compare prices with their phone 17% while in a store 10 21% 18% 18% 15% 15% 9% % 185

186 India: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 12% of all Indian mobile phone users take pictures of actual products they might buy while in a store 10 22% 19% 13% 7% 3% 2% % 9% 186

187 Indonesia 187

188 Indonesia: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices 24% Contact a friend or family member for advice while in the store 21% Take pictures of actual products that I might buy 16% Take pictures of advertisements descriptions and other information about products that I might buy* 5% Buy products through an application (app) on my device* Buy products through the store's or another website while in the store* Scan barcodes or QR codes to obtain more information about products* 2% 2% 2% 5% 1 15% 2 25% % of Indonesian mobile phone users who do the following activities with mobile phones while in a store * Demographic breakdown not shown due to a small sample 188

189 Indonesia: Activities consumers do with their mobile phone while in a store Compare prices of all Indonesian mobile phone users compare prices with their phone 24% while in a store 10 25% 23% 25% 28% 22% 16% % 24% 189

190 Indonesia: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 21% of all Indonesian mobile phone users contact a friend / family member for advice while in the store 10 25% 2 24% 24% 16% 9% % 190

191 Indonesia: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 16% of all Indonesian mobile phone users take pictures of actual products they might buy while in a store 10 23% 18% 16% 17% 11% 3% % 16% 191

192 Japan 192

193 Japan: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices 29% Scan barcodes or QR codes to obtain more information about products Take pictures of actual products that I might buy Contact a friend or family member for advice while in the store Take pictures of advertisements descriptions and other information about products that I might buy 18% 17% 16% 15% Buy products through an application (app) on my device 11% Buy products through the store's or another website while in the store 7% % of Japanese mobile phone users who do the following activities with mobile phones while in a store 5% 1 15% 2 25% 3 35% 193

194 Japan: Activities consumers do with their mobile phone while in a store Compare prices of all Japanese mobile phone users compare prices with their phone 29% while in a store 10 32% 4 36% 28% 14% 15% % 27% 194

195 Japan: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 18% 10 of all Japanese mobile phone users scan barcodes or QR codes to obtain more information while in a store 2 21% 17% 16% 23% % 21% 195

196 Japan: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 17% of all Japanese mobile phone users take pictures of actual products they might buy while in a store 10 15% 22% 19% 16% 12% 13% % 17% 196

197 Japan: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 16% of all Japanese mobile phone users contact a friend / family member for advice while in the store % 12% 19% 18% 12% % 19% 197

198 Japan: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 15% of all Japanese mobile phone users take pictures of advertisement/ information about products while in a store 10 17% 18% 17% 16% % 9% % 16% 198

199 Japan: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all Japanese mobile 11% phone users buy products through an application (app) while in a store 13% 16% 13% 9% 4% % 12% 9% 199

200 Japan: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 7% of all Japanese mobile phone users buy products through the store's or another website while in a store 10 11% 7% 1 9% 2% 3% % 7% 200

201 South Korea 201

202 South Korea: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Compare prices 59% Contact a friend or family member for advice while in the store Take pictures of actual products that I might buy Take pictures of advertisements descriptions and other information about products that I might buy Buy products through an application (app) on my device Scan barcodes or QR codes to obtain more information about products 41% 38% 35% 33% 31% Buy products through the store's or another website while in the store 24% % of South Korean mobile phone users who do the following activities with mobile phones while in a store

203 South Korea: Activities consumers do with their mobile phone while in a store Compare prices 61% 68% 58% 58% 59% of all South Korean mobile phone users compare prices with their phone while in a store 10 46% 29% % 6 203

204 South Korea: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 41% of all South Korean mobile phone users contact a friend / family member for advice while in the store 10 44% 44% 44% 36% 43% 26% % 46% 204

205 South Korea: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 38% of all South Korean mobile phone users take pictures of actual products they might buy while in a store 10 33% 42% 38% 37% 45% 23% % 41% 205

206 South Korea: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 35% of all South Korean mobile phone users take pictures of advertisement/ information about products while in a store 10 39% 39% 38% 31% 3 21% % 34% 206

207 South Korea: Activities consumers do with their mobile phone while in a store Buy products through an application (app) on their device 10 of all South Korean mobile 33% phone users buy products through an application (app) while in a store 32% 36% 37% 3 32% 13% % 32% 207

208 South Korea: Activities consumers do with their mobile phone while in a store Scan barcodes or QR codes to obtain more information 31% 10 of all South Korean mobile phone users scan barcodes or QR codes to obtain more information while in a store 21% 34% 33% 33% 28% % 29% 208

209 South Korea: Activities consumers do with their mobile phone while in a store Buy products through the store's or another website 24% of all South Korean mobile phone users buy products through the store's or another website while in a store 10 25% 27% 24% 23% 22% % 25% 23% 209

210 Country results Africa 210

211 South Africa 211

212 South Africa: When you are in a store, which of the following, if any, do you regularly do with your mobile phone? Contact a friend or family member for advice while in the store 27% Take pictures of actual products that I might buy 24% Compare prices 15% Take pictures of advertisements descriptions and other information about products that I might buy 8% Scan barcodes or QR codes to obtain more information about products* Buy products through an application (app) on my device* Buy products through the store's or another website while in the store* 3% 3% 4% 5% 1 15% 2 25% 3 % of South African mobile phone users who do the following activities with mobile phones while in a store * Demographic breakdown not shown due to small sample 212

213 South Africa: Activities consumers do with their mobile phone while in a store Contact a friend/family member for advice 27% of all South African mobile phone users contact a friend / family member for advice while in the store 10 31% 3 29% 29% 2 18% % 29% 213

214 South Africa: Activities consumers do with their mobile phone while in a store Take pictures of actual products they might buy 24% of all South African mobile phone users take pictures of actual products they might buy while in a store 10 31% 29% 27% 24% 14% 9% % 23% 214

215 South Africa: Activities consumers do with their mobile phone while in a store Compare prices 15% of all South African mobile phone users compare prices with their phone while in a store 10 13% 17% 18% 15% 11% % 14% 15% 215

216 South Africa: Activities consumers do with their mobile phone while in a store Take pictures of advertisement / information about products 8% of all South African mobile phone users take pictures of advertisement/ information about products while in a store % % % % 2% % 7% 216

217 For more information please contact 217