Marketing Update Kelly Ballard, Head of Marketing

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Marketing Update Kelly Ballard, Head of Marketing"

Transcription

1 Marketing Update Kelly Ballard, Head of Marketing

2 Updates on Digital PR Groups Overseas New brand Campaigns Visitor Guide 2013

3 Digital general highlights so far this year Visitbristol.co.uk reached 120,000 unique visitors in July 2012 (average of 110,000 per month) Refreshed homepage Improved accommodation booking experience New niche market experiences Emphasis on click through to member website

4 Digital general highlights so far this year Twitter 9,402 current followers (3,000 approx Jun 2011) App downloads 6,738 July 2011 July 2012

5 Digital what s to come Development of Shopping pages (November) Geographical area pages (January) Food and drink pages (September) Groups and travel trade site (January/February) On going development of main and conference sites Enews new system in place for September Integration of new campaigns (on-going) Re-skin using the new brand (January 2013)

6 PR highlights this year Hosted journalists 17 international 6 national 16 regional Hosted five VisitEngland staff members 13 consumer releases since January Snapshot of coverage

7 PR highlights this year overseas Olympic torch BBC worldwide International fam visit with (VisitEngland) during the Balloon Fiesta: Huffington Post, Frommers, China Republic Television Network, Bejing Morning Post, Terra TV (Brazil), National Geographic mag, La Vanguardia (Spain), MSN China

8 Groups and travel trade update Dedicated resource Telemarketing DB database people contacted Hosted several UK & European fam trips early in the year (VisitEngland & UK Inbound) Exhibiting at Group Leisure show 19 th & 20 th Sept Birmingham SW Group Travel show January Fleet Air Museum Joined Coach Tourism Council and Group Travel Organiser Association Planning a fam visit in December/January Revamping the website, adding new itineraries Advertising campaign planned for January/February Domestic market November Groups workshop Hot off the press: Coach Tourism Council annual conference in February

9 Overseas marketing update PR already mentioned NY Travel Show March Fam visits early in the year with VisitEngland and UK Inbound Fam visits with Easyjet from Copenhagen and Geneva (October) US fam trip working with Bath TBC The Cruise market high growth potential

10 VisitBristol new brand

11 VisitBristol new brand RGF opportunity handwritten font expresses the energy of the city and reflects the personal nature of a journey around Bristol, with so many individual experiences to enjoy a hint of Bristol Blue glass, Banksy, Brunel and unlimited creative expression within a recognisable, yet unique framework. Testing this week Launching with autumn campaign Rolled out across all comms by January 2013

12 VisitBristol brand Application

13 Marketing Campaigns Three years, 1 million 2012/13 Three short campaigns Autumn short breaks (October November) Winter shopping breaks (November January) Spring Easter and events short breaks and day visits (March May) Campaign theme: Start Early. Stay Late. Bristol is meant to be a lovely place but I m not sure why I should visit? MAG meeting - USP s (echoed Place making strategy) Raising the collective spirit Theme that promotes not one place but the collective experience The detail is on the website, in our visitor guide

14 Campaigns Start Early. Stay Late. Summer soft launch 20 First Great Western train station posters PR Blog insider tips for starting early, staying late Families and festivals press releases

15 Campaigns Autumn Start Early. Stay Late. Autumn campaign Ad campaign Oct & Nov Regional Glossy mags Online ads M4/M5 corridor two hour drive time Integrated campaign website/pr/social media Short break offers

16 2013 Visitor Guide why the change? Two leisure guides needed a fresh approach Asked you what you want Responding to what our customers need

17 2013 Visitor Guide Quite a few objectives Map based guide for visitors when they arrive Inspirational guide to encourage day visitors from within a 45 min drive time Multi-lingual Useful at Open days, Freshers weeks, other events To satisfy those who still request accommodation info by post To sign post people to find out more via visitbristol.co.uk, download the app, Direct visitors to the visitor card (January 2013 launch) To have a single piece of print which is more cost effective both in terms of cash and staff time

18 2013 Visitor Guide totally new approach to print 80 pages, A5 Editorially led (25% advertising) New branding Geographical approach 300,000 copies 70:30 post/pre arrival Hotel bedrooms

19 2013 Visitor Guide Geographical approach

20 2013 Visitor Guide top ten things to do English, Spanish, German, French, Chinese, Italian

21 2013 Visitor Guide Harbourside example

22 2013 Visitor Guide Harbourside example

23 2013 Visitor Guide Harbourside example

24 2013 Visitor Guide Accommodation Directory Useful information Downloadable Available from mid Dec Limited advertising available throughout Advertising booking deadline Fri 12 th October See Zoe Sear to sign up today

in Winchester Helping Tourism Businesses Succeed Media Awards GROUP SHOWS Your Partnership Benefits COURSES Discounts Winchester TRAINING Trade

in Winchester Helping Tourism Businesses Succeed Media Awards GROUP SHOWS Your Partnership Benefits COURSES Discounts Winchester TRAINING Trade Helping Tourism Businesses Succeed B2B Networking Trade in Winchester Your Partnership Benefits Discounts Media & PRESS TRIPS Visit Winchester Accredited Schemes Awards FOR EXCELLENCE Digital Marketing

More information

2015 Marketing Plan. tourismsquamish.com

2015 Marketing Plan. tourismsquamish.com 2015 Marketing Plan tourismsquamish.com VISION To become the premier mountain town in British Columbia offering epic outdoor experiences from Sea to Sky that highlight our rich natural surroundings and

More information

Visit Wexford News & Events Visit Wexford has a brand new look.

Visit Wexford News & Events Visit Wexford has a brand new look. Welcome to our quarterly email newsletter, for all the latest Visit Wexford news. If you or any of your team would like to be added directly to our email list please contact us by emailing hello@visitwexford.ie

More information

Factsheet 4: How Visit London can help you reach more visitors

Factsheet 4: How Visit London can help you reach more visitors Audiences London Cultural Tourism Resources Factsheet 1: Definitions of Cultural Tourism Factsheet 2: Key facts and figures Factsheet 3: Segmenting Cultural Tourists Factsheet 4: How Visit London can help

More information

VisitWiltshire Marketing Strategy and Plan 2015

VisitWiltshire Marketing Strategy and Plan 2015 VisitWiltshire Marketing Strategy and Plan 2015 Contents Strategic Objectives Target Markets International Markets Brand Positioning Product Values Personality Values Products and Experiences Key Actions

More information

CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia

CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia CAPITAL REGION USA, INC Washington, DC» Maryland» Virginia Annual Report FY 2014 ABOUT CAPITAL REGION USA Capital Region USA (CRUSA) is the official regional destination marketing organization promoting

More information

Visit Kent s Business Barometer

Visit Kent s Business Barometer Visit Kent s Business Barometer February During February, Kent attractions saw a decrease in visitor numbers compared to the same month last year. However, business tourism saw a significant increase compared

More information

Are you looking to promote your venue, event, product or service to a large and targeted local audience? Then look no further!

Are you looking to promote your venue, event, product or service to a large and targeted local audience? Then look no further! mediapack how... Are you looking to promote your venue, event, product or service to a large and targeted local audience? Then look no further! Whether it s online advertising, content, offers & competitions

More information

Dr. Ákos Niklai, Chairman of the Board Hungarian National Tourist Office February 7, 2007

Dr. Ákos Niklai, Chairman of the Board Hungarian National Tourist Office February 7, 2007 International Conference on Destination Management 7-9. February 2007, Budapest Dr. Ákos Niklai, Chairman of the Board Hungarian National Tourist Office February 7, 2007 HUNGARY In the heart of Europe

More information

Marketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015

Marketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Marketing the U.S. to the World Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Industry Defining Moments March 2010 Signing the Travel Promotion Act into Law January 2012 National

More information

2015 Media Pack Delivering the latest contact centre and customer service community news and insight

2015 Media Pack Delivering the latest contact centre and customer service community news and insight 2015 Media Pack Delivering the latest contact centre and customer service community news and insight Insight l Analysis l Strategy l Innovation The UK s most trusted resource for the contact centre and

More information

LONDON OLYMPIA 13 15 November 2015

LONDON OLYMPIA 13 15 November 2015 LONDON OLYMPIA 13 15 November 2015 The BBC Good Food Show London returns to Olympia this November and continues to provide an affluent, urban audience with a fabulous day out. The Show brings together

More information

What do visitors from Belgium and Germany want?

What do visitors from Belgium and Germany want? What do visitors from Belgium and Germany want? Ashford, April 3rd 2014 Why Travel Further? Tourism Conference Anke ten Velde Market researcher Netherlands Board of Tourism & Conventions Contents Introduction

More information

Spanish Unit 4: Writing in Spanish

Spanish Unit 4: Writing in Spanish Edexcel GCSE Spanish Unit 4: Writing in Spanish Controlled Assessment Valid from September 2011 onwards Paper Reference 5SP04/01 You do not need any other materials. These possible controlled assessment

More information

ITRC announces latest updates of its Visitor Profile Study (VPS)

ITRC announces latest updates of its Visitor Profile Study (VPS) Thursday, 3 April 2014 ITRC announces latest updates of its Visitor Profile Study (VPS) IFT Tourism Research Centre (ITRC) is releasing today the most updated results of its Macao Visitor Profile Survey

More information

Newquay BID. Invitation to Tender. Creation and delivery of a Marketing Strategy for Newquay 2016-2021

Newquay BID. Invitation to Tender. Creation and delivery of a Marketing Strategy for Newquay 2016-2021 Newquay BID Invitation to Tender Creation and delivery of a Marketing Strategy for Newquay 2016-2021 Eve Wooldridge BID Manager 01637 498599 Eve.wooldridge@newquaybid.co.uk www.newquaybid.co.uk Introduction

More information

Sydney Tourism Precinct Funding Program. User Guide

Sydney Tourism Precinct Funding Program. User Guide Sydney Tourism Precinct Funding Program User Guide Destination New South Wales Last updated 19/12/2011 Sydney Tourism Precinct Funding Program User Guide 1 Overview: Sydney Tourism Precinct Funding Program

More information

3 Days of show 10,000. Universes. A unique event in Russia. Visitors Expected. 4500 m of show floor at the Moscow World Trade Center

3 Days of show 10,000. Universes. A unique event in Russia. Visitors Expected. 4500 m of show floor at the Moscow World Trade Center 4/5/6 4/5/6 December December 2015 2015 Moscow, Moscow, World World Trade Trade Center Center A unique event in Russia 10,000 Visitors Expected 2 4500 m of show floor at the Moscow World Trade Center Exclusive

More information

ALL ABOUT TOURISM MEDIA PACK

ALL ABOUT TOURISM MEDIA PACK ALL ABOUT TOURISM MEDIA PACK We provide marketing services to all businesses and the Leisure and Tourism sector. Connecting business to business and to millions of visitors, tourists and general public

More information

AMPIFY YOUR BRAND ON SNAP MOBILE S MOBILE WEB NETWORK. Dec 2013

AMPIFY YOUR BRAND ON SNAP MOBILE S MOBILE WEB NETWORK. Dec 2013 AMPIFY YOUR BRAND ON SNAP MOBILE S MOBILE WEB NETWORK Dec 2013 The House News 主 場 新 聞 Breaking Views We offer breaking views for readers on current subjects. Professional editorial team select stories

More information

Efficiency Scrutiny Committee 19 January 2016 Tourism Business Support Service

Efficiency Scrutiny Committee 19 January 2016 Tourism Business Support Service Efficiency Scrutiny Committee 19 January 2016 Tourism Business Support Service For Information Portfolio Holder(s) Enabling - Senior Leadership Team Contact: M Hamilton,Strategic Director 1. Purpose of

More information

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES

Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism ADVERTISING OPPORTUNITIES EMT MEMBER ADVERTISING OPPORTUNITIES Echuca Moama Regional Tourism offer many ways for our Members to participate in exclusive advertising opportunities.

More information

food tourism october 2014 Culinary experiences as a means of travelling and discovering countries

food tourism october 2014 Culinary experiences as a means of travelling and discovering countries Culinary experiences as a means of travelling and discovering countries october 2014 WHO WE ARE p 3 THE STUDY p 4 SCENARIO p 6 TRENDS THE CULINARY TRAVELLER CONCLUSIONS p12 p21 p26 Pangaea network Who

More information

activities report April 2009 to Sept 2010

activities report April 2009 to Sept 2010 Bradford City of Film activities report April 2009 to Sept 2010 enjoy learn make visit think bradford think film www.bradfordcityoffilm.com The City of Film Strategy You might expect the world s first

More information

Media Kit MELBOURNE ACCOMMODATION GUIDE

Media Kit MELBOURNE ACCOMMODATION GUIDE Media Kit MELBOURNE ACCOMMODATION GUIDE The Melbourne Accommodation Guide showcases Melbourne s premier accommodation properties. Overview. The Melbourne Accommodation Guide provides readers with comprehensive

More information

KEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey

KEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey KEY FINDINGS 1 Smartphones are increasingly important during all stages of the consumer journey 2 New trends in global shopping habits 3 Social media s influence varies widely by country METHODOLOGY To

More information

Go Behind the Scenery - Autumn 2016 Tourism Campaign Fact Sheet

Go Behind the Scenery - Autumn 2016 Tourism Campaign Fact Sheet Go Behind the Scenery - Autumn 20 Tourism Campaign Fact Sheet Tourism Tasmania s seventh Go Behind the Scenery brand campaign runs in Sydney, Melbourne and South-East Queensland from 28 February until

More information

4 edition. LUxURY TRAVEL TRENDS. march 2014

4 edition. LUxURY TRAVEL TRENDS. march 2014 march 2014 WHO WE ARE p 3 THE STUDY p 4 MARKET p 6 LERS PROFILE CONCLUSION p16 p24 The Pangaea Network Who we are Pangaea Network is an international organization of independent agencies offering consultancy,

More information

Amtrak Marketing & Advertising Update

Amtrak Marketing & Advertising Update Amtrak Marketing & Advertising Update November. 12, 2015 Building a Stronger Brand - Brand Identity and Guidelines Development and Execution Extended the brand architecture work, established Journey Line

More information

Destination Marketing Program Overview

Destination Marketing Program Overview Destination Marketing Program Overview 2011 Business Retention and Enhancement Tourism, Arts, Culture and Heritage Program: Enhanced Event Marketing and Media: BC Shellfish Festival; increased media outreach

More information

Marketing Strategy Action Plan: Building 17 project

Marketing Strategy Action Plan: Building 17 project Marketing Strategy Action Plan: Building 17 project 1. The Derwent Valley Mills World Heritage Site (DVMWHS) Gateway (ground floor) The World Heritage Site (WHS) Gateway is intended to provide a focal

More information

China Now. Your future success depends upon it! Presented by Janene Rees May 2015

China Now. Your future success depends upon it! Presented by Janene Rees May 2015 China Now Your future success depends upon it! Presented by Janene Rees May 2015 Introducing.. Janene Rees Why I love China 10 years of visiting China Over 15 trade shows with Tourism Australia and DNSW

More information

MARKETING MANCHESTER CHRISTMAS 2015 CAMPAIGN

MARKETING MANCHESTER CHRISTMAS 2015 CAMPAIGN MARKETING MANCHESTER CHRISTMAS 2015 CAMPAIGN Heart of Manchester BID All results are for the Christmas period October December 2015 INTRODUCTION The Christmas campaign is the largest consumer leisure tourism

More information

BORDERS RAILWAY BLUEPRINT: PROGRAMME UPDATE MAY 2015 COMMUNITY PLANNING PARTNERSHIP STRATEGIC BOARD

BORDERS RAILWAY BLUEPRINT: PROGRAMME UPDATE MAY 2015 COMMUNITY PLANNING PARTNERSHIP STRATEGIC BOARD ITEM 5(c) BORDERS RAILWAY BLUEPRINT: PROGRAMME UPDATE MAY 2015 Briefing Paper by Corporate Transformation and Services Director COMMUNITY PLANNING PARTNERSHIP STRATEGIC BOARD 11 JUNE 2015 1 PURPOSE AND

More information

PROMOTING TOURISM IN THE BROADS NATIONAL PARK

PROMOTING TOURISM IN THE BROADS NATIONAL PARK PROMOTING TOURISM IN THE BROADS NATIONAL PARK MEMBERS PROGRAMME 2016/17 COMMERCIAL PARTNERS: BROADS TOURISM Broads Tourism, working in partnership with the Broads Authority to provide a strong unified

More information

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE

More information

AMPIFY YOUR BRAND ON SNAP MOBILE S MOBILE WEB NETWORK. May 2014

AMPIFY YOUR BRAND ON SNAP MOBILE S MOBILE WEB NETWORK. May 2014 AMPIFY YOUR BRAND ON SNAP MOBILE S MOBILE WEB NETWORK May 2014 FLYDAY Monthly Page Views: 200,000+ Monthly Unique Visitors: 130,000+ URL: Flyday,.hk Flyday.hk is a leading online travel deals distribution

More information

TSE - helping tourism businesses succeed. Member Benefits 2016. www.tourismsoutheast.com

TSE - helping tourism businesses succeed. Member Benefits 2016. www.tourismsoutheast.com TSE - helping tourism businesses succeed Member Benefits 2016 www.tourismsoutheast.com About TSE You ll be in great company. Tourism South East is a not-for-profit organisation providing services and expertise

More information

Online Advertising Opportunities

Online Advertising Opportunities Online Advertising Opportunities Between November 2010 and October 2011 the GoLeicestershire.com website had 18,767,481 pageviews. Consumer engagement The vast majority of visitors came from the United

More information

2015 California Passenger Rail Summit. April 28 & 28, Transportation & Tourism. Collaboration is Critical

2015 California Passenger Rail Summit. April 28 & 28, Transportation & Tourism. Collaboration is Critical 2015 California Passenger Rail Summit April 28 & 28, 2015 Transportation & Tourism Collaboration is Critical Stephen Hammond President & CEO Sacramento Convention & Visitors Bureau Caroline Beteta President

More information

TOURISM IN ICELAND IN FIGURES

TOURISM IN ICELAND IN FIGURES TOURISM IN ICELAND IN FIGURES Icelandic Tourist Board February 21 Tourism in Iceland in figures CONTENTS Page Tourism in Iceland 3 International visitors to Iceland Departure statistics from Keflavik airport

More information

Introduction to working with the media

Introduction to working with the media Introduction to working with the media Introduction to working with the media Five reasons to work with the media 3 The secret to working with journalists 4 PR tactics 5 Photo stories 5 Media gift 5 Partnership

More information

REVISED GCSE FACT FILES Business Start Up For first teaching from September 2009 For first award in Summer 2011. Market Research

REVISED GCSE FACT FILES Business Start Up For first teaching from September 2009 For first award in Summer 2011. Market Research REVISED GCSE FACT FILES Business Start Up For first teaching from September 2009 For first award in Summer 2011 Market Research Market Research Learning Outcomes At the end of this unit students should

More information

Successful Destination Management

Successful Destination Management Successful Destination Management What does this mean? Aviva Pearson MSc, BSc, FTS, MTMI Not the usual speech... Destination Management is about... Making me excited A Destination Manager must make me

More information

What is the marketing mix?

What is the marketing mix? Marketing and Sales What is the marketing mix? The marketing mix The marketing mix is another tool used by organisations Each leisure and tourism business will have their own marketing mix which works

More information

Across The Pond. katapult.co.uk. Office +44 (0)1332 294416

Across The Pond. katapult.co.uk. Office +44 (0)1332 294416 Across The Pond Across The Pond is the leading source of up-to-date, quality information on studying in the UK and a trusted advisor for enabling students across Norway, USA, Canada and Latin America to

More information

North Carolina s Blue Ridge Mountain Host

North Carolina s Blue Ridge Mountain Host North Carolina s Blue Ridge Mountain Host Dear Blue Ridge Mountain area business: Tourism affects every business in Western North Carolina. Annually, visitors spend more than $1 billion in the Blue Ridge

More information

Visitor Management & Marketing Review of 2012

Visitor Management & Marketing Review of 2012 THE ROYAL BOROUGH OF WINDSOR & MAIDENHEAD Visitor Management & Marketing Review of 2012 Executive Summary None of us really knew what 2012 would bring in terms of visitor numbers and spend but we were

More information

n/a (international) none

n/a (international) none PORT OF SEATTLE MEMORANDUM COMMISSION AGENDA Item No. 4c ACTION ITEM Date of Meeting July 14, 2015 DATE: May 20, 2015 TO: FROM: Jane Kilburn, Director, Tourism Development SUBJECT: Service agreement for

More information

MEDIA PACK 2015 EVERYWHERE, EVERY MINUTE, EVERY DAY.

MEDIA PACK 2015 EVERYWHERE, EVERY MINUTE, EVERY DAY. MEDIA PACK 2015 EVERYWHERE, EVERY MINUTE, EVERY DAY. Contents - Our Audience - Coverage Area - South Wales Echo - Western Mail - Metro - Wales On Sunday - Celtic Weekly Newspapers - WalesOnline Contents

More information

AFTA SOCIAL MEDIA MARKETING & TRAVEL

AFTA SOCIAL MEDIA MARKETING & TRAVEL AFTA SOCIAL MEDIA MARKETING & TRAVEL 11/03/2014 AGENCY Circul8 Communicate The Trophy Room L1 545 South Dowling St Surry Hills 2010 Sydney, Australia CONTACT Catherine Wagner Veary +61 (02) 9331 6685 catherine@circul8.com.au

More information

STRATEGIC MARKETING PLAN 2014/2015 INTERNAL & EXTERNAL DRIVERS

STRATEGIC MARKETING PLAN 2014/2015 INTERNAL & EXTERNAL DRIVERS STRATEGIC MARKETING PLAN / The Swansea BID Strategic Marketing plan is steered by research and data sourced from a number of internal and external drivers. It has also been structured around the Customer

More information

CORE VALUES TEAMWORK EXPERTISE RESPECT

CORE VALUES TEAMWORK EXPERTISE RESPECT Organisation Learning and Development Processes Stakeholder and Industry Visitor TOURISM NORTHERN IRELAND OPERATING PLAN 2015 / 16 MISSION: Our mission is to build the value of tourism to the economy VISION:

More information

The future of tourism in Iceland Part I: Context Icelandic tourism today. September 2013

The future of tourism in Iceland Part I: Context Icelandic tourism today. September 2013 The future of tourism in Iceland Part I: Context Icelandic tourism today September 1 Copyright 1 by The Boston Consulting Group, Inc. All rights reserved. Context and structure of document From October

More information

TERMS OF REFERENCE DEVELOPMENT, MAINTENANCE, ONLINE MARKETING AND PROMOTIONS OF THE PHILIPPINE DEPARTMENT OF TOURISM WEBSITE

TERMS OF REFERENCE DEVELOPMENT, MAINTENANCE, ONLINE MARKETING AND PROMOTIONS OF THE PHILIPPINE DEPARTMENT OF TOURISM WEBSITE TERMS OF REFERENCE PROJECT: OBJECTIVES: DEVELOPMENT, MAINTENANCE, ONLINE MARKETING AND PROMOTIONS OF THE PHILIPPINE DEPARTMENT OF TOURISM WEBSITE To establish an interactive website designed to promote

More information

Marketing in NI and ROI. NITB Marketing Team

Marketing in NI and ROI. NITB Marketing Team Marketing in NI and ROI NITB Marketing Team Market summary Segments & motivators How NITB talk to them Accessing NITB s routes to market Why invest in the NI market? NI Market NI residents took 2 million

More information

A Destination Marketing Strategy for Bath & North East Somerset 2012-14

A Destination Marketing Strategy for Bath & North East Somerset 2012-14 Published by Bath Tourism Plus in January 2012 www.visitbath.co.uk A full version of this Strategy together with accompanying Annual Marketing Plans are available from Bath Tourism Plus A Destination Marketing

More information

EUROPEAN TRAVEL COMMISSION COMMISSION EUROPÉENNE DU TOURISME

EUROPEAN TRAVEL COMMISSION COMMISSION EUROPÉENNE DU TOURISME EUROPEAN TRAVEL COMMISSION COMMISSION EUROPÉENNE DU TOURISME October 2011 A MESSAGE FROM THE PRESIDENT OF THE EUROPEAN TRAVEL COMMISSION The European Travel Commission (ETC) has been responsible for marketing

More information

LGBT LGBT 2014 SPONSORSHIP PROSPECTUS DIVERSITY SHOW ME THE BUSINESS CASE

LGBT LGBT 2014 SPONSORSHIP PROSPECTUS DIVERSITY SHOW ME THE BUSINESS CASE DIVERSITY SHOW ME THE BUSINESS CASE 2014 SPONSORSHIP PROSPECTUS LGBT 1 OUT NOW: LEADERSHIP Out Now is the global LGBT marketing specialist. For over two decades our clients have reaped the results of our

More information

Agency of Record: Expansion Plus Inc

Agency of Record: Expansion Plus Inc Client: 21st Century Formulations Skin MD Natural Agency of Record: Expansion Plus Inc http://www.expansionplus.com Social Media Newsroom: PRESSfeed http://www.press-feed.com SITUATION: After years of

More information

MANAGING TRIPADVISOR & YOUR ONLINE REPUTATION

MANAGING TRIPADVISOR & YOUR ONLINE REPUTATION MANAGING TRIPADVISOR & YOUR ONLINE REPUTATION Version 1.0 17 September 2012 It takes many good deeds to build a good reputation, and only one bad one to lose it ~ Benjamin Franklin, 1706-1790 Introductions

More information

China building the foundations knowing the customer

China building the foundations knowing the customer 2020 China building the foundations knowing the customer The China 2020 Strategy Australia has experienced faster international arrivals and expenditure growth from China than from any other market. A

More information

Malta Tourism Authority

Malta Tourism Authority Malta Tourism Authority Edition 2016 3 Introduction This publication summarises the key tourism figures for Malta and gives an overview of Malta s tourism performance in 2015. The report is based on official

More information

Introduction to e-marketing

Introduction to e-marketing Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising

More information

We help meeting and event planners make magic happen.

We help meeting and event planners make magic happen. We help meeting and event planners make magic happen. We help you drive sales. Media Kit 2013 bizbash.com sales@bizbash.com 646.638.3600 digital PRINT EVENTS Style Matters. Planning a successful event

More information

WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0

WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0 WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES Version 2.0 19 April 2012 Workshop Content Branding for a small business Domain names The principles of excellent website design Content Management

More information

A Digital Strategy for Destination Europe 2020. Valeria Croce Head of Research & Development Zadar, 23 rd October 2013

A Digital Strategy for Destination Europe 2020. Valeria Croce Head of Research & Development Zadar, 23 rd October 2013 A Digital Strategy for Destination Europe 2020 Valeria Croce Head of Research & Development Zadar, 23 rd October 2013 The European Travel Commission (ETC) Work together to build the value of tourism to

More information

Intelligent Web Design

Intelligent Web Design Intelligent Web Design 24 April 2014 Who is Jiminy? Jiminy is a design-led web agency founded in 2008 by Advertising Art Director & Strategist, Sabine Hogguer and Web Developer, Ché Mearns. Our different

More information

VISUAL COMUNICATION / RETAIL DESIGN / INTERIOR DESIGN / ARCHITECTURE / PROMOTIONAL GARMENTS & gifts

VISUAL COMUNICATION / RETAIL DESIGN / INTERIOR DESIGN / ARCHITECTURE / PROMOTIONAL GARMENTS & gifts A event PROMOTIONAL GARMENTS AND GIFTS www.salon-cprint.es/en VISUAL COMUNICATION / RETAIL DESIGN / INTERIOR DESIGN / ARCHITECTURE / PROMOTIONAL GARMENTS & gifts END CUSTOMERS They develop marketing strategies

More information

... working with you to build a strong and vibrant tourism industry

... working with you to build a strong and vibrant tourism industry COROWA SHIRE... working with you to build a strong and vibrant tourism industry MARKETING AND PROMOTIONAL BUY-IN OPPORTUNITIES PROSPECTUS www.visitcorowashire.com.au Welcome Corowa Shire Council is committed

More information

Media Planning. Marketing Communications 2002

Media Planning. Marketing Communications 2002 Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media

More information

listening (through small group and whole class English Speaking and PLTS Functional skills Creative thinkers learners will need to think

listening (through small group and whole class English Speaking and PLTS Functional skills Creative thinkers learners will need to think BTEC First Unit 1 Exploring the UK travel and tourism sector Lesson plan Week 3 Aims The lesson aims to explore the reasons why people travel and the main categories used to classify the purposes of different

More information

2015/2016. The Respected Voice of Tourism

2015/2016. The Respected Voice of Tourism 2015/2016 The Respected Voice of Tourism .TR BUSINESS Tourism Review Digital Network (TRDN) is a modern multilingual news channel designed for travel trade professionals worldwide. Multilingual & multifocal

More information

Marketing Projects Manager (Business Birmingham) (Fixed term contract to run until 31 March 2015) This post is funded by the European Union.

Marketing Projects Manager (Business Birmingham) (Fixed term contract to run until 31 March 2015) This post is funded by the European Union. Job profile Title: Marketing Projects Manager (Business Birmingham) Salary: circa 30,000-35,000 (Fixed term contract to run until 31 March 2015) This post is funded by the European Union. Job Purpose:

More information

MARI ASTRUP. paintings. Contact

MARI ASTRUP. paintings. Contact mari@ingress.no/oct 2010 Contact Mobile: +47 90 7777 86, mari@ingress.no. www.mari-astrup.no Studio: Kunstnerstranda, Maries vei 20, entrance G, NO-1363 Høvik. MARI ASTRUP paintings My work is based on

More information

The RIBA Journal. Media Information 2015

The RIBA Journal. Media Information 2015 The RIBA Journal Media Information 2015 Extreme spec 3D pointcloud scanning minus the GPS 09 Doors, windows and ironmongery Hospitalhof, Stuttgart 12 Analysis: Healthcare Are architects being left in the

More information

Strong peak season anticipated for international tourism

Strong peak season anticipated for international tourism Volume 12 June 201 Contents Inbound tourism: short-term trends 201 Regional results 7 UNWTO s Panel of Tourism Experts 11 Air transport booking trends Forwardkeys 13 Statistical Annex Annex-1 to Annex-3

More information

Love Food Hate Waste 10 Cities: 7 retailers! July-September 2014 and beyond

Love Food Hate Waste 10 Cities: 7 retailers! July-September 2014 and beyond Love Food Hate Waste 10 Cities: 7 retailers! July-September 2014 and beyond 10 Cities: 7 retailers Retailer Asda Central England Cooperative Cooperative Food M&S Morrisons Tesco Sainsbury s City/ cities

More information

INBOUND, CONTENT, AND SOCIAL MEDIA MARKETING HOW IT ALL HANGS TOGETHER

INBOUND, CONTENT, AND SOCIAL MEDIA MARKETING HOW IT ALL HANGS TOGETHER INBOUND, CONTENT, AND SOCIAL MEDIA MARKETING HOW IT ALL HANGS TOGETHER INBOUND MARKETING WHAT IS IT AND WHO NEEDS IT? These days consumers are a lot more savvy. Not least because they have the Internet

More information

2015 HIGHLIGHTS. Opened 10 new stores. Motorcoach groups increased by 31% Increased Green Savings Cards distribution by 7.7%

2015 HIGHLIGHTS. Opened 10 new stores. Motorcoach groups increased by 31% Increased Green Savings Cards distribution by 7.7% 2016 MARKETING 2015 HIGHLIGHTS Opened 10 new stores The Art of Shaving HourTime Joe s Jeans Lindt Chocolate Bar lululemon athletica Mountain Warehouse Piercing Pagoda Sarar Tory Burch Outlet Pop-Up UGG

More information

China IQ Chinese Business Sampler Tour October November 2014

China IQ Chinese Business Sampler Tour October November 2014 China IQ Chinese Business Sampler Tour October November 2014 Hong Kong, Guangzhou, Shanghai, Beijing, Qingdao Teed Up Travel Business Tours Teed Up Travel Business Tours seeks to inspire entrepreneurship

More information

DESTINATION DC. Official Marketing Opportunities for Targeting Leisure Visitors

DESTINATION DC. Official Marketing Opportunities for Targeting Leisure Visitors DESTINATION DC Official Marketing Opportunities for Targeting Leisure Visitors PROMOTES LEISURE VISITATION Destination DC s Mission As the official convention and tourism corporation for Washington, DC,

More information

4/15/2014 4/16/2014. Sponsor Packages. in Leipzig, Germany. by iambassador and. By invitation only.

4/15/2014 4/16/2014. Sponsor Packages. in Leipzig, Germany. by iambassador and. By invitation only. by iambassador and reiseblogger kollektiv FROM 4/15/2014 TO 4/16/2014 in Leipzig, Germany By invitation only. Top online travel influencers from around the world. Key travel industry decision-makers. Sponsor

More information

Top 10 Marketing Tips for the credit crunch

Top 10 Marketing Tips for the credit crunch Top 10 Marketing Tips for the credit crunch Laurence Bresh, July 31st 2008 1 PR If you have absolutely no marketing budget at all there is no better place to start than PR. Research shows that consumers

More information

World Leading Activities OTA

World Leading Activities OTA World Leading Activities OTA Victoria s International Exchange, 2012 Colonial Tramcar Restaurant 848 Reviews A must include activity for visitors to Melbourne, especially those from overseas. The whole

More information

2015 Event Holder Information

2015 Event Holder Information KEY DATES Registrations open... Mar 9th Registrations close... Apr10th Registrations close (w/ late fee of $150)... Apr 24th Notification of acceptance into SCBW... May 1st Event info finalised for print...

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

NEW ZEALAND Market Profile. $3.4-4.2bn Potential to be worth by 2020 1,241,000. $2.4bn. 15.0m. Overview

NEW ZEALAND Market Profile. $3.4-4.2bn Potential to be worth by 2020 1,241,000. $2.4bn. 15.0m. Overview Market Profile Overview In 2014, New Zealand was Australia s largest inbound market for visitor arrivals, fourth largest market for total visitor expenditure and third for visitor nights. Findings from

More information

Farnborough International Air Show 2016 Exhibitor Packages

Farnborough International Air Show 2016 Exhibitor Packages Farnborough International Air Show 2016 Exhibitor Packages Exhibit with NWAA at Farnborough 2016 For 2016 we have improved our show-stopping stand design. Using height, bold colours and bright LED lighting,

More information

TO THIS IS OUR TOWN. - Round 1 investment pack -

TO THIS IS OUR TOWN. - Round 1 investment pack - TO THIS IS OUR TOWN - Round 1 investment pack - THE OPPORTUNIty The rise of digital, mobile and social media is unprecedented, more people than ever before now use these mediums for their news and information

More information

WHY CONVENTA FIVE MAIN REASONS TO CO-OPERATE 94% EXHIBITORS AND PARTNERS RETURN TO CONVENTA EVERY YEAR! - 2 -

WHY CONVENTA FIVE MAIN REASONS TO CO-OPERATE 94% EXHIBITORS AND PARTNERS RETURN TO CONVENTA EVERY YEAR! - 2 - WHY CONVENTA In six years Conventa has achieved remarkable results and has become synonymous with top-organized event committed to producing concrete results: 1,437 HOSTED BUYERS FROM 40 COUNTRIES 753

More information

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES SPONSORSHIP OPPORTUNITIES INTRODUCTION The Press and Journal is delighted to be launching a skills event for the Highlands, in November 2015. The Press & Journal Skills Show is a unique new event and free

More information

1.1 To update Cabinet on Heritage City status and to seek Cabinet support for the principle of a Worcester application for Heritage City status.

1.1 To update Cabinet on Heritage City status and to seek Cabinet support for the principle of a Worcester application for Heritage City status. Report to: Cabinet, 27 th October 2015 Report of: Cabinet Member for History and Heritage Subject: HERITAGE CITY STATUS 1. Purpose of Report 1.1 To update Cabinet on Heritage City status and to seek Cabinet

More information

Director of Marketing, Cote Family Companies

Director of Marketing, Cote Family Companies Frank Soukup III Frank Soukup III Director of Marketing, Cote Family Companies Overview Understand what it is What it does How does it affect you How to use it for your advantage How to use blogs & social

More information

SINCE 1880 MEDIA PACK 2015-2016 SINCE 1880

SINCE 1880 MEDIA PACK 2015-2016 SINCE 1880 MEDIA PACK 2015-2016 Standing out in the performing arts industry The Stage is the only weekly publication for the performing arts industry and this, alongside our thriving website, makes The Stage the

More information

Grape Events Partners

Grape Events Partners Grape Events Partners Event Sponsorship Opportunities We are exploding in popularity, and we want you to join the fun. Trust us, the return on investment is nothing short of spectacular. Sponsor the Hudson

More information

G720/CS. APPLIED TRAVEL AND TOURISM Unit 1: Introducing Travel and Tourism ADVANCED SUBSIDIARY GCE. Friday 9 January 2009 Morning CASE STUDY

G720/CS. APPLIED TRAVEL AND TOURISM Unit 1: Introducing Travel and Tourism ADVANCED SUBSIDIARY GCE. Friday 9 January 2009 Morning CASE STUDY ADVANCED SUBSIDIARY GCE APPLIED TRAVEL AND TOURISM Unit 1: Introducing Travel and Tourism G720/CS CASE STUDY *CUP/V00061* Friday 9 January 2009 Morning Duration: 1 hour 30 minutes INFORMATION FOR CANDIDATES

More information

Share the moment. Youth HotSpots in Germany

Share the moment. Youth HotSpots in Germany Share the moment. Youth HotSpots in Germany One third of European holidaymakers in Germany are under 35 Top source countries 2011 (for travellers aged 15-29) EUROPE total beneath: No. of trips* 9.6 million

More information

UNIT 4 TOURISM LANDSCAPE

UNIT 4 TOURISM LANDSCAPE UNIT 4 TOURISM LANDSCAPE STUDENT WORKBOOK 1 P a g e Introduction Hello and welcome to the student workbook which is designed to support you journey through the Tourism Insight online units. The Tourism

More information

Since we last met. Louise Stewart Strategy and development Director VisitEngland

Since we last met. Louise Stewart Strategy and development Director VisitEngland Since we last met Louise Stewart Strategy and development Director VisitEngland Strategic Framework update and next steps Growth remains above expectation average 8.7% since 2010 Jobs increased by 5%

More information