Influencing the influencers

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Influencing the influencers"

Transcription

1 Influencing the influencers

2 As corporate communicators, we think we know a lot about which media social and traditional are well read and highly trusted by opinion formers. But do we? We often talk about the death of the newspaper and exaggerate the influence of social media. But do we really understand which media are influential and who opinion formers trust? We spend a lot of time and effort trying to reach opinion formers. And rightly so the people who influence the media, business and political agenda are powerful advocates for an organisation s reputation and interests. We set out to define which media are really influencing the influencers. And we asked a consumer panel the same questions to draw out any contrasts. We found that the media our influencers (or opinion formers) consume most frequently were different to the media they really trust. Media consumption has changed with the proliferation of digital media, but influencers continue overwhelmingly to trust traditional media. Influencers get news as it breaks from faster, digital sources, but often from the online version of a newspaper or broadcaster. Two pieces of advice for corporate communicators as a result: invest in your company s website people use it more than you think and are surprisingly likely to trust the information they find there; and also to harness the power of the BBC its commentators remain the most respected for influencers and consumers alike. Our research among senior business people, journalists, civil servants, NGO executives and MPs shows social media making inroads, particularly among last year's new intake of MPs, but national print media, radio and television remain the three most trusted sources of information whether opinion formers use digital media or not. This is as true among the public as it is amongst decision-makers. In fact, it is overwhelmingly the BBC and its correspondents that dominate. Interestingly, the people and outlets that are trusted on Twitter are by and large the same individuals and organisations that are trusted offline. In perhaps the ultimate test of the new media s influence, half or more of the most digitally engaged would respond immediately to a story about themselves, their organisation or their party if it appeared on national TV or radio or in a national newspaper, whereas only a quarter would do so if it ran on Twitter or a blog. The public is far less likely to get their news from social media outlets. In fact for a story to impinge on the national consciousness it remains the case that it has to be prominent in the newspapers or the TV news. Embracing social media is a good thing but in the rush to have a greater digital presence, organisations shouldn t forget that it is traditional media outlets to which the public still turns. Traditional media rule the waves Our panel of senior business people, journalists, NGO executives and MPs most frequently cited journalists from traditional media outlets as the most respected economic and business commentators. Perhaps it s no surprise that, whilst bloggers are increasingly influential in consumer industries, respected business commentators tend to be employed by a national broadcast or print outlet. Comparing opinion former responses to those of a nationally representative consumer panel shows some interesting contrasts: Which commentator on economics and business do you most trust? Areas represent count, grouped by organisation Four of consumers top five most respected business commentators are BBC journalists. In fact many respondents simply named the BBC itself as their most respected commentator it was the second most common answer. The top five, in order, were: Robert Peston, the BBC, Andrew Marr, Martin Lewis and Evan Davis. Martin Lewis, founder of moneysavingexpert.com was the fourth most respected commentator amongst consumers, reflecting the reach and influence of his website and newsletters. He was not named by a single opinion former in our poll. Rebecca Reilly, Director, Open Road Rick Nye, Director, Populus

3 Respect and the long tail Robert Peston topped both opinion former and consumer polls as the country s most respected economic commentator. In addition to regular broadcast appearances on BBC channels, he has a strong digital presence through his award-winning blog. How often do you get information from each of the following? % answering often i.e. most days or several times a day Opinion formers% (Consumers%) But this is where the similarities between opinion formers and consumers end. Opinion formers respect a disparate collection of commentators, with more than one fifth of opinion formers nominating a commentator not mentioned by anyone else. This shows that, whilst journalists are still the people that matter when it comes to trusted analysis of business and the economy, it s important to have as many of the commentariat on side as possible not just the high profile few. Radio 89 (61) TV 88 (90) National newspapers in print 86 (49) Google 82 (65) National newspapers online 65 (30) Specialist media online 44 (22) Specialist media in print 39 (12) Wikipedia 34 (21) Company websites 33 (21) Blogs 31 (12) Twitter 29 (12) Facebook 25 (33) Which commentator on economics and business do you most trust? Length represents count Google stands alone as the digital influencer Radio, TV and printed newspapers remain the most accessed information sources by a significant margin. Radio coming top in this area reflects the continuing dominance of The Today Programme. More people get information regularly from company websites than from Wikipedia. Hot on the heels of Radio 4 and the FT is a 12 year old search engine that 82% of opinion formers (and 65% of consumers) say they access at least once a day. We often don t include Google in corporate communications plans because it doesn t produce editorial and we think we can t influence it, but Search Engine Optimisation, adwords and Google News rankings could be an important way of influencing opinion formers. What the image above doesn t show is the polarised response to Twitter; while almost a third of opinion formers use it every day, almost half never use it at all.

4 Newspapers fight back When looking at opinion formers trust in different media, two distinct groups emerge: the digitally connected and traditional communicators. Digitally connected influencers get information from blogs, Facebook or Twitter on a daily basis and are more likely to trust these sources than traditional communicators. However, both groups are united in their trust of traditional media. While radio is consumed most, newspapers have emerged as the most trusted, with 57% of all opinion formers naming print newspapers as the most trustworthy source of information for work-related issues. For consumers, television is the most trusted. Company websites were cited as a trusted source by 13% of influencers more than the scores for Wikipedia, blogs and Facebook combined. This makes a clear case for businesses to keep websites up to date; opinion formers are more likely to believe what is written on your site than what they find on Wikipedia. There is a conversation between broadcast, print, online and social media, so you ignore any of them at your peril. Robert Peston Which do you most trust as sources of reliable information about work-related issues and the people and businesses you deal with in your professional life? Peaks represent count

5 If you do get information from social media (e.g. Twitter, Facebook, blogs), which of the following do you find that these media best deliver? Out with the old, in with the new Digitally connected opinion formers get their information from Facebook, Twitter or blogs on a daily basis and are more likely to trust these online sources of information. Traditional communicators check social and online media less frequently or not at all and are less likely to trust information they receive via digital media. Members of Parliament elected at the last General Election (in May 2010) are more likely to be digitally connected than those MPs elected previously. In fact this younger generation of MPs is so much more likely to be digitally connected than their older peers that they skew the results from the panel overall. Without these, our opinion formers would be less digitally savvy than appears. Digitally connected Traditional communicator 49% Total panel 51% 52% MP panel 48% Social media delivers speed but not much more There is a lot of talk about the power of social media, but our data suggest that this can be overstated, certainly where opinion formers are concerned. Interestingly, more than a third of opinion formers (the largest group on the chart) aren t using social media at all. 67% MPs elected post-may % A quarter of opinion formers use social media for delivering information quickly which is where Twitter stands out. Arguably, social media s biggest influence is in informing news articles in more mainstream media. During the London riots, broadcasters and newspapers devoted a lot of analysis to the use of Twitter to both mobilise rioters and keep the public up to date on events. People trust journalists and politicians less than they did, but they trust each other, which is why social networks have taken off. Yet conversely, though social networks may start and ventilate a story, it is still when the mainstream media pick them up that they go whoosh. Alastair Campbell Digitally connected or traditional communicator?

6 Choose your battles Another way to gauge how much people trust (or even fear) different media is by analysing how they would respond to negative claims made about them via different media channels. What s most interesting from the results is the difference between the opinion former panel (business and NGO leaders, communications professionals and journalists) and the MP panel in every case, the opinion former panel is more likely to respond to a negative comment. Whether this is because businesses are more sensitive to negative comment due to the potential impact on share price, or whether MPs are more resilient to criticism than business leaders, is up for debate. If you saw or heard something negative about you / your organisation / your Party through one of the following channels, would you respond immediately if... Which political commentator do you most trust? Areas represent count

7 Methodology Populus interviewed 232 Opinion Formers online or by self-complete postal questionnaire between 27th April and 24th May The Populus Opinion Former Network consists of four categories of Opinion Formers City & Business, Media & Communications, Politics & NGOs, and the Public Sector and each category is weighted equally. 102 Opinion Formers responded from this panel. The Populus Parliament Panel draws respondents from across the House and is weighted to be representative of the party make-up of the House of Commons. We received 130 responses from this panel. Populus interviewed 2047 adults aged 18+ online between 17th 19th June Interviews were conducted across Great Britain and data has been weighted to be representative of all adults aged 18+. Populus is a member of the British Polling Council and abides by its rules. About Open Road Open Road is an award-winning corporate communications and public affairs agency. We have grown rapidly and work for some of the world s leading brands because we deliver exceptional results for our clients. In 2011 we were named one of the top five Medium-Sized Consultancies by PR Week and one of the best agencies to work for by PA News. We were Consultancy of the Year at the Public Affairs News Awards in Our core services include: Corporate reputation management Corporate public relations Issue and crisis management Digital and social media engagement Public affairs Employee engagement Healthcare public affairs Corporate responsibility Our website, blog and Twitter feed are at: For further information, please contact Rebecca Reilly About Populus Populus delivers research that makes a real difference to our clients in the worlds of business, culture and politics. Through our stakeholder audits, parliamentary and stakeholder panels and a weekly omnibus Populus gets inside the mind of the general public or the influencer and reveals what they are really thinking. Our team has an enormous wealth of experience in media, politics, business and civil society. Our informed insight gives business leaders a better understanding of their organisation s reputation and helps identify strategies to improve and sustain that reputation. Populus can be found at: For further information please contact Jo Gibbons

Analysis of the A&E Crisis in January 2015

Analysis of the A&E Crisis in January 2015 Analysis of the A&E Crisis in January 2015 March 2015 Digital sources included mainstream news media, blogs, forums, Facebook & Twitter. Introduction Hanover and Onalytica were interested to analyse the

More information

News consumption in the UK: 2014 Report

News consumption in the UK: 2014 Report News consumption in the UK: 2014 Report Research Document Publication date: June 2014 About this document This report provides key findings from Ofcom s 2014 research into news consumption across television,

More information

How retail investors in Australia view the importance of social and digital media channels

How retail investors in Australia view the importance of social and digital media channels How retail investors in Australia view the importance of social and digital media channels nightingale communications Published March 2013 How was the research conducted? What did we find? nightingale

More information

Monitoring the Social Media Conversation: From Twitter to Facebook

Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook The prevalence of social media has not just grown but exploded. Millions

More information

Managing reputation in New Zealand: an investigation into perceptions of reputation and risk management

Managing reputation in New Zealand: an investigation into perceptions of reputation and risk management SenateSHJ and Institute of Directors Reputation Management Research Managing reputation in New Zealand: an investigation into perceptions of reputation and risk management Welcome SenateSHJ and the Institute

More information

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom 2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies

More information

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media

More information

News Journalism in an Internet Digital World

News Journalism in an Internet Digital World News Journalism in an Internet Digital World Institute for International and European Affairs Monday 2 July 2012 Remarks by Noel Curran - Director General, RTÉ Check Against Delivery I spend much of my

More information

80 Point Business Marketing Checklist

80 Point Business Marketing Checklist 80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.

More information

Changing the way you think about age: Marketing strategies based on perceived age rather than chronological age

Changing the way you think about age: Marketing strategies based on perceived age rather than chronological age 23 The Age Frame, a model developed by Lisa Edgar (the Big Window) explains and predicts how old consumers perceive themselves to be. It gives brands a model by which they can more accurately target their

More information

Getting better SEO and AdWords results with Google+

Getting better SEO and AdWords results with Google+ Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45

More information

Campaign Guide: Lobbying your Local Government

Campaign Guide: Lobbying your Local Government Campaign Guide: Lobbying your Local Government 0 Lobbying your Local Government Most people do not have direct access to national decision makers. However, you will be able to access influential people

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

school resource CREATE DEBATE THE

school resource CREATE DEBATE THE school resource CREATE THE DEBATE welcome The Create the Debate pack has been produced by Parliament s Education Service with help from the UK Youth Parliament and BBC Three s Free Speech. This easy-to-use,

More information

Editor and Co-ordinator: Key Correspondents Programme

Editor and Co-ordinator: Key Correspondents Programme Job Description and Person Specification Job description: Alliance Mission: Media Manager We are an innovative alliance of nationally based, independent, civil society organisations (our Linking Organisations

More information

The future of charitable donations

The future of charitable donations The future of charitable donations Contents 3 Introduction 4 Section one: How are donations being made? 5 Who are donations coming from? 6 Assessing the digital preferences of donors 7 Section two: Breaking

More information

How New Technologies Can Help You Do Old Things Better

How New Technologies Can Help You Do Old Things Better Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

UK Marketing Consultants: DIGITAL MARKETING SURVEY

UK Marketing Consultants: DIGITAL MARKETING SURVEY UK Marketing Consultants: DIGITAL MARKETING SURVEY Introduction Marketing consultants spend vast amounts of time advising their clients on how to find and win customers. But how good are they at their own?

More information

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013 Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting

More information

Sample Reporting. Analytics and Evaluation

Sample Reporting. Analytics and Evaluation Sample Reporting Analytics and Evaluation This sample publication is provided with the understanding that company names and related example reporting are solely illustrative and the content does not constitute

More information

Local Search drives more Clicks & Calls than any other marketing channel

Local Search drives more Clicks & Calls than any other marketing channel Local Search drives more Clicks & Calls than any other marketing channel Myles Anderson. Posted on September 14, 2015 In August we ran our annual Local Clicks & Calls survey in which we ask local business

More information

The Future of Stakeholder Engagement

The Future of Stakeholder Engagement The Future of Stakeholder Engagement Views of Senior European Communicators on Current and Future Best Practice February 2013 Table of contents 3 4 6 11 18 25 28 29 Introduction Key findings The current

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

Leveraging Global Media in the Age of Big Data

Leveraging Global Media in the Age of Big Data WHITE PAPER Leveraging Global Media in the Age of Big Data Introduction Global media has the power to shape our perceptions, influence our decisions, and make or break business reputations. No one in the

More information

SOCIAL MEDIA PROFILE ANALYSIS. Media Organisations and Journalists

SOCIAL MEDIA PROFILE ANALYSIS. Media Organisations and Journalists SOCIAL MEDIA PROFILE ANALYSIS Media Organisations and Journalists Report developed by Dialogue Consulting. Copyright to the Mindframe National Media Initiative. February 2013. Background to the study The

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Continuing Partisan Divide in Cable TV News Audiences INTERNET NOW MAJOR SOURCE OF CAMPAIGN NEWS

Continuing Partisan Divide in Cable TV News Audiences INTERNET NOW MAJOR SOURCE OF CAMPAIGN NEWS NEWS Release. 1615 L Street, N.W., Suite 700 Washington, D.C. 20036 Tel (202) 419-4350 Fax (202) 419-4399 FOR IMMEDIATE RELEASE: Friday October 31, 2008 FOR FURTHER INFORMATION: Andrew Kohut, Director

More information

2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS

2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS 15 Years p u b l i c i t y 2000-2015 GROWING YOUR BUSINESS INTEGRATED MARKETING SOLUTIONS Growing your business Whether you are sowing the seeds for a new business or are well established, Mosaic Publicity

More information

Digital TV switchover: Social media

Digital TV switchover: Social media Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would

More information

Toolkit Celebrating International Youth Day

Toolkit Celebrating International Youth Day Toolkit Celebrating International Youth Day Do you want to commemorate International Youth Day, but are unsure how? Then take a read through our IYD toolkit for some ideas to get you started! International

More information

THE NEW RULES OF SEARCH AND PR

THE NEW RULES OF SEARCH AND PR White paper THE NEW RULES OF SEARCH AND PR How to build greater brand visibility by integrating SEO into PR 2 Introduction 2 Thinking holistically 4 Understanding the modern search results landscape 6

More information

GLA Social Media Guidelines Contents

GLA Social Media Guidelines Contents GLA Social Media Guidelines Contents Introduction... 2 The GLA s official social media channels... 2 Process... 2 Legal considerations & the Code of Conduct... 6 Pre-election periods (General elections,

More information

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,

More information

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein PR Basics How to Tell Your Story and Get Results PRESENTED BY: Anat Gerstein Overview Importance of PR Good Public Relations Builds recognition and reputation Generates interest and support Raises awareness

More information

THE NEW RULES OF INFLUENCER RELATIONS

THE NEW RULES OF INFLUENCER RELATIONS WHITE PAPER THE NEW RULES OF INFLUENCER RELATIONS Developing an Effective Strategy 2 1. Introduction 4 2. Making a business case for influencer relations 7 3. The basics of influencer relations 13 4. Measurement:

More information

Online content creator. Job description.

Online content creator. Job description. Online content creator. Job description. CONTENTS 1. Reporting to 3 2. Scope of role 3 3. Main responsibilities 3 4. Key skills and experience 4 5. Key behaviours 4 2014 Fresh Egg Limited 2 This job description

More information

Applying Social Media For Brands September, 2009

Applying Social Media For Brands September, 2009 Applying Social Media For Brands September, 2009 MEDIA INFLUENCE ON REPUTATION Q3. Today, which do you think has more influence on a company s reputation? Asia Pacific Most influential on company reputation

More information

North West Business Plan 2015/16 AoC North West Business Plan

North West Business Plan 2015/16 AoC North West Business Plan North West Business Plan 2015/16 AoC North West Business Plan AoC North West Business Plan 2015 Page 1 1 April 2014 to 31 March 2015 Plan on a Page AoC mission statement The Association of Colleges exists

More information

European Digital Journalism Study. How the Digital Age has affected journalism and the impact for PR

European Digital Journalism Study. How the Digital Age has affected journalism and the impact for PR European Digital Journalism Study How the Digital Age has affected journalism and the impact for PR European Digital Journalism Survey 2008 Journalism is evolving With the advent of the internet and widely-available

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

influence influential interest issue key

influence influential interest issue key Finding influence: uncovering the brand conversations that matter in the new media world analytics blogs brand business comments community company conversations corporate discussed example firms forums

More information

We get companies into the media. Press work Media contacts Online PR

We get companies into the media. Press work Media contacts Online PR We get companies into the media Press work Media contacts Online PR We get our clients noticed by the media: with traditional press work, excellent editor contacts and modern dissemination channels. We

More information

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series LEARN HOW TO USE SOCIAL MEDIA Productivity@Work series FACEBOOK? TWITTER? BLOGS? Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the

More information

Why social media doesn t answer all your content distribution needs. Insight. a B2B technology content marketing perspective

Why social media doesn t answer all your content distribution needs. Insight. a B2B technology content marketing perspective Insight Why social media doesn t answer all your content distribution needs a B2B technology content marketing perspective 1 Tel: +44 (0) 2034 053188 www.pulsecomms.com What are your top 3 goals for content

More information

Join YEUK to make our MP s Youth Friendly. #YouthFriendlyMP Campaign 2014

Join YEUK to make our MP s Youth Friendly. #YouthFriendlyMP Campaign 2014 Join YEUK to make our MP s Youth Friendly #YouthFriendlyMP Campaign 2014 Youth Employment UK CIC is working hard to make the UK Youth Friendly, we want to see more communities and employers supporting

More information

The SaaS Marketing Formula

The SaaS Marketing Formula The SaaS Marketing Formula How to make your SaaS business take off By Heather Baker In this book you will learn 1. How SaaS marketing differs from traditional B2B technology marketing 2. How to implement

More information

Adults media use and attitudes report

Adults media use and attitudes report Adults media use and attitudes report Research Document Publication date: April 013 Contents Section Page 1 Executive summary... 4 Introduction... 1.1 Background... 1. Research methodology and analysis...

More information

Invitation to tender for social media monitoring agencies

Invitation to tender for social media monitoring agencies Invitation to tender for social media monitoring agencies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate all

More information

CISV WHO WE ARE CISV PUBLIC RELATIONS GUIDE. CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) Contents

CISV WHO WE ARE CISV PUBLIC RELATIONS GUIDE. CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) Contents CISV PUBLIC RELATIONS GUIDE (Published 19-05-09) CISV PUBLIC RELATIONS GUIDE Contents 1. Plan your Public Relations...2 2. Select someone (or some people) to be responsible...2 3. Communicate your news...3

More information

Media Coverage Analysis. November 2011 for the KCLS December Board Meeting

Media Coverage Analysis. November 2011 for the KCLS December Board Meeting Media Coverage Analysis November 2011 for the KCLS December Board Meeting 1 January November 2011 Media Analysis Contents Executive Summary News Media Coverage Total News Coverage... Chart 1 News Totals

More information

The Power of Social Media - And Significance to Adventure Travel Operators

The Power of Social Media - And Significance to Adventure Travel Operators The Power of Social Media - TrekTraka LLC Level 1, 80 Jephson St Toowong, Qld, Australia e info@trektraka.com p +61 (0)7 3103 2660 w www.trektraka.com 2 Purpose of this paper This paper provides a high

More information

Join ibt. Make sure the world doesn t look away

Join ibt. Make sure the world doesn t look away Join ibt Make sure the world doesn t look away ibt is ABle to very effectively influence the top levels of the BroAdcAst industry Oxfam What is IBT? We are a charity which, for over 30 years, has built

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Social Media Influencer Survey 2014

Social Media Influencer Survey 2014 Social Media Influencer Survey 2014 25% of all the time we spend online in Australia and New Zealand, we spend on social media. That s 15 in every 60 minutes As individuals, we are using social media more

More information

Measurement framework for media plurality A consultation on Ofcom s proposed advice to the Secretary of State for Culture, Media and Sport

Measurement framework for media plurality A consultation on Ofcom s proposed advice to the Secretary of State for Culture, Media and Sport Measurement framework for media plurality A consultation on Ofcom s proposed advice to the Secretary of State for Culture, Media and Sport Consultation Publication date: 11 March 2015 Closing date for

More information

A global car manufacturer wins big with Online Reputation Management

A global car manufacturer wins big with Online Reputation Management A global car manufacturer wins big with Online Reputation Management What happened when car dealerships started listening to and managing digital feedback For consumers, buying a car is one of the biggest

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

16 Public Relations Pitfalls

16 Public Relations Pitfalls 16 Public Relations Pitfalls Table of Contents Introduction... 3 Section 1: Social Media Pitfalls... 4 Stay Silent... 5 Assail Followers With Promotions... 5 Lose Control Of Your Social Media... 5 Refuse

More information

Guidelines for Monitoring the Media. The Federal Board of Revenue

Guidelines for Monitoring the Media. The Federal Board of Revenue Guidelines for Monitoring the Media The Federal Board of Revenue As a federally owned enterprise, we support the German Government in achieving its objective in the field of international cooperation for

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

THE 2014 B2B BUYER BEHAVIOR SURVEY

THE 2014 B2B BUYER BEHAVIOR SURVEY THE 2014 B2B BUYER BEHAVIOR SURVEY How content and social media are impacting the buyer journey 1 The RESEARCH SURVEY 2014 B2B Buyer Landscape: How content and social media are impacting the buyer journey

More information

Research Report. Customer Perceptions Survey 2015 Fire and Rescue Authorities and Services

Research Report. Customer Perceptions Survey 2015 Fire and Rescue Authorities and Services Research Report Customer Perceptions Survey 2015 Fire and Rescue Authorities and Services Prepared for: Local Government Association (LGA) Prepared by: BMG Research Customer Perceptions Survey 2015 Fire

More information

Public Relations in the Education market

Public Relations in the Education market Public Relations in the Education market The essence of PR is a clash of wants and desires. PR involves telling journalists, producers and editors about your product or service in a way that results in

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

A HOW TO GUIDE CUSTOMER TRAINING CENTER

A HOW TO GUIDE CUSTOMER TRAINING CENTER KPIs For Social Media Monitoring CUSTOMER TRAINING CENTER KPIs FOR SOCIAL MEDIA MONITORIING Social media monitoring can produce many forms of data. The extent and range of this data can be so vast, it

More information

Social Media Strategy Workbook

Social Media Strategy Workbook Social Media Strategy Workbook contents contents Overview of Social Media.................... Resourcing & Managment of Social Media....... Audiences.................................. Social Media Channels

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

TRANSPORT FOR LONDON ENVIRONMENT, CORPORATE AND PLANNING PANEL

TRANSPORT FOR LONDON ENVIRONMENT, CORPORATE AND PLANNING PANEL AGENDA ITEM 4 TRANSPORT FOR LONDON ENVIRONMENT, CORPORATE AND PLANNING PANEL SUBJECT: TfL DIGITAL STRATEGY 2010-13 DATE: 6 OCTOBER 2010 1 PURPOSE AND DECISION REQUIRED 1.1 This paper briefly describes

More information

In this time of transition in public relations, there is a great deal of buzz around how communicators

In this time of transition in public relations, there is a great deal of buzz around how communicators In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. However, there is no real consensus

More information

Social Journalism Study 2013 United Kingdom. Report by Cision & Canterbury Christ Church University (UK)

Social Journalism Study 2013 United Kingdom. Report by Cision & Canterbury Christ Church University (UK) Social Journalism Study 2013 United Kingdom Report by Cision & Canterbury Christ Church University (UK) 1. Executive Summary Social media is now an everyday professional tool with 96% of UK journalists

More information

OPTIMISING PATIENT OUTCOMES THROUGH PHYSICIAN EDUCATION

OPTIMISING PATIENT OUTCOMES THROUGH PHYSICIAN EDUCATION OPTIMISING PATIENT OUTCOMES THROUGH PHYSICIAN EDUCATION Anita Seaford MARCH 2015 IN ASSOCIATION WITH CONTENTS 01 Executive Summary 02 Introducing the survey 03 How European cardiologists currently educate

More information

2013 Nonprofit Communications Trends Report

2013 Nonprofit Communications Trends Report 2013 Nonprofit Communications Trends Report Get This Report and Graphics at NonprofitMarketingGuide.com/2013 npmg.us/2013 1 Highlights 2 Welcome to our third annual survey of what nonprofits predict for

More information

PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE

PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE Over 25 Years of Public School Community Relationship Building Experience PUBLISHING AN E-NEWSLETTER BUILDS SUPPORT FOR YOUR SCHOOL DISTRICT: MAKING THE CASE Position Paper by Ira W. Yellen, APR, Fellow

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

JOB DESCRIPTION. Network and Project Manager (NHS Clinical Commissioners) (Initially fixed term contract for one year)

JOB DESCRIPTION. Network and Project Manager (NHS Clinical Commissioners) (Initially fixed term contract for one year) JOB DESCRIPTION Job Title: Reports To: Location: Job type: Network and Project Manager (NHS Clinical Commissioners) (Initially fixed term contract for one year) Head of Policy and Delivery London (with

More information

Social Media and Risk Communications

Social Media and Risk Communications Social Media and Risk Communications William Lachowsky wlachows@uoguelph.ca Department of Food Science University of Guelph Guelph, Ontario Remember when? Media The storage and transmission channels

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

LGBT LGBT 2014 SPONSORSHIP PROSPECTUS DIVERSITY SHOW ME THE BUSINESS CASE

LGBT LGBT 2014 SPONSORSHIP PROSPECTUS DIVERSITY SHOW ME THE BUSINESS CASE DIVERSITY SHOW ME THE BUSINESS CASE 2014 SPONSORSHIP PROSPECTUS LGBT 1 OUT NOW: LEADERSHIP Out Now is the global LGBT marketing specialist. For over two decades our clients have reaped the results of our

More information

various stakeholders and support. You will manage events, and where appropriate act as

various stakeholders and support. You will manage events, and where appropriate act as Advert Looking for a creative and fearless thinker. We are searching for a determined public relations professional to play an integral role in public relations, corporate communications and content creation.

More information

Kea Influencer Relations and Marketing for High-Tech & Technology Providers

Kea Influencer Relations and Marketing for High-Tech & Technology Providers Kea Analyst Relations Industry analysts play a key role in defining markets and educating buyers. We work with clients to identify and track the most influential and relevant industry analysts, and advise

More information

Traditional Press Release Out Online News Releases are IN. Traditional Press Release Out Online News Releases are IN

Traditional Press Release Out Online News Releases are IN. Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN Traditional Press Release Out Online News Releases are IN 1 Traditional Press Release

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

Managing your online reputation

Managing your online reputation Managing your online reputation In this internet age where every thought, feeling and opinion is tweeted, posted or blogged about for the world to see, reputation management has never been so important

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

MODULE OUTLINE. Module Overview CRISIS COMMUNICATIONS. Personal Information

MODULE OUTLINE. Module Overview CRISIS COMMUNICATIONS. Personal Information CRISIS COMMUNICATIONS MODULE OUTLINE DURATION: 22 nd July to 9 th August 2013: Six sessions of two hours MODULE LEADER: David Kirkham, TD, BA, MSc, PhD E: david.kirkham@calistroconsultants.com T: +44 (0)

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

Digital marketing strategy: embracing new technologies to broaden participation

Digital marketing strategy: embracing new technologies to broaden participation Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop

More information

Thinking About Your Business Reputation Management

Thinking About Your Business Reputation Management Thinking About Your Business Reputation Management You are probably being solicited by a number of reputable firms offering to help you with your Brand Reputation Management (BRM). Most often, when you

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

DIGITAL PR REPORT 2015

DIGITAL PR REPORT 2015 DIGITAL PR REPORT 2015 #PRCADIGITAL Lisa Elliott MPRCA Board Director and Partner, Lansons @lisaelliott82 METHODOLOGY YouGov partnered with PRCA to survey 280 agency and in-house PR professionals Across

More information

Marketing The basics

Marketing The basics Marketing The basics Introductions Key messages A series of short phrases or paragraphs Underpin all marketing and communications activity Allow you to communicate consistently, whatever the context Link

More information

White Paper. RSS Crossing into the Mainstream. Joshua Grossnickle. Todd Board Brian Pickens Mike Bellmont. Yahoo! Ipsos Insight

White Paper. RSS Crossing into the Mainstream. Joshua Grossnickle. Todd Board Brian Pickens Mike Bellmont. Yahoo! Ipsos Insight White Paper RSS Crossing into the Mainstream Joshua Grossnickle Yahoo! Todd Board Brian Pickens Mike Bellmont Ipsos Insight October 2005 Introduction Really Simple Syndication (RSS) lets online users freely

More information

Carpe diem - Seizing the moment in Social Media. How to maximise website traffic using social media during major global events

Carpe diem - Seizing the moment in Social Media. How to maximise website traffic using social media during major global events Carpe diem - Seizing the moment in Social Media How to maximise website traffic using social media during major global events Contents Executive Summary Page 3 An update on Social Media and Online News

More information

Twitter & the Consumer- Marketer Dynamic

Twitter & the Consumer- Marketer Dynamic Twitter & the Consumer- Marketer Dynamic A look at how consumers and brands are using Twitter and how marketers can apply consumer use patterns to improve their own presences on the platform. Tweet this!

More information

Today s Presentation

Today s Presentation Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson

More information

The state of journalism in 2011 Oriella PR Network Digital Journalism Study

The state of journalism in 2011 Oriella PR Network Digital Journalism Study The state of journalism in 2011 Oriella PR Network Digital Journalism Study Executive summary The Oriella Digital Journalism study is an annual survey of journalists worldwide carried out by the Oriella

More information

What You Should Know Before You Hire a Reputation Management Company. Vince Squires

What You Should Know Before You Hire a Reputation Management Company. Vince Squires What You Should Know Before You Hire a Reputation Management Company Vince Squires Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system

More information

Social Media Marketing Plan by Robert Middleton

Social Media Marketing Plan by Robert Middleton 1 Social Media Marketing Plan by Robert Middleton This plan is based on the interview with Jason Alba on Social Media and gives an outline of the steps he discusses in getting a social media plan into

More information