Marketing Projects Manager (Business Birmingham) (Fixed term contract to run until 31 March 2015) This post is funded by the European Union.

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1 Job profile Title: Marketing Projects Manager (Business Birmingham) Salary: circa 30,000-35,000 (Fixed term contract to run until 31 March 2015) This post is funded by the European Union. Job Purpose: To deliver projects, events and marketing campaigns for Business Birmingham, Marketing Birmingham s inward investment function. The role will support delivery of the following economic outputs for the Birmingham, the Black Country and Solihull area: - Increase businesses location and foreign direct investment - Increase job creation, delivering growth through retention and acquisition - Support a sector-led growth strategy focusing on five industries: Business, Professional and Financial Services Advanced Engineering Life Sciences and Healthcare ICT and Digital Media Food and Drink - Positively drive the image and reputation of the area as a successful international business destination and increase cut-through and client engagement in international markets. - Deliver marketing support for the Business Support Programme, which benefits small and medium size businesses in the specific industry sectors in the ERDF Priority 3 areas To provide support on corporate profile and reputation Version: October 2013

2 Key accountabilities Project management: Use appropriate project management tools to deliver activity and events against designated outputs and budgets. Support with monitoring, evaluation and reporting of programme activity against company KPIs both internally and externally. Support with the production of sales material and PowerPoint presentations. Campaign delivery - the implementation of inward investment marketing activity: Effective and efficient implementation of marketing and sales campaigns, covering the entire cycle from planning through to evaluation. Ensure plans use sound methodologies, have impactful messaging and creative and utilise relevant channel selection, working with the PR team to ensure holistic campaigns are always delivered. Deliver seamless integrated campaigns based on channels (a) owned media - website, blog, and customer database; (b) earned media - social media, viral, coverage by bloggers, guest posts, consumer reviews; (c) paid media - display advertising (online and offline), SEO, pay-per-click advertising, trade shows, advertorials, sponsorship etc. Manage the production, logistics and storage of collateral. Manage the digital channel websites, social media, and e-contact plans. To ensure a Business Birmingham data management plan is established to deliver Business Birmingham s database growth and legal compliance. Financial management: Ensure delivery is compliant with relevant funding conditions, in particular procurement processes and record keeping. Manage the campaign budgets effectively and efficiently. Work with the finance team to monitor and manage budgets. People management: Directly manage and motivate a small team to deliver programme activity, taking responsibility for their personal and professional development. Indirectly manage projects teams with representatives from across the business. Manager external suppliers to deliver best value and successful campaign outputs. Identify opportunities for partners from across the project area to ensure a joined up, co-ordinated delivery of activity and, where appropriate, joined up systems, across programme partners. Planning provide support during the planning process and add value with idea generation: Provide input into marketing and sales plans within a multi-stakeholder environment. Work with the research team and use intelligence to formulate plans. Using the overarching programme plan, undertake secondary planning for delivery of campaign and sales activity.

3 Marketing compliance ensure activity is aligned corporately and adheres to legal requirements in the following areas: Brand Data management CRM Image management and usage Any other duties deemed commensurate with the role and eligible for the ERDF Investing in the City Region project. Skills and experience Essential Graduate (or equivalent) with a degree in a business related subject or a professional marketing qualification Minimum 5 years marketing experience Evidence of campaign and project management B2B marketing expertise Digital marketing experience Event management experience Publications management experience Strong communication skills Stakeholder management skills Budget management skills Adaptable, innovative and able to think out-of-the-box Strong presentation skills production and delivery Evidence of managing agencies and external suppliers Experience of managing staff Desirable Experience of working within the inward investment sector Public and private sector experience

4 Our company Marketing Birmingham, the city s strategic marketing partnership, is the company which operates the city s leisure and business tourism programmes - Visit and Meet Birmingham - as well as its inward investment programme, Business Birmingham. The company is funded by the public and private sectors, including Birmingham City Council, European Regional Development Funding and some 400 local companies. Business Birmingham is the city s official inward investment programme, part of Marketing Birmingham s destination marketing strategy. With Birmingham being at the centre of a 94 billion regional economy, the programme positions the Birmingham as a leading inward investment location and a major engine of UK growth. Visit Birmingham is the city s official leisure tourism programme for Birmingham, part of Marketing Birmingham s destination marketing strategy. As one of the top visitor cities in the UK, attracting over 33.5 million visitors a year, Birmingham is a must-visit leisure destination. Meet Birmingham is the official business tourism programme for Birmingham, part of Marketing Birmingham s destination marketing strategy. Meet Birmingham showcases the city s strength as a host for events, conference and exhibitions and provides event organisers with a comprehensive range of planning and support services.

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