MONISHA DAS, PHD. EDUCATION EMPLOYMENT HISTORY

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1 MONISHA DAS, PHD. ASSOCIATE PROFESSOR Department of Business, Management, & Accounting University of Maryland Eastern Shore Kiah Hall Room 2106 Princess Anne, MD Office Phone: ; Fax: EDUCATION PhD., 2002 MBA., 1997 MBA., 1976 MA., 1974 BA., 1972 GOLDEN GATE UNIVERSITY, San Francisco, CA, USA Major: International Business & Marketing RUTGERS UNIVERSITY, Newark, NJ, USA Major: Marketing BAJAJ INSTITUTE OF MANAGEMENT STUDIES OF BOMBAY, Bombay, India Major: Marketing UNIVERSITY OF BOMBAY, Bombay, India Major: Economics UNIVERSITY OF CALCUTTA, Calcutta, India Major: Economics and English EMPLOYMENT HISTORY 1999 Present University of Maryland Eastern Shore, Princess Anne, MD, USA Associate Professor Business Management & Accounting Golden Gate University, San Francisco, CA, USA Visiting Professor School of Management Widener University, Chester, Pennsylvania, USA Assistant Professor School of Business Trenton State College, Trenton, NJ, USA Assistant Professor School of Business 1987 Rutgers University, New Brunswick, NJ, USA Visiting Professor

2 Ramapo College of New Jersey, Mahwah, NJ, USA Assistant Professor School of Administration and Business Rutgers University, New Brunswick, NJ, USA Teaching Assistant College of Arts and Sciences AWARDS/HONORS/FELLOWSHIPS: Faculty Award for Finalist Federal Reserve Challenge Competition UMES President s Service Award for ten years of service to the university Fall 2010 Annual Student Association Awards for advising the American Marketing Association chapter, Student Advisory Board and Students in Free Enterprise Direct Marketing Institute Award: Certificate in Internet Marketing, New York, 2003 American Marketing Association: National Honorary Member Alpha Mu Alpha 2000 Fulbright Hays Scholarship for Japan Summer 1992 Direct Marketing Institute Award: Certificate in Direct Marketing, New York 1993 Ford Foundation Faculty Award: International Economics seminar work at NYU 1988 University of Bombay: All University MBA Ranking (Fourth) in Marketing 1976 PROFESSIONAL ORGANIZATION MEMBERSHIP American Marketing Association (Since 1984) Academy of Management (Since 1985) Academy of International Business (Since 1987) Japan Society (Since 1990) Asia Society (Since 1993) INFORMS (Since 1998) PROFESSIONAL SERVICE Reviewer TIM, IMD and BPS Divisions, Academy of Management (AOM) 2012(9 papers reviewed) Reviewer Marketing, Academy of International Business (AIB) 2012 (3 papers reviewed 2

3 Reviewer TIM, IMD and BPS Divisions, Academy of Management 2011 (9 papers reviewed) Chair for two Marketing sessions MTMI - TRU 2010 International Conference on Emerging Paradigms and Practices in Business Management & Technology (June 12 June 13, 2010) Kamloops, British Columbia, Canada Reviewer for marketing papers, MTMI- TRU 2010 Reviewer TIM, IMD and BPS Divisions, Academy of Management 2010 Reviewer and editorial Board GDBA 2009 Reviewer TIM, IMD and BPS Divisions, Academy of Management 2009 Reviewer and editorial Board GDBA 2008 Reviewer TIM, IMD and BPS Divisions, Academy of Management 2008 Reviewer and editorial Board GDBA 2007 Reviewer TIM, IMD and BPS Divisions, Academy of Management 2007 of Management Annual Meeting Atlanta 2006 Reviewer TIM, IMB and BPS Divisions, Academy of Management 2006 Reviewer TIM, IMD and BPS Divisions, Academy of Management 2005 Reviewer TIM Division and BPS Division, Academy of Management 2004 Analytical Market Commentaries (44 in series) published for online website Clearstation.com Reviewed by Forbes. Considered Best of the Web COURSES TAUGHT IN VARIOUS UNIVERSITIES Marketing Strategy and Policy, Marketing Principles, New Product Planning, Retail Management, Advertising Management, Marketing Research, Introduction to E Commerce, Consumer Behavior, International Marketing, Business to Business Marketing, Non-Profit Marketing, Services Marketing, Business Ethics, Introduction to Business, Global Market Strategy (MBA level), Strategic Marketing (MBA level). OTHER PEDAGOGICAL CONTRIBUTIONS Trained a winning runners up finalist team of six UMES undergraduate business majors for the regional competition of the Annual Federal Reserve Challenge for the Richmond Federal Reserve District September-November Introduced the online version of Markstrat for Windows 2012 simulation game in the redesigned Marketing Strategy and Policy course. Co-authoring some, training and advising 13 Marketing Research undergraduate students to design research studies and present their research papers at the UMES 2012 Regional Research Symposium April 19, (Will list papers after conference) Trained 11 Marketing major students for the Second Annual Research Conference at UMES, March April Trained a team of six UMES business majors for the regional competition of the Annual Federal Reserve Challenge for the Richmond Federal Reserve District September- November Prepared Presentation by Fed Challenge Team for the Business Advisory Board. (2008, 2009) Trained a team of five UMES business majors who were placed in the regional competition of the Annual Federal Reserve Challenge Competition for the Richmond Federal Reserve District. (September-November 2009) 3

4 Trained a team of five UMES business majors who were placed in regional competition in the Annual Federal Reserve Challenge Competition for the Richmond Federal Reserve District. (September-November 2008) Trained a team of four UMES business majors who were placed fourth in the Annual Federal Reserve Challenge Competition for the Richmond Federal Reserve District. (November 2007) Conducted an interclass competitive debate between the Marketing Management Course and the Strategic Management course. (Fall 2007) Developed the website (2008) Agro marketing product development program for Soybean Board of Maryland Competition based on laboratory investigation procedures, scientific research, FDA guidelines and product design of a Soybean product. ( ) Collaborative research program to market accounting and bookkeeping services for accounting paraprofessionals. ( ) Training winning student teams to participate and present at SIFE conferences and annual competitions. (2008, 2006, 2004, 2003, 2002 and 2001) Job interview training and career planning for 32 marketing students. ( ) Team training Federal Reserve Challenge student presenters. ( ) Trained 11 American Marketing Association members to compete in the national AMA competition on Proctor and Gamble s brand Pringles. (2002 and 2005) RESEARCH PROPOSALS/GRANTS (Last Five Years) Marketing Specialist: Grant of $ 390,000 to UMES by National Institute of Aerospace (NIA) and National Aeronautics and Space Administration (NASA) , NASA Pre- Service Teacher Program Phase II. PUBLICATIONS [Refereed Journal Articles] (Last Five Years) Das, Monisha, (2011) Influence of Product Attributes in Understanding Consumer Choice: A Study of Tea Marketing in Four countries. Journal of Global Business and Technology Research Vol 3. November December Das, Monisha, Ali Mohammad, Alade, A.J., Li, Diane (2009) Financial Literacy: An Experiential learning Exercise for Financial Literacy of Undergraduate Business Majors. Review of Business and Technology Research Vol 2. No.1 pp.1-5. Das, Monisha, (December 2008). Theoretical Perspectives in Knowledge Creation in International Management and Marketing. International Journal of Effective Management Das, Monisha (2007) Assessing the Concept of Techno-Nationalism, And Policy Responses in the Age of Global Meta Technologies. Journal of Global Information Technology, Vol 2, No. 1 & 2 pp

5 Andrew D. Schiff and Monisha Das December 2006, Fine-Tune Your Resume With This 16- Point Checklist. Published in the New Accountant Issue 717, pp.5, 22. EDITORIALY REVIEWED Influence of Non-Brand Product Attributes in Understanding Consumer Choice: Tea Consumption in Multiple Countries. (Manuscript ID number of 1105) under review by the Academy of International Business for the Journal of International Business. Andrew D. Schiff and Monisha Das. (2011) A Financial Feasibility Test for Aspiring Entrepreneurs. Allied Academies International Journal of Accountancy. Book Review of Integrated Systems: The Accountant in the 21 st Century by M.Martin, M.Lam and V. Dosey. Issues in Accounting Education Vol 22, No. 2, p (Co author: Andrew Schiff, Towson University & Monisha Das, University of Maryland Eastern Shore) Knowledge Capitalism: Competitiveness Reevaluated. Book with Michael E. Porter, John H. Dunning, David J. Teece, Bruce M. Kogut, Chris E. Bartlett and Steven B. Tallman. Academy of Management Press (Edition 1-4) REFEREED CONFERENCE PROCEEDINGS/PRESENTATIONS (Last Five Years) Das, Monisha, (2011) Influence of Product Attributes in Understanding Consumer Choice: A Study of Tea Marketing in Four countries. MTMI conference on Oct in New Carrollton, MD. Das Monisha, Mitra, Madhumi: Perceptual Problems and Consumer Preferences regarding reen Tea in Turkey and the USA. MTMI - TRU 2010 International Conference on Emerging Paradigms and Practices in Business Management & Technology (June 12 June 13, 2010) Kamloops, British Columbia, Canada Das Monisha, Schiff, Andrew, Ali, Mohammad: Is the Global Trade Cycle a better predictor of growth than Country Business Cycles? Applications to International Business Decisions. MTMI - TRU 2010 International Conference on Emerging Paradigms and Practices in Business Management & Technology (June 12 June 13, 2010) Kamloops, British Columbia, Canada Das, Monisha, Ali, Mohammad, Li, Diane, Alade, A.J., Financial Literacy: Experiential Learning Exercise for financial Literacy of Undergraduate Students. GDBA December 2009 Conference Proceedings. Das, Monisha, Schiff, Andrew and Das, Ajit (November 2008) An Energy Diamond: A Study of Technological Innovation in the Global Petroleum Industry. Annual Global Digital Business Association Conference, Reston Va. A Review and Classification of Analytical models of Luxury Goods Marketing with Implications for Marketing Practice November Annual Global Digital Business Association Conference, Reston Va. 5

6 A Study of the Global Petroleum Industry: Innovation and Pricing using Porter s Diamond framework Proceedings of the Annual International Strategic Management Society October 23-25, 2005 Orlando, Fl. CONFERENCE PRESENTATIONS (UMES): Das Monisha, Ali, Mohammad, Li, Diane, Alade, A.J., Financial Literacy: Experiential Learning Exercise for financial Literacy of Undergraduate Students. Global Digital Business Association December 2009 Annual Conference Indore, India. A Review and Classification of Analytical models of Luxury Goods Marketing with Implications for Marketing Practice. Presented at the Annual Global Digital Business Association Conference, November 2007 Reston VA. A Study of Technological Innovation and Pricing in Global Petroleum Industry: Presented at the Annual International Strategic Management Society October 23-25, 2005 Orlando, Fl. An Energy Diamond: The Cycle of Technological Innovation Diffusion in the Energy Industries. Society for Advancement in Management (SAM) in June WORKSHOPS AND PROFESSIONAL DEVELOPMENT (Last Five Years) Invited Attendee for workshops at the Federal Reserve in the 21 st Century Conference, March 16-18, 2011 at the Federal Reserve Bank of New York, Manhattan, New York. Special attendee: International Monetary Fund Annual Conference Workshop October 8-9, 2010 IMF Headquarters Washington DC. Attended Assurance of Learning Workshops at UMES in 2008, Attended workshops conducted by the Baltimore Federal Reserve Bank branch on Current Economic Conditions and its regional implications. 2008, Attended workshops on Options Pricing Theory and Practice conducted by the Options Industry Council (OIC) at Crystal City, VA in Attended training workshop on WebCt at UMES in 2006, Attended workshops at the Richmond Federal Reserve Regional Headquarters on Financial market Turmoil Attended workshop on Sociological versus Economic paradigms affecting Marketing Theory Development at American Marketing Association meeting in Orlando FL Summer Invited attendee to International Monetary Fund Annual Seminar Series in September 2009 at IMF Headquarters in Washington DC. 6

7 Participant seminar series on NPR (National Public Radio) on Financial Markets turmoil and FED Policy. December WORKS IN PROGRESS Article on Greece: Can Behavioral Decision theory explain global market turmoil? CONFERENCES ATTENDED (Last Five Years) Special attendee: Board of Directors World Bank and International Monetary Fund Annual Conference September 23-25, 2011 IMF Headquarters Washington DC. Special attendee: International Monetary Fund Annual Conference October 8-9, IMF Headquarters Washington DC. Special attendee: World Bank Per Jacobsson Lecture by Mohamed El-Erian, CEO and co-cio of PIMCO, October 10 World Bank Headquarters Washington DC. Attendee Academy of Management Annual Conference in Atlanta GA Attendee Academy of Management Annual Conference in Washington DC Attendee Strategic Management Society meeting in Baltimore MD Attendee American Marketing association Summer Educators Meeting Orlando FL REFERENCES Available Upon Request 7