Media Scene Belgium. Publicitas Research July Media Scene Belgium July 2015 Slide 1
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1 Media Scene Belgium Publicitas Research July 2015 Media Scene Belgium July 2015 Slide 1
2 Key Figures and Media Overview Media Scene Belgium July 2015 Slide 2
3 Belgium in Figures Population and Economic Data Population in Belgium (millions) ,6 10,7 10,7 10,8 10, Gross Domestic Product per capita ( 000s) at current prices Consumer Price Index (2012 =100) Ad Spend as a % of GDP Advertising Expenditure Growth (%) at current prices % 0.95% 0.6% Media Scene Belgium July 2015 Slide 3 Source: Zenith Optimedia, Western Europe Market und Mediafact, 2013
4 Belgium in Figures Age & Spoken Language Gender/ Age Male % Female % Total (000s) years years years years years years years Total (000 s) % 43.5 % Dutch French German Sources: CIM 2015 / Wikipedia 2015 Media Scene Belgium July 2015 Slide 4
5 Media Ad Spending in Belgium 2014 vs Media 2013 ( ) 2014 ( ) Ratio Y 1 (%) Daily Press Free Sheets Magazines TV (National) TV (Local & Thematic Network) Cinema Radio Outdoor Internet Mobile Internet n/a Total Spendings Media Scene Belgium July 2015 Slide 5 Source: MediaSpecs BVBA, Nielsen 2013/2014
6 Top 20 Advertisers Spendings (May 2015 vs. 2014) Rank YTD ( 000s) YTD 2014 ( 000s) YTD 2015 ( 000s) Evolution (Index) 1 D IETEREN GROUP RECKITT & BENCKISER UNILEVER PROCTER & GAMBLE BENELUX PROXIMUS GROUP COCA-COLA BELGIUM-LUXEMBOURG MEDIAHUIS RENAULT-NISSAN ALLIANCE PSA PEUGEOT CITROËN COLRUYT GROUP MEDIALAAN (ex. VLAAMSE MEDIA MAATSCHAPPIJ) DE PERSGROEP L OREAL GROUP ING GROEP ROULARTA MEDIA GROUP MONDELEZ INTERNATIONAL NESTLE GROUP FRANCE TELECOM DANONE GROUP DAIMLER BENZ GROUP Media Scene Belgium July 2015 Slide 6 Source: Nielsen May 2015
7 Print Media Scene Belgium July 2015 Slide 7
8 Print Daily Newspapers Nord (Dutch Language) Name City Circulation Readers Basic Readers Business Executives General Interest Paid Daily Newspapers HET LAATSTE NIEUWS BRUSSELS copies (print+digital-paid) HET NIEUWSBLAD BRUSSELS copies (print+digital-paid) DE STANDAARD DS BRUSSELS copies (print+digital-paid) HET BELANG VAN LIMBURG HASSELT copies (print+digital-paid) GAZET VAN ANTWERPEN ANTWERP copies (print+digital-paid) DE MORGEN BRUSSELS copies (print+digital-paid) Business & Financial Dailies DE TIJD BRUSSELS copies (print+digital-paid) Free Dailies for Commuters METRO BRUSSELS copies (free) N/A Sources: Circulation: CIM 2014 Q Q1: Readers Basic: CIM 2013/2014 (2) Business Executives: Cadres et Dirigeants 2015 Media Scene Belgium July 2015 Slide 8
9 Print Daily Newspapers Sud (French Language) Name City Circulation Readers Basic Readers Business Executives General Interest Paid Daily Newspapers SUD PRESSE* NAMUR/NAMEN copies (print+digital-paid) L'AVENIR** NAMUR/NAMEN copies (print+digital-paid) LE SOIR BRUSSELS copies (print+digital-paid) DH LES SPORTS BRUSSELS copies (print+digital-paid) LA LIBRE BELGIQUE BRUSSELS copies (print+digital-paid) Business & Financial Dailies L'ECHO BRUSSELS copies (print+digital-paid) Free Dailies for Commuters METRO BRUSSELS copies (free) N/A *Includes local editions of: La Meuse, La Capitale, La Nouvelle Gazette, La Province, Nord Eclair. Editorial content is the same, only front page and local pages are different. **Includes 9 regional editions of L'Avenir. Editorial content is the same, only front page and local pages are different. Sources: Circulation: CIM 2014 Q Q1: Readers Basic: CIM 2013/2014 (2) Business Executives: Cadres et Dirigeants 2015 Media Scene Belgium July 2015 Slide 9
10 Print Daily Newspaper German Language Name City Circulation Readers Basic Readers Business Executives General Interest Daily GRENZ-ECHO EUPEN copies (print+digital-paid) N/A N/A Sources: Circulation: CIM 2014 Q Q1: Readers Basic: CIM 2013/2014 (2) Business Executives: Cadres et Dirigeants 2015 Media Scene Belgium July 2015 Slide 10
11 Print Consumer Magazines Nord (Dutch Language) Name City Editorial Content Circulation 1) Readers Basic Readers Business Executives Frequency DAG ALLEMAAL ANTWERP TV, Radio, Cable (Guide) n/a weekly KERK EN LEVEN ANTWERP Religious - Roman Catholic n/a weekly LIBELLE ANTWERP Women's (General) n/a weekly TEVE-BLAD ANTWERP TV, Radio, Cable (Guide) n/a weekly TV GIDS PRIMO ANTWERP TV, Radio, Cable (Guide) n/a weekly HUMO ANTWERP TV, Radio, Cable (Guide) weekly KNACK BRUSSELS News - Newsmagazines weekly STORY/STORYWOOD ANTWERP Women's (Celebrities) n/a weekly TV FAMILIE ANTWERP Women's (Celebrities) n/a weekly GOED GEVOEL SCHELLE Women's (Health, Beauty) n/a monthly 1) copies (total measure. circ.) Note: These charts include only single language publications audited by CIM and don t include combined editions or/and newspaper's supplements/magazines and customers/associations titles Sources: Circulation: CIM 2014 Q Q1: Readers Basic: CIM 2013/2014 (2) Business Executives: Cadres et Dirigeants 2015 Media Scene Belgium July 2015 Slide 11
12 Print Consumer Magazines Sud (French Language) Name City Editorial Content Circulation 1) Readers Basic Readers Business Executives Frequency CINE TELE REVUE BRUSSELS TV, Radio, Cable (Guide) n/a weekly TELEPRO LIEGE/LUIK TV, Radio, Cable (Guide) n/a weekly FEMMES D'AUJOURD'HUI ANTWERP Women's (General) n/a weekly TELE STAR BRUSSELS TV, Radio, Cable (Guide) n/a weekly LE VIF/L'EXPRESS BRUSSELS News - Newsmagazines weekly MOUSTIQUE ANTWERP General Interest n/a weekly LE SOIR MAGAZINE BRUSSELS News Newsmagazines n/a weekly TOP SANTE BRUSSELS Women's (Health, Beauty) n/a weekly PARIS MATCH BRUSSELS News - General/Pictorials weekly TELE POCKET ANTWERP TV, Radio, Cable (Guide) n/a weekly 1) copies (total measure. circ.) Note: These charts include only single language publications audited by CIM and don t include combined editions or/and newspaper's supplements/magazines and customers/associations titles Sources: Circulation: CIM 2014 Q Q1: Readers Basic: CIM 2013/2014 (2) Business executives: Cadres et Dirigeants 2015 Media Scene Belgium July 2015 Slide 12
13 Print Business Elite Survey # Publications Audience Reach 1 De Tijd (BELG) De Standaard (BELG) Trends-Tendances (BELG) Knack (BELG) DM (De Morgen) (BELG) Le Soir (BELG) Le Vif/L'Express (BELG) L' Echo (BELG) La Libre Belgique (BELG) The Economist (ALL) Financial Times (ALL) Time (ALL) PME/KMO (BELG) Harvard Business Review (ALL) Bloomberg Markets (ALL) Fortune (ALL) Newsweek (2014 data only) (ALL) Bloomberg Businessweek (ALL) Euromoney (ALL) The Wall Street Journal (ALL) Media Scene Belgium July 2015 Slide 13 Source: BE Europe, Country of Residence Belgium, Audience 8 118
14 Print Top 10 Advertisers 2014 # Advertiser ( 000s) 1 COLRUYT D IETEREN AUTO SPAR RETAIL PROXIMUS LIDL & CO ALDI BMW BELGIUM MEDIAMARKT BELGIUM MOBISTAR TELENET OPERATIES Media Scene Belgium July 2015 Slide 14 Source: UBA and Mediauis
15 TV Media Scene Belgium July 2015 Slide 15
16 TV Channels Nord # Channel Market Share (total population/ whole day) Day Time Target Group 1 EEN All Day VTM CANVAS 8.92 All Day VIER BE VITAYA 4.73 All Day Women VIJF Women OP DISCOVERY CHANNEL 1.33 All Day Men NICKELODEON (NL) NATIONAL GEOGRAPHIC (NL) 0.82 All Day DISNEY CHANNEL 0.77 All Day NICK JR VTMKZOOM ACHT 0.58 All Day Media Scene Belgium July 2015 Slide 16 Source: CIM TV Sud/Nord, 2014 GfK Belgium NV
17 TV Channels - Sud # Channel Market Share (total population/ whole day) Day Time Target Group 1 RTL-TVI All Day La Une All Day La Deux 5.46 All Day AB All Day Club RTL 3.77 All Day Men Plug RTL 2.25 All Day NICKELODEON (FR) DISNEY CHANNEL (FR) NATIONAL GEOGRAPHIC (FR) 0.85 All Day MTV (FR) 0.66 All Day BE All Day Media Scene Belgium July 2015 Slide 17 Source: CIM TV Sud/Nord, 2014 GfK Belgium NV
18 TV Business Elite Survey # Channel Audience Reach 1 een (BELG) VTM (BELG) RTBF1 (BELG) RTL/ TVi (BELG) Kanaal Z/Canal Z (BELG) National Geographic Channel (ALL) Discovery Channel (ALL) BBC World News (ALL) Eurosport (ALL) Euronews (ALL) CNN (ALL) CNBC (ALL) France 24 (ALL) Sky News (ALL) Bloomberg TV (ALL) Al Jazeera English (ALL) Media Scene Belgium July 2015 Slide 18 Source: BE Europe, Country of Residence Belgium, Audience 8 118
19 Web Media Scene Belgium July 2015 Slide 19
20 Online Top Online Sites June 2015 # Name Visits Page Views Category 1 HLN.be Newspaper 2 Nieuwsblad Newspaper 3 2dehands.be-2ememain.be Classifieds 4 De_Standaard Newspaper 5 Kapaza Classifieds 6 Sporza Sports 7 Deredactie.be Radio 8 DH.be Newspaper 9 RTL.be TV 10 Het_Belang_van_Limburg Newspaper 11 Gazet_van_Antwerpen Newspaper 12 Knack-Levif Magazine 13 RTBF.be TV 14 Sudinfo Newspaper 15 De_Morgen Newspaper Media Scene Belgium July 2015 Slide 20 Source: Gemius, July 2015
21 Online Business Elite Survey # Website Weekly Reach Audience Reach 1 linkedin.com (ALL) 4' facebook.com (ALL) 3' standaard.be (BELG) 3' detijd.be (BELG) 2' lesoir.be (BELG) 1' news.google.com (ALL) 1' demorgen.be (BELG) 1' lecho.be (BELG) 1' twitter.com (ALL) 1' news.yahoo.com (ALL) bbc.com (ALL) cnn.com (ALL) bloomberg.com (ALL) Newsweek.com (ALL) ft.com (Financial Times) (ALL) economist.com (ALL) euronews.net (ALL) businessweek.com (ALL) cnbc.com (ALL) wsj.com (The Wall Street Journal) (ALL) Media Scene Belgium July 2015 Slide 21 Source: BE Europe, Country of Residence Belgium, Audience 8 118
22 Mobile Business Elite Survey # Mobile Devices Weekly Reach Audience Reach 1 LinkedIn (ALL) 3' Facebook (ALL) 3' De Standaard (BELG) 2' De TIJD (BE/LX) 2' DM (De Morgen) (BELG) 1' Le Soir (BE/LX) 1' Twitter (ALL) 1' L'Echo (BE/LX) 1' CNN (ALL) Financial Times (ALL) BBC News (ALL) Quartz (2014 data only) (ALL) Reuters (ALL) Bloomberg (ALL) Eurosport (ALL) Newsweek (ALL) The Economist (ALL) Euronews (ALL) Harvard Business Review (ALL) The Guardian (GB) Media Scene Belgium July 2015 Slide 22 Source: BE Europe, Country of Residence Belgium, Audience 8 118
23 Represented media Media Scene Belgium July 2015 Slide 23
24 Publicitas Paris Represented media (non-exhaustive) Media Name Description Print & Web De Tijd / L Echo Financial daily newspapers Netto / Mon Argent Sabato De Standaard De Standaard Magazine DS Weekblad Het Niewsblad Het Nieuwsblad Gazet van Antwerpen CittA Het Belang van Limburg Sjiek L Avenir Le Soir Victoire Soir Magazine Passion des Montres Sud Presse TV News Grenz-Echo Financial supplements Lifestyle supplement Daily newspaper Lifestyle supplement News supplement Daily newspaper Lifestyle supplement Regional daily newspaper Lifestyle supplement Regional daily newspaper Lifestyle supplement Regional daily newspaper Daily newspaper Lifestyle supplement News magazine Watches supplement Regional daily newspaper TV supplement Regional daily newspaper Media Scene Belgium July 2015 Slide 24
25 Thank you. Publicitas Paris 42 rue Fortuny Paris France Media Scene Belgium July 2015 Slide 25
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