JupiterResearch: Un cabinet d études International spécialisé sur l économie numérique

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1 JupiterResearch: Un cabinet d études International spécialisé sur l économie numérique Fondé en 1986 à New York Spécialisé sur Telecoms / Media / Internet Siège social européen à Londres mais des équipes locales partout en Europe Données propriétaires: études consommateurs avec Ipsos, executive surveys prévisions de marché à 5 ans pour 17 pays Européens Projets sur mesure et conseils exclusifs Accès illimité des clients aux études et aux analystes JupiterResearch, LLC

2 Plus d une trentaine de thématiques Personal Technology & Access Broadband PC & Console Games Personal Technology Wi-Fi Mobility Wireless Marketing & Advertising Advertising & Branding Marketing Online Behavior & Demographics Mobile Media & Marketing *NEW Search Marketing SMB Marketing Social Marketing *NEW Media Focus Music News & Information Online Media & Programming Television & Filmed Entertainment Industry Focus Automotive Financial Services Health Retail Travel Web Technologies & Operations Customer Service & Support Payments & Transactions Site Technologies & Operations European Focus Broadband and VoIP Commerce Content & Programming Country Focus Digital Home Marketing & Advertising Market Forecasts Mobile JupiterResearch, LLC

3 Jupiter Research en Europe European Services Content and Programming Broadband & VoIP Mobile Advertising & Marketing Commerce Digital Home Market Forecasts Country Focus Countries With Jupiter Offices UK France Germany Countries With Jupiter Staff Spain Italy Ireland Sweden Denmark Norway JupiterResearch, LLC

4 Pour en savoir plus Commentaires des analystes sur l actualité via des BLOGS réguliers: Contact journaliste: European Digital Home Analyst: Laurence Meyer, European Mobile Analyst: Thomas Husson, Amélie Brac, resp commercial et service client, JupiterResearch, LLC

5 US Online Media Trends Présentation Média Club 13 Novembre 2007 Par David Card, Vice President & Media Research Director

6 Key Questions What are the trends shaping the US online media industry? Is the Internet replacing traditional media, or complementing it? How can media companies best exploit usergenerated content, social networks, etc.? How are the roles of the big players & portals evolving? JupiterResearch, LLC

7 Portal Model Continues to Dominate Online Usage, Ad Revenues Usage Minutes, 2H06 14% Online Ad Spending, % 10% 65% 7% 4% 45% 15% Yahoo! MSN-Windows Live All others AOL MySpace 7% Google AOL All others 8% Yahoo! MSN JupiterResearch, LLC Source: comscore Media Metrix (6/06-12/06); JupiterResearch Internet Advertising Model, 7/06 (US only)

8 Online Ad Spending Disproportionate Compared with Time Spent ($ billion) Median Number of Hours per Week (self-reported) $68.3 $ $20.7 $16.5 $ Newspapers Magazines Radio TV Online $80.0 $70.0 $60.0 $50.0 $40.0 $30.0 $20.0 $10.0 $ Ad Spending Time Spent 2006 Ad Spend Question: On average, how many hours per week do you spend on each of the following activities? Source: JupiterResearch/Ipsos-Insight Entertainment and Media Consumer Survey (09/06), n=2,168; JupiterResearch, LLC JupiterResearch Internet Advertising Model 4/07 (US only)

9 Television, radio still dominate news consumption, but portals top news source among young adults Local TV news program Radio Portals (e.g., Yahoo!, Google, AOL) Local newspaper in print Cable TV channel Cable TV news web site (e.g., CNN.com) Newspaper in print Newspaper web site All adults % 20% 40% 60% 80% 100% Percentage of Online Users Question: Which of following sources do you use to access news on a weekly basis? JupiterResearch, LLC Source: JupiterResearch/Ipsos Insight Entertainment and Media Consumer Survey (08/07), n=2,772 (US only). N=321 (18-24)

10 Five Catalysts Create Potential for Major Industry Realignment Website deconstruction Broadband crossover Online Media Internet advertising evolution Competitive flux Social media and marketing JupiterResearch, LLC Source: JupiterResearch (4/07)

11 Social Media Categories Show Growth, Center on Youth Today Read comments others had posted on a website Read a blog Used a social networking site (e.g. MySpace, Facebook, LinkedIn, Friendster) Posted pictures to share on a photo sharing site Streamed video from the Internet Posted comments on someone else s page on a social networking site All Adults 0% 20% 40% 60% 80% 100% Percentage of Segment Question: Which of the following activities have you conducted monthly or more frequently in the past year? JupiterResearch, LLC Source: JupiterResearch/Ipsos Insight Entertainment and Media Consumer Survey (08/07), n=2,772 (US only),

12 Social Networking Frequency Astonishing; Other Online Media Measure Frequency in Days/Month Multiple times a day Once a day Once every few days Once a week Once a month Less than once a month All adults % 20% 40% 60% 80% 100% Percentage of Social Network Users Question:How often do you use social networking sites (such as MySpace, Friendster, Facebook, LinkedIn)? JupiterResearch, LLC Source: JupiterResearch/Ipsos Insight Entertainment and Media Consumer Survey (08/07), n=2,772 (US only), n=588 (used social network), n=140, (used social network, 18-24

13 Social Network Leaders Heading in Different Directions? MySpace = Hollywood Youth portal Self-expression The new AOL? Building out content channels for advertisers & users Search deal with Google Facebook = Silicon Valley Most efficient way to keep in touch News Feeds Building out platform APIs, text markup language, DB query language, network protocol Distribution network No easy way to tap $ JupiterResearch, LLC

14 Online Video Usage Exploding, But Programming Paradigm Unsettled Regular Online Video Viewers April 2007: 35% of Online Users Viral July 2006: 20% of Online Users Search Destination/ browsing Purchase Rental/ subscription Advertising Key Online Video Genres News Movie trailers Music videos Weather Usergenerated video Adult Sports JupiterResearch, LLC Source: JupiterResearch/Ipsos Insight Consumer Survey (4/07), n = 2,164 (US); JupiterResearch/Ipsos-Insight Individual User Survey (7/06), n = 4,182 (US)

15 UGV Among Top Ten Genres of Online Video News clips Movie trailers Music videos Weather Short animated clips User-generated video TV show clips Adult entertainment Sports news/highlights Full-length current TV shows Results sorted by overall response 0% 20% 40% 60% 80% 100% Men Women Percentage of Segment Question: What kinds of video downloads or streams from the Internet have you watched in the past twelve months? (Select all that apply) JupiterResearch, LLC Source: JupiterResearch/Ipsos Insight Individual User Survey (6/07), n = 3,580 (US only)

16 Website Deconstruction : Every Page a Landing Page with Google as its Search Engine Web Blog Web site Index page Search Content Aggregator Individual site Syndicate RSS Affiliate JupiterResearch, LLC Source: JupiterResearch (8/07)

17 Solution to Deconstruction: Re- Inventing Networks Online Producer Producer Pages Feeds Feeds Pages Producer Pages Feeds Aggregator Affiliate Pages Feeds Pages Feeds Audience JupiterResearch, LLC Source: JupiterResearch (8/07)

18 Beware of Going Too Far Too Fast: Social Media Re-Make of Netscape Bombs Badly ( in millions) Monthly Page Views Netscape re-invented Jun-06 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb JupiterResearch, LLC Source: comscore Media Metrix 3/07 (US only)

19 Google, MySpace Best Positioned to Disrupt Portal Landscape Bubble size reflects relative audience usage minutes 0% 50% 100% Portal Business Model Affinity Low High Amazon.com Comcast Ask Network Disney Online EA Contenders (or in flux) Viacom ebay Challenged leader Yahoo! Facebook AOL MSN Disrupters Google MySpace Less Capitalizing on Industry Catalysts More JupiterResearch, LLC Source: JupiterResearch analysis (4/07); comscore Media Metrix (6/06-12/06)

20 Key Messages Five trends could re-configure online media Online = some substitution (news, music), but mostly complementary or promotional Social media probably more important than mobile, for the moment Re-invent the network JupiterResearch, LLC

21 Pour en savoir plus Commentaires des analystes sur l actualité via des BLOGS réguliers: Contact journaliste: European Digital Home Analyst: Laurence Meyer, European Mobile Analyst: Thomas Husson, Amélie Brac, resp commercial et service client, JupiterResearch, LLC

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