MEDIAMORPHOSE FROM NEWSPAPER TO NEWSBRAND

Transcription

1 MEDIAMORPHOSE FROM NEWSPAPER TO NEWSBRAND

2 MEDIAMORPHOSEI INTRO Reminder - our strategy WE LOST CONTROL OF OUR DISTRIBUTION CHANNELS

3 MEDIAMORPHOSEI INTRO WE LOST CONTROL OF OUR DISTRIBUTION CHANNELS IS IT DEADLY? Reminder - our strategy IS IT AN ISSUE? IS IT AN OPPORTUNITY?

4 Reminder - our strategy MEDIAMORPHOSEI INTRO EDITORIAL VALUE TRIPLE PLAY KEEP MASS AUDIENCE BUILT ON A APPROACH AND MONETIZE IT!!

5 Reminder - our strategy MEDIAMORPHOSEI INTRO THE RIGHT MESSAGE NEWS IN THE RIGHT PLACE AT THE RIGHT MOMENT

6 Footprint Rossel Group 2013

7 MEDIAMORPHOSE FOOTPRINTROSSEL2013 TOTAL Pas de Calais REVENUE lecteurs 550 million Nord -Pas de Calais 38 % = couverture quotidiens lecteurs 34 % = couverture TV mag lecteurs 27 % = couverture Fémina Presse hebdo rég. : lecteurs = 16 %de couverture TV (Wéo): téléspectateurs/semaine Radio (Contact FM) : auditeurs/jour Web : surfeurs/jour HUMAN RESOURCES ±4.000 direct employees ±2.000 in Brussels & Wallonia journalists 450 people are working for the sales departments 20 millions habitants Picardie lecteurs nets 40% = couverture print quotidiens Flandres De Tijd = 50% Metro NL = 50% Mons * * Belgique francophone lecteurs/surfeurs nets 70 % = couverture print/web RTL Radio Contact Bel RTL lecteurs TV MAG 34% = couverture lecteurs FEMINA 30% = couverture Champagne-Ardennes lecteurs nets 39% = couverture quotidienne print surfeurs/semaine 32% = couverture we Champagne FM : auditeurs/jour NEW

8 MEDIAMORPHOSEI CHARACTERISTICS

9 The next steps

10 MEDIAMORPHOSEI THE NEXT STEPS THE NEWS ROOM B2C CRM B2B THE ADVERTISING ROOM

11 MEDIAMORPHOSEI THE NEXT STEPS ONLINE TRIPLE PLAY DIGITAL NEWSBRANDS NEWSPAPER A PRODUCT BASED OFFER (PUSH) (HIERARCHIZATION) UPDATED ON REGULAR BASIS 3 x / DAY MULTI-EDITION MULTI-ACCESS MULTI-ENTRY MULTI-FORMAT «RICH» «DEEP» MOBILE

12 MEDIAMORPHOSEI THE NEXT STEPS 900 JOURNALISTS MIGRATED TO NEW TOOLS AIMING TO DEVELOP

13 MEDIAMORPHOSE I A PROCESS BASED ON 3 PILLARS The story folder All content available All media in a unique folder All expertises are collaborating : writers, editors, graphic designers, animators & web designers

14 MEDIAMORPHOSEI CIRCULATION REVENUES DIGITAL BASED 50% 30% 20% 7,5% BUT 15% OF CIRCULATION

15 MEDIAMORPHOSE IN PROGRESS RAISE VALUE OFFER :

16 MEDIAMORPHOSE FROMPULL TOPUSH

17 Qlikview 4. Business Intelligence (Data Mining) Architecture générale Web Serv Qlikview 3. CRM Sales B2C Data Warehouse J+1 Fil de l eau ERP DB Agrégée CRM Sales Fil de l eau 2. MDB Facture CDB DB Marketing B2C PBM Fil de l eau 1. Campaign Manager Web Serv CMS C C C C C C C C C C C SSO Clients / Prospects www Relation clientèle de l éditeur : Abonnements Concours Blog Community E-commerce DM Call Center Social Media Site Inconnu Lecteur anonyme Lecteur connu Abonné Club du Soir Produits+ Concours

18 MEDIAMORPHOSEI THE ADVERTISING ROOM Whatare wetalkingabout? & E OF OUR &

19 MEDIAMORPHOSEI THE ADVERTISING ROOM

20 MEDIAMORPHOSEI THE ADVERTISING ROOM

21 MEDIAMORPHOSEI THE ADVERTISING ROOM NEED FOR BETTER TOOLS, AUDIENCE, CONTENTS

22 MEDIAMORPHOSEI THE ADVERTISING ROOM

23 MEDIAMORPHOSEI THE ADVERTISING ROOM

24 MEDIAMORPHOSEI THE ADVERTISING ROOM Univers = Areusinginternet to look for news Are seeing news on internet 57% 56% 51% 48% 42% 33% 32% 0-6 h 6-9 h 9-12 h h h h h Listen& Wide for Rossel - Typologie des Consommateurs d'information - Mai 2013

25 MEDIAMORPHOSEI THE ADVERTISING ROOM Univers = Areusinginternet to look for news Smartphone Tablet 21% 14% 24% 11% 15% 9% 17% 16% 9% 20% 11% 17% 13% 5% 0-6 h 6-9 h 9-12 h h h h h Listen& Wide for Rossel - Typologie des Consommateurs d'information - Mai 2013

26 International & Belgian Market Premium Saleshouse Unsold RTB CRM Editors Inventory Newspapers, Magazines, Web, Mobile, Digital Newspapers, Videos ADEX Electronical Billing Rates Offers DATA OPPA

27 Every impression counts! 1. Direct channels Branded content & native advertising PREMIUM 2. Programmatic Premium display 3. Private Adexchange Inventory Display packages & DATA 4. Ad networks Low CPM REMNANT 5. Open exchange RTB

28 CASE STUDYLESOIR AUDIENCE LE SOIR, A GENUINE NEWSPAPER In readers/day In readers/day

29 CASE STUDYLESOIR AUDIENCE ONLINE U.B. / DAY IN 10 YEARS MOBILE READERS / DAY IN 3 YEARS PAID SUBSCRIPTIONS: IN LESS THAN 3 YEARS! Sources : CIM Scores Oct. 2013; Google Analytics Oct.2013; Internal data 2011-nov. 2013

30 CASE STUDYLESOIR AUDIENCE mobile mobile readers u.v./day u.v./day fans followers u.b./day subscribers u.v./day Sources : Cim2013 -Print Scores oct Google Analyticssept-oct. 2013

31 CASE STUDYLESOIR AUDIENCE We enlarge& qualify LE SOIR community More upscale, mature, educated and well balanced between male & female Male/female 58%/42% 54%/46% Avg. age 5 years old younger SG % 48% High education 44% 51% Sources : CIM 2002 & 2013 Total Brand

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35 MEDIAMORPHOSE FROM NEWSPAPER TO NEWSBRAND KEEP ON GOING

36 THANK YOU FOR YOUR ATTENTION! Bernard Marchant Rossel Group CEO