Magazines in general. Circulation figures. Readers. Advertising figures. International figures. 2 MagazineFACTS 2011

Transcription

1 MagazineFACTS 2011

2 Magazines in general Magazine concept 3 Magazine single copy sales and magazines delivered by Itella in Magazine turnover in Finland in Number of different magazine titles in Finland in Turnover for magazine publishers in Finland in 2009/ Magazines most read in terms of spent time 4 Magazines that readers save the most in Circulation figures Magazine circulation by different magazine groups in 2010 Circulation, consumer magazines by type in 2010 Largest magazines in terms of circulation in 2010 Largest general magazines in terms of circulation in 2010 Largest trade and organizational magazines in terms of circulation in 2010 Largest customer magazines in terms of circulation in 2010 Readers Largest magazines in terms of number of readers Magazines most read by women Magazines most read by men Magazines most read by girls between 12 1 years Magazines most read by boys between 12 1 years Advertising figures Media advertising shares in 2011 Magazine advertising share from total media advertising in Finland in Magazine advertising for different magazine groups in Magazine advertising development in euros in Brand advertising by media groups in 2011 Largest advertiser domains in magazines in 2011 Largest advertisers in magazines in 2011 Largest magazines in terms of advertisement pages in 2011 International figures Magazine advertisement shares in various countries in 2009 Largest women s magazines in Europe in terms of circulation in 2009 Largest automotive magazines in Europe in terms of circulation in 2009 Largest general magazines in Europe in terms of circulation in 2009 Largest financial magazines in Europe in terms of circulation in 2009 Subscription and single copy sales in Europe in MagazineFACTS 2011

3 magain z i n e s g e n e r a l Magazines include consumer magazines, trade and organisational magazines and customer magazines. A magazine is a publication that is published regularly four times per calendar year features several articles or editorial material in every issue is publicly available for subscription or otherwise widely available does not primarily feature business bulletins, price lists, announcements or advertising can be anything in terms of size or print paper or can be exclusively an online publication. Magazine single copy sales and magazines delivered by Itella in 2011 Magazine turnover in Finland in , millions of euros Magazines sold as single copies, 1.9 million issues % Magazines delivered by Itella, million issues 9 % Source: Itella Oyj and Lehtipiste Source: Statistics Finland, Mass media market 2012 MagazineFACTS

4 Number of different magazine titles in Finland in Weekly 1 2 times per month 4 11 times per year 4 2 times, tot Source: The National Library of Finland, 2011 Turnover for magazine publishers in 2009/2010 Millions of euros Sanoma Magazines Finland 201,4 Otavamedia 14,0 A-lehdet Group 93,0 Talentum Media Oy, Aller Media Oy 4, Oy Valitut Palat - Reader s Digest Ab 2, Bonnier Publications Oy 2,4 Egmont Kustannus Oy 19,3 Forma Publishing Group 12,9 Kolmiokirja Oy 3,2 The very first Finnish magazine was Om konsten att rätt behaga, first published in Turku in 12. Source: Financial statements, 2011 Magazines most read in terms of spent time minutes Viva! 100 ET-lehti 9 Valitut Palat 93 Kotiliesi 91 Askel 90 Suomen Kuvalehti 9 Tiede 4 Suuri Käsityölehti 4 Seura 3 Hyvä Terveys 2 Source: The Finnish NRS Consumer 2010, 2011 Magazines that readers save the most in 2010 Saves the entire annual volume, percentage of readers Aku Ankka Suuri Käsityölehti 4 Demi 41 Miss Mix 40 Caravan 39 V-Magazine 34 Osaava Kodinrakentaja 33 Tiede 33 Pelit 32 Moda 29 Source: The Finnish NRS Consumer 2010, MagazineFACTS 2011

5 CIRCULATION FIGURES Magazine circulation by different magazine groups in 2010 Circulation, consumer magazines by type in 2010 Consumer magazines 1 % Trade and organizational magazines 1 % Customer magazines 24 % Women s magazines Family and general magazines Hobby magazines 0 0 Living, building, gardening 0 91 Comics Motorsport, technics Young people s and children s magazines Home data technics Science, culture 14 Crosswords 19 3 Agriculture, forestry Largest magazines in terms of circulation in 2010 Yhteishyvä 1 20 Me-lehti Aku Ankka 30 Taloustaito ET-lehti 23 2 TV-Maailma päivää Valitut Palat - Reader s Digest Kodin Kuvalehti Apu 1 0 Largest general magazines in terms of circulation in 2010 Aku Ankka 30 ET-lehti 23 2 TV-Maailma päivää Valitut Palat - Reader s Digest Kodin Kuvalehti Apu 1 0 Seura 1 01 Me Naiset Kotiliesi Largest trade and organizational magazines in terms of circulation in 2010 Taloustaito Tehy Opettaja 9 42 Tekniikka & Talous 9 90 Sydän 1 13 Talouselämä 9 40 TEK - tekniikan akateemiset 23 Diabetes 3 01 Työ Terveys Turvallisuus 1 24 Uusi Insinööri 0 99 Largest customer magazines in terms of circulation in 2010 Yhteishyvä 1 20 Me-lehti Birka 0 39 Samarbete 0 1 Maatilan Pirkka 49 0 MagazineFACTS 2011

6 READERS Largest magazines in terms of number of readers Pirkka Yhteishyvä OP-Pohjola -lehti Terveydeksi! Suomela Aku Ankka Me-lehti 000 ET-lehti päivää 000 Tekniikan Maailma Source: The Finnish NRS 11 The Finnish Audit Bureau of Circulations, 2012 Magazines most read by women Pirkka Yhteishyvä Terveydeksi! OP-Pohjola -lehti Suomela Me-lehti ET-lehti Kodin Kuvalehti Aku Ankka päivää Source: The Finnish NRS 11 The Finnish Audit Bureau of Circulations, 2012 Magazines most read by men Pirkka Yhteishyvä OP-Pohjola -lehti Aku Ankka Suomela Tekniikan Maailma Tuulilasi Metsästys ja Kalastus päivää Me-lehti Source: The Finnish NRS 11 The Finnish Audit Bureau of Circulations, 2012 Magazines most read by girls between 12 1 years Demi Aku Ankka Miss MIX 000 Pirkka 000 Suosikki Cosmopolitan 000 päivää Yhteishyvä Trendi Suuri Käsityölehti Source: The Finnish NRS 11 The Finnish Audit Bureau of Circulations, 2012 Magazines most read by boys between 12 1 years Aku Ankka Pelit Pirkka Tekniikan Maailma Pelaaja päivää GTi-Magazine Jääkiekkolehti Metsästys ja Kalastus MikroBitti On average, readers spend 2 minutes to read a magazine. At best, they use almost 10 minutes. Source: The Finnish NRS Autumn 10/Spring 11 Source: The Finnish NRS 11 The Finnish Audit Bureau of Circulations, 2012 MagazineFACTS 2011

7 ADVERTISING FIGURES Magazine advertising for different magazine groups in , millions of euros Media advertising shares in Films 0,2 % Outdoor advertising 3,1 % Printed directories 3, % Radio 4,1 % City and pickup stand papers, % Newspapers 3,0 % General magazines Trade and organizational magazines Source: Finnish Advertising Council, TNS Gallup, Customer magazines Magazines 11,2 % Online media 1, % Television 20,3 % Magazine advertising development in euros in , millions of euros Source: Finnish Advertising Council, TNS Gallup, Magazine advertising share (%) from total media advertising in Finland in , 1,1 1,3 1,2 1 13, 12, ,4 11,2 From 200 onward, the figures are not comparable to previous years. Source: Finnish Advertising Council, TNS Gallup, Source: Finnish Advertising Council, TNS Gallup, Brand advertising in different media groups in 2011 Films 0 % City and pickup stand papers 4 % Outdoor advertising % Radio % 11 Largest advertiser domains in magazines in 2011 Online media 10 % Television 32 % Motor vehicals Food Retail trade Pharmaceuticals Cosmetics Source: TNS Gallup, 2012 Magazines 14 % Newspapers 29 % Source: Finnish Advertising Council, TNS Gallup, 2012 MagazineFACTS 2011

8 Largest advertisers in magazines in 2011 L Oréal Finland Unilever Finland Valio VV-Auto Procter & Gamble Source: TNS Gallup, 2012 Largest magazines in terms of advertisement pages* in 2011 Konepörssi Me Naiset Suomen Lääkärilehti Anna Kodin Kuvalehti *) excluding pull-outs Source: TNS Gallup, 2012 INTER- NATIONAL FIGURES Magazine advertisement shares in various countries in 2009 Greece 3,2 Germany 20,0 France 1,3 USA 12, Denmark 11,1 Finland 11,0 Sweden 9,2 Great Britain 9,0 Spain,1 Estonia, % Source: FIPP World Magazine Trends 2010/2011 Largest women s magazines in Europe in terms of circulation in 2009 Finland (population approx..3 million) thousand Kodin Kuvalehti 1 Me Naiset 142 Kotiliesi 140 Largest automotive magazines in Europe in terms of circulation in 2009 Finland (population approx..3 million) thousand Tekniikan Maailma 14 Moottori 92 Tuulilasi 0 Sweden (population approx. 9.3 million) thousand Allers 214 Hemmets Journal 212 Land 209 Sweden (population approx. 9.3 million) thousand Vi bilägare 12 Motor 119 Teknikens Värld 44 France (population approx. 4.4 million) thousand Femme Actuelle 92 Closer 4 Maxi 4 France (population approx. 4.4 million) thousand Auto Plus 29 Action Auto Moto 22 Automobile Magazine 129 Great Britain (population approx. 1.1 million) thousand Take a Break New! Closer 2 Great Britain (population approx. 1.1 million) thousand BBC Top Gear Magazine 190 What Car? 4 Classic & Sport Car 3 Source:FIPP World Magazine Trends 10/11, International Federation of the Periodical Press 2010 MagazineFACTS 2011

9 Largest general magazines in Europe in terms of circulation in 2009 Finland (population approx..3 million) thousand ET-lehti 24 päivää 224 Valitut Palat - Reader s Digest 19 Largest financial magazines in Europe in terms of circulation in 2009 Finland (population approx..3 million) thousand Taloustaito 23 Tekniikka & Talous 9 Talouselämä 0 Sweden (population approx. 9.3 million) thousand Land 224 Icakuriren 10 Kvällsstunden 1 Sweden (population approx. 9.3 million) thousand Chef 111 Jusek-Tidningen 9 Entreprenör 0 France (population approx. 4.4 million) thousand Notre Temps 90 Pleine Vie 4 Paris Match 11 Italy (population approx..1 million) thousand Espansione 143 Milano Finanza 9 Capital 1 Germany (population approx. 2.3 million) thousand Bild am Sonntag 1 Der Spiegel 1 01 Stern 9 Great Britain (population approx. 1.1 million) thousand Private Eye 20 Newsweek - EMEA 19 The Economist 19 Source: FIPP World Magazine Trends 10/11, International Federation of the Periodical Press 2010 Subscription and single copy sales in Europe in % 9 91 Finland Sweden Estonia Germany France Subcriptions Great Britain the Czech Republic Spain Denmark Retail sales Poland Finland has more magazines per capita than any other country in the world. Source: FIPP World Magazine Trends 10/11, International Federation of the Periodical Press 2010 MagazineFACTS

10 Aikakausmedia, the Finnish Periodical Publishers Association, represents all major Finnish magazine publishers. It promotes the interests of publishers and conducts research, training, marketing, and informative actions. Read more about the magazine business at 10 MagazineFACTS 2011

11 Lönnrotinkatu 11 A, PO Box 2, FI Helsinki tel fax info@aikakausmedia.fi