Kristopher Kyle Floyd (817)

Transcription

1 Kristopher Kyle Floyd (817) Education Ph. D. (Expected 2015) Major: Marketing; Minor: Business Statistics MBA (2010) B. A. Appalachian State University (1997) Major: Elementary Education Research Primary Research Interests Marketing Communications Prosocial Behavior Peer Reviewed Publications Floyd, Kristopher, Ryan Freling, Saad Alhoqail, Hyun Young Cho, and Traci Freling (2014), How Online Product Reviews Affect Retail Sales: A Meta-analysis, Journal of Retailing, 90 (2), Conference Proceedings Kristopher Floyd, The Influence of Intangibility on Donation Behavior; The Moderating Role of Gender. Proceedings of the Society for Marketing Advances-Fall Conference, San Antonio, Texas, November 3-7, Yang, Zhiyong and Kristopher Floyd, How Anti-smoking Messages from Public Media, Family, and School Affect Teen Smoking: A 24-country investigation. Proceedings of the Royal Bank International Research Seminar, Montreal, Canada, Sept , Papers Under Review Yang, Zhiyong and Kristopher Floyd, How Anti-smoking Messages from Public Media, Family, and School Affect Teen Smoking: A 24-country investigation, Preparing data for 3 rd Round Review at the Journal of Business Research. Alhoqail, Saad, Hyun Young and Kristopher Floyd, How CSI Differentially Influences Corporate Reputation and Corporate Financial Performance: The Importance of Social Media and CSR Fit. Under Review at Society for Marketing Advances-Fall Conference. Dissertation Work An Empirical Assessment of Web Characteristics on Donation Behavior Committee members: Dr. Zhiyong Yang (Chair), Dr. Narayan Janakiraman, Dr. Douglas Grisaffe, and Dr. Mary Whiteside (Information Systems)

2 What are the situational determinants that influence donation? Much literature has focused on donor characteristics, however, sparse literature exists that examines situational instances that influence donation. To address this question, this dissertation focuses on empirically assessing website characteristics and donation. Utilizing websites as a means of communication is becoming more prevalent. This is especially true for non-profit organizations, as websites have become an integral tool in communicating with donors (Nonprofit Marketing Guide 2012). Because websites are an important marketing tool for non-profit organizations, understanding how online marketing communications influence donors becomes paramount. This dissertation contributes to the situational determinants literature by developing two essays that examine how communication situations, via a website, affect individual donations. Floyd, Kristopher and Zhiyong Yang, How Donors Process Web Stimuli: A Duel Processing Model for Donation. (Status: In preparation for submission to Journal of Business Research; First essay of my dissertation). Essay one clarifies how central (as reflected by web content) and peripheral (as reflected by web entertainment and structure) routes affect attitudes toward the website, and the downstream variables including donations of time and money. Consistent with previous research related to Elaboration Likelihood Model (ELM), the findings reveal that both peripheral and central routes can affect individuals donation, and that donations of money are affected more by the central route than by the peripheral route. However, contradictory to what the ELM would predict, the results reveal that, in the high-involvement situation (i.e., for those who are highly identified with the charity), individuals are more influenced by information formed through web entertainment and structure, as opposed to web content, whereas the reverse is true for the low-involvement situation. Floyd, Kristopher and Zhiyong Yang, How Perceived Intangibility Influences Donation: The Role of Experiential and Informational Website Characteristics. (Status: In preparation for submission to Journal of Marketing; Second essay of my dissertation). Building on essay one, the second essay illuminates how experiential and informational characteristics influence donation through the pathway of perceived intangibility. This is important because little research has examined intangibility in regards to online communication or its influence on donation. Associating the experiential and informational characteristics with the dimensions of perceived intangibility, the results reveal that while cognitive-laden content has a stronger influence on donation directly, and indirectly through generality, affectiveladen content primarily influences donation via perceptions of physical intangibility. On the other hand, cognitiveladen web experience primarily operates by means of perceived physical intangibility, while affective-laden web experience impacts donation by way of generality. Furthermore, for less experienced donors, affective-laden content, along with perceived intangibility has a stronger impact on donation. This essay sheds light on how informational and experiential website characteristics affect modes of decision-making. This dissertation contributes to the existing literature by examining situational determinants that influence donation. Additionally, we contribute to the dual processing literature by revealing when and how the central and peripheral routes are most influential across a target population. Furthermore, we contribute to the online marketing communication research by elucidating how informational and experiential website characteristics influence decision-making both directly and indirectly through organizational perceptions. Finally, we contribute to the literature on intangibility by examining antecedents, and identifying their importance in online marketing communication and subsequent outcomes. Dissertation Defense: October 2015 Selected Works in Progress Kristopher Floyd and Zhiyong Yang, Measuring the Non-profit Mind- and Heart-based Construct, (Status: In preparation for submission to Journal of the Academy of Marketing Science).

3 Kimmel, Michael and Kristopher Floyd, UNIVERSALISM IN MANAGEMENT SCIENCE? AN EXPLORATION OF CITATIONS TO THE EDITORS OF MANAGEMENT JOURNALS, (Status: Collecting final round of data; Target: Journal of Management). Kristopher Floyd and Zhiyong Yang, Website Characteristics and Purchase Intention: A Meta-Analysis, (Status: Coding Data; Target: Journal of Marketing). Cho, Hyun Young, Kristopher Floyd and Saad Alhoqail, Signaling Corporate Social Responsibility: How Talking on Social Media Can Influence the Bottom Line. (Status: Collecting final round of data; Target: Journal of Public Policy & Marketing). Presentations Evolution of Strategic Friendship Networks: A Natural Experiment from Hurricane Ike, University of Texas at Austin, October 12, 2012 Courses Taught Semester Class Overall Evaluation Total Students (Out of 5) Spring 2013 Introduction to Marketing Fall 2013 International Marketing Spring 2014 International Marketing Fall 2014 International Marketing Fall 2014 Personal Selling and Sales Management Some comments from students include: I still was forced and enjoyed to learn about taking businesses abroad, other cultures, etc. I really appreciate and enjoyed this class a lot. We all agree that we learned a lot and had fun in the process. I truly enjoyed your class this semester. He was so nice, so understanding and didn't make you feel stupid. It was a very comfortable and enjoyable learning environment. By making us do case studies and group assignments Mr. Floyd helped us interact with one another. This allowed us to thinking critical by asking ourselves why things happen and determine how International Marketing can help us understand different cultures and how they do business. Academic Honors and Awards 2011 present Enhanced Graduate Teaching Assistant 2011 present Carrizo Oil & Gas Inc. Research Fellowship 2014 Sheth Doctoral Consortium Fellow, American Marketing Association Evanston, Illinois 2014 PhD Research Award,, Marketing Department 2014 PhD Teaching Award,, Marketing Department Professional Service Ad Hoc reviewer, Association for Consumer Research, 2013-present Ad Hoc reviewer, Academy of Marketing Science, 2014-present Ad Hoc review, Electronic Commerce Research, 2014-present Trainee Reviewer, Journal of Consumer Research, 2014 Panel Member for incoming PhD Students, 2014

4 Professional Experience Financial Representative, Thrivent Financial for Lutherans, Bedford TX, Developed strategies to help families protect their wealth. Cultivated new business relationships through marketing campaigns and community activities. Incorporated software programs to create financial solutions. Utilized customer relationship management, such as Salesforce. Marketing Intern, Concrete Countertop Institute, Raleigh NC, 2008 Developed press releases and -marketing campaigns to promote upcoming events. Implemented and designed websites. Produced direct marketing material for classes and conferences. Teacher, Harris Creek Elementary, Raleigh, NC, Planned and implemented daily lessons, activities, discipline strategies, and curriculum for fourth and fifth grade students. Doubled expected state growth in both math and reading from 4.5 to 9 points. Communicated and worked with parents as equal partners in their child s learning experience. Teacher, St. Rose Elementary, St. Rose, LA, 2005 Assisted in writing curriculum to help student be successful on state tests. Supported School Activity Committee. Teacher, Union Cross Elementary, Winston-Salem, NC, Developed curriculum plans to ensure growth rate was met on state tests for eight straight years. Maintained class website to communicate class and school activities with parents. Designed math activities and strategies to enhance classroom learning for grades 1-5. Coordinated yearly off-campus field trips. Worked with local businesses to become involved in education. Communicated school wide activities to the community.

5 References Zhiyong Yang Traci Freling Doug Grisaffe Larry Chonko Professor, The Thomas McMahon Professor in Business Ethics, Ph. D Ritesh Saini Assistant Professor, Ph. D. Program Major Field Coordinator