WILLIAM C. MARTIN Curriculum Vitae

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1 WILLIAM C. MARTIN Curriculum Vitae Assistant Professor of Marketing Department of Management College of Business and Public Administration Eastern Washington University Office 357 Spokane, WA, USA Phone: +1 (509) Fax: +1 (509) EDUCATION Ph.D., Marketing May 2009 Mississippi State University Mississippi State, Mississippi M.B.A, Business Administration August 2004 The University of Southern Mississippi B.S., Business Administration May 2003 The University of Southern Mississippi WORK EXPERIENCE Assistant Professor of Marketing Eastern Washington University 2014-Present Cheney, Washington Assistant Professor of Marketing The University of North Dakota Grand Forks, North Dakota Graduate Research and Teaching Assistant Mississippi State University Mississippi State, Mississippi Customer Service Representative Regions Bank Graduate Assistant The University of Southern Mississippi Operations Manager Brock Tile and Carpet

2 RESEARCH Journal Publications Martin, William C. (2014), Independent versus Incentivized Word-of-Mouth: Effects on Listeners, Academy of Marketing Studies Journal, 18 (1), Martin, William C., Joel E. Collier, and Brian T. Engelland (2014), Investigating Connectedness to Brand Users: How Important is Social Interaction?, Marketing Management Journal, 24 (1), Martin, William C. and Connie R. Bateman (2014), Consumer Religious Commitment s Influence on Ecocentric Attitudes and Behaviors, Journal of Business Research, 67 (February) Martin, William C. and Jason E. Lueg (2013), Modeling Word-of-Mouth Usage, Journal of Business Research, 66 (July), Martin, William C., Brian T. Engelland, and Joel E. Collier (2011), Assessing the Impact of Acquiescence Response Bias on Marketing Data, Marketing Management Journal, 21 (1), Martin, William C., Nicole Ponder, and Jason E. Lueg (2009), Price Fairness Perceptions and Customer Loyalty in a Retail Context, Journal of Business Research, 62 (June), Barnes, Donald C., Brian T. Engelland, Curtis F. Matherne, William C. Martin, Craig P. Orgeron, J. Kirk Ring, Gregory R. Smith, and Zachary S. Williams (2008), Developing a Psychometrically Sound Measure of Collegiate Teaching Proficiency, College Student Journal, 42 (1), Refereed Conference Proceedings Martin, William C. (2012), Independent Versus Incentivized Word-of-Mouth, 2012 Society for Marketing Advances Conference Proceedings, Martin, William C. (2012), A Synthesis of Best Administrative Practices Concerning Student Evaluations of Teaching, Fall 2012 Marketing Management Association Conference Proceedings, Martin, William C. and Connie R. Bateman (2011), The Influence of Consumer Religiosity on Environmental Attitudes and Behavior, 2011 Society for Marketing Advances Conference Proceedings, (Recipient of Solomon/Buyer Behavior Track Best Paper Award). Koll, Oliver and William C. Martin (2011), The Discount Channel: A Threat to Brand Equity?, 2011 Society for Marketing Advances Conference Proceedings,

3 Martin, William C. and Michael Breazeale (2011), Fairer Still: Exploring Price Fairness Perceptions for Goods and Services, Spring 2011 Marketing Management Association Conference Proceedings. Martin, William C., Brian T. Engelland, and Joel E. Collier (2009), Hiding True Attitudes: A Critical Assessment of Acquiescence Response Bias and Its Effects on Marketing Data, 2009 Society for Marketing Advances Conference Proceedings, Martin, William C. and Joel E. Collier (2007), Brand Community or Brand Collectivity?, 2007 Society for Marketing Advances Conference Proceedings, Martin, William C. (2006), Service Fairness Perceptions Effects on True Loyalty, 2006 Society for Marketing Advances Conference Proceedings, Martin, William C. (2006) True Customer Loyalty s Link to Customer Lifetime Value: Benefits of Attitudinal and Behavioral Loyalty, 2006 Society for Marketing Advances Conference Proceedings, Refereed Presentations Martin, William C. and Jason E. Lueg (2009), Word-of-Mouth Source Usage Intentions (WOMSUI): A Conceptual Framework, Twelfth Annual Retail Strategy and Consumer Decision Research Seminar, New Orleans, LA. Martin, William C., Nicole Ponder, and Jason E. Lueg (2006), The Effects of Loyalty on Fairness: Price Perceptions and Pricing Strategy in a Retail Context, Ninth Annual Retail Strategy and Consumer Decision Research Seminar, Nashville, TN. Presentations Martin, William C. (2014), How Bad Was It? Receivers Response to Negative Word-of- Mouth, College of Business and Public Administration Research Seminar, University of North Dakota, Grand Forks, ND. Martin, William C. (2013), How Listeners Respond to and Utilize Word-of-Mouth, First Annual International Business Symposium, ICN Business School, Nancy, France. Martin, William C. (2008), A Conceptual Framework of Positive Word-of-Mouth Source Usage, Second Annual Southeastern Marketing Symposium, Mississippi State University, Mississippi State, MS. Martin, William C. (2007), Customer Loyalty and Allocentrism: An Investigation of Cultural Values and Their Consequences, First Annual Southeastern Marketing Symposium, Florida State University, Tallahassee, FL. 3

4 Book Martin, William C. (2009), Investigating Connectedness to Brand Users: Brand Communities versus Brand Collectivities. VDM Publishing: Saarbrucken, Germany. Case Study Martin, William C. (2008), Case Study in Group Influence, CB, 1 st Ed., Barry J. Babin and Eric G. Harris, Cengage Learning, p Selected Works in Progress Martin, William C., Mary Askim-Lovseth, and Connie R. Bateman, Traditional Versus Multiple Essay Dissertations: Differences in Outcomes, data collection in progress, targeting submission to the Marketing Education Review. Martin, William C., Was It Really that Bad? Receivers Response to Negative Electronic Word-of-Mouth, data collection in progress, targeting submission to the Journal of Marketing Theory and Practice. Eastern Washington University Principles of Marketing Buyer Behavior Marketing Research Retail Management Brand and Product Management University of North Dakota TEACHING EXPERIENCE Strategic Market Planning (MBA) Brand and Product Management Marketing Management Consumer Behavior ICN-Nancy and Metz, France, Faculty Exchange Program Mississippi State University Marketing Management Consumer Behavior Marketing Research 4

5 ACADEMIC SERVICE Editorial Review Board Member Academy of Marketing Studies Journal, 2011-Present Journal Reviewer Ad Hoc Reviewer, Journal of the Academy of Marketing Science, Ad Hoc Reviewer, Journal of Business Research, Ad Hoc Reviewer, Marketing Education Review, 2012 Ad Hoc Reviewer, Marketing Management Journal, 2012 Ad Hoc Reviewer, Journal for Advancing Marketing Education, Conference Track Chair Track Co-Chair, 2012 Society for Marketing Advances Conference, Brand and Product Management Track Track Co-Chair, 2011 Society for Marketing Advances Conference, Brand and Product Management Track Track Chair, 2011 Marketing Management Association Conference, Marketing Research Track Conference Session Chair Session Chair, 2012 Society for Marketing Advances Conference, Buyer Behavior Track Conference Reviewer Reviewer, 2012 Society for Marketing Advances Conference, Buyer Behavior Track Reviewer, 2011 Society for Marketing Advances Conference, Integrated Marketing Communications Track Reviewer, 2010 Society for Marketing Advances Conference, Doctoral Dissertation Competition Reviewer, 2010 Marketing Management Association Conference, Product and Brand Management Track Reviewer, 2009 Society for Marketing Advances Conference, Doctoral Dissertation Competition Reviewer, 2009 Marketing Management Association Conference, Marketing Education and Pedagogy Track Reviewer, 2007 Atlantic Marketing Association Conference, Consumer Behavior/Marketing Research Track Reviewer, 2007 Society for Marketing Advances Conference, Retailing and Entrepreneurship Track Reviewer, 2006 Atlantic Marketing Association Conference, Marketing Education and Pedagogy Track 5

6 UNIVERSITY SERVICE College of Business and Public Administration of Eastern Washington University Member of Master of Business Administration Committee, 2014-Present Member of Assessment Committee, 2015-Present Marketing Department of the University of North Dakota Chair of Marketing Student Learning Assessment Committee, Chair of Marketing Scholarship Committee, College of Business and Public Administration of the University of North Dakota Vice-Chair of Graduate Programs Committee, Member of Curriculum Committee, Member of Technology Planning Committee, The University of North Dakota Member of University Student Assessment of Teaching Review/Revision Committee, University wide teaching sessions in structural equation modeling, 2011 and 2013 HONORS and AWARDS Featured in UND Discovery, Spreading the Good Word, Kate Menzies, Spring, 2014 Dean s Excellence Junior Faculty Fellowship, College of Business and Public Administration, University of North Dakota, College of Business and Public Administration Junior Faculty Research Award, University of North Dakota, 2012 College of Business and Public Administration Summer Research Award/Grant, University of North Dakota, 2012 Summer Instructional Development Project Award/Grant, University of North Dakota, 2012 New Faculty Scholar Award, University of North Dakota, 2012 North Dakota Spirit Faculty Achievement Award, University of North Dakota, 2012 Solomon/Buyer Behavior Track Best Paper Award, Society for Marketing Advances, 2011 Honorary Membership in Beta Gamma Sigma, 2010 Outstanding Faculty-Doctoral Student Collaboration Research Award, Mississippi State University, College of Business, 2009 American Marketing Association Sheth Foundation Doctoral Consortium Fellow, 2008 Society for Marketing Advances Doctoral Consortium Fellow, 2007 Graduate Research and Teaching Assistantship, Mississippi State University, Graduate Assistantship, University of Southern Mississippi,

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