1 SOCIAL MEDIA MARKETING FOR ECONOMIC DEVELOPMENT PROFESSIONALS Jim Mooney DeSCo May 15, 2012
2 Today s Agenda Discuss Trends in Marketing Look at Optimizing Each Tool Execute a Campaign Summarize and Conclude
3 The Evolution of Marketing Traditional Print Ads Direct Mail Telemarketing Trade Shows Trade Missions Expensiv e Web Page Social Media LinkedIn Facebook Twitter YouTube Free
4 The Evolution of Marketing 1:1 Marketing All Customers are Unique Social Media Marketing All Customers are Interrelated Sector Marketing All Customers in a Sector are the Same Shotgun Marketing - All Customers are the Same
5 SMM is... What is Social Media? Thanks Social Media Institute Social Networks News and Bookmarking Blogs Microblogging Video/Photo Sharing Message Boards Wikis Social Gaming Podcasts Real Simple Syndication (RSS) Social Media Press Releases Most significantly, SMM is user content driven instead of corporate driven. Possibly the greatest paradigm shift is that control is in the hands of the users and not in the hands of the providers.
6 Use Social Media To.... Increase Exposure to: Support your brand Convert lookers to investors Reinforce credibility Create support for campaigns Improve search engine productivity Expand Reach to: Create strategic partnerships Identify and recruit influencers Gain competitive intelligence Gain industry information Distribute your message to many; FAST SMM gives you a direct pulse on the perspective that the market feels about your product or services.
7 Trends in Social Media Marketing Social Media is the fastest growing sector of the Internet with % of active online users using a blog 45% have started their own blog 39% subscribe to an RSS feed 55% have uploaded photos 83% have accessed web based videos
8 Power Houses The Big Four (unique monthly visits) YouTube (90,000,000,000) Facebook (750,000,000) Twitter (250,000,000) LinkedIn (110,000,000) The Rising Star(unique monthly visits) Pinterest (15,500,000)
10 Optimizing Linked In - News
11 Optimizing LinkedIn - Updates
12 Optimizing LinkedIn Community Page
13 Optimizing LinkedIn Community URL
14 Optimizing LinkedIn Join Groups
16 Optimizing Facebook Facebook Saturday- best day to share on Facebook Noon- most effective time to share on Facebook.5 per day best sharing frequency
18 Twitter Essentials Handle Follow Staying informed on someone or something Replies Conversations RT Forwarded Conversations, i.e. Original Conversation Hashtags - #Twitter Categories
19 Twitter Twitter is a blog limited to 140 characters Use Twitter to: Promote your community Share timely information Spread useful links Personify your brand Build credibility and influence Follow competitors Do: Sound like someone knowledgeable about the community Speak to the positive Answer and pose questions Announce news and updates Don t Sound like a press release Spam with constant links to your website, Facebook page, etc.
20 Optimizing Twitter Twitter 5pm best time to Tweet for re-tweets 1-4 per hour most effective frequency of Tweets Midweek & Weekends best days to Tweet Noon & 6pm best time to Tweet for increase Click Through Rates
21 Optimizing Twitter https://twitter.com/search Enter key word, i.e. Ellensburg Enter key word, i.e. Starbucks Tweet management tool Subject tracking tool
23 YouTube Reasons to use YouTube #2 search engine on the web 3 billion views per day 35 million searches per day on How To videos Videos can provide a compelling measurable call to action 72% of marketers use video to educate views about products and services. How to use YouTube Use purpose-driven videos with strong content that will resonate with views Integrate your video campaign with your social networks Make sure that you re using your keywords in the title of the video Drive your viewers to take the next step
24 YouTube Community Sites Dublin, Ireland Spokane, WA Ellensburg, WA Ocean Shores, WA Traverse City, MI ykeq&index=8&feature=plcp Austin, TX Grand Rapids, MI
26 Saratoga, NY s Integrated Program Facebook Twitter LinkedIn YouTube Channel
27 Optimizing Social Media Tools for Optimizing Your Time Depending on your available time and social media content strategy, there are many tools that can help you accomplish more with less time. Below are three different types of tools that social media marketers can use to get the most out of their time: Curation Tools good for quickly gathering and automatically sharing content Scoop.it Storify Pearltrees Social Aggregators & Management Tools follow and engage with multiple platforms Hootsuite Tweetdeck Seesmic Social Bookmarking effective means of organizing and storing social bookmarks StumleUpon Reddit Delicious Evernote
28 SMM Marketing Failure Creating a presence and not sustaining it Suggested Frequencies Blog once a week or every other week Facebook once or twice per week Twitter 21 tweets per day maximizes presence (source: Bonfire Marketing)
29 The Commitment Time! Experienced implementers spend over 34 hours per month per site (abt. 1.5 hours per business day) optimizing their presence. Assume Facebook, Twitter, YouTube and LinkedIn then hours per day x four sites = 6 hours per day. 3 Options: yourself, employee or marketing firm
31 Sample Campaign Any good marketing campaign must start with a target. We recommend that targeting come from reliable data analysis generated from the community/ county, state DOC and regional economic development efforts Community performs Shift-Share and Location Quotient Analysis Finds a high and growing concentration of corn, soybeans and pigs. ED office chooses to pursue food processing plants for both plants and animals.
32 Sample Campaign Step 2 A list of targeted companies needs to be compiled. The community logs onto smartmoney.com, CNNmoney.com, the Street.com, Bloomberg.com, etc. and researches the top performing growth, smallcap and largecap mutual funds and requests prospectuses. From these, leading food processing companies are identified and a list compiled.
33 Sample Campaign Step 3 The campaign is branded. For the purposes of this seminar we ll assume the community is Ellensburg. Ellensburg does a strategic retreat to identify its strengths in these sectors. At the end of the exercise consensus falls on the tag line, Ellensburg, a cut above for food processors. The campaign is branded, The Cut
34 Sample Campaign Step 4 The funds are secured. Ellensburg reviews it s normal marketing budget of $30,000 annually and determines that it is not enough for this effort. A fund raising strategy is implemented to raise this number to $85,000/year over five years. The Cut Above campaign is now capitalized.
35 Sample Campaign Step 5 Budgets are established. Traditional Targeted List Booth Creative Trade Shows Mailing Creative Direct Mail Print Media Campaign ======== $40,000 Web Integration of Cut Above brand onto web page ======== $15,000 Social Media Ellensburg hires senior marketing student from CWU to manage campaign ======== $30,000
36 Sample Campaign Step 6 The traditional marketing campaign selects direct mail, trade shows and trade publication advertising using the Cut Above brand. Traditional Trade Publications Food Processing Processed Food Industry Site Selection Area Development Site Selection Magazine Direct Mail to 2,000 industry leaders 4 x s/year. Trade Shows Food Pack Process Expo Two Collaborative Events
37 Sample Campaign Step 7 The web page is edited to support the Cut Above effort. Web Page The Cut Above campaign slogan is added to the landing page. Advantages of Ellensburg for food processors added to website. Market characteristics of food processors added to web site. The economic development office promotes the campaign in press releases and speaking engagements throughout the
38 Sample Campaign Step 8 Social Media Marketing is initiated. LinkedIn The community site adds updates about its search for food processors. The community profile summary is edited to promote food processor attributes. All staff and community page join all applicable food processing groups and commit to contributing to all conversations. From the targeted list of companies, the staff and community extend connection requests to officials at those companies via SMM. The SMM tracks updates via LinkedIn Today.
39 Sample Campaign Step 9 Social Media Marketing continues. YouTube A 4 8 minute video about the community is posted on YouTube. This video is linked back to the web page. This video is linked to all staff LinkedIn pages as well as the community page. A link to the video is added to all staff signatures.
40 Sample Campaign Step 10 Social Media Marketing continues. Facebook The community s Facebook page is adopted for the Cut Above campaign. The SMM Marketer extends friend requests to the targeted list of executives on behalf of the director and the community Facebook page. Facebook is updated with posts about Ellensburg competiveness for business about twice per week scheduled via Hootsuite.
41 Sample Campaign Step 11 Social Media Marketing continues. Twitter Hashtags are used to find links with food processing interests. Contacts are made with key individuals or groups that optimize food processing connections. Valuable information about doing business in Ellensburg is tweeted on a periodic basis. Sound Crazy? Charlotte lured Chiquita Banana by using a Twitter war against Cincinnati.
42 Campaign Effectiveness The importance of Patience It will not happen over night.... Persistence Execution will take time....consistency Resist the temptation to quit or alter.
43 Campaign Effectiveness Invest resources in measuring impact. Direct Mail Trade Show Magazine s 2012 Budget Leads Generated Cost/ Lead Conv. to Prospect s Conv. Rate Cost/ Prospect 10, % 2,000 12, , % 12,000 18, % 1,500 Total 40,000 Note: Numbers are hypothetical to show process and not reflective of actual results.
44 Invest resources in measuring impact. Campaign Effectiveness Thanks Mark Schafer
45 Pinterest the Rising Star Community Views Graphical presentations of the community. Local Trends Displaying community improvement successes Available Properties Jobs Showcase the best your community has to offer. Employment opportunities for members of the community.
46 Staying Current: Mashable
47 An Economic Development Success Thanks Dave Dodd Integrate SMM into your BR/E efforts Share Community News Focus on the Positive Promote Business Support Communicate Applicable Programs
48 Key Take Away Concepts SMM ties you into today s socially networked life styles. It is an integrated component of an overall marketing campaign. While inexpensive in dollars it requires a substantial time commitment. Join Sustain - Grow
49 Thank You! Thanks for your time today. Please be sure to fill out your evaluation forms so we can utilize your input and provide an even better presentation next time. Jim Mooney
Social Media Glossary of Terms For Small Business Owners Introduction As a small business, reaching your audience efficiently and cost-effectively way is critical to your success. Social media platforms
SOCIAL MEDIA HANDBOOK TABLE OF CONTENTS Social Media Contacts Why Social Media? LinkedIn Twitter Facebook Blogs Analytics Additional Resources SOCIAL MEDIA CONTACTS If you are a CFA Society looking for
COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,
How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with
[SOCIAL MEDIA MANAGEMENT PACKAGE] We have designed this package for busy business owners who don t have the time or resources to stay on top of their online presence; we will manage your social profiles
Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the
Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
Social Media Business Partner Advertising Kit Click to add text 2012 IBM Corporation Social Media Advertising - Agenda Introduction Keyword Research Facebook Twitter LinkedIn YouTube Sample ad copy and
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director firstname.lastname@example.org 2 INTRODUCTION If you or the
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
Social Media College of Architecture, Planning & Landscape Architecture Why Measure our Social Media Platforms? By maintaining a record of interaction on our Facebook and Twitter accounts, we can observe
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the
How to Add Social Media to Your Marketing Mix a service of What is it? Blog + Tweet x *UP = *Bleat *Bleat is a service offered by *UP There, Everywhere to define, manage, engage in and measure the impact
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big
Four ways to use social media to increase the value of your webinars and virtual events Executive Summary Social networking can be a valuable tool in the promotion and delivery of your webinars and virtual
Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character
Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // email@example.com 1 Welcome! Introductions Class Overview
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You With JJ Ramberg Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
Introduction to Social Media Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.
Integrating Social Media & Your Web Site Into Your Marketing Mix Corey C. Walker President The Marketing Specialist Corey C. Walker President, The Marketing Specialist Worked for and with several Sacramento
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
Social Media Marketing (Part 1) Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
Using Twitter to Increase Awareness and Participation Justin Ramers Director of Social Media Agenda Twitter overview Business uses for Twitter Growing your followers Effective messaging Using 3 rd party
A-LINE S GUIDE TO TWITTER Using Twitter to increase your brand s visibility and customer interaction A-LINE s Guide to Twitter Twitter: You probably love it, hate it, or have never used it. It s the social
How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,
COMMUNICATIONS AND OUTREACH I. Purpose Communications plays two critical roles within Weinberg s departments and programs: To provide key information about the curriculum. This includes course information,
Key Social Networking Strategies for Talent Acquisition Key Social Networking Strategies for Talent Acquisition INTRODUCTION LinkedIn recently published a survey that stated 80 90% of talent acquisition
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 firstname.lastname@example.org Today s Topics Overview
Lead Generation: How-To There is a constant battle between Sales and Marketing. Many feel they are one in the same thing, while others understand the difference between them. So, what is the difference,
SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
Social Media and how Parks can benefit from it David Lakins email@example.com www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.
Building Communities Online: Twitter in 30 Minutes presented by: Susan Gill, Digital Content Specialist Lori Greiner, Communications Manager Information and Communications Technology Professional Development
Presentation Date: August 8, 2012 Welcome to the Stewart Marketing Social Media Training for Independent Agencies Provided by: Stewart Marketing HOST Jenny Cooper Sr. Marketing Manager PRESENTER Dena LeBlanc
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
How to: use Twitter Twitter use in Australia is currently relatively low (compared to Facebook), however it is increasing and it is now estimated that more than 2 million Australians have Twitter accounts.
6 TWITTER ANALYTICS TOOLS SOCIAL e MEDIA AMPLIFIED 2 WHY USE TWITTER ANALYTICS TOOLS? Monitor and analysing Twitter projects are key components of Twitter campaigns. They improve efficiency and results.
WHITE PAPER Social Media in Government 5 Key Considerations Social Media in Government 5 Key Considerations Government agencies and public sector stakeholders are increasingly looking to leverage social
BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia
Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options
Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team
American Graduate: Let s Make It Happen Social Media Best Practices Making the best of your American Graduate efforts includes creating a social media strategy. How do I post in 140 characters? What makes
Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results
How to Set Up, Run and Manage a Social Media Campaign Presented by: Jamie Turner Chief Content Officer 60 Second Marketer 60 Second Online University Yesterday: The Good Old Days Today: A World of Opportunities
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
Developing a Social Media Strategy What is social media? Social media comes in many shapes and sizes but in essence revolves around building two-way conversations between an organisation and its stakeholders
TWITTER -Overview- Twitter is a platform where users can share thoughts, news, information, and links in messages of 140 characters or less known as tweets. Users follow each other in order to stay apprised
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (firstname.lastname@example.org, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments