PRESENTS. Increasing Trade Show ROI using Online Marketing and Tools. Mar 3, & United Safety Solutions
|
|
|
- Barbara Moody
- 8 years ago
- Views:
Transcription
1 PRESENTS Increasing Trade Show ROI using Online Marketing and Tools
2 Agenda Marketing Automation Trade Shows Issues Lead Nurturing Before/During/After tradeshow Lead Nurturing Automation Lead Management Marketing ROI Summary
3 What is Marketing Automation?
4 What is Marketing Automation? Lead Generation reverse IP lookup Lead Scoring prioritization, timing Lead Management M&S alignment Lead Nurturing the leaky funnel Marketing ROI testing and measuring
5 Trade Shows Issues Before the trade show How do we get more people to visit our booth? During the trade show Which attendee badges should we scan? How do I maximize marketing during the show? After the trade show Who are my best prospects? Who should I follow up with? What do I do with the big list of names?
6 What is Lead Nurturing? 95% of leads generated from marketing are not sales ready Build trust, credibility and rapport Keeps your brand top of mind Consistency of contact Demand Gen
7 Before The Trade Show Nurture campaign to your existing list Answer: Why should they visit? Offer free show passes Have an irresistible special offer Have a sign up to receive show blog postings Those showing engagement get a follow up phone call Book a meeting with key prospects/accounts
8 During The Trade Show Get the contact info of everyone you can Scan everyone who will let you (identify why, ex. inquiry or contest); these are nearly as good as a form fill on your website Have a substantial offering in exchange for contact info; winner to be notified via Just attending the trade show is a form of qualifying
9 During The Trade Show Social media Blog about industry related announcements, observations, insight Push blog postings to social media Monitor who is showing engagement Add them to the list of prospects generated by the trade show
10 The Leaky Funnel Timing, Unknown factors, Nurturing, Re-engagement
11 After The Trade Show Who is visiting my website? Companies who visit your website after the trade show are your best prospects Anonymous visits or Known individuals Committee buying Relationship selling
12 After The Trade Show Nurture Campaign with a link to a page announcing contest winner; get them to click through on an Meaningful nurture campaign through a buy cycle Scoring behaviour Know what pages they visited, what they downloaded, how often they visited Prioritization and market intelligence
13 Automation of Lead Nurturing? Goal: Put your lead nurturing on Auto-pilot Regular, meaningful, canned messages that reflect your exiting sales activity Develop a campaign of webinars or events you would invite your typical prospects to Add value to help with their buying process Benefits: Time savings, preferred by prospects, viral effects, automated lead scoring opportunities
14 Lead Management Marketing and Sales Alignment Developing the definition of qualified lead Empower sales with data generated by marketing Help sales throughout a sales cycle Help sales with relationship selling
15 Marketing ROI Half of all marketing dollars are wasted Beyond the click through ; A/B testing
16 Summary Trade shows are opt-in machines You can get as many opt-ins from a trade show as your website gets in a year Market intelligence opportunity; find out who:» is interested in the trade show» is interested in meeting you» is visiting your website
17 Questions? Yves Matson Marketing Director, United Safety Solutions Twitter: Matsony LinkedIn: Fred Yee CEO ActiveConversion x112 Twitter: Fredyee LinkedIn:
MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems
MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing
to Maximize Return on Investment with Marketing Automation
4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online
Shrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar
Shrink Buy Cycles With Lead Nurturing & Contagious Content Use Twitter Hashtag #LLwebinar Presenters Lisa Cramer President & Co-founder, Leadlife Solutions Recognized in the top ten of SLMA s 50 Most Influential
Real World Rules for Lead Scoring & Prioritization. What Really Defines a Hot Prospect?
Real World Rules for Lead Scoring & Prioritization What Really Defines a Hot Prospect? Today's Presenters Sham Sao is Chief Marketing Officer of OneSource Mr. Sao is responsible for OneSource s strategic
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
Nurture Registrants with Triggered Email Follow-up
Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and
Marketing Automation. Improve Efficiency, Lower Costs, and Maximize Revenue
Marketing Automation Improve Efficiency, Lower Costs, and Maximize Revenue MDR s Free Webinar Series October 6, 2011 Copyright 2011 Market Data Retrieval 1 MDR s Free Webinar Series Provide customers added
GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES
GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES EXECUTIVE SUMMARY We ve all been there -- your sales team is down one
Exhibiting at a Trade Show? Use this digital engagement checklist for greater success
Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Exhibiting at a Trade Show? Use this digital engagement checklist for greater success Negotiating, Closing and Announcing
WHITEPAPER GUIDE TO LEAD NURTURING. By: ActiveConversion
WHITEPAPER GUIDE TO LEAD NURTURING By: ActiveConversion Page 1 Introduction Industry surveys indicate that only 10 to 25 percent of all leads are sales-ready, meaning prospects are interested and ready
A Business Owner s Guide to: Lead Nurturing
A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of
What are your biggest B2B lead generation challenges? (Select all that apply)
What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment
How To Create A Successful B2B Marketing
Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing
Increasing Trade Show ROI Substantially
A Marketing Automation Guide To Increasing Trade Show ROI Substantially 1 ActiveConversion.com : Trade Show ROI Introduction if just one out of every five of ignored [trade show] leads can be nurtured
USING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
Inbound Marketing for College Admissions
Inbound Marketing for College Admissions Private Highschools, for profit schools, online education Admissions has 2 fundamental business needs 1. Identify Online Application Process 2. Manipulate Application
Marketing Automation RFP and Planning Guide
Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing
8 Critical Success Factors for Lead Generation
8 Critical Success Factors for Lead Generation Measurement for the Complex Sale Start with a lead 8 Critical Success Factors for Lead Generation Brian Carroll, CEO InTouch and author of Lead Generation
Marketing Automation User; 2010 marketing review notes and 2011 plans
Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the
Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with
The Ultimate Guide to B2B Lead Nurturing
The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that
New Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
B2B Sales Benchmarks. Compare Yourself to your Peers & Discover the Best Tactics and Channels that Drive Revenue
Compare Yourself to your Peers & Discover the Best Tactics and Channels that Drive Revenue 1 13% of leads convert to opportunities, which takes on average 84 days. 6% of opportunities convert to deals
Marketing Automation: MULTIPLY in 2011: Today s Presenter
Marketing Automation: MULTIPLY in 2011: Today s Presenter Alan Daniel: Co-Founder of Demand Gen Partners, LLC Creators of www.smarttouchcrm.com (lead management) Founders have 30+ years marketing and sales
Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing
! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment
Increase Revenue Through Interactive Marketing Develop a Strategy for Marketing ROI
Increase Revenue Through Interactive Marketing Develop a Strategy for Marketing ROI NANCY BOHMAN, PRINCIPAL NANCY@BOHMANMARKETING.COM 614-264- 0620 STRATEGIC INSIGHTFUL CREATIVE RESULTS bohmanmarketing.com
Destination: Sales and marketing alignment.
Destination: Sales and marketing alignment. DemandGen International helps Concur, a leading B2B provider of integrated travel and expense management solutions, target prospects. SITUATION The primary obstacle
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
Supercharge Your Demand Generation with Marketing Automation:
Supercharge Your Demand Generation with : The Power of Knowing Your Buyer and Your Buyer Knowing You Sue Hay, CEO, BeWhys Marketing, Inc. Cari Baldwin CEO, Bluebird Strategies The days of spray and pray
How to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
HOW DO I MANAGE INCOMING LEADS? PRESENTED BY
HOW DO I MANAGE INCOMING LEADS? PRESENTED BY LET S GET STARTED! Introduction In this walkthrough, you ll learn how to use Lead Scoring and Lead Routing features in ONTRAPORT to manage incoming leads, assigning
WHITEPAPER MARKETING STRATEGIES FOR SERVICE PROVIDERS. By: ActiveConversion
WHITEPAPER MARKETING STRATEGIES FOR SERVICE PROVIDERS By: ActiveConversion Page 1 Introduction The oil and gas industry consists of many thousands of small to medium sized businesses (SMBs). Initially
Create, attract, retain and delight customers, profitably. HubSpot Connector
CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects
8 Critical Success Factors for Lead Generation
Start with a lead 8 Critical Success Factors for Lead Generation Brian Carroll, CEO InTouch and author of Lead Generation for the Complex Sale The 8 Critical Success Factors 1. Mindset: conversation, not
3 Keys to a Successful Lead Generation Campaign
3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture
LEAD GENERATION METRICS
METRICS PLANNING In the age of the self-educated buyer, marketing is in a unique position to reinvent itself as a core part of a company s revenue engine. As the function that owns the relationship with
ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS
ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS Maximizer CRM is a completely integrated sales, marketing and customer service and support management solution that enables you to attract prospects,
MARKETING ROCKSTAR S. Guide to. Marketo. Learn How to Use Marketo Effectively from Day 1 JOSH HILL
MARKETING ROCKSTAR S Guide to Marketo Learn How to Use Marketo Effectively from Day 1 JOSH HILL Marketing Rockstar s Guide to Marketo P a g e 1 Sales Insight Training for Sales Note: this section is for
STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM
STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM
Adding the Human Touch into your Lead Nurturing Tele-Prospecting Rules that Produce Leads. 2011 Marketo, Inc.
Adding the Human Touch into your Lead Nurturing Tele-Prospecting Rules that Produce Leads 2011 Marketo, Inc. Adding the Human Touch into your Lead Nurturing Brian Carroll / @brianjcarroll Executive Director,
Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014
Event Marketing Best Practices that Drive ROI Brian Ludwig September 9, 2014 Agenda The Importance of Events Event Marketing Best Practices Ensuring Event Effectiveness and ROI Case Study: Moody s Analytics
Getting Started With Marketing Measurement
Introduction To Integrated Marketing: Getting Started With Marketing Measurement The B2B marketing world has changed a lot over the past decade. One especially important new trend is the growing emphasis
We create highly lucrative internet assets for entrepreneurs and small businesses that convert web traffic into passive income.
Hey there. This is Mark Marcelletti, CEO of 7 Figure Automation. On behalf my team and I, we would like to thank you for putting your trust in us and downloading this document Who We Are 7 Figure Automation
Nurturing Beyond Your Current Pipeline. TechTarget
Nurturing Beyond Your Current Pipeline Globally consistent trend: purchasing decisions shaped online before sales contact Over 2/3s of the buying process occurs before sales is even contacted (Sirius Decisions)
USING DATA TO ENHANCE MARKETING EFFECTIVENESS. Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015
USING DATA TO ENHANCE MARKETING EFFECTIVENESS Anil Aggarwal CEO, Milestone Inc. anil@milestoneinternet.com @milestonemktg October 19, 2015 About Milestone Digital Marketing Software and Services Unalytix
Attract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak
The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak We do the Heavy Lifting for You Today s Speakers Matt Smith @3FORWARD Co-Founder, EVP, 3FORWARD Strategic Sales Expert 25 years sales
Grow Your Business with Email & Social Media. A simple marketing plan for small businesses & not-for-profits
Grow Your Business with Email & Social Media A simple marketing plan for small businesses & not-for-profits Tamsin Fox-Davies Small Business Marketing Mentor Constant Contact UK tfox-davies@constantcontact.com
Effective Email Marketing: How to Increase Existing Customer Sales
Effective Email Marketing: How to Increase Existing Customer Sales Jenny Klimisch Marketing Coordinator VerticalResponse Page 1 VerticalResponse, Inc. Agenda Why email marketing works Building your list
A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION
A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information
The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads
The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about
Understanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life
Understanding How to Utilize Marketing Automation www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Marketing Automation Marketing Automation improves effi ciencies and allows
Idea Lab. Social Media Is a Science
Name: Phone: Idea Lab Social Media Is a Science David Searns CEO Haley Marketing Group Inc. haleymarketing.com Brad Smith Director of Search Engine Optimization and Social Media Marketing Haley Marketing
March 19, 2008 SES: New York B2B Tactics Karen Breen Vogel CEO
Business-to-Business Search Marketing The Considered Purchase March 19, 2008 SES: New York B2B Tactics Karen Breen Vogel CEO Agenda B2B: What s Different from B2C Case for SEO in B2B Key Challenges and
Build Your Marketing Toolkit
2014 Halfmoon Yoga B B Q Build Your Marketing Toolkit Grow Your Business with Email & Social Melanie Diehl Your Social Media Gal Social Media Strategist & Email Marketing Consultant Constant Contact Authorized
TSM Automated Marketing Solutions
TSM Automated Marketing Solutions Agenda o About MMI Solutions o The New Sales Reality o Basic Integrated Marketing Solutions o Automated Marketing Solutions o How an AMS works o Our Solution o Program
WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
Five Strategies for Increasing the ROI of Marketing Events
Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester
Certified Partnership Pack 2015
actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights
How to Select a Lifecycle Marketing Automation Solution
How to Select a Lifecycle Marketing Automation Solution rightoninteractive.com It s a brutal world out there for marketers. After years of having budgets slashed, it doesn t look like it s getting better.
Using SugarCRM for a Lead Generation and Inbound Marketing Hub
Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:
Fueling the Revenue Engine:
ELOQUA WHITE PAPER 2 2 3 4 5 7 9 Introduction 1) Feeding the front end of the funnel 2) Turning responses into qualified leads 3) Measuring the impact of investments 4) Identifying qualified opportunities
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
LEAD GENERATION TREND REPORT
table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success
The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities
The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities We do the Heavy Lifting for You Today s Speakers Don Wynns @Zoominfo VP, Business Development Responsible for strategic data integration
The Forgotten Majority: Nurturing Unknown Prospects
The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents
Marketing Automation Request for Proposal
Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted
Inbound Marketing 101
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
Email Marketing Automation
1 Email Marketing Automation The advertising industry and ways of reaching prospective customers has been constantly printed advertisement was published by the Journal Since then, we have seen entirely
Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns
Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
M. H. (Mac) McIntosh Anne Marie Corbett Marketing Programs Manager
M. H. (Mac) McIntosh Anne Marie Corbett President Marketing Programs Manager Mac McIntosh Inc. Globoforce mcintosh@sales-lead-experts.com annemarie.corbett@globoforce.com 1-401-294-7730 1-508-229-1542
Lead Generation 2013 survey results
Lead Generation Marketing Trends by Holger Schulze 2013 survey results Sponsored by Eloqua DiscoverOrg Strand Marketing Optify INTRODUCTION Welcome to the 2013 B2B Lead Generation Report! It s no secret
Benefits of using Marketing Automation Software as part of your content marketing strategy
Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating
end to end marketing automation
end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE
AMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association
AMA Marketing Effectiveness Online Seminar Series Bob Wallach American Marketing Association A wealth of information is available for marketing professionals at www.marketingpower.com The #1 marketing
Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200%
Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200% Michelle Mogelson Levy Associate Vice President, Marketing Programs ECI Telecom Most challenging processes
Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook
Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship
WHITEPAPER DETERMINE THE RIGHT ACTION FOR EACH LEAD. By: ActiveConversion
WHITEPAPER DETERMINE THE RIGHT ACTION FOR EACH LEAD By: ActiveConversion Page 1 Introduction The traditional grievance that sales has against marketing is that junk is thrown over the fence, an impolite
RETARGETING. A Beginner s Guide to Retargeting 101
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
TURN VISITORS INTO LEADS
TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred $10 bills. Each $10 bill represents one of the last hundred
An Introduction to Marketing Automation. The process; The content; The benefits
NuSpark Marketing An Introduction to Marketing Automation The process; The content; The benefits www.nusparkmarketing.com, @nusparkmktg About NuSpark Marketing emarketing Firm focusing on lead generation,
LEAD GENERATION. A prospect who is ready to engage in dialogue, who needs what you offer, who has adequate budget and an impetus to act.
LEAD GENERATION LEAD GENERATION A prospect who is ready to engage in dialogue, who needs what you offer, who has adequate budget and an impetus to act. When most professional services executives think
The Top B2B Marketing Trends to Prioritize
The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving
Maximize Your Trade Show Investments with Media Outreach
July 10-12, 2012 Hyatt McCormick Place, Chicago, IL Maximize Your Trade Show Investments with Media Outreach Presented by Linda Musgrove, President of TradeShow Teacher What we will cover today Importance
Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology
Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING
Social Media for Real Estate. Five steps to succeed and convert your social networking into real estate closings!
Social Media for Real Estate Five steps to succeed and convert your social networking into real estate closings! Golden rules Observations: It s easy to make friends online It s difficult to sell real
Inspire, engage and connect with your audience
Inspire, engage and connect with your audience MobileEvent is a branded and scalable mobile solution that gives you everything you need to drive participation and build lasting relationships at your events
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
Leveraging Silverpop Engage. Drinking our Own Champagne A Tale of Two Silverpop Marketers
Leveraging Silverpop Engage Drinking our Own Champagne A Tale of Two Silverpop Marketers Trust us, we can relate Lindsay Mahoney Director, Marketing Communications Talibah Mbonisi Manager, Marketing Operations
Automate Lead Scoring and Nurturing in Four Quick Steps
Automate Lead Scoring and Nurturing in Four Quick Steps www.pardot.com 2008 Pardot, LLC. All rights reserved worldwide Executive Summary Two great truths among B2B marketers are that they are chronically
Lead Generation Quickstart Guide
Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change
How to Design Email Lead Nurturing Programs that Drive Sales. Brian Carroll, InTouch Thursday, January 21, 2010
How to Design Email Lead Nurturing Programs that Drive Sales Brian Carroll, InTouch Thursday, January 21, 2010 The Case for Lead Nurturing 80% of marketing leads wind up Lost Ignored Discarded Long-term
Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits
Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Bonnie Kantor President, Pressing Issues, Inc. Constant Contact Authorized Local Expert bonnie@pressingissues.com
A White Paper on LEAD MANAGEMENT
A White Paper on LEAD MANAGEMENT MetaConcepts Pvt Ltd 507, D B Road, R S Puram,Coimbatore - 641 002 Phone : 91 422 553109, Fax : 91 422 550072 Email :, Website: www.focus2sell.com Manage Measure and mine
Marketing Automation
An Introduction to Marketing Automation Simon Harvey Managing Director Demodia GmbH Agenda Introduction What is Marketing Automation? Vendor Overview Using Automation Successfully Case Studies About Me
A Quicker, Simpler Path to Lead Management ROI
A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,
A TechTarget Research Brief The Digital Convergence of Content, Communities and Social Media
ad A TechTarget Research Brief The Digital Convergence of Content, Communities and Media ad The Digital Convergence of Content, Communities and Media The socialization of the How and where does the IT
Lead nurturing: Using email marketing to convert a prospect into a sale
Lead nurturing: Using email marketing to convert a prospect into a sale Patrick Zuluaga Director PMZ Marketing Have you heard this before? Email does not work for customer acquisition but rocks for customer