The Jumplead Manual. Setting Up and Using Marketing Automation. Matt Fenn. This book is for sale at

Size: px
Start display at page:

Download "The Jumplead Manual. Setting Up and Using Marketing Automation. Matt Fenn. This book is for sale at http://leanpub.com/the-jumplead-manual"

Transcription

1

2 The Jumplead Manual Setting Up and Using Marketing Automation Matt Fenn This book is for sale at This version was published on This is a Leanpub book. Leanpub empowers authors and publishers with the Lean Publishing process. Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do Matt Fenn

3 Tweet This Book! Please help Matt Fenn by spreading the word about this book on Twitter! The suggested tweet for this book is: Diving into Marketing Automation The suggested hashtag for this book is #jumpleader. Find out what other people are saying about the book by clicking on this link to search for this hashtag on Twitter: https://twitter.com/search?q=#jumpleader

4 Contents Introduction Turning Visitors into Customers Exploring Jumplead A quick tour of the system

5 Introduction Turning Visitors into Customers Jumplead online marketing software is designed to provide a simple and effective way of attracting, converting and nurturing website visitors to customers. The system is designed to make inbound and marketing automation techniques to be available to everyone, with the ability to start small, experiment and grow your business. This manual is designed to provide the detail you need to effectively use the system, starting with an overview in the Explore section, then going into more detail with task related sections including: Identifying Lead Activity How to identify your active prospects, chat with them and discover the conversations that count on Twitter. Converting Visitors to Leads Convert visitors into leads by adding Conversion Forms to your existing website or build complete Landing Pages within Jumplead. Managing Contacts Manage and score your contacts based upon their activity, use progressive profiling to capture the right information at the right time across multiple Conversion Forms. Nurturing Contacts Create multi-step Autoresponders to nurture your leads based upon their specific activities or super-targeted Broadcast campaigns refined by their tag, stage or location etc. Using Automations Create Automations to control which contact activity triggers which marketing communication, notification or contact status change. Marketing Analytics Take an overview of how well your marketing is attracting visitors, converting them to contacts and nurturing them.

6 Exploring Jumplead A quick tour of the system The Jumplead system combines analytics, marketing, live chat, landing pages and CRM functionality with the aim of converting and moving leads through a marketing to sales process. Here we will step through Jumplead section by section to see how it all fits together. Jumplead provides all of the key mechanisms required to deliver a modern marketing process and was created to allow small businesses to benefit from marketing automation. Most people use a wide range of tools as part of their online marketing, from website analytics and marketing software to CRM systems and landing page builders. The problem is that with marketing activity spread across so many places the ability to build an effective process that can personalise communications with your leads is lost. Jumplead is online sales and marketing software that integrates with your existing website and allows you to create a single sales and marketing process to convert website visitors into customers. For a high level view of the system and how you might use it including best practices please check out Jumplead Online Marketing.¹ ¹https://leanpub.com/jumplead-online-marketing

7 Exploring Jumplead 3 The Dashboard Providing a quick overview of current prospect activity as and where it s happening. The Dashboard allows you to see how well your marketing is performing from visitor levels to conversion and open rates. Dashboard

8 Exploring Jumplead 4 Activity See what s happening on your website right now, prospect by prospect - click through to their profile pages or chat with them. See who s talking about you or your industry on Twitter. Activity

9 Exploring Jumplead 5 Messages Important responses from Contacts that have completed Conversion Forms on your website, plus direct messages from Twitter. Messages

10 Exploring Jumplead 6 Contacts Keeps all of your Contacts organised and scored by their activity. Create Lists to use for Broadcast campaigns. Contacts

11 Exploring Jumplead 7 Conversion Create and deploy Conversion Forms and Landing Pages, measure their performance, learn which marketing activity gets the best response and improve! Conversion

12 Exploring Jumplead 8 Campaigns Create and send Broadcast campaigns as well as multi-step lead nurturing Autoresponders, see which ones are generating opens and click throughs. Campaigns

13 Exploring Jumplead 9 Automations The library of Automations you ve added from your prospect activity streams, Conversion Forms and Landing Pages. See which ones perform best. Automations

14 Exploring Jumplead 10 Analytics Keep up to speed with your marketing analytics, from your SEO keyword positions to the traffic you are generating and the conversions you achieve. Analytics

15 Exploring Jumplead 11 Live Chat Take the opportunity to connect directly with the people that visit your website. Live Chat

16 Exploring Jumplead 12 Notifications Find out when something important happens and set your preferences; from your prospect summary reports to instant activity notifications and chat conversation updates. Notifications

17 Exploring Jumplead 13 Account Manage your Jumplead account. Your profile, billing preferences and your integrations. Settings Manage your Jumplead settings. Manage your Users, your Rewards, the Ignore list and access your Tracking code. Billing Manage your subscription, view your billing history. Rewards By inviting friends using your referral URL you can earn credits when your friends upgrade. Product updates When functionality updates and improvements are released they are posted here. Reseller Add and manage Sub Accounts for yourself or for your clients.

Centralized Content Marketing. A Valuable Tool for Higher Education Analytics and Online Activity

Centralized Content Marketing. A Valuable Tool for Higher Education Analytics and Online Activity Spectate Centralized Content Marketing A Valuable Tool for Higher Education Analytics and Online Activity 1720 Peachtree Street, Suite 405 Atlanta, GA 30309 678-904-6900 spectate.com @TeamSpectate facebook.com/spectatewebmarketing

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

Visitor Identification Analytics for B2B Lead Generation

Visitor Identification Analytics for B2B Lead Generation Visitor Identification Analytics for B2B Lead Generation A guide to the use of visitor identification analytics and its place in B2B lead generation. Visitor Identification Analytics for B2B Lead Generation.

More information

Jumplead Quickstart Guide

Jumplead Quickstart Guide Jumplead Quickstart Guide A simple guide to building a solid process for online lead generation. We re going to outline a process for generating leads. Let s go. 1. We know our customers are online. 2.

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software

CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software 2 CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software Introduction We wrote this ebook for CRM resellers

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

N Ways To Be A Better Developer

N Ways To Be A Better Developer N Ways To Be A Better Developer Lorna Mitchell and Ivo Jansch This book is for sale at http://leanpub.com/nways This version was published on 2015-01-06 This is a Leanpub book. Leanpub empowers authors

More information

The Little Real-time Web Development Book

The Little Real-time Web Development Book The Little Real-time Web Development Book Learn to apply real-time web development practices in your apps Roger Stringer This book is for sale at http://leanpub.com/real-time-web This version was published

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

This book is for sale at http://leanpub.com/os-support. This version was published on 2014-11-12

This book is for sale at http://leanpub.com/os-support. This version was published on 2014-11-12 Open Source Support Andrew Hooker This book is for sale at http://leanpub.com/os-support This version was published on 2014-11-12 This is a Leanpub book. Leanpub empowers authors and publishers with the

More information

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo 1 CONTENTS 1. Introduction 3 2. Call tracking Case Study Abbott Moore 4 3. Call Tracking tools For Financial Services 6 4. Testimonials 9 5. The Mediahawk Experience 10 6. conclusion 12 7. Request a Demo

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Agile Planet. A Travel Guide to the Agile Universe Fabian Schiller. This book is for sale at http://leanpub.com/agileplanet

Agile Planet. A Travel Guide to the Agile Universe Fabian Schiller. This book is for sale at http://leanpub.com/agileplanet Agile Planet A Travel Guide to the Agile Universe Fabian Schiller This book is for sale at http://leanpub.com/agileplanet This version was published on 2014-11-02 This is a Leanpub book. Leanpub empowers

More information

We have compiled an extensive marketing automation comparison chart for you to use in your solution analysis.

We have compiled an extensive marketing automation comparison chart for you to use in your solution analysis. Synposis: Over the last year Marketing CoPilot has been doing research on automation in order to better serve our clients and help our community. We have used, integrated and demo d many automation solutions

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

end to end marketing automation

end to end marketing automation end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE

More information

Kotlin for Android Developers

Kotlin for Android Developers Kotlin for Android Developers Learn Kotlin in an easy way while developing an Android App Antonio Leiva This book is for sale at http://leanpub.com/kotlin-for-android-developers This version was published

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a turn-key SEO Platform with state-of-the-art reporting functionality and the ability to go 100%

More information

Real Estate Lead Management

Real Estate Lead Management Real Estate Lead Management Software Solution with Drip Email Marketing Automation and Online Surveys www.leadpro247.com What is LeadPro? Affordable Real Estate Lead Capture, Distribution, Tracking and

More information

Create, attract, retain and delight customers, profitably. HubSpot Connector

Create, attract, retain and delight customers, profitably. HubSpot Connector CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

Introduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14

Introduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14 Table of Contents Introduction 3 Step One: Create a Keyword Strategy 4 Step Two: Optimize Your Website 7 Step Three: Create Blog and Other Content 14 Step Four: Promote Content & Participate in Social

More information

Sales Lead Management

Sales Lead Management Sales Lead Management with Email Marketing Automation and Online Surveys www.leadpro247.com What is LeadPro? Affordable Sales Lead Management System Web based Lead Tracking Software Solution Integrated

More information

HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE

HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE HUBSPOT ENTERPRISE REPORTING: REPORTS CUSTOMERS LOVE ADVANCED We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

SAP Digital CRM. Getting Started Guide. All-in-one customer engagement built for teams. Run Simple

SAP Digital CRM. Getting Started Guide. All-in-one customer engagement built for teams. Run Simple SAP Digital CRM Getting Started Guide All-in-one customer engagement built for teams Run Simple 3 Powerful Tools at Your Fingertips 4 Get Started Now Log on Choose your features Explore your home page

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

SOCIAL MEDIA CAMPAIGNS

SOCIAL MEDIA CAMPAIGNS 5 BEST SOCIAL MEDIA CAMPAIGNS to Drive Customers Through Your Sales Funnel Stages a publication 5 Best Social Media Campaigns to Drive Customers Through Your Sales Funnel Stages 2 5 Best Social Media Campaigns

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

A Quick Start Guide On How To Promote Your Site Using the SEO Tool Belt

A Quick Start Guide On How To Promote Your Site Using the SEO Tool Belt A Quick Start Guide On How To Promote Your Site Using the SEO Tool Belt Welcome to SEO Tool Belt, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

How to Measure the ROI of a Press Release

How to Measure the ROI of a Press Release How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers

More information

HubSpot CRM & Salesforce:

HubSpot CRM & Salesforce: HubSpot CRM & What is the best solution for your company? Credits To BluLeadz inbound Marketing Company As a marketing agency, we are always speaking with business owners, marketing managers and sales

More information

2013 Interactive Marketing Strategy

2013 Interactive Marketing Strategy 1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content

More information

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions. Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform

More information

TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn

TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn L I N K E D I N C O N T E N T M A R K E T I N G TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your

More information

RAMP Marketing Automation Checklist

RAMP Marketing Automation Checklist RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Get Started with LeadSquared Guide for Marketing Users. Complete lead to revenue platform

Get Started with LeadSquared Guide for Marketing Users. Complete lead to revenue platform Get Started with LeadSquared Guide for Marketing Users Complete lead to revenue platform Bookmark LeadSquared Login Page Login to LeadSquared at https://run.leadsquared.com (Bookmark the URL) LeadSquared

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A

More information

ebook 10 TIPS FOR USING FOR LEAD GENERATION

ebook 10 TIPS FOR USING FOR LEAD GENERATION ebook 10 TIPS FOR USING FOR LEAD GENERATION 10 Tips for Using SlideShare For Lead Generation The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

Content Marketing Integration Workbook

Content Marketing Integration Workbook Content Marketing Integration Workbook 730 Yale Avenue Swarthmore, PA 19081 www.raabassociatesinc.com info@raabassociatesinc.com Introduction Like the Molière character who is delighted to learn he has

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Introduction. Regards, Lee Chadwick Managing Director

Introduction. Regards, Lee Chadwick Managing Director User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step

More information

After the Call: reachlocal.com/reach-edge 866-978-9312. 2013 ReachLocal. All Rights Reserved. No reproduction without permission.

After the Call: reachlocal.com/reach-edge 866-978-9312. 2013 ReachLocal. All Rights Reserved. No reproduction without permission. After the Call: 5 Tips for Successful Lead Management with ReachEdge Attracting consumers to your website is just one step in a successful online marketing plan. That s because you don t just want visitors

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Email Marketing and Marketing Automation in Complex Buying Processes

Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software

The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software Index Recruitment Software: Helping You Find the Purple Squirrel Tools for Individuals Tools for Companies Sales Software:

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Lead nurturing: Using email marketing to convert a prospect into a sale

Lead nurturing: Using email marketing to convert a prospect into a sale Lead nurturing: Using email marketing to convert a prospect into a sale Patrick Zuluaga Director PMZ Marketing Have you heard this before? Email does not work for customer acquisition but rocks for customer

More information

8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year!

8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year! 8 New Year s Resolutions for B2B Marketers Take your content marketing to the next level in the new year! With the new year quickly approaching, there s no better time to start thinking about your marketing

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

The Cloud. Part III of Does the Law Matter? Dragon Law. This book is for sale at http://leanpub.com/thecloudebook

The Cloud. Part III of Does the Law Matter? Dragon Law. This book is for sale at http://leanpub.com/thecloudebook The Cloud Part III of Does the Law Matter? Dragon Law This book is for sale at http://leanpub.com/thecloudebook This version was published on 2015-11-20 This is a Leanpub book. Leanpub empowers authors

More information

Virtual Causeway Inbound Lead Engine SME (6 Month) Premium Package

Virtual Causeway Inbound Lead Engine SME (6 Month) Premium Package Virtual Causeway Inbound Lead Engine SME (6 Month) Premium Package Why Virtual Causeway Who is Virtual Causeway? Virtual Causeway Fast Facts 11 years of industry experience Located in Waterloo, Ontario

More information

How to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

How to Measure the Effectiveness of Your Website. Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Marketing Analytics 101 How to Measure the Effectiveness of Your Website Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

More information

Email Marketing Automation

Email Marketing Automation 1 Email Marketing Automation The advertising industry and ways of reaching prospective customers has been constantly printed advertisement was published by the Journal Since then, we have seen entirely

More information

What s New in Ifbyphone Version 3.2?

What s New in Ifbyphone Version 3.2? What s New in Ifbyphone Version 3.2? Ifbyphone Version 3.2 includes a variety of new and improved applications and features. We ve integrated your feedback into enhancements including new Home Page Dashboards,

More information

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

BUILDING A HOLISTIC MARKETING STRATEGY

BUILDING A HOLISTIC MARKETING STRATEGY Introduction To Integrated Marketing: BUILDING A HOLISTIC MARKETING STRATEGY Email Social Media Online Events Blogs Web S ite Intelligence Landing Pages Integrated Analytics Many B2B marketers invest fortunes

More information

Social Media & Your Business

Social Media & Your Business Social Media & Your Business How to Use Social Media Marketing to Deliver a Positive ROI for Your Business October 30, 2012 Who Are We? Karly Gaffney Manager Content & Community, Social Media Group James

More information

The Cambridge Web Marketing Co

The Cambridge Web Marketing Co Service Guide 2015-2016 0800 644 0196 www.cwmc.biz talk@cwmc.biz @cwmc.biz Contents Pay Per Click Campaign Managment (AdWords)...3 Content Creation... 4 On-site Optimisation...5 Link Building... 6 Conversion

More information

Why consider Marketing Automation?

Why consider Marketing Automation? What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates

More information

GUIDE TO POSITIONLY. Everything you need to know to start your first SEO campaign with Positionly!

GUIDE TO POSITIONLY. Everything you need to know to start your first SEO campaign with Positionly! GUIDE TO POSITIONLY Everything you need to know to start your first SEO campaign with Positionly! 1 Introduction In this guide, you'll learn everything you need to get started with Positionly. We'll walk

More information

Startup Guide. Version 2.3.9

Startup Guide. Version 2.3.9 Startup Guide Version 2.3.9 Installation and initial setup Your welcome email included a link to download the ORBTR plugin. Save the software to your hard drive and log into the admin panel of your WordPress

More information

Basic features. Online competitor and market research. http://hu.spymoz.com

Basic features. Online competitor and market research. http://hu.spymoz.com Online competitor and market research. http://hu.spymoz.com However the planning takes time, we can save more on multiple scope and strategy changes later. The following questions can be answered by SpyMoz:

More information

Addendum No. 1: Customer Relationship Management Software System (CRM) With Marketing Automation Functions #RFP 2016 12

Addendum No. 1: Customer Relationship Management Software System (CRM) With Marketing Automation Functions #RFP 2016 12 Addendum No. 1: Customer Relationship Management Software System (CRM) With Marketing Automation Functions #RFP 2016 12 To: Registrants for #RFP 2016 12 From: Patty Eaton, Communications Specialist Date:

More information

Mastering Google Adwords Easily 18 EASY TIPS

Mastering Google Adwords Easily 18 EASY TIPS Mastering Google Adwords Easily 18 EASY TIPS Why do MSPs need to understand Google Adwords Now? Replace failing SEO Increase web presence More leads Be8er prospects More traffic It Ain t Easy! Endless

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

Inbound Marketing Overview. January 26, 2015 BEC 382

Inbound Marketing Overview. January 26, 2015 BEC 382 Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two

More information

LINKEDIN CONTENT MARKETING TACTICAL PLAN

LINKEDIN CONTENT MARKETING TACTICAL PLAN LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

The Experts Guide to Keyword Research for Social Media. A WordStream Guide

The Experts Guide to Keyword Research for Social Media. A WordStream Guide The Experts Guide to Keyword Research for Social Media A WordStream Guide The Experts Guide to Keyword Research for Social Media The Experts Guide to Keyword Research for Social Media The foundation of

More information

Fifty Enterprise Architect Tricks

Fifty Enterprise Architect Tricks Fifty Enterprise Architect Tricks Probably the most popular book about Enterprise Architect in the world Peter Doomen This book is for sale at http://leanpub.com/entarch This version was published on 2014-03-01

More information

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation 1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES

GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES GETTING MORE RAIN FROM YOUR RAINMAKERS WHY INVESTING IN YOUR HIGEST PERFORMING SALES STARS IS THE SMARTER CHOICE FOR GROWING REVENUES EXECUTIVE SUMMARY We ve all been there -- your sales team is down one

More information

TAKE YOUR MARKETING MOBILE WITH HUBSPOT

TAKE YOUR MARKETING MOBILE WITH HUBSPOT TAKE YOUR MARKETING MOBILE WITH HUBSPOT We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 2 Use the hashtag #InboundLearning on Twitter Why are you interested

More information

Individual Services Pricing

Individual Services Pricing Individual Services Pricing Thank you for your interest in Inbound Central s services. We are committed to providing the highest quality marketing services to help you, as an agency, get more done for

More information

The. The Marketing Agency s Guide to Call Tracking

The. The Marketing Agency s Guide to Call Tracking The Marketing Agency s Guide to Call Tracking 1 CONTENTS 1. Introduction 3 2. Why Marketing Agencies use Call tracking 4 3. Call Tracking tools 6 4. The Mediahawk Experience 8 5. Conclusion 11 6. call

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

Form Builder in Agile CRM

Form Builder in Agile CRM Form Builder in Agile CRM Agile CRM pulls in visitor information entered, through the web forms on your website & creates a contact with all the given attributes, in the CRM. It integrates with various

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information