2015 Advertising Rate Card

Transcription

1 2015 Advertising Rate Card View this Rate Card Online at What s Inside Retail Display Advertising Daily ROP Rates, Sunday ROP Rates Pocono Record PoconoRecord.com Sage Eastern Pocono Community News Propel Marketing LimelightDeals.com Visit: services.thepoconos.com Classified Display Advertising Daily Classified Rates, Sunday Classified Rates Digital Media Advertising & Marketing Digital Portfolio, PoconoRecord.com Digital Display Insert/Pre-Print Advertising Dollar Volume Insert Rates, Zoned Insert Rates/Quantities Pre-print Policies & Instructions Information for Advertisers Policies & Terms, Deadlines & Ad Specifications

2 Advertising Contacts Advertising Department Phone: (570) ext. 378 (570) Advertising Leadership Brad Bailey, Advertising Director, Associate Publisher (570) Kelli McFall, Classifieds Supervisor (570) Stephanie Fairbanks, Digital Sales Manger (570) Jennifer McKay, Regional Digital Sales Manager (845) Greg Appel, Major and National Accounts Manager (845) Classified Advertising Information Phone: (570) Toll Free: (800) Fax: (570) Place your ad online at Legal Advertising Phone: (570) Paid Obituary Information Phone: (570) Celebrations Announcements Place your ad online at Professional Affiliations & Awards The Pocono Record/Pocono Mountains Media Group is a member of the following professional and trade organizations: Audit Bureau of Circulation (ABC) Newspaper Association of America Pennsylvania Newspaper Association Excellence in Advertising Pocono Mountains Media Group has been recognized for the following: Pennsylvania Newspaper Association Foundation Newspaper of the Year Contest First Place 2011, 2004, 2003, 2001 Second Place 2006, 2005, 2002 IAMA (Interstate Advertising Managers Association) Advertising Awards 2009, 2010, 2011, First Place Awards; 14 Second Place Awards; 4 Third Place Awards Page 2

3 Portfolio of Products Pocono Record Pocono Record is the most widely-read and trusted source for news and advertising information in the region. As Pocono Mountains Region s leading news daily, advertising in weekday and/or Sunday editions of the paper is a proven way to reach the loyal audience with your marketing message. Pocono Record Plus Pocono Record Plus is our non-subscriber publication for total market coverage (TMC) advertising mailed each Saturday. A Pocono Record/Pocono Record Plus advertising combination provides from maximum market penetration with minimal waste and duplication. Contact your Pocono Mountains Media Group ad consultant for more information. Eastern Poconos Community News Eastern Poconos Community News is a free publication available at local newsstands every Friday. This publication targets the local communities of Smithfield, Middle Smithfield, Lehman TWP, Price TWP and part of Pike County. Sage Magazine Sage Magazine targets the lifestyles of active seniors in our community. Showcase your products and services to these readers every month. Weekend & TV WEEK Weekend & TV WEEK are Pocono Record s Friday Entertainment and TV Sections. Page 3

4 PoconoRecord.com PoconoRecord.com delivers a desirable audience, extended reach, local opportunity and an online audience of frequent users. As the Pocono Mountains Region s main source of online news and information, PoconoRecord.com is a key part of the daily lives of the people who live and visit here. ThePoconos.com ThePoconos.com is the region s home for everything local. From autos and real estate to local businesses and jobs, if it s in the Poconos; you ll find it here! Local reviews and ratings bring credibility to the businesses in the area, and e-coupons provide added value and incentive to do business locally. LimelightDeals.com LimelightDeals.com showcases your local business to a growing audience of thousands of deal-savvy subscribers, with no upfront costs! Your business is promoted in-print and online through the Pocono Mountains Media Group s suite of products, as well as through and mobile devices. Propel Marketing Pocono Marketing Media Group and our digital agency Propel Marketing deliver results with no headache and no hassle. We offer a full range of digital marketing solutions: From search engine optimization to comprehensive web site design and digital marketing consultation. Page 4

5 Retail Display Advertising Dollar Volume Daily ROP Rates National Rates for Classified and Retail will always equal open rates. Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. OPEN $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $50.86 Level Daily Savings 1 $2,000 $ % N/A $1, $1, $1, $1, $ $ $ $ $ $ $ $76.29 $ $2,500 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $74.76 $ $3,000 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $73.24 $ $3,500 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $72.22 $ $4,300 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $70.70 $ $5,200 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $69.17 $ $6,300 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $68.15 $ $7,600 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $67.14 $ $9,100 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $66.12 $ $11,000 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $65.10 $ $13,400 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $64.08 $ $16,300 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $63.07 $ $19,700 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $62.05 $ $24,800 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $61.03 $ $28,900 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $60.01 $ $34,900 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $59.00 $ $42,200 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $57.98 $ $51,100 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $56.96 $ $61,800 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $55.95 $ $74,900 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $54.93 $ $90,500 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $53.91 $ $109,500 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $52.89 $ $132,500 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $51.88 $ $160,400 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $50.86 $ $194,000 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $99.69 $49.84 $ $230,000 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $97.65 $48.83 $24.41 Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. New Business Rate 10% $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $91.55 $45.77 Non-profit Rate 15% $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $86.46 $43.23 Color by the inch Black Plus One Flat Rate $ $ $ $ $94.50 $63.00 $55.13 $36.75 $27.56 $24.50 $20.00 $16.00 $10.00 $5.00 Black Plus Three Flat Rate $ $ $ $ $ $ $ $73.50 $55.13 $49.00 $40.00 $32.00 $20.00 $10.00 Page 5

6 Retail Display Advertising Dollar Volume Sunday ROP Rates Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. OPEN $3, $3, $$2, $2, $1, $1, $ $ $ $ $ $ $ $63.04 Level Sunday Savings 1 $2,000 $ % N/A N/A N/A $1, $1, $ $ $ $ $ $ $ $94.56 $ $2,500 $ % N/A $2, $2, $1, $1, $ $ $ $ $ $ $ $92.67 $ $3,000 $ % $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $90.78 $ $3,500 $ % $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $89.52 $ $4,300 $ % $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $87.63 $ $5,200 $ % $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $85.73 $ $6,300 $ % $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $84.47 $ $7,600 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $83.21 $ $9,100 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $81.95 $ $11,000 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $80.69 $ $13,400 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $79.43 $ $16,300 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $78.17 $ $19,700 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $76.91 $ $24,800 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $75.65 $ $28,900 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $74.39 $ $34,900 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $73.13 $ $42,200 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $71.87 $ $51,100 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $70.60 $ $61,800 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $69.34 $ $74,900 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $68.08 $ $90,500 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $66.82 $ $109,500 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $65.56 $ $132,500 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $64.30 $ $160,400 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $63.04 $ $194,000 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $61.78 $ $230,000 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $60.52 $30.26 Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. New Business Rate 10% $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $56.74 Non-profit Rate 15% $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $53.58 Color by the inch Black Plus One Flat Rate $ $ $ $ $94.50 $63.00 $55.13 $36.75 $27.56 $24.50 $20.00 $16.00 $10.00 $5.00 Black Plus Three Flat Rate $ $ $ $ $ $ $73.50 $55.13 $49.00 $40.00 $32.00 $20.00 $10.00 $24.41 Page 6

7 Classified Display Advertising Dollar Volume Daily Classified Rates Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. OPEN $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $64.41 Level Daily Line Savings 1 $2,000 $16.10 $ % N/A $2, $1, $1, $1, $ $ $ $ $ $ $ $80.51 $ $2,500 $15.78 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $78.90 $ $3,000 $15.46 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $77.29 $ $3,500 $15.24 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $76.22 $ $4,300 $14.92 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $74.61 $ $5,200 $14.60 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $73.00 $ $6,300 $14.38 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $71.92 $ $7,600 $14.17 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $70.85 $ $9,100 $13.96 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $69.78 $ $11,000 $13.74 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $68.70 $ $13,400 $13.53 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $67.63 $ $16,300 $13.31 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $66.56 $ $19,700 $13.10 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $65.48 $ $24,800 $12.88 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $64.41 $ $28,900 $12.67 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $63.34 $ $34,900 $12.45 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $62.26 $ $42,200 $12.24 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $61.19 $ $51,100 $12.02 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $60.12 $ $61,800 $11.81 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $59.04 $ $74,900 $11.59 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $57.97 $ $90,500 $11.38 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $56.90 $ $109,500 $11.16 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $55.82 $ $132,500 $10.95 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $54.75 $ $160,400 $10.74 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $53.68 $ $194,000 $10.52 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $52.60 $ $230,000 $10.31 $ % $1, $1, $1, $1, $ $ $ $ $ $ $ $ $51.53 $30.92 Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. New Business Rate 10% $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $96.62 $57.97 Non-profit Rate 15% $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $91.25 $54.75 Auction Rates Daily $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $74.61 $44.76 Legal Rates Daily $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $83.85 $50.31 Color by the inch Black Plus One Flat Rate $ $ $ $ $ $84.00 $73.50 $49.00 $36.75 $31.50 $30.00 $20.00 $12.50 $7.50 Black Plus Three Flat Rate $ $ $ $ $ $ $ $98.00 $73.50 $63.00 $60.00 $40.00 $25.00 $15.00 Page 7

8 Classified Display Advertising Dollar Volume Sunday Classified Rates National Rates for Classified and Retail will always equal open rates. Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. OPEN $4, $3, $3, $3, $2, $1, $1, $ $ $ $ $ $ $80.52 Level Sunday Line Savings 1 $2,000 $20.13 $ % N/A $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $ $2,500 $19.73 $ % $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $98.64 $ $3,000 $19.32 $ % $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $96.62 $ $3,500 $19.06 $ % $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $95.28 $ $4,300 $18.65 $ % $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $93.27 $ $5,200 $18.25 $ % $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $91.26 $ $6,300 $17.98 $ % $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $89.91 $ $7,600 $17.71 $ % $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $88.57 $ $9,100 $17.45 $ % $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $87.23 $ $11,000 $17.18 $ % $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $85.89 $ $13,400 $16.91 $ % $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $84.55 $ $16,300 $16.64 $ % $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $83.20 $ $19,700 $16.37 $ % $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $81.86 $ $24,800 $16.10 $ % $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $80.52 $ $28,900 $15.84 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $79.18 $ $34,900 $15.57 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $77.84 $ $42,200 $15.30 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $76.49 $ $51,100 $15.03 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $75.15 $ $61,800 $14.76 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $73.81 $ $74,900 $14.49 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $72.47 $ $90,500 $14.23 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $71.13 $ $109,500 $13.96 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $69.78 $ $132,500 $13.69 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $68.44 $ $160,400 $13.42 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $67.10 $ $194,000 $13.15 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $65.76 $ $230,000 $12.88 $ % $2, $1, $1, $1, $1, $ $ $ $ $ $ $ $64.42 $38.65 Full Pg. 3/4 Pg. Page Killer 2/3 Pg. 1/2 Pg. 1/3 Pg. 1/4 Pg. 1/6 Pg. 1/8 Pg. 1/9 Pg. 1/13 Pg. 1/16 Pg. 1/32 Pg. 1/64 Pg. New Business Rate 10% $4, $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $72.47 Non-profit Rate 15% $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $ $68.44 Auction Rates Sunday $3, $2, $2, $2, $1, $1, $ $ $ $ $ $ $93.27 $55.96 Legal Rates Sunday $2, $2, $1, $1, $1, $ $ $ $ $ $ $ $83.85 $50.31 Color by the inch Black Plus One Flat Rate $ $ $ $ $ $84.00 $73.50 $49.00 $36.75 $31.50 $30.00 $20.00 $12.50 $7.50 Black Plus Three Flat Rate $ $ $ $ $ $ $ $98.00 $73.50 $63.00 $60.00 $40.00 $25.00 $15.00 Page 8

9 Pike & Monroe Life Published every Friday, Pike & Monroe Life is distributed for free at key locations throughout Smithfield, Middle Smithfield, Price, Lehman Townships and Delaware Water Gap Borough. Classified Advertising Information Refer to Pocono Record Classified Advertising rates for pricing. All in-column ads placed by 4:00 PM Wednesday for Friday s Pocono Record will also run in EPCN. Pre-Printed Inserts Refer to the Dollar Volume Inserts page of the Pocono Mountains Media Group Rate kit for more information on pre-print advertising in our various products. Weekly Publication Pike & Monroe Life Annual No. of Insertions Annual Dollar Investment 0 - $6,299 $6,300 - $16,299 $16,300-$74,899 Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate) No. of Pages OPEN Single Single $58.00 $54.00 $52.00 $ B 4-16 T $64.00 $62.00 $60.00 $ B T $69.00 $67.00 $65.00 $ B T $78.00 $74.00 $72.00 $ $84.00 $80.00 $77.50 $68.00 ROP Advertising Information Rates Open $9.46 PCI 13 week contract $8.94 PCI 26 week contract $8.06 PCI 52 week contract $7.23 PCI Pocono Record Pickup Rate $6.125 PCI Introductory Rate $8.06 PCI New advertisers get introductory rate for first 4 weeks. ADD COLOR Mechanical Measurements 6 Column Format 1 col col col col col col Spot Color Add $130 Full Process Color (CMYK) Add $275 Deadline: Tuesdays at 4:00 PM Page 9

10 Monthly Publication Sage Sage: The power of the mature market The influence of mature adults on society is not a passing fancy. This population group (50+) will continue to grow untill 2024, the year the youngest baby boomers celebrate their 60th birthdays. Then 34% of the U.S. population will be over the age of 50. Reach Sage reaches 63% of people over the age of 55 in the pocono area. Your ad campaign in Sage, the Pocono Record and PoconoRecord.com can reach 83% of the same age group Rates Rates are net, commissionable rates available on request. Duration Rate (PCI) Any Main $14.09 Any main with Required Other Product- Pocono Record $7.95 Non Profit Discount: 15% (off net). Target... People who buy 48% of all luxury cars, and 43% of all new cars made in America. People who buy 801% of all luxury travel. People who spend 69% of all moneyspent on home remodeling People who eat out an average of 3 times a week. Readers 80% are homeowners. 27% have annual income over $51,000 43% have annual income over $30,000 63% have grandchildren 76% ate in a sit-down restaurant last week 27% shopped of other than food last week ADD COLOR Full Process Color (CMYK) $3.00 per inch Distribution 25,000 total distribution. Distributed in the Pocono Record with balance distributed to key locations Advertising Information Sage publishes the first Wednesday of the month. Size: tabloid, 5 column X 11 Contact: , (press 6 for monthly deadline) Page 10

11 Pocono Mountains Media Group Digital Portfolio Digital Marketing Services Digital Display (Banner) Advertising Complimentary digital ad design and creation Monthly advertisement delivery report Monthly ad changes Propel Marketing.com Pocono Mountains Media Group and our digital agency Propel Marketing deliver results with no headache and no hassle. E-commerce Website Design, Mobile Website Design, Responsive Website Design, Logo Creation Search Engine Optimization, List Optimization Search Engine Marketing (Pay Per Click Advertising), Behavioral Targeted Display Advertising, Retargeting, Direct Social Media Optimization, Reputation Monitoring, Call Tracking, Interactive Video + Live Chat Leads Limelight Deals Promote Your Business Risk Free: No up-front fees. We make money if you make money. Unbeatable Reach: Your offer will be promoted to a majority of the local market through Pocono Mountains Media Group s audience. Customers pre-pay for their deals, so when the deal is over you get a big check. Be the Featured Business of the Day: Your business is featured on our Daily Deal to an engaged audience that is actively seeking your deal. Others Promote Your Business: Social networking will get your offer passed around to other potential customers. Now that s word of mouth! Limelight e-coupon Store Your coupon reaches our Pocono Record audience in multiple ways: Coupon Widget on Pocono Record Coupon Tab on Classified Marketplace Page LEADERBOARD AD 728 x 90 Pixels PMMG Websites PoconoRecord.com ThePoconos.com ThePoconos.com/cars ThePoconos.com/homes ThePoconos.com/jobs Page 11

12 WHAT WE DO Responsive Website Design Create the best user experience on all devices. Say goodbye to spending money on multiple website updates. This cutting-edge technology provides one website that adjusts to the size and resolution for every device - automatically! Get all the features you need on one platform. Mobile Website Design Customers should be able to find you from anywhere. Today, more local customers are searching for your business with their smartphones. Are you losing customers searching for your business on the go? Give customer anywhere access to your website while generating business for you. Logo Creation Make a strong impression. Help your business become more credible and visible to potential customers with professional Logo Creation. Create consistent branding E-Commerce Sites Manage your store from anywhere. Build, manage, and grow your online business with E-Commerce. With the ability to reach customers 24/7, you can expand your geographic reach, drive web site traffic, gain more potential customers, and eliminate missed revenue opportunities to boost your bottom line! Search Engine Optimization Shine brighter than your competitors. When customers search online, are they finding you or your competitors? If search engines don t know you exist, you are invisible. Ranking higher in search results helps customers find you, driving more customers to your web site. List Optimization Get listed. Get found. Get customers. Are you losing customers due to incorrect contact info? Get more customers by increasing your online credibility by maintaining up-to-date, consistent and visible business information across top search engines and directories. Search Engine Marketing Shine in the right places. Go from outdated to updated - search engines are the new yellow pages. Search engine marketing drives the right customers to your business and turns searches into revenue. OnTarget - Display Advertising Shine a spotlight on your business. Spend your advertising dollars where they count the most. Display advertising helps place your business in front of consumers where they spend most of their time: the web. Page 12 Propel Marketing As digital solution specialists, we provide you with access to technology and resources that may be impractical for a smaller company to tackle on their own. We provide better data and results, delivered with continued support for your company s success in the ever-changing digital landscape. Live Chat Leads Make web site visits matter more. Now your business never has to close its doors! Let us deliver 24/7 instant gratification to web visitors by connecting them to a live person with no wait times. Engage more visitors online, off the phone, and easily convert them into leads. Live Chat offers immediate ROI! Retargeting Regain lost customers. Don t miss out on lost business. Today s customers take time to research and reflect before making a purchase. Now you can keep in touch and stay relevant to your customers throughout their buying cycle. Direct Reach the right people at the right time. Build your marketing campaigns and expand your customer base! Using your most current data ensures your campaigns reach active and high-quality leads. Direct will help to micro-target your audience and provide you with real-time metrics. Social Media Optimization How many places do you shine? Social media is the new word-of-mouth. It s no coincidence that businesses who engage their customers via social media grow faster than those who don t. Now it s easy to keep your loyal customers updated and gain new ones. Reputation Monitoring Know what your customers are saying about you. Don t let bad reviews shut you down. Everyone has an opinion and the Internet provides the megaphone. With 70% of consumers trusting online reviews, you can t afford to ignore what s being said online Call Tracking Bring your business out of the shadows. How do you know your marketing strategy is working? Today, more than ever, phone calls are still one of the best sources of quality leads for your business. Now you can shed light on what leads you gain on and off line. Interactive Video Make the most out of a minute. Interactive Videos are the easiest way to make an impression in a short amount of time, effectively marketing your services. Engage your customers with customized, interactive content for maximum optimization and conversions.

13 PoconoRecord.com Digital Display Advertising LEADERBOARD (728x90) MEDUIM RECTANGLE (300x250) SLIDING BILLBOARD (Pencil Ad shown in RED) CAROUSEL AD STATIC (396x474) HALF PAGE (300x600) BELOW THE SCROLL LEADERBOARD (728x90) MR Below The Scroll PoconoRecord.com Display Rates As The Pocono s main source of online information, PoconoRecord.com is a key part of the daily lives of the people who live and visit here. Ad Type Size Home Page ROS ATF ROS BTF Medium Rectangle 300x250px $10 CPM $8 CPM $5 CPM Leaderboard 728x90px $10 CPM $8 CPM $5 CPM Half Page 300x600px $12.50 CPM N/A N/A Sliding Billboard (w/ Leave-behind) 1024x300px, 1024x30px $500/Day N/A N/A Your representative can help you choose or build a campaign for PoconoRecord.com that fits your business needs. Minimum ad buy is 20,000 impressions. Carousel ad This ad unit appears in our rotating home page carousel and will be the only ad in the carousel with our top news stories. Advertisment must appear at top or bottom of ads. No Political ads. #3 position in news carosel. Duration Size Rate 15 Days 396x474px & 127x1020px $1,350 7 Days 396x474px & 127x1020px $750 25,000 Average daily unique page views 3,000,000 Average monthly page views newspaper.com Mobile Advertising ONLY $12.50/CPM Ad Size: 320 x 50 px 750,000 Average monthly page views 67,000 Average monthly unique visitors Tablet in-story Ad ONLY $12.50/CPM Ad Size: 300 x 250 px 167,000 Average monthly page views 9,000 Average monthly unique visitors Page 13

14 Sliding Billboard Your ad will be the first thing users see on the home page of PoconoRecord.com. Limited to one advertiser per day. Large billboard ad 1024x300px reduces to 1024 x 30 px Leave-Behind Pencil ad that stays at the top of the page all day. PoconoRecord.com Sponsorship Opportunities Video Gallery Sponsorship Gallery advertising appeals to our visitors. It s captivating to audiences of all kinds, entertaining and it engages locals. Ad size: 600 x 356 px with Companion Medium Rectangle Ad. 15 or 30 seconds video or 10secnd animation. Seen once per user per day. Homepage Takeover Take over PoconoRecord.com for a day with your message! Great for special events and sales. Exclusive: Only one advertiser can take over. Includes: Header leaderboard Sliding billboard Top rectangle Half page HOMEPAGE TAKEOVER ONLY $1,500 PER DAY! Newsletter Sponsorship Promote your business to our loyal followers who have signed up to receive our newsletters and alerts. 25,000 monthly blasts to over 19,000 subscribers. $250 per week. Ad Size: 160 x 600 px. HOME PAGE TAKE OVER AD (160x60px) Animated Pre-roll Max length 10 Sec. Video Pre-roll Max length 15 Sec. MULTIMEDIA PRE-ROLL AD Video Pre-roll Max length 30 Sec. $600/month $750/month $900/month newspaper.com Text Alert Sponsorship ONLY $800/Month Ad Size: 25 characters + spaces. 458,000 Average monthly text messages 16,000+ Unique subscribers. Page 14

15 Insert/Pre-Print Advertising Dollar Volume Insert Rates Target a specific audience or the entire Pocono Mountains region! Insert your ad materials right into the Pocono Record and add Pocono Record Plus for maximum market coverage. Pre-Printed Inserts Annual No. of Insertions & Up Annual Dollar Investment 0 - $6,299 $6,300 - $16,299 $16,300-$74,899 $74,900-$132,499 $133,500 - up Pocono Record Preprints Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate) No. of Pages OPEN & Up Single Single $56.00 $52.00 $50.00 $49.00 $47.00 $ B 4-16 T $61.00 $59.00 $56.00 $53.00 $48.00 $ B T $66.00 $64.00 $61.00 $57.00 $51.00 $ B T $74.00 $70.00 $66.00 $63.00 $56.00 $ $80.00 $75.00 $71.00 $68.00 $60.00 $45.00 Pocono Record PLUS (TMC) Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate) No. of Pages OPEN Single Single $58.00 $54.00 $52.00 $ B 4-16 T $64.00 $62.00 $60.00 $ B T $69.00 $67.00 $65.00 $ B T $78.00 $74.00 $72.00 $ $84.00 $80.00 $77.50 $68.00 The Pocono Record s Total Market Coverage (TMC) publication, Pocono Record Plus, is delivered to non-subscribers every Saturday. Our Database is continually updated using changes which are supplied directly to us by local postmasters, and is cross-referenced with our Pocono Record circulation database. Reach your best prospects for just pennies per household with our Right on Target zoned insert program. Flexible options to fit your needs and budget. Our turnkey PID (Print, Insert, Deliver) program includes artwork, printing and distribution. Contact your Pocono Mountains Media Group ad representative today for more details or a custom quote. Eastern Pocono Community News Broadsheet Tab CPM - Cost Per Thousand (based on Annual insertion rate) No. of Pages OPEN Single Single $58.00 $54.00 $52.00 $ B 4-16 T $64.00 $62.00 $60.00 $ B T $69.00 $67.00 $65.00 $ B T $78.00 $74.00 $72.00 $ $84.00 $80.00 $77.50 $68.00 DID YOU KNOW? Preferred Method of Receiving Ad Inserts Among the 84% of the adult population who are online, a plurality (39%) stated a preference for receiving ad inserts or fliers in the printed newspaper. Mail was the second preferred method (27%), followed by the Internet (21%), and 13% had no preference. 2014_NAA_HowAmericaShops&Spends Page 15

16 Insert/Pre-Print Advertising Zoned Insert Rates/Quantities Pocono Record Zones Zone 1 M-Th FRI SAT SUN 18321, 18327, 18360, 18332, HD 2,944 3,160 3,136 3,136 SC 1,167 1,482 1,082 2,470 Total 4,111 4,642 4,218 5,606 Zone 2 M-Th FRI SAT SUN 18301, 18302, , 18341, HD 1,951 2,225 2,216 2,244 SC 796 1, ,998 Total 2,747 3,338 3,040 4,242 Pre-Print Delivery Zones 18,000+ pieces No Add l Cost 10,000-17,999 pieces Add $ 3 per thousand Less than 9,999 pieces Add $ 5 per thousand Pocono PLUS Zones Stroudsburg Stroudsburg: 18360, Delaware Water Gap: 18327, Bartonsville: East Stroudsburg 18301, West End Sciota: 18354, Saylorsburg: Brodheadsville: 18322, Effort: Gilbert: Kresgeville: 18333, Kunkletown: Blakeslee Area Long Pond: 18344, Pocono Summit: 18346, Pocono Lake: 18347, Pocono Pines: Blakeslee: Upper Mountain Cresco: 18326, Canadensis: 18325, Scotrun: Swiftwater: 18370, Mt. Pocono: Tobyhanna: Mountain Tannersville: 18372, Henryville: EPCN Eastern Pocono Community News 6,015 3,016 3,242 3,944 2, All TMC 19,187 7,000 Please see Preprint Policies and Instructions page for information on deadlines and deliveries. Zone 3 M-Th FRI SAT SUN 18058, 18210, 18322, 18330, 18331, 18333, 18352, 18353, HD 1,458 1,674 1,667 1, , 18013, 18072, 18091, SC 1,036 1,327 1,059 3, , Total 2,494 3,001 2,726 4,922 Zone 4 M-Th FRI SAT SUN 18334, 18346, 18347, 18349, 18350, HD SC Total 783 1, ,321 Zone 5 M-Th FRI SAT SUN 18325, 18326, 18342, 18344, 18355, 18357, 18424, 18444, HD 1,060 1,215 1,210 1, SC ,081 Total 1,698 2,145 1,878 3,726 Zone 7 M-Th FRI SAT SUN 18324, 18328, 18337, HD SC Total ,106 HD Total 8,325 9,377 9,328 9,374 SC Total 4,083 5,568 4,176 11,099 Total 12,408 14,945 13,504 20,473 Page 16

17 Insert/Pre-Print Advertising Pre-Print Policies and Instructions The following policies are in place to enhance our ability to deliver superior service. We expect and greatly appreciate your compliance. Transportation: Please read carefully It is of utmost importance that our advertisers stress to their transportation companies that all products are delivered to us in good condition. It is also important that our advertisers review pallet specifications with their printer and transportation company. We cannot accept damaged inserts, boxes or skids. A majority of problems are directly related to mishaps that arise during transportation to our facility. Our Receiving Manager must sign for all inserts. We will not be responsible for inserts left on the loading dock or in the lot. Preprints requiring special handling may incur additional charges, with prior approval of advertiser. We do not recommend using UPS/UPS Freight, Fed Ex/Fed Ex Freight for shipping inserts to us. This is due to their labeling and delivery methods. We will not be responsible for shipments coming in broken up over separate deliveries, with insufficient information on paperwork or packages, unsigned for deliveries or deliveries left on our docks. Insertion Order Order must be received & confirmed by your account representative according to the established insertion order deadlines, prior to delivery of inserts. Pre-Print Specifications Maximum Size: 10 x 11 with the fold on the 11 side. Minimum Size: 5½ x 8 Other formats may be accepted upon submission of a sample. *We do not accept quarter folded inserts. Paper stock: Inserts less than 4 pages must be printed on minimum of 60 lb. stock. Pallet Specifications Maximum Stack Height: 5 6 high, maximum weight of 2,500 lbs. per skid. Standard Pallet Size: 40 x 48 with 3 stable runners and 4 pallet truck clearance. Label Each Pallet With: Name of newspaper. Name of insert/advertiser. Date of insert. Skid number and total skids. Quantity of inserts on the skid. When sending inserts for multiple run dates, each date must be packaged separately. Preparation: Inserts should be well jogged and neatly stacked on skids. Each stack should be layered in hand-held size turns. Preprints should be securely wrapped in cardboard or shrink-wrap. Skids should be banded with a protective top of cardboard or wood. Wrap each skid with a minimum of four (4) steel or plastic straps. Bill of Lading must include: Name of Customer. Number of pallets or cartons. Total number of preprints. Inserts should be delivered no earlier than 14 days prior to publication date. We cannot store inserts for more than 30 days. All inserts left over after publication will be destroyed after 24 hours unless otherwise instructed. Late delivery may result in rescheduling the preprint. We cannot guarantee preprints will run if they are received outside our delivery deadlines. Holiday Delivery Hours If your insert is due to be delivered on one of the holidays listed below, it is imperative that you contact our Preprint Coordinator in advance for receiving instructions. The Receiving Department is closed on the following holidays: When a holiday falls on Monday, inserts must be delivered the prior Friday. Publication Day Monday-Friday Saturday Sunday & TMC Delivery Deadline 2 business days prior to publication 3 business days prior to publication 6 business days prior to publication Delivery Address Pocono Record c/o Times Herald-Record Production Facility 20 Smith Road, Middletown, NY Pre-Prints must be prepaid. No C.O.D accepted Contact Information Main Number: (800) Directions: (800) ext Pre-Print Coodinator: (845) Production Facility: (845) Receiving Manager: (845) Print-Insert-Deliver We can print your glossy marketing message! Ask your Advertising Representaive for more details. Page 17

18 Information for Advertisers Deadlines and Ad Specifications Retail Ad Specifications 6-Column Display Broadsheet Measurements Column Width 1 Col Inches 2 Col Inches 3 Col Inches 4 Col Inches 5 Col Inches 6 Col Inches 5-Column Display Broadsheet Measurements: Widths are the same as 6-Column Broadsheet. Page Depth is 11 Inches. Effective 12/1/2012 modular ad sizes will be required. Ask your Sales Representative for a Modular Ad-Size Grid. Classified Ad Specifications 8-Column Display Classified Measurements Column Width 1 Col Inches 2 Col Inches 3 Col Inches 4 Col Inches 5 Col Inches Ad Copy Deadlines Display Advertising Deadlines Retail and Classified Publication Day Deadline Monday Thursday, 5:00 PM Tuesday Friday, 12:00 PM Wednesday Friday, 5:00 PM Thursday Monday, 5:00 PM Friday Tuesday, 5:00 PM Saturday Wednesday, 5:00 PM Sunday *Thursday, 4:00 PM 1. If you need to see a proof of your ad, please allow us at least one additional day. 2. Except for extreme emergency, cancellations may not be accepted after deadline. 3. When a holiday intervenes, deadlines are advanced one additional day. Legal Advertising Deadline Legal deadline is 2 business days prior to publication. Classified In-Column Ad Deadline Deadline is 3pm the day before publication. Sunday and Monday deadline is Friday 3pm. Auction in column advertising deadline is two days before day of publication. Camera Ready Art Specifications When submitting camera ready advertisements via , disc or other electronic method; please use these guidelines to ensure proper reproduction and quality. 1. Please build your documents the correct size for printing in our publication. 2. Submit your ad to us on a CD disc, DVD disc or to advertising@poconorecord.com 3. No Mac files accepted 4. Changes on electronic ads must be made by the sender, then submitted according to our deadline for the publication in which it is to run. NOTE: Camera ready art provided as hard copy will be scanned and may compromise reproduction. How to Supply Materials Completed ad... PDF File Photographs...JPG File Line Screen Any photo/artwork DPI Line Art DPI Full Color...CMYK 6 Col Inches 7 Col Inches 8 Col Inches Deadlines and Closing Times We have a strong commitment to producing your advertisements accurately and promptly. For us to meet that commitment, we need to receive your advertising copy early enough to give it the care it deserves. Therefore, it is important that the documented deadlines be observed. DID YOU KNOW? 7 in 10 adults take action after seeing a newspaper ad. Source: NAA, How America Shops and Spends; 2011 Page 18

19 Information for Advertisers Policies and Terms (1/2) Rates, Credit and Payment Policies 1. Advertising is accepted with the understanding that all terms, conditions and changes specified herein are acceptable to the advertiser and that no contrary verbal agreement shall be binding on the media group (Pocono Record and all affiliated products and publications). As used in this document, the term advertiser shall include any agent of the advertisers. 2. All rates, discounts, terms and conditions shall be pursuant to the media group s current rate schedule. 3. Pocono Mountains Media Group reserves the right to change rates, schedules of discounts and terms and conditions set forth in this document, in its credit application, and/or in its rate card at any time on 30 days notice. 4. Rates listed are for local businesses only, doing business via storefronts located in the media group s primary market area. 5. Agreements may be signed to include the primary businesses other subsidiaries, but may not include unrelated business under its ownership. 6. Rates may not be transferred or brokered to second party. 7. Any tax, which might in the future be applied pursuant to state or federal law, will be added to the rates set forth. 8. Advertising orders that do not conform to the rates or the policies listed herein and/or in the current rate schedule will be regarded as clerical errors and will be appropriately amended. Copy accompanying such an order will be inserted without notification and charged at the rate in effect at the same time of publication. 9. Pocono Mountains Media Group will not be bound by any conditions, printed or otherwise, appearing on any advertising order or copy instructions inconsistent with the terms and conditions of the agreement. 10. After review of a submitted application for credit and upon the approval of a credit amount, the advertiser will be billed at the end of each month for space used during the life of this agreement and at the rate set forth in the most current rate schedule, due and payable immediately upon receipt of the invoice. Failure to pay any amount when due may, at the option of Pocono Mountains Media Group, cause this contract to be terminated and advertiser will promptly pay for both prior activity and related shortrates. If at any time the financial responsibility of the advertiser shall be deemed unsatisfactory to the media group, cash payments in advance or satisfactory security may be required. 11. Pocono Mountains Media Group shall have the right in its sole and absolute discretion, to extend or deny credit. Acceptance and publication of advertising does not constitute an extension of credit to advertiser by the media group, and the media group, at its option, may require advertiser to pay in advance for all the advertising purchased. 12. Pocono Mountains Media Group will assess finance charges up to the legal limit on all amounts not paid in full and received by the end of the month following the date of invoice. 13. Pocono Mountains Media Group may charge reasonable cost and attorney s fees incurred in the collection of any delinquent account. 14. No payment shall be withheld for failure to receive tearsheets. 15. If payment of any statement or statements has not been made as provided above, Pocono Mountains Media Group may, at its option, without waiving any other rights it may have under agreement or by law, do any or all of the following: (a) require advertiser to arrange for special credit terms including letters of credit, demand notes, and/or guaranty, corporate or personal; (b) refuse to accept any further advertising from advertiser until all past due payments are made; (c) require prepayment on all future advertising orders; and/or (d) refuse to publish advertising. 16. If the advertiser utilizes the service of an agent or third party, the advertiser and the party shall be jointly liable for payment and for compliance with any agreement with Pocono Mountains Media Group. 17. Prepayment of advertising does not guarantee publication. 18. All going-out-of-business ads, and other ads deemed necessary by the publisher, must be pre-paid. All political advertising must be designated as political advertising, and must state in the advertisement what group or person is responsible for payment of said ad. 19. Receipts should be obtained for any cash payments for advertising. 20. Local rates are subject to no commission and no discounts, other than those mentioned in this rate card. The special local rate extended in an advertiser s contract is for the advertiser s own advertising and cannot be extended or transferred by him to any other individual, firm or corporation without the consent of the publisher. Ad Content, Size, and Positioning 21. The Pocono Record makes every effort to grant advertisers position requests. Guaranteed position is available at a 25% premium, which will be charged upon publication in the requested position. We cannot accept ads on a position or omit basis. In no event will adjustment, re-run or refund be made because of the position in which the advertisement has been published, however the 25% premium will not be assessed if the newspaper cannot accommodate the position. 22. All advertising is accepted subject to the approval of Pocono Mountains Media Group. The media group reserves the right to revise or reject, in whole or in part, any copy submitted for publication. 23. Notwithstanding any statement to the contrary, the advertiser is solely responsible for the contents of all advertising published on its behalf. Advertiser agrees to indemnify and hold harmless Pocono Mountains Media Group against all expense (including attorney s fees) incurred as a result of publishing advertising material. 24. Proofs can be provided on request only if all art and copy is receivable by deadline. Page 19